PAGEPAGE31綜合英語（1）課程教授課題目：Unit1 BusinessKaleidoscope教學時數： 8 授課類型： 理論課教學目的、要求：課程總目標：培養學習者在商務場景中使用英語語言知識和商務知識的技能，使學習者能夠完成具體商務任務，成為適應社會需要的應用型涉外商務工作者。單元教學目標：Tounderstandthemeaningofimportantgrammaticalconceptions(morpheme,partoffixedcollocation,clause)TomastervitalgrammaticalrulesTomasterthefundamentalsyntacticpatternsoftheEnglishlanguageTograspthemethodofidentifyingsentenceelements教學重點：GrammaticalrulesFundamentalsyntacticpatternsIdentifyingsentenceelements教學難點：教學方法和手段：采用課堂快速閱讀和課后自主精讀相結合的方式。在協調發展學生的英語聽說讀寫能的基礎上，突出學生閱讀能力。教學方法設計：采用“自主精讀”、“課堂快讀”、“協作學習”等多種學習方式交互的學習方法。教學分組：在自愿的基礎上，將學生分組進行課堂討論。教學條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory補充資料：BusinessLettersinEnglishBusinesslettersareformalpapercommunicationsbetween,toorfrombusinessesandusuallysentthroughthePostOfficeorsometimesbycourier.Businesslettersaresometimescalled(incontrasttoemailwhichisfaster).Thislessonconcentratesonbusinesslettersbutalsolooksatotherbusinesscorrespondence.Itincludes:lettermemofaxemailWhowritesBusinessLetters?Mostpeoplewhohaveanoccupationhavetowritebusinessletters.Somewritemanyletterseachdayandothersonlywriteafewlettersoverthecourseofacareer.Businesspeoplealsoreadlettersonadailybasis.Lettersarewrittenfromaperson/group,knownasthesendertoaperson/group,knowninbusinessastherecipient.Herearesomeexamplesofsendersandrecipients:business&businessbusiness&consumerjobapplicant&companycitizen&governmentofficialemployer&employeestaffmember&staffmemberWhywriteBusinessLetters?Therearemanyreasonswhyyoumayneedtowritebusinesslettersorothercorrespondence:topersuadetoinformtorequesttoexpressthankstoremindtorecommendtoapologizetocongratulatetorejectaproposaloroffertointroduceapersonorpolicytoinviteorwelcometofollowuptoformalizedecisions教學內容及過程：TeachingProcedures：1st-4thperiodLead-in:

綜合英語（1）課程教案教學內容及過程 旁批p.1Businessactivityinvolvesproducingandsellinggoodsandservices.Accordingwhattheyproduce,businessescanbeclassifiedintogoods-producing,service-providingoracombinationofboth.Nowworksinpairs.Discusswhattypeofbusinessyouthinkthefollowingcompaniesareengagedin.Before-reading:p.3Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofbusiness?Whatroledoyouthinkbusinessplaysinourlives?While-reading:Difficultsentence:Infact,inmodernsocietyweareheavilydependentuponorganizedbusinessactivity.在現代社會，我們十分依賴有組織的商業活動。Weareengagedinbusinessactivitieseverytimeweexchangeourlaborforwageseverytimeweuseourwagestobuygoodsandservices.每當我們用勞動換取工資，并用工資來購買商品和服務時，我們就是在從事商業活動。…wemakedecisionsthathelpdeterminethekindsofgoodsandservicesbusinesswillprovide…我們所做的（購物）決定能促成企業決定提供何種產品和服務。Althoughthesubjectofbusinessmaysoundcomplicated,itisreallyaneverydaypartourlives.雖然商務這個主體可能聽起來復雜，但是它確實是我們日常生活的一部分。Mostofushaveanideaofwhatabusinessis:inreality,however,theissueisbymeansclear.我們中的大多數都對商務有自己的見解，但是它確實是我們日常生活的一部分。Itisusedtodescribebothaneconomicprocessandanenterpriseengagedineconomicactivity.這個詞既用來描述經濟過程，也用來描述從事經濟活動的企業。 Ineconomicterms,“business”appliestotheprocessofcreatingandexchangingeconomicvalues………aretailbusinessmightbuyproductsfromawholesalerwhichinturnacquiresformamanufacturer…零售商可以從批發商那里購買產品，而批發商又從生產商那里采購產品。