1-6月中國手機市場特征分析市場容量的特征——總體銷量略漲2002-2003年總體市場容量趨勢2003年1-6月全部手機市場容量為2522萬臺，同比增長1.7%.銷量同比略漲1.7%2003年1-6月新增用戶數為3050萬，其中：中國移動新增用戶數為1674萬，中國聯通新增用戶數為1376萬；GSM新增用戶數為2700萬，CDMA新增用戶數為350萬。新增用戶數：約50%的新增用戶是新卡舊機使用者。換機群體：至少50%被換掉的手機正在被另外的人使用，只有10%的手機徹底退出市場，另外有30-40%的手機沒有退出市場（閑置、回收、賣掉等）。市場容量的特征——GSM銷量下降2002-2003年GSM市場容量趨勢銷量同比下降-6.8%2003年1-6月GSM手機市場容量為2259萬臺，同比下降-6.8%（-160萬）。PROVINCE20022003growthQinghai2542916022-37.0%Tianjin7168650363-29.7%Ningxia2485017459-29.7%Shanxi7811556196-28.1%Jilin8113963717-21.5%Beijing201700168526-16.4%InnerMongolia7032561293-12.8%Guangdong647234608892-5.9%Fujian1346421389653.2%Shandong2068982210806.9%Zhejiang24410126921010.3%Hubei11294012885014.1%Jiangsu23886127662615.8%Yunnan8957710554517.8%Sichuan16364620738426.7%GSM市場變動的原因：受CDMA市場容量擴大的影響，由去年同期的57萬臺增加到263萬臺。SARS疫情對手機市場的影響，尤其是SARS的重災區。受小靈通市場的沖擊。2002年末小靈通累計用戶數約為1210萬，今年1-6月小靈通新增用戶約為800萬。小靈通用戶中，至少有20-30%的用戶原來準備手機，但是最后被小靈通吸引。2002-2003年CDMA市場容量趨勢銷量同比增長360%2003年1-6月CDMA手機市場容量為263萬臺，同比增長360%，市場容量的特征——CDMA銷量上升CDMA市場上升的原因：運營商(虛擬運營商的出現;集團采購;資費套餐;網絡比去年好轉)IS95機型價格的下降，6月有66%CDMA95網絡的手機新的廠商之間的競爭(Nokia).市場容量的預測手機銷量趨勢預測

2003年2004年首次購機25002300替換機28003200總計53005500單位：萬

手機銷量預測是在用戶數預測的基礎上，通過新卡新機、舊卡新機兩個比例系數和凈替換率進行的推算。用戶數預測結果方法新增用戶數預測結果預測結果評估2003年2004年瑞利分布多因素模型56004600?新增用戶數是下降的。說明這種預測的結論與支付能力閾值預測法相似。支付能力閾值預測法60005800?比較準確關聯指標結構關系法47004400?關聯指標結構法預測的結果不涉及統計虛報和水分時間序列預測法>6500>7000?根據模型的不同，可以有很多的結果，但都是新增用戶數越來越大。曲線擬合法>6200>6000?基本上與時間序列方法相似市場份額的特征2003年6月不同制式的手機市場份額排序品牌總計

