1、Make Big Data Real with SAP SolutionsHari MenonSolutions Director, SAP Asia Pacific Japan第1頁，共20頁。19902013200020052010Evolving towards Big DataREAL TIME IN THE CLOUDPERSONAL COMPUTER AND CLIENT SERVERWWWMOBILESOCIALB2B/B2CBIG DATAREAL TIME1,000,000+SOLD3,000,000people had access toInternet worldwide

2、More people have mobile phones than electricity or safe drinking waterFacebook:1 billion users; 600 mobile users;more than 42 million pages and 9 million appsYoutube:4billion views per dayGoogle+:400 million registered usersSkype:250 million monthly connected usersDATABASE & ANALYTICS(CIRCA 1980)PRE

3、DICTIVE & SEMANTIC ANALYTICS(CIRCA 1985)第2頁，共20頁。MostEstablishedKPIs10%75%Use AnalyticsTodayNeed Analytics by 2020$2.01BAnnual revenue increase possibility if the median Fortune 1,000 business increased the usability of its data by just 10%1,000% return on investment for every $1 spent on analyticsN

4、ucleus Research, Gartner, Fortune MagazineCompanies are missing new signals第3頁，共20頁。What if you could turn new signals into business value:-)Brand Sentiment360O Customer ViewProductRecommendationPropensity to ChurnReal-time Demand/Supply ForecastPredictive MaintenanceFraud DetectionNetwork Optimizat

5、ionInsider ThreatsRisk Mitigation,Real-timeAsset TrackingPersonalized Care第4頁，共20頁。Imagine if you couldInstantly predict market trends and customer needsPredict how market price volatility will impact your production plansSee changes in demand or supply across your entire Supply Chain immediatelyMon

6、itor and analyze all deviations and quality issues in your production processProvide exactly the right offers and service levels to every customerHave a continuously-updated window onto future sales, showing changes in real timeUnderstand what your customers & potential customers are saying about yo

7、u, right nowUse advanced predictive analysis to offer personalized healthcare第5頁，共20頁。SAP makes Big Data realBig Data PlatformBig Data ServicesReal-timeReal WorldReal ResultsBig Data Analytics & Apps第6頁，共20頁。You need a platform that can deliver acrossall the dimensions of Big Data“BIG DATA”ECOSYSTEM

8、Complex and interactivequestions on granular dataFast response timeInteractivityNo data preparationNo pre-aggregatesNo tuningRecent dataPreferably real-timeBig dataMany data typesHigh SpeedDeepSimpleRealTimeBroad第7頁，共20頁。SAP makes Big Data real Big Data Science ServicesSAP Big Data PlatformSAP Data

9、ServicesDataConnectorsSAP Sybase ESPAcquireAccelerateAnalyzeSybase IQHadoopSAP HANASpatialPredictiveText AnalysisVisualize and ActIndustry/LOB AppsCustom AppsAnalytic AppsSQLXS EngineRSAP Big Data Apps & AnalyticReal-Time Real World Real Results第8頁，共20頁。AccelerateAnalyzeAcquireAcquire, Accelerate an

10、d Analyze Big DataEffective, Rapidly and Efficiently acquire and consolidate massive amounts of diverse and arbitrary dataReal-time response time regardless of data volume or data location manage and integrate massive volumes of dataAchieve real results to get the insights you need with a variety of

11、 means alone or in combination 第9頁，共20頁。AgileVizualisation & SentimentAdvanced Planningand ForecastingSensing and RespondingPredictiveModelingReal-time Reportingand AnalysisConnect people with information with new insights anytime, anywhereMobileReady第10頁，共20頁。BIG DATA DIVERTS DRIVERS BEFORE FATAL A

12、CCIDENTS HAPPEN第11頁，共20頁。CANCERPATIENTSRECEIVE TREATMENT OPTIMIZEDTO THEIR DNA“Genomic DNA analysis in real-time will transform how we enable comprehensive patient care to fight against cancer. SAP HANA will be the mission critical and reliable data platform to make real-time cancer analytics into a

13、 reality.” Yukihisa Kato, Director & Executive Officer, CTO, Research & Development Center, MITSUI KNOWLEDGE INDUSTRY CO.第12頁，共20頁。DRIVERS RACE PAST RIVALSFUELED BY BIG DATA第13頁，共20頁。BIG DATA GIVES SHOPPERSFASHIONADVICE TOFIT THEIR STYLE“ We were blown away by HANA. I am the Chief Technology Officer

14、. I used to be the Chief Information Officer but Angela (CEO) changed my job title because I never gave her any information, only technology. With HANA, she may have to change my job title back again” John Douglas, CTO Burberry第14頁，共20頁。Net Margin AnalysisCondition Based MaintenanceDemand Signal Man

15、agementCustomer Usage AnalyticsShopper InsightSentiment IntelligenceSituational AwarenessFraud ManagementBig Data Industry and LoB AppsSocial Contact Intelligence第15頁，共20頁。Big Data Startups Use SAP16第16頁，共20頁。Making Big Data Make SenseData Tools, Data Scientists, Real-time ApplicationsTools to extra

16、ct and analyze dataSAP and many othersExperts to refine datainto industry insightsSAP and a select fewApps to infuse real-time data into your people & processes by industryOnly SAP第17頁，共20頁。Thank you第18頁，共20頁。SAP transforms both Businesses and ITReduce waste & fraud in government fund2 min for detec

17、ting 100,000 names over 90M recordsIdentify cancer DNA variants for treatment216x faster results: 3 days 20 minutesImprove diagnostic through pattern detection300M records; analysis in 2-10 seconds Predict customer purchase sentimentSeasonality Analysis in 5 secondsImprove labor utilization1131x fas

18、ter reporting time“Perfect order” experience60 x faster real-time insightsSharpen marketing effectiveness56x faster reporting: micro-targeted customer offersAccelerate monthly close & spending insight75% reduction in CRM query 23 to 6 secondsLaunch new products or markets400 x faster report executio

19、n: Forecast sales-trends in real-timeRemote roadside diagnostics in real-timeAnalyze 15 years 1 TB data in seconds Deeper customer relationships360 customer view and comprehensive experience 第19頁，共20頁。SAP Big Data real world startupsInteractive dashboards map allows real-time interaction with the monitored objects Demo video: http:/spr.ly/Centerity Enables organizations to develop deep understanding of customer behavior from millions of individual data transactions - Dramatically improving customer retention