After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoaboutLanguage5thperiodBusinessWriting:TelephoneMessageAskstudentstoreadthesampleletteranddiscussthecontentsofabusinessletter.Provideinformationonhowtowriteabusinessletter.TheTipsforAnEnglishLetterMaketheletterclearandsimple.Keepitshortandtothepoint.Focusontherecipient’sneeds.Usesimpleandappropriatelanguage.Re-readandreviseit.Checkspellingandgrammar.Havestudentswritealetterwiththeusefulinformationgivenbytheteacherstrengthentheirskills.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercise3.HavestudentstostudythesampledialoganddoExercise3aboutexpressingopinions.PlansfortheWeekend Reason(s)Goingforapicnic HavinganeveningpartyLaura For Against The same MichealMicheal For Against Many studentsthinktheyhavehadtoomanypartiesEmilyAgainstForItcostsalotofmoneyanditisnotsafe.EricAgainstUnknownThe same withEmily8thperiod*FreetalkingDiscussiontopics:Whatdoyouwanttoobtaininyourcampuslife?作業布置：.1.DoGrammaronp.8andTranslationonp.9partsasHW.Trytoretellthemainideaofthetext.Reviewtheexpressionsabouthowtoshowopinions.Remembertheessentialsofwritingabusinessletter.課后小結：授課題目：Unit2BusinessEnterprise教學時數： 8 授課類型： 理論課教學目的、要求：課程總目標：培養學習者在商務場景中使用英語語言知識和商務知識的技能，使學習者能夠完成具體商務任務，成為適應社會需要的應用型涉外商務工作者。單元教學目標：1.GainabasicknowledgeaboutbusinessenterprisesBeabletowriteacompanyprofileUsethepastsimpletenseBeabletogiveanoralpresentationofacompany教學重點：Reading:WhatKindofBusinessEnterpriseisBestforLanguageFocus:CompanyStructureBusinessWriting:ACompanyProfileListeningandSpeaking:IntroducingtoaCompany教學難點：DifficultsentencesinreadingFormsofbusinessenterprisesManagementstructureofbusinessenterprisesPresentingacompany教學方法和手段：采用課堂快速閱讀和課后自主精讀相結合的方式。在協調發展學生的英語聽說讀寫能力的基礎上，突出學生閱讀能力。“自主精讀”“課堂快讀”“協作學習”教學條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學分組：在自愿的基礎上，將學生分組進行課堂討論。補充資料：AccountsDept. n.departmentresponsibleforadministeringacompany'sfinancialaffairsA.G.M.UKboardofdirectorsexecutive

abbr.AnnualGeneralMeetingofacompany'sshareholdersn.groupofpeoplechosentoestablishpolicyforandcontrolacompanyn.personmanagingtheaffairsofacorporation-chiefexecutiveofficern.managingdirectorUK n.seniordirectorafterthechairmanresponsibleforday-to-daydirectionMarketingDanisationchartPersonnelDept.presidentUSProductionDept.PurchasingDept.R&DDepartmentSalesDepartmentshareholder

n.departmentthatputsgoodsonmarket,inc.packaging,advertisingetcn.atableorplanshowingacompany'sstructuregraphicallyn.departmentresponsibleforrecruitmentandwelfareofstafforemployeesn.thehighestexecutiveofficerofacompany;headofacompanyn.departmentresponsibleforphysicalcreationofproductn.departmentresponsibleforfindingandbuyingeverythingforacompanyn.departmentresponsibleforResearchandDevelopmentof(new)productsn.departmentresponsibleforfindingcustomersandmakingsalesn.personwhoholdsorownssharesinorapartofacompanyorcorporation教學內容及過程：Teaching1s-thperiodLead-in:

