October202222ralizationMetaverse4ralizationMetaverse4TheMetaverseisthevirtualworldhostedontheinternet,interconnectedviaVR,AR,blockchainandothertech.AsChinainvestsandinnovatesincuttingedgetechnologies,meta-opportunitiesariseinawidevarietyofindustries.EconomicsystembackedbytheblockchaincomposedoftocurrenciesandnonfungibletokensNFTsmmersiveCompaniescreateindependentplatformsthatusersarefreetonavigatemmersive?2022daxueconsultingThankstothedevelopmentofblockchainandVRtechnologiesandtoken-basedeconomics,videogamesareabletopioneertheconceptofMetaverse.ZhuhaiSandboxisaChineseMetaversegameconceptinspiredbyRoblox’sbusinessmodel.Contentcreatorshavetheopportunitytodevelopappsanddigitalassetsonthesandboxplatform,poweredbytheUGCgameengine.Assetsandgamescanthenbesoldfordigitalcurrency.ProjectslikethesehavebeennotoriouslydifficulttodevelopinChinabecausealluser-createdcontentmustcomplywithlocalregulations.Despitethesehurdles,Sandboxwas?2022daxueconsultingLimLimitedcommunication5566Today,aswathofnewtechnologiesenabletheuseoftokentransactions,virtualrealityandAIfarbeyondjusttheworldofgaming.TheMinistryofCommerceissuedadocumentsayingitwillcarryoutthepilotofoutinBeijingTianjinHebeitheYangtzeRiverKongandMacaoandthepilotareasinthecentralandwesternregionswithconditions.ubkDuringtheNationalDayholiday,Xi'andigitalsleeplesscityjointlyannouncedtheworld'sfirstMetaverseprojectbasedonthehistoricalandculturalbackgroundofthe(Biaoma,2021)LineTexDigitalisacompanybasedinHangzhouknownfordevelopingvirtualtry-onapplicationsforretail.Havingfreshlyraised100MillionUSD,thecompanyisdevelopingMetaversetechnologyforfashiondesignersandareplanningtoexpandandopenofficesworldwide.AyayiisoneofChina’smostpopularvirtualinfluencer.VirtualidolsrepresentasaferalternativeforbrandstocelebritiesinChinathatcanbecaughtinscandals.MajordomesticbrandslikeFlorasis,CentaineandIDOhaveevendevelopedtheirown“virtualambassadors”toadvertisetheirproducts.(BusinessInsider,2021)?2022daxueconsultingZQgameannouncestheirfirst“Metaverseconcept”gameandsawtheirsharesskyrocket.ZQgameannouncestheirfirst“Metaverseconcept”gameandsawtheirsharesskyrocket.TheChinaMetaversesummit2021gathersMetaverseinnovators,entrepreneursandscientists,aimingtoprovidetheaudiencewithauniquescientificandtechnologicalscene.InanIPSOSsurvey,78%ofChinesepeopleexpressedapositiveopinionofextendedreality,28%abovetheglobalaverage.CreationCreationoftheTheMetaverseIndustryCommitteeundertheChinaMobileandCommunicationsAssociation(CMCA)ttishostedbythenewindustrytechnologyinnovationstrategicnAITheTheMetaverseIndustryCommitteeannouncedthateBaiduIndex?2022daxueconsulting77788InChina,theMetaverseindustryishighlyvaluedbygovernmentsatalllevelsandsupportedbynationalindustrialpolicies.ChinahassuccessivelyissuedseveralguidelinestoencouragethedevelopmentandinnovationoftheMetaverseindustry201620172018201920202021Jan-March27277?InDecember2021,thewebsiteoftheCentralCommissionforDisciplineInspectionandtheStateSupervisionCommissionreleased“HowtheMetaverserewriteshumansociallife.