INDUSTRIES

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MARKETSCosmeticsandpersonalcaremarketinIndonesiaCHAPTER

01OverviewRevenueofthecosmeticsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthecosmeticsindustryworldwide2018-2028140120100128.89125.41118.55113.21108.41103.8293.0589.8887.5880.7480604020072.37201820192020202120222023202420252026202720284Description:Theglobalrevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal20.5billionU.S.dollars(+18.91percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach128.89billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketinIndonesiafrom2019to2028(inmillionU.S.dollars)Revenueofthebeauty&personalcareindustryinIndonesia2019-202812,00010,00010,888.1810,514.139,996.449,577.029,174.198,776.238,037.158,0007,243.477,136.946,756.516,0004,0002,000020192020202120222023202420252026202720285Description:Therevenueinthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.7billionU.S.dollars(+18.68percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach10.9billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsDistributionofbeautyandpersonalcaremarketsalesinIndonesiafrom2019to2027,bychannelDistributionofsaleschannelsofbeautyandpersonalcareinIndonesia2019-2027OfflineOnline120%100%80%60%40%20%0%11.5%88.5%201919.01%21.74%23.39%23.27%25.48%25.12%25.73%26.08%80.99%202078.26%202376.61%202276.73%202474.52%202174.88%202574.27%202673.92%20276Description:Overtheforecastperioduntil2027,theindicator'OnlineRevenueShare'isforecasttoexhibitfluctuationsamongthetwosegments.OnlyinthesegmentOnline,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitsadifferenceof14.58percentbetween2019and2027.ReadmoreNote(s):IndonesiaSource(s):ConsumerMarketInsightsRevenuepercapitaofthecosmeticsmarketinIndonesiafrom2019to2028(inU.S.dollars)RevenuepercapitaofcosmeticsinIndonesia2019-202898768.288.037.577.256.956.655.845.444.765432104.3220192020202120222023202420252026202720287Description:Theaveragerevenuepercapitainthe'Cosmetics'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.3U.S.dollars(+18.71percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach8.28U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsRevenuepercapitaofthepersonalcaremarketinIndonesiafrom2019to2028(inU.S.dollars)RevenuepercapitaofpersonalcareinIndonesia2019-2028181615.9215.4814.8814.3713.8613.381412.611.641210811.2210.99642020192020202120222023202420252026202720288Description:Theaveragerevenuepercapitainthe'PersonalCare'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal2.1U.S.dollars(+15.15percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach15.92U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsYear-on-year(YoY)valuegrowthofthepersonalcaresegmentinIndonesiafrom3rdquarter2018to3rdquarter2023YoYvaluegrowthrateofthepersonalcaresegmentinIndonesiaQ32018-Q320238%7.2%7%7%6%5%4%3%2%1%0%6.7%6.6%4.5%Q32019vsQ32018Q32020vsQ32019Q32021vsQ32020Q32022vsQ32021Q32023vsQ320229Description:Inthethirdquarterof2023,Indonesiarecordedavaluegrowthofsevenpercentinthepersonalcaresector,indicatinganincreasecomparedtothesamequarterofthepreviousyear.Overall,thevalueoftheIndonesia'sFMCGsectorsrecordedpositivechangecomparedtothesamequarterinthepreviousyear,withallsectorsexperiencinggrowthexceptforthedairysegment.ReadmoreNote(s):Indonesia;Q32018toQ32023Source(s):KantarWorldpanelMostpopularchannelstobuyskincareproductsinIndonesiaasofNovember2023PopularplacesforbuyingskincareproductsIndonesia2023Shareofrespondents30%

40%0%10%20%50%60%70%68%80%E-commerceCosmeticsstore32%32%SpcialmediaMinimarket/supermarketBrand'sofficialwebsiteDepartmentstoreSalesperson38%22%17%8%10Description:AccordingtoasurveyonbeautytrendsconductedinIndonesiain2023,mostIndonesianspurchasedtheirskincarefrome-commerce.Bycomparison,22percentofrespondentsboughttheirmakeupfromthebrand'sofficialwebsite.