綜合英語（1）課程教案教學內容及過程 旁批P.70WorkinpairsTalkaboutthebusinescelebritowninthepicturegivenonpage.16.Thenaskthemtomatchthetypeofbusinessorganizationstoeachparagraph.Before-reading:p.73Beforeyouread,workinpairsanddiscussthefollowingquestions.Wouldyouliketogointobusinessaloneorwithapartner?WhatarethejobsofaECOinabusinessenterprise?While-reading:Difficultsentence:Yourbetteunderstandinofhoweachstructuorksopensthedoorforthedecision.更好地了解各部分是如何運作的有助于做出正確的決定。Nowadayslotsofpeopleareweb-basedcompaniesworkingfromhome.現在學多人在家里工作，通過網上開店開展自己的業務。Acorporatioisownedbymultiplshareholderandissupervisebyaboarddirectorswhichhiresthebusiness’smanagerialstaff.公司的所有權由多個鼓動持有。董事會受公司股東的委托管理經營公司。公司管理人員由董事會聘任。Inadditiotoprivately-ownecorporatmodels,therearemodels.除了私營企業模式，還有國有企業模式。Eachpartnermayreceivevaryingsharesoftheprofitsdependingontheirinvestmentcontribution…每個合伙人都可以得到不同的利潤分成，這取決于他們的投資多少或做出的貢獻大小。Non-executivdirectorovidregulaadvicetothecompanybutarenotinvolvedintheday-to-daysupervisionofthecompany.非執行董事定期為公司提供建議，但并不直接參與公司的日常監理。Middlemanagersmanager)areinchargeofdepartmentswithinacompany.中層管理人員負責公司內部各部分或各部門的經營。Theyareaccountabletoseniormanagementfortheirparticularareaofresponsibilityillustratedintheorganizationchart.他們就某一特點的責任范圍向高層管理人員負責。責任范圍如組織結構圖所示。Areasonablemanagementstructurewillpromotethedevelopmentofthe合理的管理機構將促進公司的發展。10.AaseniormanagerwhoisunderthethePresident.董事屬于高級經理，由主席或者董事長授權。*After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoExsaboutLanguageFocu.5thperiod*BusinessWriting:TelephoneMessageAskstudentstoreadthecompanyprofile.Provideinformationonhowtowriteacompanyprofile.Tipsonwritingacompanyprofile:Eighttipsforintroducingacompany:Tip1:Identifythenameofyourcompanyororganization.Tip2:Tellaboutthecompanyororganization.Mentionhowitwasstarted,howlongbeeninbusiness,yourmissionorbusinessobjectiveorgoals,andsoforth.Tip3:Ifappropriate,identifytheproduct(s)orservice(s)youprovide,andidentifythebenefitsofbuyingrusingtheseproductsorservices.Tellwhytheyarebetterthanthecompetition;howtheywillsavethereadertime/money,makehis/herqualityoflifebetter,orhelphim/hertoaccomplishacertaingoal;sandsoon.Inshort,tellthereaderwhyhe/shemusthavetheproductorserviceyouoffer.Tip4:Invitethepersontoanopenhouse,grandowning,sale,etc.Ifapplicable.Tip5:Ifyourepresentanorganization,describethebenefitsoftheorganization,suchthegoodtheydointhecommunity,whattheyhavebeenabletoaccomplishinthepast,thebenefitsofmembership(ifapplicable),andsoforth.Tip6:Invitethereadertobeyourcustomerortojoinyourorganization,orincludeinformationonhowhe/shecanpurchaseyour4productorservice,whetherataphysicalstore,online,overthephone,tec.Tip7:Includeinformationthatwillallow2thereaderto findoutmoreifdesiredyourcompanyororganizationortheproductsorservicesyouprovide.Tip8:Closebyexpressingyourhopethatthepersonwillwanttojoinyourorganizationbecomeacustomer.6th-7thperiod*ListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1.AskstudentstostudythesampledialoganddoEX.3aboutintroducingacompany.Forms businessorganizationMultinationalCorporationCapitalUSS)(in396800milliondollarsYearEstablished1970MainProductsElectronicequipmentMajorDepartmentsR&Dcenter,QCcenter,HRDep.,supplysalesandmarketingDep.,NumberofEmployees

1200

financeDep.,productionDep.Annual Over 23 Operation MakingSales (in billionUS$ US$) equipment8thperiod*FreetalkingDiscussiontopics:AsamajorofBusinessEnglish,whatabilitiesdoyouneedtomaster?作業布置：Trytorecitethekeytermsrelatedwithintroducingacompany..DoGrammaronp.24andTranslationonp.25partsasHW.RetellthemainideaofReading.課后小結：課堂補充：