排序品牌GSM

排序品牌CDMA1Motorola19.27%

1Motorola20.48%

1Samsung20.69%2Nokia16.65%

2Nokia19.49%

2Hisense14.23%3Samsung9.05%

3Bird8.82%

3Motorola12.21%4Bird8.14%

4TCL8.37%

4LG10.55%5TCL7.74%

5Samsung7.06%

5Soutec7.77%6Amoisonic4.39%

6Amoisonic5.13%

6Eastcom6.36%7Konka3.03%

7Siemens3.51%

7Putian4.25%8Siemens3.00%

8Konka2.87%

8Bird4.16%9Eastcom2.80%

9Panda2.29%

9TCL4.06%10Soutec2.19%

10Philips2.27%

10Konka3.93%11Hisense2.07%

11Eastcom2.20%

11Kyocera3.33%12Panda1.96%

12Kejian1.99%

12ZTE2.51%13Philips1.94%

13Dbtel1.92%

13Sanyo2.23%14Kejian1.74%

14Panasonic1.89%

14Lenovo1.45%15Dbtel1.64%

15Capitel1.78%

15CECT0.71%16Capitel1.62%

16Lenovo1.41%

16Capitel0.68%17Panasonic1.61%

17Alcatel1.37%

17Haier0.44%18LG1.54%

18SonyEricsson1.37%

18Kejian0.26%19Lenovo1.42%

19Soutec1.24%

19Daxian0.12%20Alcatel1.17%

20Haier1.18%

20Datang0.06%市場份額的特征BRANDDec-02Jun-03CHANGEBird5.2%8.1%3.0Panda0.7%2.0%1.2TCL6.8%7.7%1.0Hisense1.1%2.1%1.0Amoisonic3.5%4.4%0.9BRANDDec-02Jun-03CHANGEMotorola26.0%19.3%-6.7Nokia18.2%16.7%-1.5Samsung10.3%9.0%-1.2Alcatel1.7%1.2%-0.5LG2.0%1.5%-0.5增長最快的品牌下降最快的品牌BRANDDec-02Jun-03CHANGEBird5.8%8.8%3.0Samsung5.5%7.1%1.6Panda0.9%2.3%1.3Konka1.9%2.9%1.0Amoisonic4.4%5.1%0.7BRANDDec-02Jun-03CHANGEMotorola25.0%20.5%-4.5Nokia23.0%19.5%-3.5Alcatel2.1%1.4%-0.7Siemens4.1%3.5%-0.6Kejian2.6%2.0%-0.6增長最快的品牌下降最快的品牌整體市場GSM市場CDMA市場BRANDDec-02Jun-03CHANGEHisense5.3%14.2%8.9TCL0.2%4.1%3.8Putian0.5%4.3%3.7Soutec4.3%7.8%3.5Eastcom4.2%6.4%2.2BRANDDec-02Jun-03CHANGEMotorola29.8%12.2%-17.5Samsung28.7%20.7%-8.0Kyocera4.2%3.3%-0.8ZTE3.1%2.5%-0.6Haier0.8%0.4%-0.4增長最快的品牌下降最快的品牌國產品牌國外品牌上半年國產品牌市場份額繼續上升，但是幅度已經明顯降低，預計下半年國產品牌之間的競爭可能會成為市場的焦點。GSM市場份額的特征手機型號的變化特征：

手機從1998年6月的78個型號，到目前已經上升到520多個型號，所以手機的競爭比以前激烈了許多。在型號的多樣性上，國產手機略勝一籌。國產手機從最初沒有型號，到2000年6月已經發展到35個型號。到今年6月份國產手機型號已經達到335個，而國外手機型號僅有194個。GSM市場份額的特征國外主主要品品牌1-6月市市場份份額走走勢國產主主要品品牌1-6月市市場份份額走走勢GSM市場份份額的的特征征兩大巨巨頭差差距縮縮小；；波導導4月月份超超過TCL；摩托羅羅拉GSM份額走走勢MOTOGSM市場份份額的的特征征和去年年年底底比MOTOROLA市市場份份額下下降了了4.5個個百分分點。。由于庫庫存壓壓力，，4款款新型型號(C350，C359，，T720I，，M388C)沒有有競爭爭力，，到6月份份份額額達到到3.9%，去去年也也上市市了4款新新機型型(C289，，M388，T190，，V70)，但但到2002年年6月月份4個新新機型型已占占10.6%。。低端機機市場場下降降最為為劇烈烈（-2.4%）,而全全部低低端市市場占占整體體市場場的比比例不不斷增增加，，從去去年年年底的的44%增增加到到6月月份的的59%。。在低低端市市場中中T系系列的的下降降是整整個低低端市市場份份額下下降的的主要要原因因。V系列列有998C替替代V998++和和V8088,C系系列有有C350替代代C289。產品定定位：：缺乏乏高端端產品品。下半年年至少少將有有10多款款新機機上市市。MOTOGSM型號變變化特特征Type200301200302200303200304200305200306份額變動200301200302200303200304200305200306降價388C0.0%0.3%0.4%0.7%0.7%4252416638403900-352T7201.7%1.7%1.8%1.8%1.5%1.5%-0.2%273326342496231422392186-547V600.7%0.6%0.6%1.0%0.9%0.9%0.2%219620902047165715791568-628V700.5%0.4%0.4%0.6%0.9%0.8%0.4%302728682759218118661804-1223T720i0.0%0.3%0.6%0.6%0.8%0.8%0.8%34243312284026342588-836V60i0.5%0.4%0.4%0.5%0.8%0.8%0.3%258224552381184317191705-877C3590.0%0.5%0.5%156615737M3880.9%0.7%0.7%0.6%0.5%0.4%-0.5%283528232729268526352610-225V998++4.7%5.8%4.9%3.5%2.5%2.6%-2.1%10401000998986978913-127C3500.2%1.8%2.5%2.5%2.0%2.0%17321699151514791468-264T1902.6%2.3%2.1%1.9%2.0%1.4%-1.2%762755740725696674-88V80882.1%1.5%1.5%1.4%1.3%1.3%-0.8%130413041214114410791011-293C3001.1%1.2%1.1%1.0%1.3%1.2%0.1%1245123511921023903892-353T1912.8%2.6%2.4%1.8%1.3%1.2%-1.6%856849843827799783-73V998C0.3%0.5%0.7%0.9%1.1%1.1%0.8%159615381448126012361166-430V661.7%1.3%1.1%1.3%1.2%1.0%-0.7%157215661477132512661250-322C2892.4%2.1%2.0%1.5%1.3%1.0%-1.4%927897885844811801-126C3300.6%0.7%0.8%0.7%0.6%0.6%0.0%1358134812321159997951-407E3601.2%1.2%1.2%1.0%0.8%0.6%-0.6%161715771437138713481318-299NOKIAGSM市場份份額的的特征征諾基亞亞GSM份份額走走勢1-6月份份諾基基亞品品牌份份額下下降3.5個百百分點點。諾基亞高高端市場場份額下下降。低端市場場發展較較快，銷銷售額的的份額降降低。上半年上上市了6個型號號,到6月份這這6個型型號的份份額合計計為3.9%,而2002年年上半年年上市了了8個型型號,2002年6月月份8個個新型號號的份額額合計為為2.3%.所所以今年年上半年年兩個巨巨頭的差差距縮小小了.產品線長長。NOKIAGSM型號變化化特征Type200301200302200303200304200305200306份額變動200301200302200303200304200305200306降價8910I0.1%0.1%0.2%0.1%0.1%6532642764476280-25292100.1%0.0%0.0%0.0%0.0%0.0%0.0%595660736010599358005681-27589100.2%0.1%0.1%0.1%0.1%0.1%-0.1%554153424964477643134105-143676500.6%0.4%0.4%0.4%0.3%0.3%-0.4%498548294647438742234094-89172500.1%0.6%0.6%0.6%0.6%4194411839973883-31136500.1%0.2%0.2%0.2%0.2%0.2%41154004395738663725-39072100.5%0.4%0.4%0.3%0.3%0.2%-0.2%344