ReadmoreNote(s):Indonesia;November5to7,2023;1,708respondents;amongGenZ,millennials,andGenXSource(s):JakPatCHAPTER

02KeysegmentsRevenueofthebeauty&personalcaremarketinIndonesiain2024,bysegment(inmillionU.S.dollars)Revenueinbeauty&personalmarketIndonesia2024,bysegmentRevenueinmillionU.S.dollars2,000

2,50005001,0001,5003,0003,5004,0004,500PersonalCareSkinCare3,879.282,762.08Cosmetics1,944.11FragrancesBeautyTech440.86147.8612Description:Concerningtheselectedsegments,thesegmentPersonalCarehasthelargestrevenuewith3.9billionU.S.dollars.Contrastingly,BeautyTechisrankedlast,with147.86millionU.S.dollars.Theirdifference,comparedtoPersonalCare,liesat3.7billionU.S.dollars.ReadmoreNote(s):2024Source(s):RevenueofthepersonalcaremarketinIndonesiafrom2019to2028(inmillionU.S.dollars)RevenueofthepersonalcareindustryinIndonesia2019-20285,0004,5004,0003,5003,0002,5002,0001,5001,0005000201920202021202220232024202520262027202813Description:Therevenueinthe'PersonalCare'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal710millionU.S.dollars(+18.3percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach4.6billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsRevenueoftheskincaremarketinIndonesiafrom2019to2028(inmillionU.S.dollars)RevenueoftheskincareindustryinIndonesia2019-20283,5003,0002,5002,0001,5001,0005000201920202021202220232024202520262027202814Description:Therevenueinthe'SkinCare'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal473.9millionU.S.dollars(+17.16percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach3.2billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsRevenueofthecosmeticsmarketinIndonesiafrom2015to2028(inmillionU.S.dollars)RevenueofthecosmeticsindustryinIndonesia2015-20283,0002,5002,0001,5001,00050002015201620172018201920202021202220232024202520262027202815Description:Therevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2023and2028byintotal542.6millionU.S.dollars(+29.4percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.4billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2015to2028Source(s):ConsumerMarketInsightsRevenueofthefragrancesmarketinIndonesiafrom2015to2028(inmillionU.S.dollars)RevenueofthefragrancesindustryinIndonesia2015-2028600500491.36477.86462451.61440.86429.69392.374003002001000373.09360.4354.75345.53338.14326.49320.612015201620172018201920202021202220232024202520262027202816Description:Therevenueinthe'Fragrances'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2023and2028byintotal61.7millionU.S.dollars(+14.36percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach491.36millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2015to2028Source(s):ConsumerMarketInsightsRevenueofthebeautytechmarketinIndonesiafrom2018to2028(inmillionU.S.dollars)RevenueofthebeautytechmarketinIndonesia2018-2028200183.56173.83180164.63156.14154.8716014012010080147.86140.27138.31136.62121.97111.4960402002018201920202021202220232024202520262027202817Description:Therevenueinthe'BeautyTech'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal35.7millionU.S.dollars(+24.14percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach183.56millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):2018to2028Source(s):CHAPTER