PrinciplesofOrganizationalStructure Organizationalstructureistheframeworkbywhichacompanycommunicates,developsgoalsandthenworksonachievingthosegoals.Withintheframeworkoforganizationalstructurearetheprinciplesbywhichthatstructureoperates.Theprinciplesoforganizationalstructurearethemethodsbywhichtheorganizationmaintainsthatstructure,andtheprocessesitusestokeepthestructureefficient.HierarchyofCommandOneoftheprinciplesthatholdsanorganizationalstructuretogetheristhehierarchycommand.Respectfortheauthorityofmanagementandtheexecutiveteamcreatesafunctionallineofcommunication.Instructionsanddecreesgivenbytheupperechelonarevalidatedbythebeliefinthehierarchystructureoftheorganization.Everyoneinthecompanycanfollowthetrailofresponsibilityforprojects,andemployeesunderstandwhotheyreporttoandhowthemanagementstructureaffectstheirjobs.RoleDefinitionAccordingtotheUniversityofYorkinYork,England,anefficientorganizationalstructurehelpstoproperlydefineeveryone'srolewithinthecompany.Acleardefinitionoftheresponsibilitiesandstandingofeachpersonwithinthecompanycreatesanunderstandingofwhatisexpectedfromeachindividual,andhowindividualperformancecanaffecttheefficiencyoftheentireorganization.EvaluatingOutcomesTheRANDCorporationpointsoutthatmonitoringtheoutcomeofindividualprojects,aswellastheongoingperformanceevaluationofindividualemployees,helpstodeterminethestrengthsandweaknessesintheorganizationalstructure.Theweaknessescanbedealtwitheitherthroughtraining,reallocationofcompanyassetssuchasequipment,oreliminatingineffectiveemployeesorthoseperformingduplicatetasks.Thestrengthsoftheorganizationcanbeamplifiedtohelpidentifyfuturemanagersofthecompany,determinesuccessfulprocessesthatcanbeusedinfutureprojects,andimprovetheprocessesusedtoreachfuturecompanygoals.授課題目：Unit3 BusinessPlan教學時數： 8 授課類型： 理論課教學目的、要求：課程總目標：培養學習者在商務場景中使用英語語言知識和商務知識的技能，使學習者能夠完成具體商務任務，成為適應社會需要的應用型涉外商務工作者。單元教學目標：1.GainabasicknowledgeaboutbusinessplanBeabletowriteanagendaUsethefuturetenseBeabletotalkaboutorganizingameeting教學重點：Reading:BusinessPlanLanguageFocus:BusinessBusinessWriting:AgendaListeningandSpeaking:DiscussionsinaMeeting教學難點：DifficultsentencesinBusinessplanAgendaWriting教學方法和手段：采用課堂快速閱讀和課后自主精讀相結合的方式。在協調發展學生的英語聽說讀寫能力的基礎上，突出學生閱讀能力。“自主精讀”“課堂快讀”“協作學習”教學條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學分組：在自愿的基礎上，將學生分組進行課堂討論。WhatisaBusinessPlan?Businessplansareusedinternallyformanagementandplanningandarealsousedtoconvinceoutsiderssuchasbanksorventurecapitaliststoinvestmoneyintoaventure.Businessplansarenotedforoftenquicklybecomingoutofdate.Onecommonbeliefwithinbusinesscirclesisthattheactualplanmayhavelittlevalue,butwhatismoreimportantistheprocessofplanning,throughwhichthemanagergainsagreaterunderstandingofthebusinessandoftheoptionsavailable.Businessplanispreparedforcustomersfortheyneedtoknowwhethertheproductservesthepurposeornotandtheutilityoftheproduct,forgovernmentbecauseitisnecessarytoknowforgovernmentwhetherthelegaleconomicalandsubsidyconcernsaremetorthelike.來源：\h/wiki/business%20plan教學內容及過程：TeachingProcedures：1st-4thperiodLead-in:

綜合英語（1）課程教案教學內容及過程 旁批P.33LeoandVickyareplanningtostartanenterprisesellingmineral-waterbeverageretailshops;theyareadvisedtomakeabusinessplantoattractotherinvestors.Workinpairsanddiscusswhatkeyfactorsshouldbeconsideredinmakingabusinessplan.Matchthekeyfactorswiththecorrespondingpictures.Before-reading:p.36Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofabusinessplan?Whatroledoyouthinkabusinessplanplaysintheestablishmentofabusiness?While-reading:Difficultsentence:Abusinessplanisawrittendescriptionofthefutureofyourbusiness,adocumentthatwhatyouplantodoandhowandwhenyouplantodoit.一份商業計劃書是對企業未來的一種文字描述，也是一份文件，告訴你計劃做什么以及如何去做。Evenifyouwritedownaparagraphonthebackofanenvelopedescribingyourbusinessstrategy,youhavewrittenaplan.即使是你在一張信封的背面寫下一段話來描述你的商業策略，你就已經寫下了一份計劃書。Therearesomegenerallyacceptedrulesaboutwhatafullbusinessplanshouldcover-allessentialmattersthatwillcontributetothesuccessofyourbusiness.一份完整的商業計劃書所應該包含的內容，即有助于你的企業獲得成功的所有關鍵要素，通常存在著一些受到廣泛認同的規則。Hereisyourchancetodazzlethereaderswithgoodinformationaboutyourproductsorservicesandwhycustomerswillwanttopurchaseyourproductsandservicesandnotyourcompetitor.這是一次很好的機會來想讀者閃亮展示你公司的產品和服務以及客戶愿意購買你公司的而非競爭對手的產品或服務的緣由。Theyhelpbanksandothermonetaryinstitutionstodecidewhethertomakealoantobusiness.這可以幫助銀行和其他貨幣機構決定是否貸款給企業。Salesandforecastsinabusinessplanprovideameasurewithwhichtheactualperformanceofthebusinesscanbecompared.商業計劃書里的銷售額和預測量可以提供一種衡量尺度來對比企業的實際業績。Ifyouarelookingformillionsofdollarsinseekingcapitaltostartariskyventure,youhavetodoalotofexplainingandconvincing.如果你尋求大筆資金作為原始資本來開辦一家存在風險的企業，你就不得不進行大量的解釋和說服工作。Summaryandconclusion-summarystatementsofmarketprospects,recommendationsregardingthefuture,andactionstepstobefollowed.概括和結論部分——就市場前景、對未來的建議以及隨后采取的措施進行概括性論述。Nowyouhavetolayoutwhatyourmarketingplanis.現在你必須展示你的營銷計劃。Asyouwriteyourbusinessplan,sticktofactsinsteadoffeelings,andrealisticofprofitinsteadofunrealisticdreamsofwealth.撰寫商業計劃書時，要堅持遵循事實而非感受，堅持對利潤進行實際的語氣而非對財富采取不切實際的幻想。After-reading:RememberthekeytermsandsentencesinreadingandpreparethemfordictationinnextDoExsaboutLanguageFocu.5thperiodBusinessWriting:TelephoneMessageAskstudentstoreadtheagenda.Provideinformationonhowtowriteanagenda.Tipsonwritingagendas:Whenwritingyouragenda,youshouldconsiderthefollowingpoints:Ensurethatanyitemsthatothermembershaverequestedfordiscussionareincluded.Donotplacetoomanyitemsonanagenda.Theagendashouldfollowanaturalshape.Themostdifficultitems-thoseneedingthemostdiscussionandthinkingwork-willbebestplacedinmiddlethird-ofthemeeting.Routineitems,informationitemsorurgentitemsthatcanbedealtwithquicklycanbeputfirst;andtheeasiestitems-thoseofgreatinterest,orpresentationsbyguestspeakers-towardstheAllocatetimeforeachitem,aswellasastartandfinishtimeforthemeeting.Inaddition,onceallthesuggestionsforagendaitemshavebeenreceivedandtheorderhasbeendecidedon,ashortdescriptionofthepurposeofeachitemshouldbewritte.ensuresthateveryoneattendingthemeetingisclearaboutnotonlywhatthingswillbediscussed,butwhy.Someitemsmayneedbackgroundpapers,toenablethoseattendeestohaveamoreinformeddiscussion.Wherethisisrequired,thepapersshouldbeproducedanddistributedatthesametimeastheagenda.Bytakingtimetowriteawellpreparedagenda,youwillgainthebenefitofhavinganeffectivemeetingthatgetsthingsdone.