534163360332032613167-27861000.4%0.5%0.5%0.7%0.8%0.9%0.5%390038933614307729492824-107688550.6%0.5%0.5%0.5%0.4%0.4%-0.3%284528572684261325482488-35766100.9%1.0%1.1%1.2%1.3%1.5%0.6%290928762747261024642375-53465100.1%0.1%0.1%0.1%0.1%0.0%-0.1%217420571921189418571749-42583103.0%3.2%3.2%3.3%3.4%3.5%0.6%201019721885179116911657-35335300.0%0.2%0.2%0.2%0.2%0.2%0.2%186918211785154815051428-44182505.1%4.7%4.3%3.8%3.6%3.7%-1.5%153315081466142413621301-23282100.1%0.1%0.1%0.1%0.1%0.0%-0.1%146613931323125712391300-16652100.3%0.2%0.1%0.0%0.0%0.0%-0.3%122311661161114611311107-11621000.5%2.3%2.6%2.4%2.6%2.7%2.2%12661252121811321038991-27555100.3%0.1%0.1%0.0%0.0%0.0%-0.2%9759459659551010922-5333500.8%0.6%0.4%0.3%0.2%0.2%-0.6%973961958948941911-6236102.3%2.0%2.2%2.4%2.1%2.1%-0.2%118411871040995955909-27533150.6%0.4%0.4%0.2%0.2%0.1%-0.4%918913905897884890-2833300.1%0.0%0.0%0.0%0.0%0.0%-0.1%873829788749824868-535100.2%0.2%0.1%0.1%0.1%0.1%-0.1%1253117811091094894802-45133104.0%3.3%2.9%2.9%3.1%2.4%-1.6%767767766743706689-78第一集團團型號間間的競爭爭波導GSM市場場份額走走勢BIRDGSM市場份額額的特征征6月份波波導份額額比去年年年底上上升了3.0個個百分點點，這使使其成為為上半年年最大的的贏家，，并穩居居排名第第三位，，同時它它在4月月份超過過TCL位居國國產品牌牌的老大大。波導的的成功功很明明顯受受益于于其低低端產產品。。其1500元元以下下的低低端機機半年年上升升了2.7個百百分點點。黑黑白屏屏清庫庫。波導成成功的的第二二個原原因是是8個個新產產品上上市帶帶來了了2.7%的份份額。。波導成成功的的第三三個原原因是是新產產品的的快速速降價價，波波導在在新機機型上上市僅僅1-2個個月，，就大大幅降降價，，使消消費者者用較較低的的價格格買到到相對對新的的產品品。在在8款款新產產品中中有6款中中端機機，但但其中中有3款僅僅在1-2個月月就降降為低低端機機。7月將將有諸諸多新新產品品上市市BIRDGSM型號變變化特特征Type200301200302200303200304200305200306份額變動200301200302200303200304200305200306降價V090.2%0.5%0.8%0.9%1.0%0.8%0.6%197019491823163415791568-402SC020.5%0.5%0.5%0.6%0.6%0.5%0.0%210621252085189017961779-327V080.7%1.1%1.0%0.8%0.6%0.5%-0.2%187918231798178317931767-112GC6000.3%0.2%0.3%0.3%0.2%0.2%-0.1%336634143015273626592661-705SC040.1%0.1%2859-V180.0%0.1%0.1%2477249720G2000.4%0.2%0.1%0.1%0.1%0.1%-0.3%175517351707171015881622-133Q1680.0%0.0%2346-S32000.1%0.3%0.9%1.6%1.8%1.0%0.9%160911941034866836844-765SC030.0%0.2%0.4%1.0%1.0%1855161314931404451S18200.7%1.0%1.4%1.0%0.7%0.8%0.1%147913361271124212331094-385S32200.0%0.2%0.7%1.1%1.5%0.8%0.7%156813841357111610611054-514S82890.0%0.1%0.3%0.6%0.8%0.8%17801552127710411010770S20000.6%0.6%0.5%0.7%0.8%0.6%0.0%156515021465133212781285-280S48200.0%0.2%0.4%0.6%0.6%0.6%15801268114611231115465S15001.1%1.0%0.6%0.4%0.3%0.3%-0.8%12741269125512531148995-279S11200.1%0.2%0.2%1131112110S11000.2%0.1%0.3%0.3%0.2%0.2%-0.1%11161116990984912901-215S12200.8%0.3%0.1%0.1%0.1%0.1%-0.7%12991317128412251055945-354S18000