03LeadingbrandsMostpreferredskincarebrandsinIndonesiaasofApril2023,byoriginPreferredskincarebrandsIndonesia2023,byoriginShareofrespondents0%10%20%30%40%50%60%70%LocalbrandsImportedbrands60%19%18%Imported,butmistakenaslocalbrandsLocal,butmistakenasimportedbrands4%19Description:AsurveyconductedonbeautytrendsinIndonesiain2023foundthatapproximately60percentofrespondentsinIndonesiausedlocalbrandsskincare.Thesamesurveyfoundthat71percentofrespondentsstatedtheyweresatisfiedwiththelocalskincareproductstheyhadbeenusing.ReadmoreNote(s):Indonesia;April2023;2,000respondentsSource(s):SnapcartMostpopularlocalskincarebrandsinIndonesiaasofApril2023LeadinglocalskincarebrandsIndonesia2023Shareofrespondents0%5%10%15%20%25%30%WardahMSGlow26%7%7%ScarlettWhiteningEmina5%20Description:AsurveyconductedonbeautytrendsinIndonesiain2023foundthataround26percentofrespondentsinIndonesiastatedthattheyusedWardah.Sinceitsinceptionin1995,WardahCosmeticshasalwaysfocusedonofferinghalal-certifiedproductsandisthepioneerofhalalcosmeticsandskincareproductsinIndonesia.ReadmoreNote(s):Indonesia;April2023;2,000respondentsSource(s):SnapcartMostpopularimportedskincarebrandsinIndonesiaasofApril2023LeadingimportedskincarebrandsIndonesia2023Shareofrespondents0%1%2%3%4%5%6%7%SK-IILaneigeSkintificInnisfree6%5%5%5%21Description:AsurveyconductedonbeautytrendsinIndonesiain2023foundthataroundsixpercentofrespondentsinIndonesiastatedthattheyusedSK-II.Accordingtothesamesurvey,approximately19percentofrespondentsstatedthattheypreferredtouseimportedcosmeticsandbeautybrandsoverlocalbrands.ReadmoreNote(s):Indonesia;April2023;2,000respondentsSource(s):SnapcartLeadingfacialserumandessencebrandsonShopeeinIndonesiaasofMarch2024,bymarketshareLeadingfacialserumandessencebrandsonShopeeIndonesia2024,bymarketshareMarketshare1.5%0.0%0.5%1.0%2.0%2.5%3.0%3.5%Skintific3.04%SKIN1004WHITELAB1.47%1.3%22Description:AsofMarch2024,SkintificwasthemostpopularfacialserumandessencebrandintheskincaresegmentonShopeeinIndonesia,withamarketshareof3.04percent.FacialserumsandessencesaccountedforthesecondlargestcategoryintheskincaresegmentonShopeeinIndonesia,withamarketshareof21percent.ReadmoreNote(s):Indonesia;March2024Source(s):TMOGroupLeadingfacemoisturizerbrandsonShopeeinIndonesiaasofMarch2024,bymarketshareLeadingfacemoisturizerbrandsonShopeeIndonesia2024,bymarketshareMarketshare1.0%0.0%0.5%1.5%2.0%2.5%Wardah2.13%LaRochePosayMSGlow1.18%0.84%23Description:AsofMarch2024,WardahwasthemostpopularfacemoisturizerbrandintheskincaresegmentonShopeeinIndonesia,withamarketshareof2.13percent.FacemoisturizersaccountedforthelargestcategoryintheskincaresegmentonShopeeinIndonesia,withamarketshareof26percent.ReadmoreNote(s):Indonesia;March2024Source(s):TMOGroupLeadingsunscreenbrandsonShopeeinIndonesiaasofMarch2024,bymarketshareLeadingsunscreenbrandsonShopeeIndonesia2024,bymarketshareMarketshare8%0%2%4%6%10%12%14%16%FacetologyAzarine14.16%13.31%Skintific9.35%24Description:AsofMarch2024,FacetologywasthemostpopularsunscreenbrandintheskincaresegmentonShopeeinIndonesia,withamarketshareof14.16percent.SunscreenaccountedforthefourthlargestcategoryintheskincaresegmentonShopeeinIndonesia,withamarketshareof12percent.ReadmoreNote(s):Indonesia;March2024Source(s):TMOGroupMostpreferredfast-movingconsumergoods(FMCG)brandsinthepersonalcarecategoryinIndonesiain2022,bypenetrationratePersonalcarebrandpreferenceinIndonesia2022,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%90%100%94.8%PepsodentLifebuoyNuvo84.7%63.1%60.5%GivPanteneRexonaShinzu'iZinc51.1%49.5%46.3%41.5%SunsilkMamyPoko37%21.2%25Description:In2022,Pepsodent,atoothpastebrand,wasthemostpreferredpersonalcarebrandinIndonesiawithapenetrationrateof94.8percent.ThiswasfollowedbyLifebuoy,bestknownforitshygienesoap,withapenetrationrateof84.7percent.

