Successofelemeapp20231042240楊冰倩Specificpurpose：Toinformmyaudienceaboutwhyelemeapphasachievedgreatsuccessandproblemstheymayface.Centralidea：elemeapphasachievedsignificantsuccessduetothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperiencebutstillwillfaceproblem:howtomakeprofitreasonablyandpermanently.01scalperIntroduction張旭豪，男，漢族人，“餓了么”網(wǎng)上訂餐平臺創(chuàng)始人，本科就讀于同濟大學(xué)[1]

，碩士畢業(yè)于上海交通大學(xué)康嘉是餓了么聯(lián)合創(chuàng)始人，曾負(fù)責(zé)餓了么早期拓展、中期組織發(fā)展變革、以及物流系統(tǒng)旳搭建02scalperscalperIntroductionIt‘sSaturdaymorning,andwefourboysinthedormitoryjustwakeupat9o’clockmaybe.Insteadofgettingoutofbed，wejustpickupthemobilephone,orderamealonelemeappandfallasleepagain.Twohourslater,themobilephoneringssowegodownstairsandfetchourlovelybrunch.Outsidethedormitorybuildingyouwillseeseveralmotorbikescomingtodelivertakeoutfoodandboyswaitingfortheirmeal.Andmostofthemplacetheirorderbyeleme.02scalper*founderofelemeappSolet’shavelookatabriefintroductionofeleme,givenbyzhangxuhao,founderofelemeapp.Establishedin2023，Shanghai，elemeapphadonly17restaurantsasfoodsupplierandallyonlineatthattime.Whileuptonow,therearemorethan180thousandrestaurantsjoininginelemeappwhichmeansthecompanyis10timeslargerthanwhenitwasfounded.What’smore,about10millionpeopleareusingitwithsatisfaction.*Whythesimpleappcanachievesuchhonorablesuccess?elemehas2majoradvantagescomparedtoothertakeoutapps.First,elememeetsthemarketdemandaccurately.1.Fortherestaurants，elemeprovidesthemaclearoperationpagesothattheycanhandlealltheordersquicklyenough.What’smore,Elemeregularlycallsrestaurantstogethertoshareexperienceinordertoimprovetheirservicequalitywhichgainsmanygoodcommentsfromrestaurantboss.2.Fortheuserselemepresentstheevaluationofarestaurantmadebyotherusers.Comparedtoothertakeoutappslikemeituanor百度,elemeshowsvividpicturesofdifferentdishestogiveusersabetterunderstanding，whichallowsuserstoorderdishesatease.B.Also，theirsuccessisduetothereasonablewayofadvertisement.Notonlybyhandingoutadvertisementpagestraditionally,theyboosttheirpopularityalsobygivingeveryuserwhoordersmealsmanyredenvelopestosharewithothersinWechatgroupsothatmoreandmorepeoplecometoknowthisapp.*problemofelemeapp

1.Itisunreasonabletochargetherestauranttoomuchortheywillgiveuptheelemeapp.Actually,accordingtoXiaoxiangdailypaper20restaurantsinYangzhouchoosetoquitelemeappbecauseofitshighcostin20232.Chargetheusers?Whatthecustomersreallyconcerniswhethertheycangetacheapanddeliciousmeal.Sowearelikelytochooseelemeinsteadofmeituanjustbecauseofitslowerdiscountwhichaimstoexpandmarketinsomeway.However,itishardtosayhowmanyuserswillstayifthediscountiscancellednottomentionifusersarechargedforusingtheapp.howtodevelopthebusinesstomakeprofitreasonablyandpermanently？*elemeappEvenzhangxuyanghimselfhassaid：it’stooearlytothinkoftheprofitmethodwhichimpliesthattheyhaven’tfiguredoutthesuitableplan.Allinall，itremainstobeseenhowthesetakeoutappswillcreateprofitcontinuously.*ConclusionⅠ.Successofelemeowestothesuccessfuladvertisementmethod,theclearoperationpageandthebestcustomerexperience.Ⅱ.Justliketaobaoinonlineshoppingarea，kuaidi、diditaxiappintaxireserva