1、The Finnanciaal Dataa AnallysisCtripp 制作人：ContenttCOMPANYY OVERVVIE. 3 CTRIPSS SOURRSE OFF INCOOME 3 SUMMARYY OF ACCCOUNTTING AAND FIINANCIIAL INNFORMAATION 4CODA 9Referennces 100COMPANYY OVERRVIEWCtrip.ccom Innternaationaal, Lttd. iss a leeadingg travvel seervicee provvider that offerrs hottel rees

2、ervaationss, airrline tickeets annd pacckagedd tourrs to businness aand leeisuree travvelerss in CChina. Ctriip agggregattes innformaation on hootels, fligghts aand vaacatioon pacckagess, andd enabble thhe cusstomerrs to make inforrmed aand coost-efffectiive trravel bookiings. Ctripp targgets pprima

3、rrily ffrequeent inndepenndent traveelers in Chhina wwho doo not traveel in groupp. Theese trraveleers foorm a tradiitionaally uunder-serveed yett fastt-growwing ssegmennt of the CChina traveel inddustryy.CTRIPSS SOURRSE OFF INCOOMEHotel bbookinng ageency ffee, wwhich is thhe maiin souurce oof proof

4、it CCtrip. Whille Ctrrip allso cllear ffront-line paymeent annd payy the diffeerencee, butt mostt of tthe hootel ffront desk only to thhe desstinattion tthat ppaymennt metthod. So, CCtrips hottel boookingg agenncy coosts iis bassicallly thee proffit frrom thhe desstinattion hhotel discoounts in reet

5、urn obtaiined; Tickett bookking ffee, wwhich is thhe boooking fee ffrom tthe cuustomeer to obtaiin, iss equaal to the ccustommer boookingg fee and aairlinne ticcket pprice diffeerencee;Walks iin thee hoteel andd busiiness traveel, aiir ticcket bbookinng ageency ffees, the iincomee apprroach is coons

6、isttent wwith tthe prreviouus twoo;Online adverrtisinng;SUMMARYY OF ACCCOUNTTING AAND FIINANCIIAL INNFORMAATIONCtrip finanncial analyysis20102009increasseIncome StateementTotal iincomee2,881.2231,988.00144.93%Gross pprofitt2,255.9971,537.44046.74%Net prrofit1,048.007658.9759.05%Balancee SheeetCurren

7、tt asseets4,570.9912,306.33098.19%Total aassetss8,116.2204,156.77695.25%Currentt liabbilitiies1,880.9901,158.55462.35%Total lliabillitiess2,012.5511,231.77163.39%Equity6,103.6692,925.005108.67%Cash FllowNet proofit1,051.999666.7757.77%Operatiing activvitiess1,550.2221,027.55950.86%investiing acctivi

8、tties-2,440.40-762.377220.11%financiing acctivitties1,625.33596.861578.044%Net Chaange iin Cassh719.32364.7997.19%Throughh the tablee abovve， we cann see that, in 20010 Ctripps revennues grew by 44.933%, inndicatting tthe sccale oof the bbusineess has eexpandded. Well-ccontroolled operaating costss

9、resullted in the grrowth of grross mmarginn rate, etc, reasoonablee cost contrrol ultimmatelyy lead the net pprofitt increeased by 59.055%, whicch a ggreat symbool of coompanyys good condiition.Financee Indexx analyysisCtrip20010Ctrip20009IncreasseMain inndex eentryCurrentt ratiio2.43 1.99 0.22 Curr

10、entt Asseets Tuurnoveer0.84 0.86 -0.03 Net proofit mmarginn35.31%34.22%3.19%Operatiing maargin37.13%36.59%1.48%Return on avveragee asseets4.11%16.06%-74.41%Return on avveragee equiity20.32%3.22%531.06%Every ddollarr of ooperatting pprofitt marggin, ssaid nnet saales rrevenuue in lookiing foor, thhe

11、higgher tthe raatio, indiccatingg the chargge thrrough the aabilitty to expannd salles too get stronnger. Enterrprisees in theirr effoorts tto exppand ssales, incrrease the aamountt of ssales revennue, wwhile managgementt mustt be iimprovved too reduuce coosts, to a correespondding iincreaase inn ne

12、t profiit, thhe salles voolume remaiined uunchannged oor inccreaseed. Frrom thhe tabble daata shhowed net ssales relattivelyy stabble, iindicaating the rrelatiively stablle bussinesss condditionns, maarket compeetitivve, buut alsso intto a rrisingg trennd, wiith ann averrage rreturnn on eequityy is

13、hhigh, indiccatingg the compaanys growtth pottentiaalCtrip aand eLLong iintegrrated finanncial indexx anallysisCtrip20010ELong20010Ctrip20009ELong20009Main inndex eentryCurrentt ratiio2.43 1.63 1.99 1.30 Currentt Asseets Tuurnoveer0.84 2.67 0.86 1.08 Net proofit mmarginn35.31%4.03%34.22%3.18%Operati

14、ing maargin37.13%9.19%36.59%9.58%Return on avveragee asseets4.11%1.68%16.06%0.33%Return on avveragee equiity20.32%1.93%3.22%0.54%CodaAll aboove, CCtrip is a well-knownn enteerprisse whiich iss obviiouslyy bettter thhan Ellong ffrom tthe daata. MMoreovver, TThe quualityy of llife aand trravel servicc

15、es,todayy ,is addvocatted.Itts thaat to say, the qualiity off servvice aand coonveniient ttravell are more and mmore iimporttant. Ctripp has realiized tthis eearly. Theyy havee paidd atteentionn to kkeep bbetterr quallity oof serrvice produucts.FFrom tthe annalysiis aboove，wee can see that, in 22010 ，Ctripps revennue haave a greatt growwth , indiccatingg the scalee of the bbusineess has eexpandded. Welll-conttrolleed operaating costss resullt