ReadmoreNote(s):Indonesia;2022Source(s):KantarWorldpanelCHAPTER

04MarketplayersNetsalesofPTMandomIndonesiaTbkfromfinancialyear2016to2023(intrillionIndonesianrupiah)NetsalesofPTMandomIndonesiaTbkFY2016-20233.02.82.712.652.532.52.01.51.00.50.02.042.051.881.852016201720182019202020212022202327Description:Attheendoffinancialyear2023,PTMandomIndonesiaTbkgeneratednetsalesofaroundtwotrillionIndonesianrupiah,aslightincreasecomparedtothepreviousyear.PTMandomIndonesiaTbkisoneofIndonesia'sleadingcosmeticscompanies,whichisknownforitsbrandssuchasGatsbyandPixy.ReadmoreNote(s):Indonesia;Financialyears2016to2023;financialyearendsonDecember31Source(s):PTMandomIndonesiaTbkNetsalesofhomeandpersonalcareofPTUnileverIndonesiaTbkfromfinancialyear2013to2023(inbillionIndonesianrupiah)NetsalesofhomeandpersonalcareofPTUnileverIndonesiaTbkFY2013-202335,00029,862.3629,990.9530,00025,00020,00015,00010,0005,000028,723.1828,127.0427,697.2327,256.0926,376.4925,418.5725,150.3824,633.9322,414.552013201420152016201720182019202020212022202328Description:Infinancialyear2023,PTUnileverIndonesiaTbk'snetsalesofhomeandpersonalcareamountedtoabout25trillionIndonesianrupiah.UnileverIndonesiawasfoundedin1933andsincethenithasdevelopedtobecomeoneofIndonesia’slargestfast-movingconsumergoods(FMCG)companies.UnileverIndonesiawasthefourth-largestbusinessbymarketcapitalizationattheIndonesiaStockExchangeattheendof2015.ReadmoreNote(s):Indonesia;Financialyears2013to2023;financialyearendsonDecember31Source(s):UnileverNetsalesofPTMartinaBertoTbkfromfinancialyear2016to2023(inbillionIndonesianrupiah)NetsalesofPTMartinaBertoTbkFY2016-2023800731.58685.447006005004003002001000537.57502.52418.53360.18297.22210.532021201620172018201920202022202329Description:Attheendoffinancialyear2023,PTMartinaBertoTbkgeneratednetsalesofaround418.5billionIndonesianrupiah.PTMartinaBertoTbkisoneofIndonesia'sleadingcosmeticscompanies,whichisknownforitsbrandssuchasSariayu-MarthaTilaarandPersonalArtistCosmetics(PAC).Thecompanyalsoproducestraditionalherbaldrink,orjamu,forhealthandbeautypurposes.ReadmoreNote(s):Indonesia;Financialyears2016to2023;financialyearendsonDecember31Source(s):PTMartinaBertoTbkNetsalesofPTMustikaRatuTbkfromfinancialyear2016to2022(inbillionIndonesianrupiah)NetsalesofPTMustikaRatuTbkFY2016-2022400344.36344.6835030025020015010050326.8318.41305.23300.57285.180201620172018201920202021202230Description:Attheendoffinancialyear2022,PTMustikaRatuTbkgeneratednetsalesof285.2billionIndonesianrupiah,adecreasecomparedtothepreviousyear.PTMustikaRatuTbkisoneofIndonesia'sleadingcosmeticscompaniesspecializinginbeautyandwellnessproducts.ReadmoreNote(s):Indonesia;Financialyears2016to2022;consolidatedfinancialhighlights;financialyearsendsonDecember31Source(s):PTMustikaRatuTbkCHAPTER