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1and2.AskstudentstostudythesampledialoganddoEX.4aboutdealingwithdifferentoccasionsinmeetingsAnswers:EX.1:1.T 2.T 3.FEX.2:1.Becausetheyhavefocusedonmarketingtoomuch.2.Theywillputmoreeffortintoproductquality.8thperiod*FreetalkingDiscussiontopics:Howtoimproveyourlisteningabilitygradually?Whatisyouropiniontheprevailingways?作業布置：Trytorecitethekeytermsrelatedtowritingabusinessplan.DoGrammaronp.41andTranslationonp.42partsasHW.RetellthemainideaofReadingandwriteyourownreflectionsonasuccessfulabusinessplan.課后小結：課堂補充：FormatofaBusinessPlanCoverPageExecutiveSummaryTableofContentsTheBusinessDescriptionoftheBusinessIndustryAnalysisVisionStatementVisionTriggerMissionStatementBusinessObjectivesBusinessOperationsMarketingCompetitiveAnalysisLegalStructureManagementExpertiseSupportPersonnelFinancialPlanningToolsA.VII

FinancialInformationVIII.SupportingDocumentation授課題目：Unit4 BusinessRelationship教學時數： 8 授課類型： 理論課教學目的、要求：課程總目標：培養學習者在商務場景中使用英語語言知識和商務知識的技能，使學習者能夠完成具體商務任務，成為適應社會需要的應用型涉外商務工作者。單元教學目標：1.GainabasicknowledgeaboutcorporateentertainmentBeabletocomposeabusinesscardorgreetingcardUsepresentcontinuoustenseBeabletospecializewithgreeting,introductionandsmalltalks教學重點：Reading:WhatIsCorporateEntertainment?LanguageFocus:BusinessRelationshipBusinessWriting:BusinessCards&BusinessGreetingListeningandSpeaking:EstablishingBusinessRelations教學難點：DifficultsentencesinreadingBusinesscardorgreetingcardAgendaCorporateentertainment教學方法和手段：采用課堂快速閱讀和課后自主精讀相結合的方式。在協調發展學生的英語聽說讀寫能力的基礎上，突出學生閱讀能力。“自主精讀”“課堂快讀”“協作學習”教學條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學分組：在自愿的基礎上，將學生分組進行課堂討論。Relatedconcepts:Corporateentertainmentrelatestoprivateeventsheldbycorporationsorbusinessesfortheirstaff,clientsorstakeholders.Theseeventscanbeforlargeaudiencessuchasconventionsconferences,orsmallereventssuchasretreats,Christmaspartiesorevenprivateconcerts.Itisalsocommonlyusedtomeancorporatehospitality,theprocessofentertainingguestscorporateevents.ThecompaniesthatprovidecorporateentertainmentarecalledCorporateEventPlannersCorporateBookingAgencies.Corporateentertainingandhospitalitycanbeaneffectivewayofcreatingnetworkingandcementingbusinessrelationships.Itishasbecomeincreasinglyimportantinrecentyearsasthecostofcustomeracquisitionhasrisentofourorfivetimesthecostofkeepinganexistingclient.Hospitalityplaysakeyroleindevelopingandmaintainingcustomerrelationshipswithinbusiness.來源：\h/wiki/Corporate_hospitality教學內容及過程：TeachingProcedures：1st-4thperiodLead-in:

綜合英語（1）課程教案教學內容及過程 旁批P.541.Workinpairs.Talkaboutthefollowingcorporateentertainmentactivities.2.TheCorporateEntertainmentCompanyhasestablisheditselfasamajorsupplierawiderangeofsportinghospitalityhadparticipationevents.Whetheryouarelookingtoentertainclientsorrewardyourstafftherearemanydifferentoptionstochoosefrom.Readitsadsandmakeyourchoice.Before-reading:p.56Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofcorporateentertainment?Whatroledoyouthinkcorporateentertainmentplaysinbusiness?While-reading:Difficultsentence:Corporateentertainmentisservedasaprecisionmarketingtool,probablytheprecisepresentlyavailable.公司休閑接待是一種精確的營銷工具，可能是目前可里利用的最精準的一種。Thedegreeofsuccessachievedmostlydependsontheskills,strategiesandhardofthepeoplewhoengagedinit.成功的程度主要取決于從事該項工作的人的技能、策略和勤奮。