購(gòu)物中心六一兒童節(jié)游園會(huì)(鹿過(guò)童年主題)活動(dòng)策劃方案_第1頁(yè)
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-鹿特丹六一兒童主題活動(dòng)-鹿過(guò)童年DeerLiveChildhoode7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A歡喜游園會(huì)鹿特丹家庭型客群。我們要通過(guò)六一活動(dòng)再次抓住這群人。家庭型的特點(diǎn)為“一切以孩子為中心”何為孩子的一切?“玩”!我們的活動(dòng)為誰(shuí)而做?e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A我們的目的如何讓他們?cè)诹坏铰固氐?lái)玩?如何讓家長(zhǎng)愿意帶他們來(lái)玩?那么六一,我們要做的不僅僅是“好玩”。HowcantheycometoRotterdamonJune1?Howtomakeparentswillingtotakethemtoplay?OnJune1,then,weneedtodomorethanjusthavefun.e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A玩起來(lái)!

綜上,我們要做的六一,不僅僅給孩子帶去童趣,并能讓大人積極參與,與孩子一同歡喜游園會(huì)。三大版塊內(nèi)容,持續(xù)現(xiàn)場(chǎng)熱度,帶來(lái)更多吸引力。e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A第一板塊e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785AYOURTime主題演繹:每天兩場(chǎng),場(chǎng)場(chǎng)不一樣,吸引客戶多次到訪,積客引流第二板塊e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A童趣巡游活躍全場(chǎng)氛圍,配合小禮物派發(fā),增強(qiáng)昭示性驚喜互動(dòng)好玩的游戲,寓教于樂(lè)的體驗(yàn),商戶外擺參與,帶給孩子不一樣的六一兒童節(jié)e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A第三板塊目錄·Catalog活動(dòng)概述KV設(shè)計(jì)場(chǎng)地規(guī)劃內(nèi)容規(guī)劃e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A內(nèi)容細(xì)節(jié)宣傳建議PARTONEe7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A活動(dòng)概述活動(dòng)概述929301234567891112131415161718192021222325262829303112MTWTFSS3456789JUNE日期:6月1日&2日地點(diǎn):鹿特丹商場(chǎng)負(fù)一層目標(biāo)客群:家庭型客群內(nèi)容:兒童劇、驚喜互動(dòng)、寓教于樂(lè)調(diào)性:兒童/活力/趣味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設(shè)計(jì)設(shè)計(jì)元素選取e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A結(jié)合活動(dòng)針對(duì)“家庭型”客群,但活動(dòng)形式不僅僅局限于兒童,所以現(xiàn)場(chǎng)設(shè)計(jì)元素雖要結(jié)合兒童喜好,卻又不能趨于低齡化。因此現(xiàn)場(chǎng)以“像素格”為設(shè)計(jì)元素。童趣中又不失現(xiàn)代流行風(fēng)潮。能夠帶動(dòng)家長(zhǎng)興趣,積極參與到活動(dòng)中來(lái)。色彩搭配e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A黃色/黃色光的光感最強(qiáng),給人以光明、、輕快、純潔的印象藍(lán)色/藍(lán)色是永恒的象征,純凈的藍(lán)色表現(xiàn)出一種美麗、文靜。水粉色/粉色代表著可愛(ài)甜美、溫柔和純真;純純的粉色系像女孩的美夢(mèng)一樣。橙色/創(chuàng)造力、吸引力、快樂(lè)、積極、平衡、華麗、慷慨、振奮、豪爽。融合了熱情的紅色和明媚的黃色的橙色,顯示出你是個(gè)很特別的孩子哦!做一個(gè)擁有永恒純潔、美夢(mèng)一般特別的孩子KV效果示意e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A/整體KV采用純色底處理,可根據(jù)需求的不同進(jìn)行顏色更換,使用及延展起來(lái)更靈活;/所有商戶信息及活動(dòng)內(nèi)容均以像素風(fēng)形式呈現(xiàn),更契合兒童節(jié)童趣可愛(ài)的調(diào)性;/活動(dòng)時(shí)間及主題采用顯眼的白色處理,讓顧客更明確的抓取活動(dòng)信息點(diǎn)。PARTTHREEe7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A場(chǎng)地規(guī)劃e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CB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02C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A到場(chǎng)顧客留下姓名及電話,投擲彩票券。兒童劇結(jié)束后,由現(xiàn)場(chǎng)主持人進(jìn)行抽獎(jiǎng)。獎(jiǎng)品為商戶優(yōu)惠券。由于帶動(dòng)商戶,促進(jìn)顧客消費(fèi)。內(nèi)容鋪排e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A童趣巡游童趣巡游e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A童趣巡游巡游時(shí)長(zhǎng)為20分鐘,20分鐘內(nèi)從4樓至負(fù)一層逐步巡游,最終將客戶引向活動(dòng)區(qū)域。巡游期間將向周圍顧客派發(fā)小禮品,進(jìn)行活動(dòng)昭示。并派發(fā)演繹時(shí)間表,有利于活動(dòng)持續(xù)得到關(guān)注。巡游目的:炒熱現(xiàn)場(chǎng)氣氛為活動(dòng)主會(huì)場(chǎng)引流童趣巡游—開(kāi)場(chǎng)演繹e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A童趣巡游—開(kāi)場(chǎng)演繹巡游結(jié)束將顧客引入活動(dòng)現(xiàn)場(chǎng)后,開(kāi)始開(kāi)場(chǎng)演繹。演繹過(guò)程中與現(xiàn)場(chǎng)客戶進(jìn)行互動(dòng),調(diào)動(dòng)活動(dòng)現(xiàn)場(chǎng)氛圍,為接下來(lái)的兒童劇制作氛圍鋪墊。笑一個(gè)吧e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A現(xiàn)場(chǎng)設(shè)置移動(dòng)照相機(jī),以獨(dú)特的造型穿梭在人群中,現(xiàn)場(chǎng)并配備微信打印機(jī),掃描關(guān)注二維碼即可現(xiàn)場(chǎng)打印照片。內(nèi)容鋪排e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A趣味互動(dòng)驚喜互動(dòng)Please沖吧!少年e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A現(xiàn)場(chǎng)制作卡通車模型作為游玩道具,營(yíng)造童真氛圍。身臨其境下感受跑道上飛馳的感受。商戶合作建議/可與兒童游戲品牌做聯(lián)動(dòng),現(xiàn)場(chǎng)通關(guān)可以贈(zèng)送相應(yīng)的免費(fèi)體驗(yàn)計(jì)時(shí),同時(shí)在現(xiàn)場(chǎng)設(shè)備上可進(jìn)行品牌logo的露出。驚喜互動(dòng)一起游戲吧e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A現(xiàn)場(chǎng)制作大型游戲機(jī),將手掌上的游戲進(jìn)行放大投放。引起顧客好奇。制造視覺(jué)上的沖擊。商戶合作建議/可與娛樂(lè)教育類商戶做聯(lián)動(dòng),通關(guān)送體驗(yàn)卡或免費(fèi)試聽(tīng)券。驚喜海洋球e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A利用現(xiàn)場(chǎng)已有海洋球池,在海洋池內(nèi)投放“表情包海洋球”,現(xiàn)場(chǎng)參與者極其5個(gè)微笑表情,即獲得相應(yīng)商戶代金券。提高活動(dòng)參與度。商戶合作建議/每個(gè)商戶對(duì)應(yīng)一種表情,只要在規(guī)定時(shí)間內(nèi)找到一定數(shù)量的表情,即可獲贈(zèng)相應(yīng)商戶代金券、折扣券等內(nèi)容。建議可根據(jù)實(shí)際情況推出免排隊(duì)券、免費(fèi)續(xù)杯券等。釣一個(gè)小心愿e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A現(xiàn)場(chǎng)參與垂釣的顧客,可憑借自己垂釣到的小怪獸,兌換一次抽取“心愿球”的機(jī)會(huì)。商戶合作建議/每種顏色的小魚(yú)分別對(duì)應(yīng)一個(gè)種類的商戶,在領(lǐng)取心愿球的時(shí)候即可獲得對(duì)應(yīng)種類商戶的小禮物。我有一個(gè)小秘密e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A76624325BA4A9C4DA1D930C8E54EB1B7E7202C398A90BD6CD61DB8FE71960D54B76BFEFE8B1C79A9BAEBFF9E11380AC4D27247785A扭蛋球中隱藏著小秘密,各種不同的文案語(yǔ)錄、小玩具藏滿這整個(gè)扭蛋機(jī)。每個(gè)來(lái)抽取的孩子都充滿了好奇。商戶合作建議/可與全場(chǎng)商戶做結(jié)合,購(gòu)物滿額可抽獎(jiǎng),將禮品分為若干等級(jí),保證100%中獎(jiǎng)率。外展聯(lián)合—花點(diǎn)心思e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E960D8A26F45EA7557C95B7125AC977BE8ECB7A7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