05InternationaltradeValueofcosmeticsandtoiletpreparationsexportedfromIndonesiafrom2016to2022(inmillionU.S.dollars)ExportvalueofcosmeticandtoiletpreparationsIndonesia2016-2022160150.74140.9114012010080134.15130.13129.2122.67109.836040200201620172018201920202021202232Description:In2022,thevalueofcosmeticandtoiletpreparationsexportedfromIndonesiaamountedtoapproximately150.7millionU.S.dollars,anincreasecomparedtothepreviousyear.Indonesiareportedfluctuationinthecommodity'sexportvalueduringtheperiodmeasuredwiththehighestinthatsameyear.ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeValueofcosmeticsandtoiletpreparationsimportedtoIndonesiafrom2016to2022(inmillionU.S.dollars)ImportvalueofcosmeticandtoiletpreparationsIndonesia2016-2022400358.02340.4935030025020015010050329.5309.48257.13226.74175.490201620172018201920202021202233Description:In2022,thevalueofcosmeticandtoiletpreparationsimportedfromIndonesiaamountedtoapproximately329.5millionU.S.dollars,anincreasecomparedtothepreviousyear.Indonesiareportedfluctuationinthecommodity'simportvalue,withthelowestin2017,duringtheperiodmeasured.ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeValueofbeautyormakeupandskincarepreparationsexportedfromIndonesiain2022,bydestinationcountry(inmillionU.S.dollars)ExportvalueofbeautyormakeupandskincarepreparationsIndonesia2022bycountryExportvalueinmillionU.S.dollars05101520253035ThailandSingapore32.2726.8225.93MalaysiaUnitedArabEmiratesJapan8.637.146.47PhilippinesSaudiArabiaIndia5.034.083.183.11HongKongChina34Description:In2022,thevalueofbeautyormakeupandskincarepreparationsexportedtoThailandamountedtoaround32.27millionU.S.dollars.SingaporewasthesecondlargestdestinationcountryofIndonesia'sbeautyormakeupandskincarepreparationswithanexportvalueofabout26.82millionU.S.dollarsthatyear.ReadmoreNote(s):Indonesia;2022Source(s):UNComtradeValueofbeautyormakeupandskincarepreparationsimportedtoIndonesiain2022,bycountryoforigin(inmillionU.S.dollars)ImportvalueofbeautyormakeupandskincarepreparationsIndonesia2022bycountryImportvalueinmillionU.S.dollars020406080100120140ChinaSouthKoreaFrance130.8540.1430.0527.82ThailandUnitedStatesJapan22.2118.53MalaysiaItaly11.136.586.54IndiaGermany4.9135Description:In2022,Indonesiaimportedaround130.85millionU.S.dollars'worthofbeautyormakeupandskincarepreparationsfromChina.SouthKoreafollowedwitharound40.14millionU.S.dollars.Meanwhile,ThailandwasIndonesia'smaindestinationcountryforitsbeautyormakeupandskincarepreparationsexportsthatyear.ReadmoreNote(s):Indonesia;2022Source(s):UNComtradeVolumeofcosmeticsandtoiletpreparationsexportedfromIndonesiafrom2016to2022(in1,000metrictons)ExportvolumeofcosmeticandtoiletpreparationsIndonesia2016-2022353031.7525.392524.5322.9821.0120.952015105020162017201920202021202236/statistics/1211781/indonesia-cosmetic-and-toilet-preparations-export-volumeIn2022,thevolumeofcosmeticandtoiletpreparationsexportedfromIndonesiaamountedtoapproximately32,000metrictons.ThevalueinthatyearrepresentshighestvolumeofcommoditiesexportedbyIndonesiaduringtheperiodmeasured.

ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeVolumeofcosmeticsandtoiletpreparationsimportedtoIndonesiafrom2016to2022(in1,000metrictons)ImportvolumeofcosmeticandtoiletpreparationsIndonesia2016-2022302524.9620.3519.34201510518.8217.4611.589.630201620172018201920202021202237Description:In2022,thevolumeofcosmeticandtoiletpreparationsimportedfromIndonesiaamountedtoapproximately25,000metrictons,anincreasecomparedtothepreviousyear.Indonesiareportedasteadyincreaseinthecommodity'simportvolumeduringtheperiodmeasured.ReadmoreNote(s):Indonesia;2016to2022Source(s):UNComtradeCHAPTER

