HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣媽日記辣媽日記辣媽日記JUN.2023HAPPYMOTHER’SDAY母親節專題活動HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY目錄目錄目錄CONTETNTS主題構思活動內容布置參考HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYPART01.PART01.主題構思主題構思主題構思THINKABOUTHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY隨著社會的發展，【母親】這個詞的含義越來越多變。當8090后的媽媽開始成為社會主流。偉大、犧牲、溫情等傳統詞匯顯得越發平庸。優雅永不過時個性也當如此把母親節的話語權，交還給母親讓節日因人而【異】；因愛而【同】HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣態度辣媽語錄，拳打熊孩子，腳踢PUA家庭與職場皆可叱咤風云辣顏值辣媽靚照，可鹽可甜，18歲與88歲，每張面孔都美麗辣能力辣媽技能，下得廚房，玩得滑板集美貌與才華一身HOTHOTHOTTHEPOINT通過三大角度對母親重新認知以語言傳遞母親的態度以圖像表現母親美麗以體驗感知母親的生活HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY色彩元素氛圍選用粉+黑作為主色調溫柔與獨立同在選用鏡面鐳射為主元素時尚現代感打造CHILL松弛感貼合時代需求HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYPART02.PART02.活動內容活動內容活動內容HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣媽CHILL趴①玩現場打造辣媽CHILL轟趴館。包括PINK蹦床、浴室相館、情緒沙包，三個板塊。來賓進入活動場地，首先感受到松弛、歡樂，在輕松的氛圍中尋回歸童真自我。HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYTRAMPOLINE生活一地雞毛，給自己5分鐘的時間，放肆跳躍，打碎壓力PINK蹦床HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYPHOTOGRAPH浴室——最放松自在的地方，留下最率性本真的照片，作為節日禮物浴室相館HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYGAMEGIRELS最簡單的方式，發泄最深層的情緒。使用沙包成功擊倒壞情緒表情牌，即可解鎖限定禮品。情緒沙包HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣媽生活碎片以展+留言的形式，講述辣媽們的故事。碎片故事：具象到1個物品、1種情緒、1次成長……辣媽語錄：現場留下自己的故事、辣媽宣言，辣媽力量與世界抗衡。②展HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYTHESTORY每一位媽媽都有無數個難忘的故事。不同的故事拼湊出一個相同的身份碎片故事HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYQUOTATION不同的色彩代表了不同的情緒。辣媽的生活從來都是繽紛的，留下一句態度，兌換一份好禮。辣媽語錄HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣媽閨蜜會打造辣媽專屬情感分享局+姐妹手造坊。邀請心理專家到場，在帶有私密性的環境中，聽辣媽談心分享，讓媽媽這個特殊身份，成為彼此的閨蜜。③聊HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYTRAMPOLINE一言一語，只講給閨蜜聽。【媽媽】這個名詞，讓彼此成為最熟悉的人情感分享局HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYWARM-UP媽媽也是小女生，手工的快樂永遠都藏在心中。回歸少女心，節日里一份專屬的快樂。姐妹手造坊HAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY姐妹手造坊-推薦掐絲琺瑯彩手繪唱片彩染拓香片HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYPART03.PART03.布置參考布置參考布置參考HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣媽轟趴館布置示意HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣媽CHILL趴布置示意情緒沙包浴室相館PINK蹦床情緒表情牌+彩色煙霧沙包，直觀展示（可準備一次性雨衣）浴室為背景，海洋球、彩片禮花、香檳等道具，拍立得，立等取照。超柔軟蹦床，鵝毛枕頭大戰一觸即發。釋放真自我，重返任性少女。HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY辣媽生活碎片展布置示意HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAYHAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY2023HAPPYMOTHER’SDAY碎片