語法填空Unit1TheMassMediaReadingBeacriticalnewsreader!10JulyFirefightersputouttowerblockfireFirefightersquicklyputouttheHendersonTowerfirelastnight.Thefire,whichisthought_____________(start)fromthe8thfloor,spreadquicklythroughthetowerblockonSundaynight,______(leave)peopleontheupperfloors_______(trap).Fearsgrewthatthenumberof_____(death)couldreach5,accordingtofigures_______(release)byemergencyservices.Fireenginesandambulances,_____(call)at9:30p.m,reachedthescenewithin15minutes.Bythistime,thefire____________(extend)tothe15thfloor.Firefightersgotthesituation_____controlaround11p.m.Thereisconcern____the___________(construct)company___builtthetowerblockhadnotfollowedfire______(safe)rules.tohavestartedleavingtrappeddeathsreleasedcalledhadextendedunderthatconstructionthatsafety11July

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A2_______(dead)fireintowerblockcausesseriousdamageAterriblefirebroke____onSundaynight,________(leave)theHendersonTowerseriously_______(damage).Emergencyservicesestimatethatthenumberofdeathscouldreach9.Bythismorning,4peoplehavebeenconfirmeddead.Thefirehasalsoleftdozensofpeople_______(injure),5of_____areina_______(critic)condition.LisaMayer,29,isamongtheluckyoneswhoonlysufferedminor_______(injury).Sherecalled,“Iwasabouttohaveabath____Iheardpeoplescreaminganddogsbarking.Ilookedoutsideandthesmokewaschokingme.Itwaslike____awfuldream.”MrPeterson,headofthefireservice,confirmsthatadroppedcigaretteendonacarpetofthe8thfloorstartedthefireand____theautomaticfirealarmsdidnotgo_____quicklyenoughtopreventthedisaster.Ateamis_______(current)investigatingtheaccidentfurther.DeadlyoutleavingdamagedinjuredwhomcriticalinjurieswhenanthatoffcurrentlyReadingnewsreportscriticallyWerelyonnews_______(learn)about_____ishappeningintheworldaroundus.However,weusuallyfindthatreportsonthesame_______(event)containdifferentoreven____________(contradict)information.Howdothesedifferencescome_______?Itis_______(advise)torememberthat_________(journal)mayhavedifferentpriorities,whichwouldinfluence_____theyreportanevent.Let’stakethetwonewsreportsontheHendersonTowerfire____anexample.Wecanseethatthefirstnewsreportpaysmoreattentiontotherescueefforts,_____thesecondtalksmoreaboutdeathsandinjuries.Whenwereadmorethanonereport,wecometounderstandaneventina__________________(comprehensive)way.towhateventscontradictoryaboutadvisablejournalistshowaswhilemorecomprehensiveEvenifnewsreports_______(write)frombasicallythesameperspective,theymaycontradicteachotherintermsof______(fact)details,aseventsintherealworldareusually__________(complicate)and___________(constant)changing.For________(instant),thenumbersofdeaths________(different)inthetwonewsreportsontheHendersonTowerfire.Whenwecomeacrosssuchfactualdifferences,weshouldnotrushtothe__________(conclude)_____oneofthenewsreportsgivesfalseinformation.Instead,checkwhenthereportswerewritten.Newsreportswrittenatdifferentstagesofaneventcouldcontaindifferentinformation___newfacts_________(bring)tolight.Anotheraspectworthyofmentionisthatjournalistsmayapproachinformationtheygetfromresearchorinterviewsdifferently.Supposeemergencyservices’estimatesofthenumberofdeathsvarybetween5and9.Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.Therefore,checkingdifferentsourcesenablesus_________(draw)amore_______(inform)conclusion.writtenfactualcomplicatedconstantlyinstancedifferconclusionthatasarebroughttodrawinformedAdvertising:thepowerof__________(persuade)Injustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodernlife.Butwhatisadvertisingexactly?__short,itreferstotheactivityofpromotinga______(produce)orservice.Inotherwords,ittriestopersuadepeople________(buy)aproductorservice.Thehistoryofadvertisinghasalwaysbeen______(close)____(link)with_____ofthemassmedia.Fromtheancientsimpleadvertisements______(paint)onoutdoorsignstothecolourful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhandinhand.Asmediachannelshavegrowninnumberandtype,____haveadvertisements.persuasionInproducttobuycloselylinkedthatpaintedsoBecausethemassmediareachessomanypeople,itisaperfectvehicleforadvertisers.Ifanadvertisement_________(place)onapopularwebsiteoronTVatpeaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceitisadvertising.Inadditionto______(make)peopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesire_____(buy),thus_______(boost)business.Thatis____whenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.isplacedmakingtobuyboostingwhy______(base)onthepsychologybehindcreatingadesire______(buy),advertisershavedevelopedwaysofpersuadingpeopleinto______(purchase)theirproductsorservices.Acommontechniquetomakeanimpactistocreatea________(memory)slogan.Slogansusesimplebut_________(impress)language______(make)usremembertheproductorservice_____________(advertise).Someoftheseslogansmayalsoappeal____ouremotions.Forexample,asloganmayconnectafinechinateapotitaims_________(promote)____ourprideinhavinggoodtaste.Youwillheara_____(various)ofslogansanytimeyouwatchTV.Thinkaboutyourfavouriteone.Whatmakesitspecial?Andwhatmessagedoesittrytoget______?Aslogan__________communicatesanidea_______(effective)canbootsalesandevenbecomepartofpopularculture.Thatisthepowerof_________(memory)slogans.Basedtobuypurchasingmemorableimpressivetomakebeingadvertisedtotopromotewithvarietyacrosswhich/thateffectivelymemorableAnothertechniqueadvertisersoftenemployistolinktheircompanyorproduct__a“brandambassador”---afamousactor,asportsstar,orevena________(fiction)character.Thinkofapopularfast-foodrestaurant.Doesithaveabrandambassador?Isthebrandambassadorpopularamongpotentialcustomers?Themorewelikethebrandambassador,themorewewill__________(attract)tobuytheproduct.Ofcourse,someadvertisementsarenotsoobvious:productplacementis_______(type)usedinfilmswithhugebox-officesuccessandTVshowswithhighratings.Somefilmsarenowsponsoredbyleadingbrands,sothatonlytheirproductsappearinthefilms,likethewatches_____(wear)bythetitlecharacterintheJamesBondfilms.Othertypesofmassmediauseproductplacementtoo,________(include)videogames.Itisnot_________(common)forsportsvideogameseriestofeaturedifferentin-gameequipmentwithrealbrandnames.Weabsorbthesemarketingmessages________thinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.fictionalbeattractedtypicallywornincludinguncommonwithoutInthepast,advertisingwasallaboutreachingasmanype