06ConsumerbehaviorSourcesofskincareawarenessinIndonesiaasofNovember2023SourcesofskincareawarenessIndonesia2023Shareofrespondents0%10%20%30%40%50%60%SocialmediaAdsonsocialmediaplatformsBeautyinfluencers54%54%36%TVads24%39Description:AccordingtoasurveyonbeautytrendsconductedinIndonesiain2023,morethanhalfofconsumersfoundoutaboutskincareproductsfromsocialmediaandsocialmediaadvertisements.Bywayofcomparison,24percentofconsumersdiscoveredskincareproductsthroughTVadvertisements.ReadmoreNote(s):Indonesia;November5to7,2023;1,708respondents;amongGenZ,millennials,andGenXSource(s):JakPatMostimportantskincareclaimsamongconsumersinIndonesiaasofNovember2023LeadingskincareclaimsIndonesia2023Shareofrespondents30%

40%0%10%20%50%60%70%80%78%90%HalalAlcoholFreeDermatologicallytestedParabenfree61%49%32%Fragrancefree31%40Description:AccordingtoasurveyonbeautytrendsconductedinIndonesiain2023,halalwasthemostessentialskincareclaimasstatedbyaround78percentofrespondents.AnotherkeyskincareclaimsamongIndonesianconsumerincludedalcoholfreeanddermatologicallytested.ReadmoreNote(s):Indonesia;November5to7,2023;1,708respondents;amongGenZ,millennials,andGenXSource(s):JakPatMostcommonlyusedskincareingredientsamongconsumersinIndonesiaasofNovember2023PrimaryskincareingredientsusedamongconsumersIndonesia2023Shareofrespondents30%0%10%20%40%50%60%70%VitaminCNiacinamide62%45%SalicylicAcid33%32%CollagenHyaluronicacidAlphaHydroxyAcis(AHA)Ceramide29%29%29%Retinol24%41Description:AccordingtoasurveyonbeautytrendsconductedinNovember2023,around62percentofrespondentsinIndonesiausedskincarethatcontainsvitaminC.DermatologistsrecognizedvitaminCasacomponentthatmayaidinthepreventionofearlyskinaging,thepreventionofUVdamage,andtheimprovementofwrinkles,darkspots,andacne.ReadmoreNote(s):Indonesia;November5to7,2023;1,708respondents;amongGenZ,millennials,andGenXSource(s):JakPatMostimportantfactorsconsideredwhenbuyingskincareproductsinIndonesiaasofNovember2023LeadingfactorsconsideredwhenbuyingskincareproductsIndonesia2023Shareofrespondents20%

30%

40%0%10%50%60%70%80%90%100%110%Suitableforskin98%98%97%97%GivinggoodresultyonmyfaceTheingredientsEasytoapplyPrice94%92%AvailabilityPromotionalprograms85%81%80%Brands'commitmentonsocial&environmentalissuesBrandsPackaging73%Fragrance65%Origin/productionlocation54%42Description:AccordingtoasurveyonbeautytrendsconductedinIndonesiainNovember2023,suitabilityfortheskinandgivingniceresultsonthefacewerethetwomainfactorsconsideredbyconsumerswhenpurchasingskincareproducts,asstatedbythemajorityofrespondents.Ingredientsoftheproductswerealsostatedasoneoftheleadingfactorsthatcouldswaytheirpurchasingdecision.ReadmoreNote(s):Indonesia;November5to7,2023;1,655respondents;amongGenZ,millennials,andGenXSource(s):JakPatSatisfactionwithlocalskincareproductsinIndonesiaasofApril2023ContentmentwithlocalskincareproductsIndonesia2023Shareofrespondents0%10%20%30%40%50%60%70%80%VerysatisfiedSatisfied16%71%Betweensatisfiedandunsatisfied12%Unsatisfied

0%Veryunsatisfied1%43Description:AsurveyconductedonbeautytrendsinIndonesiain2023foundthatapproximately71percentofrespondentsstatedtheyweresatisfiedwiththelocalskincareproductstheyhadbeenusing.ThesamesurveyfoundthatIndonesianconsumersexpectedtohave