1、算法無處不在Make Algorithms UbiquitousHulu智能算法技術架構介紹Machine Learning Algorithms in Industry 機器學習算法企業應用場景ML Algorithms in Hulu 無處不在的機器學習算法在HuluDemocratize ML In Hulu Hulu ML算法案例研究AI Platform In Hulu Hulu人工智能平臺Future Opportunities 展望未來Background 行業背景ML centric businessface recognition self-driving carmedica

2、l image analysis?consumer businessonline entertainment online gametravel / tourist application e-commerceAIis everywhereML Algorithm 機器學習算法的技術定義ProgramAlgorithmvsvsa collection of instructionsthe logic to solve a class of problemsDATA + MODELMachine Learning Algorithmthe method to learn the logicTre

3、nd ML算法應用的趨勢垂直= 水平特型= 通用 專家= 平民化specific scenarios 特定場景predictiontargetingrecommendationubiquitous 無處不在Machine Learning Algorithms in Industry 機器學習算法企業應用場景ML Algorithms in Hulu 無處不在的機器學習算法在HuluDemocratize ML In Hulu Hulu ML算法案例研究AI Platform In Hulu Hulu人工智能平臺Future Opportunities 展望未來HuluThe Premier

4、Digital Video CompanyBest Quality Content Video-On-Demand and Live BroadcastingML Algorithms in HuluML算法在Hulu的應用ViewersContentAdvertisingAlgorithms for Viewers 面向用戶的算法cover story smart start recommendationreasonlayout managementAlgorithms for Viewers 面向用戶的算法onboardingcold start convert-to-payHome Pa

5、gecover story smart startrecommendation reason layout managementadsauto-play QoS to QoEAlgorithms for Content and Advertising 面向內容和廣告的算法ContentAdvertisingcontent valuation video understandingcontent based video encodingrich targeting inventory predictionMachine Learning Algorithms in Industry 機器學習算法

6、企業應用場景ML Algorithms in Hulu 無處不在的機器學習算法在HuluDemocratize ML In Hulu Hulu ML 算法案例研究垂直 Reco水平 Video Content Understanding水平到垂直 Contextual + AdsAI Platform In Hulu Hulu人工智能平臺Future Opportunities 展望未來Recommendations: StoreShelfItem-based Collaborative FilteringMatrix FactorizationDeep Neural NetworkDNN-b

7、ased Relevance AlgorithmAuto-Play, Time Series ModelTimelineWatchWatchWatchWatchWatchWatchSearchSearchBrowseBrowseBrowseWatch BrowseWatchSearchWatch WatchWatchNew Show?Try it outBingeRecurrent Neural NetworkVideo Content Understanding: From Inside 從內部理解視頻內容Video derived meta-data 元數據抽取和發現Ads break,

8、end credit, .BreaksVideo summary, .ArtsActor, car, animal, .ObjectsCooking, wedding, EventsCeremony(0.91) Wedding (0.82) Bride(0.72) Event(0.38) Groom(0.36) Woman(0.31) Meal(0.28) Marriage(0.27) Dress(0.25)Wedding reception(0.18)Video Content Understanding: From Inside 從內部理解視頻內容Live Channel Thumbnai

9、l Preview直播頻道預覽Contextual Ads: 視頻和廣告的結合Deliver semantic related or visual similar ads to viewers during playback視覺連貫的廣告語義相關的廣告Use video derived data to match ads and contentLabels of Target ScenesScene-Level Auto-TaggingMatchingAds ProviderHulu Content PairsAds Deliveryscore:0.86Contextual Ads: 視頻和廣

10、告的結合視覺連貫的廣告語義相關的廣告Contextual Ads: 視頻和廣告的結合視覺連貫的廣告語義相關的廣告Machine Learning Algorithms in Industry 機器學習算法企業應用場景ML Algorithms in Hulu 無處不在的機器學習算法在HuluDemocratize ML In Hulu Hulu ML算法案例研究AI Platform In Hulu Hulu人工智能平臺Future Opportunities 展望未來Network / DevOps / Big DataInfrastructureDataFeatureModelApplic

11、ationGPU ClusterFrame StorageUser Data Static / DynamicContent DataAudio / Video / Text, MetadataShared FeaturesShared ML ModelsAll ML ApplicationsAI Platform 人工智能平臺Application Specific ML ModelsAds Data Audio / Video / TextFeatureData InfrastructureModelApplicationAI Platform 人工智能平臺Convert-to-PayOn

12、boardingRecommendationContent ValuationAuto-PlayCold StartQoS to QoEAd TargetingApplication Specific ML ModelsUser Conversion ModelUser Engagement ModelImage UnderstandingUserUserKnowledge GraphContentContent PersonaEmbeddingSegmentsEmbeddingUser DataAuContent Dataxt,Ads Data Static / Dynamicdio / Video / TeAudio / Video / TextMetadataNetwork / DevOps / Big DataGPU ClusterFrame StorageComputational Mode 計算模式Offlinedays/hoursNearlineminutesOnlinemillisecondsmodeldataMachine Learning Algorithms in Industry 機器學習算法企業應用場景ML Algorithms in Hulu 無處不在的機