.3%0.2%0.1%0.1%0.1%0.0%-0.3%123112091212115410361003-228S12000.2%0.1%0.1%0.1%0.1%0.0%-0.1%1226116210511017985954-272S1000A0.1%0.1%0.1%0.0%0.0%0.0%-0.1%111110551002952878820-291MC8288+0.1%0.1%0.0%0.0%0.0%0.0%-0.1%759721685651716745-14G1000.0%0.0%0.0%0.0%0.0%0.0%0.0%186019821732151912451298-562S10000.0%0.0%0.0%0.0%0.0%0.0%0.0%11041050921940839837-267S1200D0.1%0.0%0.0%0.0%0.0%0.0%0.0%1027976927881747780-247S2880.0%0.0%1056-三星GSM市場場份額額走勢勢SAMSUNGGSM市場份份額的的特征征和2002年12月月比三三星6月份份市場場份額額上升升了1.6個百百分點點。其中高高端機機上升升了1.4個百百分點點。這這主要要是因因為三三星上上半年年上市市了8款新新機型型，全全部都都是高高端機機。這這些新新機型型共獲獲得2.6%的的份額額。2002年年上半半年三三星僅僅有3款新新機型型上市市。6月份份三星星低端端機份份額增增長主主要是是因為為N628降價價，降降到1500元元以下下。零售店促銷銷力度加大大。SAMSUNGGSM型號變化特特征TCL的GSM市場場份額走勢勢TCLGSM市場份額的的特征6月份TCL品牌份份額與去年年年底相比比基本穩定定。TCL的價價格策略在在向低端機機傾斜，它它的主力型型號3188，2188也也都降到了了低價位，，而且其新新上市的產產品價格明明顯低于以以前上市的的新產品。。沒有3000元以以上的高端端機型。TCL機型型比較多，，同質性強強，有明顯顯的機海戰戰術傾向，，僅上半年年就上市了了12款新新機型。但但其雜亂的的產品，無無法形成鮮鮮明特色的的機型，其其產品生命命周期都比比較短。我我們認為，，重新整合合產品線，，在不周的的價格層推推出各具特特色的機型型，是保住住品牌份額額的當務之之急。渠道讓利在在減少（目目前地區代代理商的利利潤在30元左右，，原來80元左右）），渠道的的推動力在在減弱。原原來只有有單個省級級包銷商，，現在多元元化，包銷銷商的精力力分散。TCLGSM型號變化特特征Type200301200302200303200304200305200306份額變動200301200302200303200304200305200306降價L6180.0%0.2%0.3%0.5%0.5%0.5%29802679252622552222-758TCLS3200.0%0.1%0.2%0.3%0.4%0.4%36473064250721261780-186729880.0%0.3%0.3%15141503-11TCLS5000.0%0.1%0.2%0.2%238020411665-715L6680.0%0.1%0.2%0.2%293423992251-683U20.0%0.1%0.1%1848186921U30.0%0.1%0.1%188419153131882.0%2.3%1.7%1.5%1.4%1.5%-0.5%159915701548155114561448-15121880.7%0.5%0.8%1.0%1.2%0.9%0.2%174417581489137313061294-45032881.1%1.1%1.0%0.9%0.7%0.7%-0.4%159915611542153514411432-16733880.8%0.9%0.8%0.7%0.6%0.6%-0.2%163615841574155514481437-19936881.2%1.3%1.0%0.8%0.7%0.6%-0.6%160815721550153914311407-20137880.8%1.0%1.2%1.1%0.7%0.5%-0.2%158915661553154014211409-18023880.1%0.2%0.5%0.6%0.8%0.5%0.4%175217511474137613051291-46122880.1%0.2%0.5%0.7%0.8%0.4%0.3%175817651474135113071290-46826880.0%0.2%0.2%14851494939880.1%0.2%0.2%0.2%0.2%0.2%16491653163314321411-23868980.7%0.4%0.2%0.1%0.1%0.1%-0.6%143513631295123013801250-18583880.2%0.2%0.1%0.1%0.1%0.1%-0.1%13221281128512421091877-44591880.0%0.0%0.0%0.1%0.1%14801406955933-54789880.3%0.1%0.1%0.1%0.1%0.1%-0.2%130112891275132613141050-25162980.5%0.3%0.2%0.1%0.1%0.0%-0.4%137913641328131612281230-14982980.3%0.1%0.1%0.0%0.1%0.0%-0.3%135013391229125312081049-30128980.1%0.1%0.0%0.0%0.0%0.0%-0.1%113911361115111510891049-9061980.1%0.1%0.0%0.0%0.0%0.0%-0.1%137013781359137313771281-89TCL51880.0%0.0%1103-

TCL52880.0%0.0%1093-

廈新GSM市場份額額走勢AMOIGSM市場份額的的特征1-6月份份廈新份額額基本保持持穩定，廈廈新4月份份上市兩款款3000元以上的的高端機型型F9和F99，目目前份額極極小。廈新新的中端機機是其份額額的主要增增長點。廈新之所以以能維持份份額不降，，主要還是是其主力型型號表現穩穩定（4.4%）。。廈新的策策略是推出出高品質的的低價中端端機，在中中高端推出出機型后，，通過快速速降價提高高市場份額額。上半年年廈新雖然然推出了7款新機型型，但市場場表現都不不太理想。。在近期還還是需要通通過價格手手段來維持持市場份額額。AMOIGSM型號變化特特征Type200301200302200303200304200305200306份額變動200301200302200303200304200305200306降價F990.0%0.0%0.1%0.1%422038504084-136F90.0%0.0%0.0%0.0%322034803450230A61.5%1.3%1.1%1.2%1.1%1.1%-0.3%195019101843170116671559-391A6+0.9%0.8%0.7%0.9%0.9%0.9%-0.1%202320081905173616951602-421A6C0.4%0.5%0.6%0.7%0.8%0.8%0.4%189418541816167615721524-370A80.9%0.9%0.8%0.9%0.8%0.7%-0.2%255523612316204720002000-555A8+0.6%0.6%0.6%0.6%0.5%0.5%-0.1%290526832606228922612237-668A800.3%0.4%0.4%0.4%0.4%0.4%0.1%245621392024182318181654-802A680.0%0.0%0.1%0.1%0.2%0.2%25302117233419841940-590A900.0%0.0%0.1%0.1%0.1%3280296829532644-636A8e0.0%0.1%0.1%0.1%265023612341-309A600.0%0.1%0.1%17491699-50A6000.0%0.0%0.1%0.1%198017571704-276A8398F0.0%0.1%0.1%0.1%0.1%0.1%0.0%1020969921875735705-315A83980.0%0.0%0.1%0.0%0.0%0.0%0.0%915875827829746691-224A86980.0%0.0%0.0%0.0%0.0%0.0%0.0%124011851190111111181159-81A82980.0%0.0%0.0%0.0%0.0%0.0%0.0%807815836782624664-143熊貓GSM市場份額額走勢PANDAGSM市場份額的的特征1-6月份份熊貓份額額上升了1.4個百百分點，是是上半年的的大贏家之之一。上半年共上上市了10款機型，，但目前只只有低端市市場的GM3550達到0.3%，其其他新型號號表現都一一般。中端GM958市場場份額達到到0.7%，是因為為上半年該該機型降價價約850元。廣告投入較大大。PANDAGSM型號變化特征征第二集團型號號間的競爭不同品牌銷售售額市場份額額的變動情況況Brand200212200301200302200303200304200305200306增減變動Nokia25.3%21.4%21.3%20.7%21.0%20.4%19.6%-5.8%Motorola20.8%20.2%19.8%20.5%19.7%18.8%17.8%-3.0%Samsung8.3%9.0%8.6%9.1%10.5%10.8%11.7%3.4%TCL8.1%8.8%8.5%8.2%8.1%8.0%7.8%-0.3%Bird5.1%6.2%6.5%7.2%7.5%7.8%7.2%2.1%Amoisonic5.8%6.4%5.7%5.6%5.6%5.7%5.7%0.0%Panasonic3.5%3.0%3.0%3.1%3.1%3.2%3.2%-0.3%Siemens2.9%2.7%2.9%2.9%2.8%2.9%2.6%-0.2%Panda1.0%1.3%1.8%1.6%1.8%2.3%2.6%1.6%Konka1.4%1.9%1.8%2.0%2.2%2.7%2.4%1.0%Philips1.5%1.7%1.7%1.4%1.3%1.7%2.3%0.8%Eastcom2.8%2.8%2.8%2.7%2.3%2.1%2.2%-0.6%Kejian2.3%2.6%2.6%2.3%2.5%2.2%2.1%-0.2%SonyEricsson1.7%1.1%1.5%1.3%1.2%1.2%1.6%-0.1%Capitel1.5%1.6%1.5%1.3%1.1%1.4%1.5%0.0%Others8.0%9.4%10.2%10.1%9.4%8.9%9.7%1.6%GSM&CDMA平平均價格格變動(市場份額額加權價格)從02年12月至03年年6月CDMA的平均價格下下降了43%。2003年上上半年GSM市場上平均均零售價格走走勢平穩。國產品牌平均均價格下降幅幅度超過國外外品牌。GSM&CDMA價價格檔的變動動GSMCDMAGSM中價位位在1500以下的手機機已經覆蓋了了60%的的市場CDMA市場場有明顯向低低端機市場過過渡的趨勢.6月價格格低于1500元的手機機占領了將近近50%的市市場,相反在在02年12月這個價格格段手機的市市場占有率是是2%GSM//分價格檔檔累計市場份份額2003年上上半年GSM產品特特性

200212200301200302200303200304200305200306ComparewithDec-02和弦鈴聲23.7%26.8%30.3%34.5%37.9%39.8%42.4%18.7%彩屏12.4%11.3%12.9%17.1%20.3%23.1%26.4%14.0%雙屏26.5%30.2%30.5%32.7%34.9%36.6%37.1%10.5%折疊47.8%51.2%50.2%50.8%53.3%54.7%56.1%8.3%彩信5.2%3.2%3.9%4.9%5.7%6.2%7.1%1.9%攝像5.5%3.4%4.1%4.8%5.7%6.2%7.0%1.5%Java7.8%6.0%6.6%7.6%8.3%8.5%9.1%1.3%內置FM10.0%8.9%8.4%8.6%10.4%10.9%11.2%1.3%WAP64.7%61.5%60.0%60.0%61.4%63.0%65.2%0.5%紅外線20.9%17.6%17.5%18.4%20.5%21.5%21.0%0.1%PDA3.1%1.8%1.6%1.6%1.7%1.7%1.8%-1.3%GSM產品品特性不同外形的GSM市場份份額單屏和雙屏機機占GSM折折疊機的市場場份額折疊機已經占占整個GSM市場的56%。GSM折疊機機中雙屏機已已經占據了37%的市市場份額。GSM:彩彩屏手機發展展

Jan-03Feb-03Mar-03Apr-03May-03Jun-03Total0.2K21

34104K5845563365K474912541Total1116817211184份額價格不同色階彩屏屏的份額走勢勢&彩屏平均均價格走勢2003不同同色階彩屏上上市情況

Jan-03Feb-03Mar-03Apr-03May-03Jun-03Total1000元以下01000-1499元

1

11500-1999元13

17122000-2499元11

72112500-2999元25

472203000-3499元121413123500-3999元22

2284000元以上437

2420Total1116817211184彩屏分價格檔檔走勢2003彩屏屏新品分價格格檔上市狀況況份額GSM:彩彩屏手機發展展CDMA:單單屏/雙屏折折疊走勢CDMA:不不同外型占占有率外型設計:CDMACDMA:彩彩屏手機

Jan-03Feb-03Mar-03Apr-03May-03Jun-03Total0.2K

1165K12234517265K213Total13435521份額價格不同色階彩屏屏的份額走勢勢&彩屏平均均價格走勢2003不不同色色階彩彩屏上上市情情況新產品品市場場特征征1-6月上上市165款款GSM新機機彩屏86個個黑黑白白79個國內112個個國外53個個折疊126個直直板31個翻翻蓋6個滑滑蓋蓋2個個高端(3000元元以上上)37個個彩屏35個個黑白2個國內18個國外19個折疊28個直板6個個翻蓋2個個滑蓋1個中端(1500-2000元)44個彩屏14個黑白30

個國內31個國外13個折疊37個直板6個滑蓋1個低端(1500元以下)

38個彩屏1個黑白37個國內22個國外16個折疊17個直板17個翻蓋4個中高端(2000-3000元)

46個彩屏36個黑白10個國內41個國外5個折疊44個直板2個上升最最快的的GSM新新產品品(2003年上上半年年上市市)Nokia2100MOTOC350MOTOT720iSamsungT408SamsungS308Nokia7250BirdS4820NECN8總計達達26.7%上升最快的GSM新產品

2.70%2.00%0.80%0.90%0.60%0.40%0.0%0.5%1.0%1.5%2.0%2.5%3.0%Jan-03Feb-03Mar-03Apr-03May-03Jun-03Nokia2100MotoC350MotoT720iSamsungT408SamsungS308Nokia7250BirdS4820NECN8上升最最快的的GSM新新產品品(2003年上上半年年上市市)9、靜夜四四無鄰，，荒居舊舊業貧。。。1月-231月-23Thursday,January5,202310、雨中黃黃葉樹，，燈下白白頭人。。。16:19:1416:19:1416:191/5/20234:19:14PM11、以我獨沈沈久，愧君君相見頻。。。1月-2316:19:1416:19Jan-2305-Jan-2312、故人江海海別，幾度度隔山川。。。16:19:1416:19:1416:19Thursday,January5,202313、乍見翻疑夢夢，相悲各問問年。。1月-231月-2316:19:1416:19:14January5,202314、他鄉生白白發，舊國國見青山。。。05一月月20234:19:14下