INDUSTRIES

&

MARKETSBaby

Food-market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2728MarketDefinitionKeyTakeawaysMarket

NumbersRevenue9121518212425AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitOnlineRevenue

ShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewBaby

Food

marketfaces

challenges

likebirth

rate

decline

and

product

limitationsOverview:

SummarySummaryRevenue

numbers

intheBabyFoodsegmenthavegrownatamoderate

leveloverthe

past

couple

of

years.

Furthermore,

there

has

been

a

significant

rise

in

theaverage

price

for

products

covered

in

this

segment.

This

is

particularly

the

casefor

the

price

of

baby

formula

products,

which

saw

an

increase

in

many

countriesin

the

wake

of

rising

inflation

rates.

Drivers

of

this

market

are

population

growth,the

rising

number

of

working

women,

rapid

urbanization,

the

significant

increasein

disposable

income,

the

improvement

of

adequate

nutrition

awareness,

and

thesubstantial

growth

in

the

number

of

retail

channels

as

well

as

the

increase

inorganized

retailmarketing.Organic

baby

food

products,

such

as

chemical-free

and

non-GMO

products,

cancurrently

be

observed

as

the

dominant

trend

in

this

segment.

Health-enhancingproducts

have

also

grown

in

popularity,

e.g.,

baby

food

including

probiotics

andprebiotics

that

support

the

immune

system,

super

foods

that

supply

highlynutritional

ingredients,

and

low-sugar

products.

Additionally,

consumers

areincreasingly

showing

interest

in

plant-based

products,

which

are

not

onlysubstitutes

for

babies

with

milk

intolerances

but

also

provide

a

wider

range

ofchoices.Regarding

its

future

development,

the

market

for

organic

baby

food

is

expectedto

continuously

increase

at

a

fast

pace.

This

segment

faces

various

challenges,including

falling

birth

rates

in

developed

countries,

low

shelf

life

of

products,

andmilk

intolerances

in

babies,

all

of

which

could

possibly

slow

down

the

growthspeed

oftheBabyFood

segment.5Sources:Market

Insights

2023Baby

Food

is

a

small

part

of

the

Food

marketOverview:

Market

DefinitionMarket

definitionDefinition:The

Baby

Food

segment

covers

specially

formulated

foods

that

are

intended

forinfants

and

small

children,

most

notably

in

the

form

of

homogenized

foodpreparations.

In

this

segment,

both

supplementary

foods

(e.g.,

fruit-

andvegetable-based

babyfood)

and

infant

formula

areincluded.AdditionalInformation:The

market

comprises

revenue

and

average

revenue

per

capita,

volume

andaverage

volume

per

capita,

price

per

unit

(unit

refers

to

kilogram),

sales

channels.The

market

encompasses

retail

sales

through

both

online

and

offline

saleschannels

to

private

end

customers

(B2C).

The

market

only

covers

at-homeconsumption;

out-of-home

consumption

isnotincluded.6Sources:Market

Insights

2023Baby

Food

accounted

for

0.76%

of

the

Food

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheBabyFood

market

amountstoUS$70.6bn

in2023.

Themarket

isexpected

togrow

annuallyby5.69%

(CAGR2023-2028).Thissegment

includes:Thissegment

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$17,790m

in2023).?Homogenized

and

dietary

food?Babycare

products?Babybeveragespreparations

forinfant

feedingInrelation

to

totalpopulation

figures,per

person

revenues

of

US$9.20

aregenerated

in

2023.?InfantformulaIntheBaby

Food

market,

volume

isexpected

toamountto4.5bn

kg

by2028.

TheBaby

Food

market

isexpected

to

show

avolume

growth

of3.7%

in2024.?Babyrice

cereals

andflourfor

babymealsTheaverage

volume

perperson

intheBaby

Food

market

isexpected

to

amount

to0.5kg

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersBaby

Food

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

5.8%

from

2018

to2028Market

Size:

GlobalRevenue

inbillionUS$93.287.92.89.23.0+5.8%(1)83.42.778.92.59.974.82.470.62.28.666.72.113.88.063.62.07.513.158.81.77.012.555.61.86.511.956.5202553.21.711.353.620246.110.85.410.15.39.75.19.28.88.566.462.759.650.748.045.842.539.837.9201820192020202120222023202620272028Baby

Milk

&InfantFormulaPrepared

Baby

FoodBaby

Cereals

&OtherDried

Baby

FoodBaby

Snacks&Others9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

33.3

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+6.2%(1)48.033.3+6.1%(1)+4.1%(1)23.117.716.213.9+5.0%(1)+3.7%(1)3.72.70.60.82022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

16.8

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+7.4%(1)25.816.8+3.6%(1)10.08.1+5.2%(1)+4.6%(1)+6.8%(1)2.41.41.61.71.11.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Baby

Food

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)

of4.8%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$11.60.41.211.10.4+4.8%(1)10.60.310.10.39.70.31.29.20.31.18.80.38.40.31.01.71.07.90.21.70.97.50.21.67.30.20.91.50.81.50.71.40.71.30.71.31.21.21.28.37.97.67.26.96.66.36.15.75.45.220182019202020212022202320242025202620272028Baby