Thosepeoplecouldbecustomersoremployees,potentialcustomersormembersofpressmembersofthelocalcommunityorgovernmentallaw-makers.這些人可能是客戶或者雇員，潛在的客戶或者新聞界認識，當地社區居民或者政府法規制定者。Corporateentertainmentinvolvesawidevarietyofactivities,themajorityofwhichcanhaveanimportantanddirectimpactonthesuccessofamarketingcampaign,andthereforeonthefinancialhealthofacompany.公司休閑接待設計各種各樣的活動，大多數對公司的營銷戰略成敗有著重要和直接的影響，因此會影響公司財務的正常運轉。Tobeasuccess,however,theseactivitiesmustbeanindispensablepartofmarketingcampaigns,scheduledandbudgetedfor,fromthebeginning,toensurethattheyhittargetsprecisely,withstrikingeffectandwithnowaste.然而，為獲得成，這些活動必須成為營銷宣傳不可或缺的一部分，從一開始就得計劃好和制定好預算，以確保能取得顯著成效而又無資金浪費。Corporateentertainmentincludesanyeventthatisgroupedbyacompanytootherpeople…公司休閑接待包括任何由公司組織的讓他人得到休閑娛樂的所有活動。Thisinvolvesusingentertainmenttopersuadeyourexistingclientstospendtimeyou,sothatyoucanworktoraisetheirloyaltyandinthemeantimefindoutmoreaboutthemaspeople,andabouttheirneedsandproblems.這就涉及到用休閑寬帶來說服你現有的客戶跟你在一起歡度·一段時光，這樣你就鞥做工作調高他們對公司的信賴，同時你還能更多地了解他們的為人以及他們的需求和問題。Theycanallbereachedandinfluencethroughtheproficientuseofcorporateamusement.可以通過熟練地運用公司的休閑款待來解除和影響他們。Itcouldalsobeafestivedinner,eitherattheendoforduringamotivationscheme,atwhichguestscanbeinformedofwhatishappening,andinspiredtorivalinawaythatbebeneficialtothecompany.休閑接待也可能是一次盛宴，可以安排在激勵計劃結束或完成期間。在招待宴會上相應邀的客人通報目前發生的情況，并鼓勵他們用對公司有利的方式參與競爭。11.Itcouldalsobeatriproundasupplier’soracustomer’spremisestoimproveunderstandingofthebuyingorsellingcycle.這也可能是去拜訪供應商或者客戶的工作場所的一次旅行，以加深對買賣周期過程的理解。After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoaboutLanguage5thperiodBusinessWriting:BusinessCards&BusinessGreetingCardsAskstudentstoreadbusinesscards&businessgreetingcards.Provideinformationonhowtowritebusinessgreetingcards.Tipsonwritingbusinessgreetingcards:Whenwritingyourbusinessgreetingcards,youshouldconsiderthefollowingpoints:Takethetimetobuyacardwithsomethingalreadywritteninsidethatyouprefersodonotfeeltheneedtowritesomethingelaborateyourself.Shortwrittenmessagestackedonattheendofwhateverisprintedareagreatadditiontoanycard.Whenbuyinggreetingcards,andtakeafewminutestoreadthemessagesinaothers,andifyoulikewhatyouread,jotitdownonaseparatepieceofpaperandwriteitinyourcardatalatertime.SearchtheInternet,especiallye-cards,andseewhatisbeingwritten.TipsonwritingyourbusinessgreetingcardsproperlyBepersonalyetformaluseapoliteandrespectfultoneTrytobesubtlewithpromotionsRemembertobesincerewhenwritingyourmessage.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1.AskstudentstostudythesampledialoganddoEX.3aboutgreetingsandintroductions.Answers:OlympicmascotFuWa.Mr.ZhangYihuiisthesalesmanager.Theaddressis12598thstreet,Manhattan，NewYork.8thperiodFreetalkingDiscussiontopics:Howtocommunicatewithothersinaeffectiveway?作業布置：Trytorecitethekeytermsrelated.DoGrammaronp.62andTranslationonp.62partsasHW.RetellthemainideaofReadingandwriteyourownreflectionsonaqualifiedcorporateentertainment.課后小結：課堂補充：

