EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN■HOWTOBUILDYOURRED@OKEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN99020102040304ANNINGPLANEVENTPLANNINGPLAN EVENTPSCENARIOINTRODUCTION如ANNINGPLANEVENTPLANNINGPLAN EVENTPSCENARIOINTRODUCTIONEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN01你是誰03你審美如何？02你做什么的？04你能為他人帶來什么？再補充一些基操作EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN花名昵稱+職業屬性（+內容形式）封面風格統一/標題風格統一/真人出鏡學歷/工作背景+概括內容+愛好封面風格統一/標題風格統一/真人出鏡結果倒推轉化EVENTPLANNINGPLANEVENTPLANNINGPLANEVENT結果倒推轉化EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN騎行女博主@Boa寶兒結果倒推?不同的粉絲群體具有不同的消費能力和消費喜好?女性消費主群體：30-40歲?泛流量池依舊是年輕群體占主體：18-25歲?根據產品的受眾去建立內容騎行男博主@baojong25-40歲25-40歲ANNINGPLANEVENTPLANNINGPLAN EVENTP SCENARI帶著你的OINTRODUCTIONANNINGPLANEVENTPLANNINGPLAN EVENTP SCENARI帶著你的OINTRODUCTION意圖，靈活地創作你的內容，以及保證你的內容可EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN如何創作內容PARTPARTONE?至少10個同類型對標賬號?拆解步驟?拆解內容PARTTWOPARTTWO?一個方向定5-12期選題，?品牌號的宗旨：宣傳品牌和產品PARTTHREEPARTTHREE?原創內容拍攝技巧?爆款素材二創技巧至少10個同類型對標賬號EVENTPLANNINGPLAN至少10個同類型對標賬號EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN如何拆解對標賬號010102020303EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN如何持續輸出內容確實宗旨，一個方向創作5-12期選題品牌號：品牌理念/品牌合作/用戶互動...官方助手號：產品種草/活動政策/用戶互動/車輛售后/用車攻略...產品產品機會銷售號：活動政策/車輛現貨/產品介紹/車輛體驗...?藍V專業號保持品牌調性?助手小號主攻互動性?銷售號后期收割人設突出/觀點獨特/獨家弱IP“利他有用”學習手冊/服務臺/整理/推薦/測評?建議先從弱IP下手EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN種草/適合XX開的車/多選題EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN干貨/用車指南/多選題EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN打卡/今天我要XXX（結合車）/記憶點（口頭禪/服化道等）EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN素材創作技巧LOREMIPSUMDOLORSITAMET,CONSECTETUERADIPISCINGELIT.MAECENASPORTTITORCONGUEMASSA.素材創作技巧?中心構圖，凸出主體，視覺聚焦?三分之一構圖法，畫面內容平衡?黃金比例構圖?盡量使用相機?手機需調整視頻拍攝參數?畫質清晰，視頻基本在1080p輸出?拍攝盡量使用穩定器，保證觀感場景能造成視覺沖擊感畫面更加和諧?場景風格搭配產品色調?讓光源保持正向，不要背光EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN素材創作工具圖文創作強烈推薦醒圖！?現成模版可直接使用?工具欄-貼紙-搜索，可直接根據關鍵詞找到匹配素材EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN爆款二創技巧EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN EVENTPSCENARIOINTRODUCTION了解平臺規則，培養爆款意識，熟練掌握制作流程，一步步@圖圖的玩車日記EVENTPLANNINGPLANEVENTPLANNINGPLANEVENT@圖圖的玩車日記EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN小紅書平臺機制@李咔咔0101020203廣場式社區分享生活，“幫助更多年輕人找到更EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN爆款封面制作（以政策帖為例）/科技風/輕奢風（具體因產品而定）大標題很受寵！0203EVENTPLANNINGPLANEVENTPLANNINGPLANEVENT0203EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN爆款標題01解鎖爆款標題密碼?反差型?揭秘型?數字型?共鳴型?痛點型?預期型?背書型1.月入3k和月入20w戀愛的區別；2.要是我早點學會這三招，退稅多退300003.推薦！月入3k的女生適合開的新能源小車文案盡量以圖片的方式呈現，文字部分建議直接總結，多出現關鍵詞，便于被收錄話題標簽是助力筆記被收合集收錄的因素之一，善用閱讀量高的詞條以及平臺熱門活動詞條，熱門話題投稿，及時跟進熱點EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN小紅書帖子發布建議PARTPARTONE?帖子發布盡量提前定時發布?發布后半小時至1小時內，瀏覽破300左右，有起爆潛力?發布后切記關注后臺審核信息，有無違規PARTTWOPARTTWO?用薯條加熱檢測是否違規?違規或帖子流量差的原因：選題不熱門、敏感詞違規PARTTHREEPARTTHREE?單片帖子最多修改2-3次，盡量保證一次收錄?帖子不刪除，建議僅自己可見ANNINGPLANEVENTPLANNINGPLAN EVENTP SCENARIOINTRODUCTIONPARTANNINGPLANEVENTPLANNINGPLAN EVENTP SCENARIOINTRODUCTION打造爆款筆記網紅門店設計邀請KOL打卡打造爆款筆記網紅門店設計邀請KOL打卡產品與活動EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN如何有效獲客建立銷售賬號建立銷售賬號全面收割機維護評論區維護評論區、有效撈魚與話術技巧EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN線上種草EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN私信獲取留資01010202簡單清晰回復首付、月供、全款等問題，詳細方案引導給銷售0303私信90s內回復；評論1h內互動EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN網紅門店打卡：年輕人的潮流聚集度/打卡、社交屬性EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLAN邀約KOL與KOC線下打卡/鋪量造勢/門店引流EVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLANNINGPLANEVENTPLA