少兒英語推廣活動方案REPORTING2023WORKSUMMARY目錄CATALOGUEEventbackgroundandobjectivesActivityContentDesignPromotionstrategyActivityexecutionplanEffectevaluationandsummaryfeedbackPART01EventbackgroundandobjectivesHighenthusiasmforlearningCurrently,children'sEnglishlearninghasreceivedwidespreadattentionfromparentsandsociety,andchildrenshowextremelyhighenthusiasmforEnglishlearning.DiverselearningmethodsChildren'sEnglishlearningmethodsincludeclassroomteaching,onlinelearning,hometutoring,etc.,showingatrendofdiversification.ThelearningoutcomesareunevenAlthoughchildreninvestalotoftimeandenergyinlearningEnglish,thelearningoutcomesvaryfrompersontoperson,andsomechildrenhavedifficultiesinoralexpression,listeningcomprehension,andotheraspects.Currentsituationofchildren'sEnglishlearningActivityobjectivesandsignificanceThroughEnglishlearning,helpchildrenunderstanddifferentcultures,expandtheirinternationalperspective,andlaythefoundationforfuturedevelopment.ExpandingInternationalPerspectiveThroughpromotionalactivities,providechildrenwithmoreopportunitiestopracticeEnglishspeakingandimprovetheiroralexpressionskills.ImprovingEnglishspeakingabilityThroughdiverseandcolorfulactivities,stimulatechildren'sinterestandenthusiasmforlearningEnglish.EnhanceinterestinlearningEnglishAgerange01mainlytargetingchildrenaged5-12.Learningneeds02ChildrenneedmoreopportunitiesforEnglishspeakingpracticeandinterestinglearningexperiences.Parentalexpectations03ParentshopethattheirchildrencanlearnEnglishinarelaxedandenjoyableatmospheretoimprovetheirlearningoutcomes.AudienceanalysisPART02ActivityContentDesignThroughthemessuchas"globaltravel"or"exploringtheworld",leadchildrentoexperiencetheculturesandcustomsofdifferentcountries,andstimulatetheirinterestinlearningEnglish.Encouragechildrentoplaydifferentroles,suchastourguides,tourists,animals,etc.,andcommunicateinEnglishinsimulatedscenariostoimprovetheiroralexpressionskills.Designcreativeandfuninteractivegames,suchaswordrelay,Englishsongguessing,etc.,toallowchildrentolearnEnglishhappilyinthegame.MulticulturalexperienceRoleplayingandscenariosimulationCreativeinteractivegamesThemecreativityandhighlightsInviteparentsandchildrentoparticipateinactivitiestogether,enhanceparent-childrelationshipsthroughparent-childgames,parent-childdialogues,andotheractivities,whileallowingparentstounderstandtheirchildren'sEnglishlearningsituation.Dividechildrenintosmallgroupsandcultivatetheirteamspiritandcollaborationskillsthroughgroupcompetitions,groupcooperationtocompletetasks,andothermethods.Encouragetheaudiencetoactivelyparticipateinactivitiessuchasaskingquestions,answeringquestions,etc.,sothattheycanfeelthewarmatmosphereoftheeventandthecharmofEnglish.ParentchildinteractionGroupcooperationAudienceparticipationInteractivesessionsettingsVividandinterestingcoursewareCreatecoursewarethatisfullofchildlikecharmandvisualappeal,showcasingEnglishknowledgethroughvariousformssuchaspictures,animations,videos,etc.,tostimulatechildren'sinterestinlearning.StorybasedteachingmethodBytellingvividandinterestingstories,guidechildrenintoEnglishlearningsituations,allowingthemtonaturallymasterEnglishvocabularyandexpressionsinthestories.PracticalapplicationsectionSetuppracticalapplicationsections,suchassimulatingshopping,orderinginrestaurants,etc.,tohelpchildrenconsolidatetheirknowledgeandimprovetheirEnglishapplicationabilitythroughpracticalapplication.CombiningknowledgetransmissionwithfunPART03Promotionstrategy010203Socialmediaplatformusesocialmediaplatformssuchasmicroblog,WeChatofficialaccount,Tiktoktopublishactivityinformationandinteractivecontenttoattracttheattentionandparticipationoftargetaudiences.EducationwebsitesandforumsPostactivityinformationoneducationwebsitesandforumstoattracttheattentionofparentsandteachers,andincreasethevisibilityandinfluenceoftheactivities.OnlineadvertisingPlacingonlineadvertisements,suchassearchengineads,socialmediaads,etc.,toexpandtheexposureandcoverageofactivities.SelectionofonlinepromotionchannelsCampuscooperationCooperatewitheducationalinstitutionssuchasprimaryandsecondaryschools,kindergartens,etc.topromoteactivityinformationthroughoncampusnotices,posters,etc.,andattractstudentsandparentstoparticipate.CommunitypromotionSetuppromotionalboothsinpublicplacessuchascommunitiesandparks,distributepromotionalmaterialsandsmallgifts,andattracttheattentionandparticipationofsurroundingresidents.WordofmouthpromotionEncourageparentsandstudentswhoparticipateintheactivitytosharetheirexperienceandphotosonsocialmediaplatformssuchassocialmediacirclesandWeChatgroups,formingaword-of-mouthpromotioneffect.ExplorationofofflinepromotionmethodsCollaborationwitheducationalinstitutions:Collaboratewithwell-knowneducationalinstitutionstoshareeducationalresourcesandenhancetheprofessionalismandauthorityofactivities.PartnerresourceintegrationPartnerresourceintegrationCollaboratewithmainstreammediatogainmoreexposureopportunitiesandpromotionalsupport.MediacooperationSeekingsponsorshipfromrelevantcompanies,obtainingfundingandresourcesupport,expandingthescaleandinfluenceoftheevent.Atthesametime,itcanprovidebrandpromotionandpromotionopportunitiesforsponsorstoachievemutualbenefitandwin-winresults.CorporatesponsorshipPART04Activityexecutionplan

TimeandlocationarrangementActivitytimeWeekendsorholidays,totaling2days.EventlocationPublicplacessuchascommunitycenters,schools,orparks.SchedulearrangementThefirstdayisforpromotionalandpromotionalactivities,andtheseconddayisforinteractivegamesandperformances.PersonneldivisionoflaborandclearresponsibilitiesEventManager:Responsibleforoverallplanningandcoordinationtoensurethesmoothprogressoftheevent.PropagandaandPromotionTeam:Responsiblefordesigningpromotionalposters,flyers,andothermaterials,andpromotingthemincommunities,schools,andotherplaces.InteractiveGameGroup:ResponsiblefordesigningandorganizinginteractivegamestoensurethatchildrenlearnEnglishinarelaxedandenjoyableatmosphere.Performancegroup:responsiblefororganizingandrehearsingEnglishperformanceprograms,showcasingchildren'sEnglishlearningachievements.Promotionalmaterialsincludingposters,flyers,displayboards,etc.,usedforpromotioninthecommunityandschools.GamepropsPreparecorrespondingpropsaccordingtothegamedesignrequirements,suchaswordcards,balloons,prizes,etc.PerformancecostumesandpropsPreparecorrespondingcostumesandpropsaccordingtotheneedsoftheperformanceprogram,suchascostumes,headgear,soundequipment,etc.MaterialpreparationandbudgetformulationBudgetformulation:Developadetailedbudgetplanbasedonthescaleoftheactivityandactualneeds,includingvariousexpensesandexpectedbenefits.Theabovecontentisforreferenceonly,andspecificarrangementscanbeadjustedandoptimizedaccordingtotheactualsituation.MaterialpreparationandbudgetformulationPART05EffectevaluationandsummaryfeedbackDatacollectionCollectbasicinformation,activitysatisfaction,learningoutcomes,andotherrelateddataofparticipantsthroughactivityregistrationsystems,on-sitecheck-in,andquestionnairesurveys.DataanalysisUsestatisticalanalysissoftwaretoorganize,classify,andsummarizethecollecteddata,andanalyzeindicatorssuchasactivityparticipation,satisfaction,andlearningeffectiveness.Datavisualizationpresentingtheanalysisresultsthroughcharts,reports,andotherformstofacilitateamoreintuitiveunderstandingoftheeffectivenessoftheactivity.DatastatisticsandanalysismethodsAconciseandcleardisplayboarddesignedtodisplaykeyinformationsuchasthetheme,objectives,content,andresultsoftheevent,attractingtheattentionoftheaudience.Createavideoreviewoftheexcitingmomentsoftheevent,accompaniedbydynamicmusicandspecialeffects,toallowtheaudiencetorelivethejoyfulmomentsoftheevent.Encourageparticipant