“plesBankofChinaissuedthefinancialtechnologydevelopmentplanonCenterreleasedawhitepaperonthestudyofthefinancialMetaversercechyxx?2022daxueconsultingChinasthfiveyearplanaimsatdevelopingadigitaleconomyinChinaby2025.ThedigitalYuan(E-CNY)isoneofthebuildingblocksofthisproject.Source:People’sbankofChina9StrictgovernmentpoliciesoncryptocurrenciesandNFTtradinglimittheMetaverse’spotentialinChina?September24,2021,10governmentauthoritiesjointlyissuedanoticetoclarifythatcryptocurrencyisnotalegaltender.?April13,2022,industrialassociationsjointlyissuedtheProposalsonPreventingNFTrelatedFinancialRisksinordertopreventanyfinancializationofNFTsinChina.TheChinesegovernmentaimsatkeepingitsfinancialsectorheavilyregulatedtoprevent“excessivespeculation”andmoneylaundering.Inthisaspect,NFTsinChina,TradingcryptocurrenciesisalsobannedinChinaexceptforthedigitalYuan,whichis?2022daxueconsultingMostofthemajorcompanieswillinvestinthedevelopmentofsoftwareorhardware?Tencentinvested$330millionin48.4%stockrightofEpichelargestlderofSoulavirtualsocialapp?ByteDancecombinesmassivecontentstreams,stronginvestmentproficiencyoutstandingRDcapabilitiesallyenteredtheVRindustrynthe?Rankingfirstinglobal5GstandardcorenecessarypatentsweihadatthetimeregisteredpatentsiVRGlasssuite?AlibabaCloudistheworld'sthirdlargestpubliccloudserviceproviderafterAmazonandMicrosoft.sesmanufacturer,thatithadcompleteda$60millionround?2022daxueconsulting5Gprovidesthelow-latency,widespreadcoverage,andreliableconnections,actingasabackbonethatsupportsMetaversefunctionslikeXR(extendedreality)andcloudcomputing.SpatialComputingralizationInterfacingdevicesSource:Holonext?2022daxueconsultingceEnvisionISXRwillrequirebetterframerates,resolution,andprocessingpowertotrulyprovideanimmersiveexperienceforMetaverseusers.Thiswillrequirethelow-latency,highspeed,andwidecoveragethat5Gnetworkscanprovide.Source:TsinghuaUniversityymotiontrackingcontrols,VRiledevicessmartymotiontrackingcontrols,VRiledevicessmarttforLikeamouseandkeyboard,specialhardwaresuchasVRheadsets,smartglasses,haptictechnology,andevenneuralinterfacingarerequiredtotransportuserstoanimmersivedigitalworld.tactilesensationssimulatingSource:HarvardBusinessSchooldigitalcontentBaidubecomeindistinguishableWhenVR/ARWhenVR/ARsolutionsareinrealtimeandrealistic,theycanaccelerateconsumers’decisionmakingandfavorpurchases.Source:SensetimepertsinterviewsbyAYO?2022daxueconsultingCloudstorage,cloudcomputing,andcloudrenderingwillallbenecessaryintheMetaverse,consideringtheamountofstorageandprocessingrequiredtosupportalarge-scalevirtualrealityenvironment.heSource:TsinghuaUniversitySource:AlibabaCloudtingaverseBaidu?2022daxueconsultingWiththelargeamountsoftransactionsprocessedintheMetaverse,blockchainwillbenecessarytoprovidedatasecurity,de-centralizedstorage,interoperabilitybetweensystems,andsupportMetaversecurrencies.ProvidesimmediateandcompletelyceIBMTracksownershipandtradingofdigitalassets.VastvolumesofsensitiveinfocanbecollectedintheMetaverse.Blockchainsecuritymechanismswillprotectuserdata.dsinsdsallowsuserstoauditandvalidatealltransactions.ThisincreasestheeffectivenessofAI/MLmodelsthatrelyonhighqualitydata.”Cross-chainprotocols”canbeusedtoexchangedatabetweenblockchainsindifferentvirtualworlds.ThisallowsuserstomigratetheirMetaverseassets.esCryptocurrencies,whichexistonlythroughtheblockchain,willbecoretotheeconomyoftheMetaverse.?2022daxueconsultingSource:AsiaCryptoSource:AsiaCryptoNFTsarefinancialsecuritiesmadeofdigitaldatastoredinablockchain.IntheMetaverse,NFTscanactasuniquedigitalassetstobetradedandownedbyMetaverseusers.sthatareinterchangeablesthatareinterchangeablesNFTshavefunctionedasdigitalpropertyrightstoMetaverseproperties.ckchainTheChinesegovernmentalsoaimstopreventtheuseofDCsasfinancialChinaalsoaimstousetheBSNnetworktosupportdistributionofDCs.ThecountryiswillingtoembraceblockchaintechnologyandencouragestheroleofNFTincopyrightprotection.Therefore,itmaybepossibleforChinatoestablishasoundregulatorymechanismtodevelopvariousNFTstransactions.?2022daxueAIandMachineLearningwillbeusedtoprovidethebestpossibleuserexperienceintheMetaverse.UsecasesincludeMetaverseinfrastructure,deeplearning,andcontentgeneration.?2022daxueconsultingNLPisvitalforintelligentvirtualassistants(chat-bots)tounderstandcomplicatedhumanconversationsandlearnfromAIs.AIgeneratedartandvirtualpersonalitiesaresomeexamplesofcontentgenerationwithAI.ThevastamountsofdatacollectedthroughtheMetaverse’swillalsohelpAIcreatemoretailored,MachinevisioniswhatallowsXRdevicestoanalyzeandIwillimprovetheabilityofXRdevicestorecordandmakesenseofreal-worlddata.Source:IEEEAI-drivenindustriesAIcoreindustries4533822962342019202020212022E2023E2024E2025EchADigitalTwinisavirtualrepresentationofareal-worldobject,justlikehowtheMetaverseisitselfamirroroftherealworld.DigitaltwinswillbecomekeyforMetaversecontentthatlinksthevirtualandrealworld.datathatcanbereflectedinthedigitaltwin.conditions.eBMDigitaltwinsintheMetaversecanallowpeopletoshopintheurceLeewayHertz?2022daxueconsultingSource:JingDailySourcePolygonSourcePolygonTencenthasstrongcapabilitiesingaming,socialnetworking,AI,serverarchitecture,managingdigitaleconomies,aswellasdigitalassets.Now,theywillalsodeveloptheXRhardwaretoleaddigitalcontentfortheMetaverseinChina.SourceTencent?2022daxueconsultingOperatingWeChathasgivenTencenttheexperience,resourcesandcapabilitiesto(inmillions)20152016201720182019202020212022ESourceTencent?TencentistheleadinggamingdistributorinChinaandsdesignMetaversespaces.Tencent-ownedcompanieskeyIPAlibaba’scloudcomputing(AlibabaCloud),ecommercebusinesses(Taobao&Tmall),fintechservices(AntFinancial,Alipay),andnowrecentinvestmentsinXRtechnologymakesthecompanycrucialforMetaversedigitaleconomies.AlibabahasaspecializedcloudcomputingserviceforMetaverserelatedprojects,providingfeaturessuchas:Source:AlibabawhichisheadquarteredinBeijing.Source:BloombergeNreal?2022daxueconsultingsByteDancehasalsosetupthePicoStore,anapprbesSource:PicoBaiduhasinvestedinbuildingatrueMetaverseintheirXirangplatform,whichissupportedbyBaidu’sexpertiseinAIsolutionsaswellasVRheadsetsandVRcontentcreation.xperiencesolutionssolutionsAI?2022daxueconsultingBaiduhasbuilttheirownexperimentalverseplatformXirangwhichfeatures?AI-supportedinteractions&virtualassistants?Immersivesound-scapeanddigitalnvironment?Multiplayersupportfor100