UnitTwoEstablishingBusinessRelations

(建立貿易關系)ObjectivesIntroductionNewWords&Expressions

ExercisesKeystoExercisesObjectives

UnitTwoEstablishingBusinessRelations(建立貿易關系)通過本章的學習，幫助學生掌握:

尋找潛在客戶的方法要求與對方建立貿易關系的書信的撰寫要求建立貿易關系的書信的回復IntroductionChannelsthroughwhichinformationcanbeobtained:

UnitTwoEstablishingBusinessRelations(建立貿易關系)

ChamberofCommercebothathomeand abroadBanksTradedirectoriesofvariouscountriesand regions CommercialCounselor’sOffice ExhibitionandtradefairsIntroductionThreepointsusuallycontainedinlettersaimingatestablishingbusinessrelations:

UnitTwoEstablishingBusinessRelations(建立貿易關系)

thesourceofinformation theintentionofwritingthisletter abriefintroductionofone’sowncompany, including:

thebusinessscope,credit standingorfinancialpositions,products andservicesthatcanbeprovided,etc.NewWords&Expressions1. prospectiveadj.潛在的可能的預期的 prospectivebuyers可能的買主prospectivebusinesspartners可能的貿易伙伴2.tradingpartner貿易伙伴orbusinesspartner

UnitTwoEstablishingBusinessRelations(建立貿易關系)3.intendv.想要,打算后常接動詞不定式

e.g.Theyintendtoplaceanorderwithyou.

他們打算跟貴方訂貨。Weintendtoextendourbusinessactivities.

我們打算擴大我們的業務范圍。NewWords&Expressions4.enquirev.詢問e.g.Wewouldliketoenquirewhetheryoucansupplythefollowingitems.

我們想詢問一下，貴公司能否提供下列商品。

UnitTwoEstablishingBusinessRelations(建立貿易關系)enquireinto調查e.g.Thebuyerclaimedthatthegoodswere damagedintransit,butwemustenquireinto thismatterourselves.買方聲稱貨物在運輸過程中被損壞了，但是 我們必須親自調查這件事情。NewWords&Expressionsenquireabout詢問關于某事e.g.Theysentusaletter,enquiringabout themarketconditionhere.

他們給我們發來了一封信，詢問這里的市場狀況。

UnitTwoEstablishingBusinessRelations(建立貿易關系)enquireofsb.aboutsth.詢問某人某事e.g.Mr.Smithenquiredoftheexporteraboutthequalityoftheirgoods.史密斯先生詢問出口商他們的產品質量如何。NewWords&Expressions

UnitTwoEstablishingBusinessRelations(建立貿易關系)5. cataloguen.目錄

quotationn.報價，報價單

pricelistn.價目表NewWords&Expressions6. cooperationn.合作，協作

cooperatev.合作，協作e.g. Let’scooperatewitheachotherforour mutualbenefits.

為了我們雙方的利益，讓我們合作吧。 Ineedyourcooperationinthismatter.

在這件事情上，我需要你的合作。

UnitTwoEstablishingBusinessRelations(建立貿易關系)7.competitiveadj.競爭的，有競爭力的

e.g.Ifyourpricesarecompetitive,wewouldplaceanorderwithyou.

如果你們的價格有競爭力，我們就跟你們訂貨。NewWords&Expressions8.volumeadj.大量的e.g.volumeorders大宗訂單

UnitTwoEstablishingBusinessRelations(建立貿易關系)NewWords&Expressions10.incompliancewith按照e.g. Incompliancewithyourrequest,weare sendingyouoursamplesbyair. 應你方要求，我們用航空郵件給你們寄去了 我們的樣品。 comply(v.)with按照，與…相符，遵守，滿 足9.enterintobusinessrelations建立貿易關系還可以用：setupopenupestablishbusinessrelationsorbuildupbusinessconnections

UnitTwoEstablishingBusinessRelations(建立貿易關系)NewWords&Expressionse.g. Itisnecessaryforyoutocomplywithour packingrequirement.

你方必須滿足我們的包裝的要求。 Weregretthatwecannotcomplywithyour requestforadvancingshipmenttoMay.

很遺憾，我們不能滿足你方將裝貨期提前 到5月份的要求。

UnitTwoEstablishingBusinessRelations(建立貿易關系)NewWords&Expressions11.underseparatecover另函，用另外一封信

e.g. Wehavesentyouunderseparatecovera rangeofpamphletsforyourinformation. 我們另函給你們寄去了一系列的小冊子供 你們了解情況。12.takethisopportunityto…(后接動詞原型)利用這個機會做…還可以說takeadvantageofthisopportunityoravailourselvesofthisopportunity.e.g. Wetakethisopportunitytoexpressourgreat appreciationforyourcooperation. 借此機會，對于您的合作，我們深表感謝。

UnitTwoEstablishingBusinessRelations(建立貿易關系)NewWords&Expressions13.withaviewto著眼于，意…為目的，考慮到e.g.Weavailourselvesofthisopportunityto writethisletterwithaviewtoenteringinto businessrelationswithyou. 我們利用這個機會給你們寫信，目的就是 想跟你們建立貿易關系。

UnitTwoEstablishingBusinessRelations(建立貿易關系)NewWords&Expressions14.dealin從事，經營=handlev.經營

dealwith…跟…做生意e.g. Wehavedealtintheexportofwashing machinesforbouttenyears.