BasicExpressionsaboutEstablishingBusinessRelationsWe’vecometoknowyournameandaddressfromtheCommercialCounselor’sOfficeoftheChineseEmbassyinLondon.我們從中國駐倫敦大使館的商務參贊處得知你們的名字和地址。BythecourtesyofMr.Black,wearegiventounderstandthenameandaddressoffirm.承蒙布萊克先生的介紹，我們得知貴公司的名稱和地址。Wearewillingtoenterintobusinessrelationswithyourfirm.我們愿意與貴公司建立業務關系。Yourfirmhasbeenintroduced(recommended,passedon)tousbyMapleCompany.楓葉公司向我方介紹了貴公司。Ourmutualunderstandingandcooperationwillcertainlyresultinimportantbusiness.我們之間的相互了解與合作必將促成今后重要的生意。Weexpressourdesiretoestablishbusinessrelationswithyourfirm.我們愿和貴公司建立業務關系。Weshallbegladtoenterintobusinessrelationswithyou.我們很樂意同貴公司建立業務關系。Wenowavailourselvesofthisopportunitytowritetoyouwithaviewtoenteringbusinessrelationswithyou.現在我們借此機會致函貴公司，希望和貴公司建立業務關系。Wearenowwritingyouforthepurposeofestablishingbusinessrelationswithyou.我們特此致函是想與貴方建立業務關系。Yourdesiretoestablishbusinessrelationscoincideswithours.你方想同我方建立業務關系的愿望與我方是一致的。WespecializeintheexportofJapaneseLightIndustrialProductsandwouldliketradewithyouinthisline.鑒于我方專營日本輕工業產品出口業務，我方愿與貴方在這方面開展貿易。Ourlinesaremainlyartsandcrafts.我們經營的商品主要是工藝品。Wehavebeeninthislineofbusinessformorethantwentyyears.我們經營這類商品已有二十多年的歷史了。Yourletterexpressingthehopeofestablishingbusinessconnectionswithushaswithapproval.來函收悉，得知貴方愿與我方建立業務關系，我們表示同意。Inordertoacquaintyouwiththetextileswehandle,wetakepleasureinsendingbyairourlatestcatalogueforyourperusal.為了使貴方對我方經營的紡織品有所了解，特航寄我方最新目錄,供細閱。Gladtoseeyouinyourcompany.很高興在貴公司見到您。It’sonlyhalfanhour’scarride.只有半小時的車程。Supposewemakeit,saythreeo’clocktomorrowafternoon.如果我們能去的話，那么就明天下午三點鐘吧。Itwouldbeveryhelpfulifyoucouldsendusstatisticsonyoursales.如果你們能將你們的銷售統計資料寄給我們，那可就太有幫助了。Wewouldliketoaskyoutokindlysendustherelatedinformation.我們希望你們能將相關資料寄給我們。綜合英語（1）課程教案授課題目：Unit5Marketing教學時數： 8 授課類型： 理論課教學目的、要求：課程總目標：培養學習者在商務場景中使用英語語言知識和商務知識的技能，使學習者能夠完成具體商務任務，成為適應社會需要的應用型涉外商務工作者。單元教學目標：1.Gainabasicknowledgeofmarketingmixtheory(alsocalledthefourP’s)BeabletotakeeffectivetelephonemessagesUsemodalverbsBeabletoconductbusinesscommunicationbytelephone教學重點：Reading:TheMarketingMixLanguageFocus:TheFourP’sBusinessWriting:TelephoneMessageListeningandSpeaking:BusinessTelephoning教學難點：DifficultsentencesinWhatismarketing?TheMarketingChannelsofdistributionToolsofPromotion教學方法和手段：采用課堂快速閱讀和課后自主精讀相結合的方式。在協調發展學生的英語聽說讀寫能力的基礎上，突出學生閱讀能力。“自主精讀”“課堂快讀”“協作學習”教學條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學分組：在自愿的基礎上，將學生分組進行課堂討論。補充資料：AQuestionofCulture:GreetingPeopleinDifferentCountriesOurplanetisdividedintomanydifferentcountrieswhichhavemanydifferentracesofpeople,differentcustoms,anddifferentmanners.Eachcountryhasitsownwayofgreetingpeople.IntheUSAitisnormalformentoshakehandswhentheymeetbutitisunusualformentowhentheygreeteachother.TheBritishoftendono morethansay“hello”whentheysee friends.Evenadultsusuallyhandsonlywhentheymeetforthefirsttime.Frenchpeople,includingschool-children,shakehandswiththeirfriends,orkissthemoncheeks,eachtimetheymeetandtheyleave.That’swhyFrenchpeoplethinktheBritishareunfriendlyandimpolite.InJapanitispoliteandnormalformenandwomentobowwhentheygreetsomeone.InPolynesia玻利尼西亞youtakeyourfriend’shandsandusethemtostrokeyourTheInuit因紐特人-北美的愛斯基摩人wholiveinCanada,rubnoses.InTibetitisverypolitetostickyourtongueoutatsomeone.Itshowsyouhavenoevilthoughts.教學主要內容與教學時間分配：

綜合英語（1）課程教案教學內容及過程 旁批MainContentsandTimeDistribution:Reading:TheMarketingMix&LanguageFocus(4periods)TheMarketingMix(2periods)LanguageFocus(2periods)BusinessWriting(1period)ListeningandSp