Milk

&InfantFormulaPrepared

Baby

FoodBaby

Cereals

&OtherDried

Baby

FoodBaby

Snacks&Others12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

19.0,

Europe

is

the

biggest

marketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+6.2%(1)27.2+2.7%(1)+3.4%(1)19.017.616.9+5.5%(1)15.013.810.3+2.7%(1)7.42.62.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

26.4,

France

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+5.0%(1)+3.1%(1)35.429.0+4.2%(1)26.5+7.0%(1)+7.2%(1)24.219.819.517.515.413.011.52022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Baby

Food

volume

are

estimated

to

increase

at

a

CAGR(1)

of

3.4%

from2018

to2028Market

Size:

GlobalVolume

inbillionkilograms4.50.1+3.4%(1)4.40.14.20.14.10.10.74.00.10.63.80.10.63.70.10.60.83.60.10.60.70.73.40.10.53.30.10.53.20.10.51.21.21.21.11.11.11.02.01.01.01.00.92.42.32.32.12.22.11.91.91.71.820182019202020212022202320242025202620272028Baby

Milk

&InfantFormulaPrepared

Baby

FoodBaby

Cereals

&OtherDried

Baby

FoodBaby

Snacks&Others15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.5billion

kilogram,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionkilograms+3.9%(1)+3.5%(1)1.91.51.51.3+2.6%(1)0.80.7+4.3%(1)+3.8%(1)0.30.20.00.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.6billion

kilogram,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionkilograms+3.8%(1)0.70.6+2.2%(1)0.40.4+3.5%(1)+1.8%(1)0.0%(1)0.20.10.10.10.10.12022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Baby

Food

volume

per

capita

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalAveragevolume

per

capita

inkilogram0.300.290.290.300.250.200.280.270.270.260.250.250.240.240.160.100.150.090.150.090.150.090.140.080.140.080.140.080.15

0.130.100.130.070.130.070.130.070.070.050.000.010.010.010.010.010.010.010.010.010.010.0120182019202020212022202320242025202620272028Baby

Milk

&InfantFormulaPrepared

Baby

FoodBaby

Cereals

&OtherDried

Baby

FoodBaby

Snacks&Others18Sources:Market

Insights

2023Europe

has

the

biggest

market

in

Baby

Food

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

inkilogram2.01.821.761.701.631.581.521.471.441.51.00.50.01.361.341.311.060.801.040.771.050.781.010.741.020.750.990.711.000.720.970.690.950.670.930.660.940.670.400.370.380.350.360.330.340.310.320.290.170.300.1920270.1920280.1720190.1720200.170.170.1820230.180.180.18202620182021Africa2022Americas20242025AsiaAustralia&OceaniaEurope19Sources:Market

Insights

2023With

volume

per

capita

of

1.9

kilograms,

France

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

inkilogram2.382.52.302.232.132.071.991.941.922.01.51.00.50.01.801.761.731.101.071.201.211.151.20

1.241.171.051.091.121.151.18

1.191.141.161.111.171.121.071.131.061.131.071.151.091.121.021.121.031.111.041.050.460.470.440.420.430.390.400.360.370.330.3420182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market

Insights

2023Baby

Food

price

per

kilogram

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalPrice

perkilogram

inUS$3027.627.527.026.926.426.325.925.725.425.224.824.624.123.823.823.425201510523.022.922.622.222.421.912.811.112.510.912.310.712.010.511.810.311.510.111.19.611.29.810.79.410.29.110.39.2020182019202020212022202320242025202620272028Baby

Milk

&InfantFormulaBaby

Snacks&OthersBaby

Cereals

&OtherDried

Baby

FoodPrepared

Baby

Food21Sources:Market

Insights

2023Asia

has

the

highest

Baby

Food

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perkilogram

inUS$3025.921.216.525.220.924.620.724.020.423.520.125201510523.019.922.519.322.619.521.519.020.518.720.218.516.213.516.013.415.813.315.513.115.212.815.313.014.914.514.214.315.013.614.414.713.812.7

12.513.5Asia14.112.6

12.312.911.9

12.011.8020182019202020212022202320242025202620272028AfricaAmericasAustralia&OceaniaEurope22Sources:Market

Insights

2023With

price

per

unit

of

US$29.9,

China

has

the

highest

price

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perkilogram

inUS$4036.924.735.233.924.1353025201510532.723.831.623.430.523.029.922.429.922.627.721.925.921.525.421.224.415.715.314.816.514.914.014.314.315.914.616.214.715.714.415.313.913.614.813.312.912.913.712.113.411.813.211.513.211.613.211.813.1020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates23Sources:Market

Insights

2023IntheBaby

Food

market,

online

revenue

share

reached

4.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%2.0%100.0%3.0%100.0%3.0%100.0%4.0%100.0%4.0%100.0%4.0%100.0%5.0%100.0%6.0%100.0%5.0%100.0%5.0%98.0%97.0%97.0%96.0%96.0%96.0%95.0%202495.0%202695.0%202794.0%202520182019202020212022Offline2023Online24Sources:Market

Insights

2023IntheBaby

Food

market,

mobile

online

revenue

share

reached

32.0%

in

2022F