我們從事洗衣機出口已經有很多年了。 Wehandletheimportandexportbusiness ofchemicalproducts.

我們經營化工產品的進出口業務。 Wewishtodealwithyouinthisline.

我們希望在該行業與你們做生意。

UnitTwoEstablishingBusinessRelations(建立貿易關系)NewWords&Expressions15.airmailv.用航空郵件郵寄n.航空郵件e.g. Pleasesentusyourlatestcatalogueby airmail. =Pleaseairmailusyourlatestcatalogue.

請用航空郵件給我們寄來你們最新的目錄。

UnitTwoEstablishingBusinessRelations(建立貿易關系)

UnitTwoEstablishingBusinessRelations(建立貿易關系)

Exercise1

Exercise2

Exercise3

Exercise4

Exercise5

Exercise6ExercisesExercise1Translatethefollowingtermsandexpressions

A.IntoChinese:1.lookforwardto2.afavorablereply3.establishmentoftraderelations4.fulldetails5.itemsavailableforexportnow6.importandexport7.circularletter8.specificprice9.favorableprice10.Enclosedpleasefind

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise1Translatethefollowingtermsandexpressions

B.IntoEnglish:

1.建立貿易關系2.潛在的買主／客戶3.棉布4.經營范圍5.早日6.概況7.種類繁多的8.價格單9.樣品本10.收到……后

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise2

Fillintheblankswithasuitablewordsorphrase:DearSirs,We(1)

fromtheChaseBank(大通銀行)thatyouareoneoftheleading

importersoftoolsandinstrumentsinyourarea.Wetakethe(2)

ofwritingthisletter

toyouto(3)ourwishesto

(4)

businessconnectionswithyou.

Ourcompany(5)intheexportoftoolsandinstrumentsformanyyears.Togiveyouageneral(6)ofourproducts,wehavesentyouourcatalogue(7)separatecover.Weshall(8)youwithfurtherinformationonyourspecific(9).Wearelookingforwardtoyourearly

(10).

Yoursfaithfully,

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise3TranslatethefollowingsentencesintoChinese:

1.Wearewillingtoenterintobusinessrelationswithyourcompany(公司)onthebasisofequalityandmutualbenefits.2.Wewritetointroduceourselvesasoneoftheleadingexportersofawiderangeofairconditioners(空調).3.InordertoexportourproductstoWesternEurope,wearewritingtoyoutoseekcooperationpossibilities(合作機會).4.Wehavealotofcolorsandsizestomeetdifferentneeds.5.Wehaveairmailedyousomeleafletsaboutourproducts.Ifyouareinterestedinanyoftheitems,pleaseletusknow.

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise3TranslatethefollowingsentencesintoChinese:

6.Withyearsofeffortswehaveenlargedourbusinessscopeandnowwedealinnearly100kindsofgoods.7.Ourmainbusinesscoverstheimportandexportofvariouslightindustrialproducts.8.Ifyourcorporationdoesnotimportthegoodsmentionedabove,pleasegivethislettertoafirmwhomaybeconcerned.9.Asanexporterofmotorbicycle,wewishtoexpressourdesiretotradewithyouinthisline.10.Togiveageneralideaofproducts,wearesendingyouseparatelyacataloguetogetherwiththreepamphletsforyourinformation.

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise4TranslatethefollowingsentencesintoEnglish:

1.茲介紹，本公司是一家人造珠寶（imitationjewelry）的出口公司，在這一行已有多年經驗。2.你們上周寫給總部（theheadquarter）的信已轉交給我們公司，因該產品屬我們經營。3.我們可供出口的輕工產品（lightindustrialproducts）種類繁多。4.很高興收到你方內附插圖目錄的來信。5.我們盼望收到你們對于我們產品的具體要求。

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise4TranslatethefollowingsentencesintoEnglish:

6.我們是一家信譽良好的私人公司（privatecompany），非常希望與你們建立貿易關系。7.經理簡單地給我介紹了一下Johnson公司的情況，他們有可能成為我們的客戶。8.為了讓你們對表格中的產品有個大體了解，特隨附小冊子及最新的價格單各一份。9.當出口值超過進口值，被稱為貿易順差。10.我們的產品質量（quality）上乘，價格優惠。

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise5TranslatethefollowingletterintoEnglish:

先生：我們從上周的中國日報（ChinaDaily）獲悉，貴方對絲綢服裝（silkclothes）感興趣。茲介紹本公司，是我地服裝行業最大的出口商。我們愿意與你方在平等互利的基礎上建立貿易關系。我們的真絲服裝采用高檔真絲面料，傳統工藝（traditionalworkmanship）加工而成。現隨附一份插圖目錄及最新價格單供你方參考。如有意，請寄具體詢價。收到后，當即航寄報價及樣品。盼早復。商祺

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise6WriteanEnglishletterinaproperformbasedonthefollowinginformation:

WritealettertoFoothillEnterprisesTradeDevelopmentCo.Ltd.(P.O.Box22789TaizStreet,Sana’a,RepublicofYemen)tellingthem:1.youareintroducedbytheCommercialCounselor’sOfficeoftheirembassyinBeijing(駐北京的大使館商務參贊處);2.youwishtosetupbusinessrelationswiththem;3.themainscopeofyourbusinessisexportingchinaware(瓷器);4.samplesandcatalogueswillbesenttothemuponreceiptoftheirspecificinquiries.

UnitTwoEstablishingBusinessRelations(建立貿易關系)

UnitTwoEstablishingBusinessRelations(建立貿易關系)KeystoExercises

Exercise1

Exercise2

Exercise3

Exercise4

Exercise5

Exercise6Exercise1Translatethefollowingtermsandexpressions

A.1.盼望……2.有利的答復,佳音3.貿易關系的建立4.詳細情況5.目前可供出口的產品6.進出口7.通函8.具體詢盤9.優惠價格10.隨附……請查收

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise1Translatethefollowingtermsandexpressions

B.

1.establish/spectivebuyers/client3.cottonpiecegoods4.businessscope5.atanearlydate6.generalidea7.variouskindsof8.pricelist9.samplebooks10.uponreceiptof

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise2DearSirs,Wehavelearnt

fromtheChaseBank(大通銀行)thatyouareoneoftheleading

importersoftoolsandinstrumentsinyourarea.Wetaketheliberty

ofwritingthisletter

toyoutoexpress

ourwishesto

enter

into

businessconnectionswithyou.

Ourcompanyhas

specializedintheexportoftoolsandinstrumentsformanyyears.Togiveyouageneralideaofourproducts,wehavesentyouourcatalogueunderseparatecover.Weshallprovideyouwithfurtherinformationonyourspecificinquiry.Wearelookingforwardtoyourearly

reply.

Yoursfaithfully,

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise3TranslatethefollowingsentencesintoChinese:

1．我們愿意在平等互利的基礎上與你公司建立貿易關系。2．我們致函，介紹本公司是各種空調的最大的出口商之一。3．為了把我們的產品擴展到歐洲市場，我方致函貴方尋求合作機會。4．我們有各種各樣的顏色和尺寸，能滿足多種需求。5．我們已經航空郵寄給貴方有關產品的（單頁）廣告單。如對某些感興趣，請告知。

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise3TranslatethefollowingsentencesintoChinese:

6．經過多年的努力，我們已經拓展了業務范圍，目前我們經營近百種產品。7．我們主要業務是多種輕工產品的進出口。8．萬一貴公司不進口上述產品，如能將此信轉給相關的公司，我們將非常感激。9．作為摩托車出口商，我們愿與貴方在這一行作些交易。10．為了讓你們大體了解我們的產品，另封寄上目錄一份以及三份小冊子供貴方參考。

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise4TranslatethefollowingsentencesintoEnglish:

1.Weareintroducingourselvesasanexporterofimitationjewelrywithyearsofexperiencesinthisline.2.Yourletteraddressedtoourheadofficelastweekhasbeengiventousbecausethearticleyoumentionedfallswithinourbusinessscope.3.Wehavevariouskindsoflightindustrialproductsavailableforexport.4.Wehavearegladtoreceiveyourletterenclosinganillustratedcatalogue.5.Welookforwardtoreceivingyourspecificrequirementsforourproducts.

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise4TranslatethefollowingsentencesintoEnglish:

6.Weareawellestablishedprivatecompanyanddesiretoestablishtraderelationswithyou.7.ThemanagergavemeabriefintroductiontoMessrsJohnson,whichisaprospectivecustomer.8.Inordertogiveyouageneralideaoftheitemsinthesheet,weareenclosingabrochureandalatestpricelist.9.Weconsideritasafavorablebalanceoftradewhenexportsexceedimports.10.Ourproductsaregoodinqualityandfavorableinprice.

說明:Messrs為plofMR

UnitTwoEstablishingBusinessRelations(建立貿易關系)Exercise5TranslatethefollowingletterintoEnglish:

DearSirs,WelearnfromChinaDailyoflastweekthatyouareinterestedinsilkclothes.Weintroduceourselvesasaleadingexporterhereinthelineofgarmentsandarewillingtosetup/establish/enterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.Oursilkclothesaremadeofhighqualitysilkmaterial