,000+people?SupportforavarietyofoperatingsystemsBaiduhasawell-developedVRdepartmentwithanall-Huawei’sexpertiseintelecommunicationsnetworks,suchastheirworkin5G,willbecomekeyforensuringthecoreMetaverseinfrastructurehaslowlatency,symmetricalbandwidths,andhighoverallnetworkspeed.Networks?SmartCitytelligentComputingIntelligentVision?CarrierServices?2022daxueconsultingbycomputinginalocationphysicallyclosetothesourceofdata.Huaweiprovidesarchitecturesolutionstomanageedgecomputingnodes(suchasuser’scomputer,SourceHuaweiurceSamsungHuaweiisagloballeaderinthefieldof5Gtelecommunicationsinnumberofpatents.InChina,adingGproviderAstrong5Gnetworkwillbethebasisofallotherouswirelessconnectivityandcoverage,lowlatency,SourceHuaweiHuawei15.4%Samsung13.3%Nokia13.2%Qualcomm12.9%LG8.7%ZTE5.6%Source:IPlyticsageRanmaiCryptocurrenciesandNFTspeculationandsecond-handageRanmaiCryptocurrenciesandNFTspeculationandsecond-handmarketarebannedinChina,leavingblockchain-basedassetstobelittleThosecollectibleshavehoweverproventobeonconsumers’FOMOandgivingan“exclusive”turntoamarketingcampaign.DespiteboththeChineseconsumers’andgovernment’senthusiasmfortheMetaverse,thetechnologyanditsvariousapplicationsstillhavetomatureforcompaniestoexplorethemfurther.VRandARapplicationssuccessfullydriveconsumerengagementandpurchases.However,inthelongtermandastheybecomemorewidespread,theymightlosetheirinitialflareandbecomeasalestoollikeanyother.?MetahumansconstituteasafebetforbrandstoavoidKOL-relateddrama.HoweverevenforMetaverse-friendlyChineseconsumers,metahumanscannotcompletelyreplacetheattractionofrealstars.Itishardtobringalargefangroupandsocialimpactfromtheverybeginning.Ifyouwanttodoametahuman,youneedtobepatientonthepaybackperiodforROIandinvestproactivelyforitsgrowth.Technology?2022daxueconsultingAA.?2022daxueconsultingAse-commercehasalreadyachievedhighpenetrationratesintheChinesemarket,consumersarelikelytowanttoalsotransitionfrome-commerceintoMetaverseshopping.RMBYearonyeargrowth16.5%20152015201620172018201920202021?GenZisthemainconsumergroup,andtheirconsumptionneedsaresonalizedanddiversifiedmmerceischaracterizedbysocializinglivestreamingandrRetailinChinatransitionedfromofflineshoppingtoe-commercebecauseofhighdemandandcostsavingbenefits,wewilllikelyseeanothertransitiontoMetaversecommerce618shoppingfestival?Shopperscouldguidetheiravatarsthrough3Dstoresandengageinavarietyofimmersiveandinteractiveactivities?Alibabahasalsobeengraspingthemetaverseopportunity,launchingprogramssuchasVRshoppingBuy+Programand3DshoppingonTmallLuxuryPaviliontorecreatephysicalshoppingexperiencesvirtuallyNo.ofusers(millions)Internetpenetrationrate67.0%57.7%2018201920202021?2022daxueconsultingPowered,byVRandARtechnology,virtualshoppingintheMetaversecangreatlyincreasecustomerengagementandconversionrates.Consumersspentanaverage14minsinConsumersspentanaverage14minsin3Dvirtualshoppingexperiencesincomparisonto<2minsonthattellthebrand’sstoryandsetitapart.AboostincustomerengagementduetotheAboostincustomerengagementduetothenceinvirtualshoppingresultsinastoresandtheconvenienceofonlinewebsites.Metaverseshopperscantryonvirtualretailproducts,interactwithbrandfromtheirownhomes.RetailersofferingavirtualshoppingenvironmentlikeaMetaversehaveseenROIsgrowby450%duetothehigherconversionrates.VRVRhead-mounteddisplay,motiontrackingcontrols,headphonesprovidedigitalimages,soundsandtactilesensations.Camera-equippedmobiledevices,smartglasses,andheadsetsoverlaydigitalSourceTaobaoSource:NationalTaiwanUniversity?2022daxueconsulting?2022daxueconsulting?2022daxueconsultingKivisense,aChinesetechcompanywhospecializesinWebARenginesfortry-on,developsARtry-ontechnologythatallowsvirtual,real-timefittings.Thetechnologyisofferedthroughweb,WeChatmini-programs,Shopifyandofflineboutiquestores.BrandsandandonlineshoppingplatformssuchasGucci,FarfetchandLancome,haveadoptedARtry-ontechnologytocreatemorerealisticvirtualThetechnologyisgrowingincreasinglymature;itcapturesthecustomer’smovementandARproductsmovesimultaneouslywiththem.PoizonPoizonisanonlineshoppingplatformforfashionboutiquesandshoesthathasanARfootweartry-onfeature.umershareshisexperiencewiththefunction“Thefunctiondidsolvetheissueofreturningtheproductsfornotannotknowthe??2022daxueconsultingB.topvirtualinfluencersinChinattractiveappearanceorVoiceCreative/artisticworkttractiveappearanceorVoiceCreative/artisticworkcedbyfriendsencedbyadvertisementsSource:iiMediaResearch3.4MetahumanvirtualpersonasexperiencedarapidriseinrecentyearswithinChina.Consumersareengagedbytheselifelike,digitalpersonasfortheiruniqueappearancesaswellastheartisticvaluetheycanbring.Metahumansarehuman-likedigitalpersonasthatarecreatedfromscratchbyteamsofprogrammers,designers,animators,marketingspecialists,and3Dartists.Whilethemetahumanstodayaremanagedbyteamsofveryhumanexperts,AItechnologycanempowermetahumansintheMetaversetothink,act,andinteractlikerealhumans.Source:VirtualHumansMetahumansaretotallycontrollable,withalowriskforpublicmeltdownbecauseofscandals.Theyarealsocheaperthanmaturepopstarsorinfluencersandmoreattractivetothenewgenerationconsumers.Source:ExpertinterviewbyAYO202020212022E2023E?2022daxueconsultingManybrandsadoptthesevirtualinfluencerstoappealtoGen-Zerswhoareinterestedintwo-dimensionalACGculture.Today,thehyper-realisticmetahumanvirtualidolsaregainingtraction.LuoTianyiisoneofthefirstandbiggestvirtualChinaicandillustrationswhichmadefansfeelcloserandmorepersonal.ShewasthefirstvirtualidolinvitedbyCCTVtoivalGalainattractedthousandsofherfans.?2022daxueconsultingThefirstmetahumanfromChina,Ayayi,wasaccountonXiahongshusetanewrecordongainingfollowersintheXiahongshuKOLpartneredwithAyayiinonlineandofflinecampaigns.ShealsopartneredwithTmallSuperBrandDaytoreleaselimited-editionNFTmooncakesandphysicalgiftboxesfortheMid-AutumnFestival.LingwascreatedinMay2021.SheisdesignedtohaveaproudlyChinesepersonawithaloveoftraditionalculturelikeBeijingueandherparentcompanyindicatesthatshewillfocusonstreamingfore-commerceinthefuture.ManybrandsadoptthesevirtualinfluencerstoappealtoGen-Zerswhoareinterestedintwo-dimensionalACGculture.Today,thehyper-realisticmetahumanvirtualidolsaregainingtraction.Source:BilibiliAVTuber’sconsistsoftheSource:Bilibiliandmotionarecaptured.Theavatarisanimatedthroughsoftware,thatcapturesthestreamer'smotions,expressions,andmouthmovements.Today,virtualyoutubersareoperatedbyteamsofdesigners,animators,programmersaswellasthe“actor”behindtheVtuberavatar.Source:DaoInsightsSource:BilibiliA-SoulisavirtualidolSource:BilibiliEntertainment.Thegroupdebutedin2020onBilibiliandhasamassedover10millionfollowerswithin2years.?2022daxueconsultingNescafe’sJDstore’svirtuallivestreamerandtheYichanLittleMonkbringsMRtolivestreaming,drivesviewerengagementatallhoursoftheday.TheYichanLittleMonkIPoriginatedfroma3Danimatedchildren’sshowthatpremieredin2016.However,theIP’swholesomeandnostalgicthemeshaveencesleadingtoitssuccessonDouyinTheNescafestoreonJDhasa24/7livestreamhostedbyametahumaninaMixedRealityenvironment.Audiencescanaskthemetahumaninfluencerquestionsaboutproductsaswellasforperformances.?2022daxueconsulting‘Angie’,createdbytheChineseCGIcreatorJesseZhangbecamethe‘Angie’,createdbytheChineseCGIcreatorJesseZhangbecamethebrandambassadorforAzo,afemaleprobioticbrand.SheshiftsthebeautystandardbecausehewasntdesignedtobesuperskinnyeonsocialmediabyadvocatingforsimplebeautyandforwomentopursueapraisedAngieforherrealisticlookandsaidheeredthemupTech-companiescreatedmeta-humans/idolstocollaboratewithbrandsandcompaniesforinnovativemarketing.Meta-idolsaremorecontrollablebecausetheyrarelyhavescandalsandareapplicableeverywhere;however,theyalsohavelimitations.ntyearsthetopicofbodypositivitygainedmuchattentionamongstyoungChineseconsumers,asanincreasingnumberofbrandssuchasDOVEandwellreceivedandremembered.Ling,oneofthemostpopularChinesemeta-idols,fellintocontroversybecauseshecommentedalipstickas“moisturizingandnotdry”onXiaohongshu.Thepostwaslateredited,butmanynetizensvoicedtheirdoubtsaboutthevirtualidol’scomments:SourceAngiesWeibo?2022daxueconsultingXiaohongshuCommentsunderLing’spostChineseconsumersarenotyet100%opentotheuseofAIinfluencers.Thus,brandswillneedtocarefullynavigatebetweenhumanandmetahumanKOLpartnership.??2022daxueconsultingC.NFTscanexistasanytypeofdigitalcontenttobecollectedandareidentifiedbystringsofdatastoredinablockchain.InChina,NFTsarealsoknownasDDCs(decentralizeddigitalcertificates,數(shù)字藏品inChinese)intendedforcollectionandnotspeculation.iqueThisfeatureiskeyformakingdigitalcollectiblesdesirable.8intendedtobecollectedandnottradedorusedforspeculation.123.4In2021,4.56milliondigitalcollectionswerereleasedinChina.79.351.020.632.8Source:TechInsight360mutabledoftransactionsmakingitperfectfortrackingthetradingofdigitalassets.BlockchainsprovidesimmediateandcompletelytransparentceIBM?2022daxueconsultingDairybrandMengniu’sdailydigitalcollectiblecampaignandautomobilebrandRoewe’s“MetaCar”collectiblearetwocasesofdigitalcollectiblesbeingusedaspromotionaltools.OnJanuary232022,RoeweMotorssuccessfullyauctionedthecompany’sfirstNFTdigitalartpiece,"RoeweMetaverse”,attheShanghaiNationalAuctionHouse.taODinMETAisaDDCtradingplatformthatworkedwithMengniutolaunchtaODinMETAisaDDCtradingplatformthatworkedwithMengniutolaunchthe”ThreeCalves-SleepFreedomBOX”event.Therewere2,000collectiblesatRMB90eachwhichweresoldoutin10minutes.ngniusThreeCalvesbrandandtheirnewmilkproduct.Participantswouldreceivetherealproduct,thedigitalcollectible,aswellasaccesstoanexclusiveMeta-event.Theauctionopenedonlineandofflinesimultaneously,andinjust30minutesthepiecewasauctionedofftoartistYeShengqinforRMB1million.ta?2022daxueconsultingSource:SixthtonencouragingIncollaborationwithtopdesignersofShanghaiFashionWeek2022,XiaohongshulauncheddigitalcollectibleclothinginApril.OtherexamplesofDigitalCollectiblesincludeChinese-inspireddigitalart.Source:Xiaohongshu?2022daxueconsultingNetizensendorsevirtualfashionforthese?Virtualfashioncanbemoresustainablecomparedtothetraditionalfashionindustry?Virtualboutiquesarenotlimitedbyreal-?ConsumersmayshowoffauniquepieceofclothesonsocialmediawithlesscostthananactualoneSmzdm??2022daxueconsulting?Concerts?Fashionshows?Businessmeetings?Sportsevents?Concerts?Fashionshows?Businessmeetings?SportseventsThecompleteMetaversewillbemadeupofsmaller,interconnectedMetaverseevents.Metaverseeventsprovideaneasierwayofconnectingpeopleaswellasenvironmentsthanexceedswhatispossibleinthephysicalworld.VirtualMetaverseeventscansurpassreallifeeventsinspectacle,presentation,andartistry,owingtotheimpressiveenvironmentsthatcanberenderedwithinthedigitalspace.?Jobfairs?Exhibitions?Pitches/presentations?Education/lectures?Cloudstorage,computing,andrenderingarekeytoloweringentrybarriers,?CloudcomputingcanprovidereliablewirelessconnectivityforVR/ARrceDiorSource:AlibabaCloudSource:AlibabaCloudFromaFromamacroperspective,thedemandforonlinemeetingsandonlineeventsisstillincreasing,soiterativeversionsofMetaverseeventsareworthinvestinginwhileensuringthattheuserexperienceisnotweakened.Thedigitalenvironmentmayalsoallowformorepeopletoparticipateintheseevents,departingfromtheexistingelitism.Source:Experts’interviewsbyAYO?2022daxueMetaverseeventspresentsgreatpotentialbothintermofparticipantsengagementandaccessibility.However,hightechnicalandfinancialrequirementsandtherelativenoveltyofthetechnologyrepresentariskforcompanies.knessesknessesAlthoughAlthoughvenue-relatedcostsarenotanissueformeta-events,theinitialsoftwareandhardwareinvestmentmightdiscourageearlyinvestorstoorganizethosekindofeventsVirtualeventscanpotentiallyhostmuchVirtualeventscanpotentiallyhostmuchmoreparticipantswhilenotsufferingfromlogisticsissuesorfacingvenuerestrictions.Fastbookingandattendingmakeforabetteroveralluserexperience.Beyondbypassingvenuecapacitylimitations,meta-eventsallowtoeasilyonandprocessingpowertotrulyprovideanimmersiveexperience.Thiswillrequirethelow-latency,highspeed,andwidecoveragethat5Gnetworkscanprovide.Source:TsinghuaUniversitySource:TsinghuaUniversityAsmeta-eventsrequiretostreamalargequantityofdatainaconstantmanner,Metaverseeventsaremoreconvenientforparticipantsandmoreimmersivethanordinaryonlinemeetings.However,Metaverseconferenceseryhighrequirementsonsystemstabilityandnetworkspeed.Source:Experts’interviewsbyAYO?2022daxueconsultingnetworkrequirementsbothfromthenetworkrequirementsbothfromtheandattendeesarehighevenmorerelevantfortheChinesemarket,market,currentlysufferinglockdownsandtravelrestrictions.Thenovelandimmersiveexperiencebrough