-0-ChinaAutomotiveLogisticsChallengesandOpportunities-----PositioningYourselfinTheHotMarket中國汽車物流的機遇和挑戰(zhàn)----JackyX.WangSeniorManagerMaterialPlanning&LogisticsFordMotorChinaOperations

Sep6,2003AgendaIntroductionFordMotorCompanyOverview福特汽車公司概況FordMaterialPlanning&Logistics(MP&L)福特汽車物流簡介Challenges&OpportunitiesforChinaAutomotiveLogisticsDevelopment-中國汽車物流發(fā)展面臨的主要問題、挑戰(zhàn)和機遇OptimalChinaLogisticsSolution-中國汽車物流的整合方案OptimalLogisticsSolutioninChinaAnIntroductionToFordMotorCompanyPremierAutomotiveGroupFordMotorInChina

1913-FordModelTcarexportedtoChina.1928-AFordSales/ServicebranchwasestablishedinSH1980-Launchedvisitingengineeringprogram1992-FordsetuprepofficeinChina1994-Fordstartedtosetup6componentsJVs1995-FordMotor(China)Ltd(Holdingcompany)established.Fordacquired20%equityfromJianglingMotor1996-FordMotorCreditRepOfficeestablishedinBeijing1997-The1stFordTransitvehicleproducedinJianglingMotor1998-Fordincreasedto30%equityofJinglingMotor2000-FordChinalaunchedconservationandenvironmentalprogram.2001-FordMotor(Tianjin)InternationalTradeCo.setupinFTZ.2001-Ford1stpassengercarJV–ChanganFordwassetupinChongqing2002-FordGlobalSourcingCenterwasestablishedinShanghai2003-ChanganFordfirst2productsFiestaandMondeorolledofftheline.

MP&LRoleforFordChinaOperations

CAFJianglingMotorsCo.(Ford30%)FordCreditChinaRepresentativesOfficeFordMotor(China)Ltd(HoldingCompany)FordMotorInternationalTradingCo.,Ltd(FTZ)(100%)TaiwanFordLioHo(70/30JV)Changan-Ford

(50/50%JV)FordoperationsChinaSourcingOfficeBeijingTianjinShanghaiNanchangChongqing-Suppliersassessment,traininganddevelopment.-LLPmonitoring&management-Overallprocesscoordination-BUimporthandling-Customs/logisticsPlantMP&LsetupDailyproduction&inboundoutboundoperationsupport-BU&parts,officestuffsI/E,customs,logistics-Annualautoshow&otherM&Sevents-MP&Lstrategyandcostanalysisfornewproject-MaintaingoodrelationshipswithGovernmentofficialslikeMOFTEC,CUSTOMS,..-Countrycoordinationwithglobalresource

LogisticsintegrationforwholeChinaOperations

-6-

1. BUVehicleImport&Distribution

國外整車進(jìn)口物流及分撥2.PlantInboundLogistics

國內(nèi)工廠原材料進(jìn)貨物流（進(jìn)口件/本地件）3.PlantProductionPlanningandInternalMaterialManagement國內(nèi)工廠生產(chǎn)計劃及內(nèi)部物流管理4. PlantBUOutbound&Distribution國內(nèi)工廠整車發(fā)運(部分外銷）5. After-salesServicePartsDistribution 售后服務(wù)零件的物流管理（進(jìn)口件/本地件）6. GlobalSourcingExportfromChina

全球采購零配件的出口ChinaAutomotiveLogisticsCovers………中國汽車物流的主要業(yè)務(wù)范圍。。。。-8-FordMP&LLogisticsTarget

福特物流的宗旨

RighttimeRightpartsRightvolumeRightplaceLowestcostEverytime

Everytime

FordMP&LImpactsAllKeySuccessFactorsForAutomotiveIndustryMP&LProducts產(chǎn)品CustomerSatisfaction客戶滿意度Quality質(zhì)量Cost成本-10-FordPlantOperationOrganizationPresidentM&SSMFGMP&LPurchPDFinanceHRPA/GAIT(PL)Remark:1.Businessprocess---functionalR/R2.Communications---criticaltosuccess3.MP&LplaysakeyrolethroughwholeoperationprocessTradingCo.MP&LIn-plantWorkProcess

福特工廠的物流管理體系LocalpartssupplyQualityMarketing&SalesMP&LMP&LMP&LMP&LMFGVehicleDealerForecastPlanningOrderingReceivingLinefeedingProductiontodeliveryCustomerCustomsFinanceSystems/ITMRPEDI/DDLCMMSVISForeignsuppliersPDIdentifypartsVBOME.C.C.LocalizationForeignpartssupply

LocalsuppliersCustomerdemandInbound/OutboundChallengesPurchasing(STA/Commercial)*Identifysuppliers*Confirmprice&commercialterms*SuppliercostreductionMarketing&salesMP&LplaysakeyroleforChinaplantoperation

福特物流管理內(nèi)、外的主導(dǎo)作用

Dealers1PurchasingProductDevelopmentManufacturingFinanceQualityITDealer2Dealer3FordtradingcompanyForeignsupplier1Foreignsupplier2Foreignsupplier3Localsupplier1Localsupplier3Localsupplier2MP&LShortdeliverytimeLowshippingcostShortleadtimeLowshippingcostRDCSupplierParksJITorfrequentdeliveryAgendaIntroductionFordMotorCompanyOverview福特汽車公司概況FordMaterialPlanning&Logistics(MP&L)福特汽車物流簡介Challenges&OpportunitiesforChinaAutomotiveLogisticsDevelopment-中國汽車物流發(fā)展面臨的主要問題、挑戰(zhàn)和機遇OptimalChinaLogisticsSolution-中國汽車物流的整合方案OptimalLogisticsSolutioninChinaCustomersOEMsRawmaterial/Partssuppliers

客戶汽車生產(chǎn)廠原材料、零配件供應(yīng)商Logisticsproviders物流供應(yīng)商IT/Solutionsproviders系統(tǒng)整合方案

Publicpress公眾媒體Consulting咨詢業(yè)Research科研教學(xué)Transportation運輸（海陸空河等）Warehousing倉儲I/E&Customs進(jìn)出口/報關(guān)Dealership經(jīng)銷商網(wǎng)絡(luò)Packaging包裝Rack/pallet料架/托盤Aftersalesservice售后服務(wù)State/provincialAuthorities國家/地方政府部門YourpositioninhotChinaAutomotiveLogistics中國汽車物流熱---你的位置ChallengesInChinaAutoLogistics

中國汽車物流的挑戰(zhàn)。。。Customerdemand&satisfactionOrdertodeliveryComplexvehicleassemblyComplexlogisticsLongsupplychainpipelineInventory&costcontrolQualitycontrolAutomotiveindustryChinaGlobal全球化Complexity復(fù)雜性Timing時間Products產(chǎn)品Quality質(zhì)量Cost成本