1、PPT圖表集合-730頁第五輯1說明 本PPT圖表素材收集于網絡，是目前為止最為全面的PPT圖表，共計730頁，全面滿足各類PPT圖表元素之需，是值得永久保存的精品PPT資源！本模板由17PPT模板網整理發布，更多免費精品PPT模板，敬請訪問：17PPT模板網，專注精品PPT模板分享，所有模板免費下載！2Use existing ProductsSTEP 1STEP 2STEP 3STEP 4Become Aware of NewNew Product is AvailableBuy New Product3M A R K E T V A L U E2008200620053000500070

2、004 / / / / 5BrandManagementProcessBrandDiagnosisSTEP 1BrandPerspectiveSTEP 2BrandCultureSTEP 3BrandCommunicationSTEP 46Case 064Business ContentsCategory 1Category 2Category 3Category 4Sub_category 01Sub_category 02Sub_category 03Sub_category 04Sub_category 01Sub_category 02Sub_category 01Sub_catego

3、ry 02Sub_category 01Sub_category 02eSolutionconsultingstrategy7Model of Sale FormationUse existing ProductsSTEP 1STEP 2STEP 3STEP 4Become Aware of NewNew Product is AvailableBuy New Product8Safety needsSocial needsEsteem needsSelfActualizationneedsNEEDSAnalysis- - , - - , - - - , 9Case 067Brand Mana

4、gement ProcessStep1Media mixStep2Target mixSTEP 3Brand mixSTEP 4SeasonalitySTEP 5Regional mixProcess Completed10Renewal CategorySearchSystemCommunityShopWebDesignRecruitSystemMailingsystem11 advertisingcreativeMedia planningmeasurabilityconcept1222012Case 070 ?Are you getting there? ?Where are we? ?

5、Why are we there? ?How could we get ther? ?Where could we are?T-plan13Case 071attentioninterestdesirememoryactionAIDMAEstelmo Lews . AIDMA .1. Attention - .2. Interest - .3. Desire - . 4. Memory - . . 5. Action - .14 Web DesignSearchSystemRecruitSystemCommunityShopMailingsystem Admin toolSite System

6、 / System & System RENEWALCase 07215Rogers innovator Earlyadaptor Earlymajority Latemajority laggardSocial factors16 (Target Market) (Consumer Promise) (Support) (Personality)Case 07417Case 075TV ? ? TV ? ?18 , FTP ProcessADMIN / 19Case 077What is the Brand?Rational product features.attributesWhat w

7、ill It dofor me?Rational expectations as aResult of use.benefitsWhat kind ofperson woluld it be?Basic human values-the endEmotional rewards one expectsFrom using the brand.valuesWhat does it meanto me?The image of the brand. AsElicited in terms of human Characteristics.personalityWhat is the endurin

8、gCore of the brand?Every brand has a “soil” which creates it and identifies it.essenceThe brand20SupportADGoalTargetMarketConsumerPromisePersonality21SystemInfraCreativePowerPROJECTSUPPORTSYSTEMMediaPowerPromotionStrategyCommunicationStrategyMarketingConsulting* SYSTEM FLOWSTEP 1STEP 2STEP 3STEP 422

9、Irrelevant charactersRelevant charactersFlotSetting SymbolsMoodLeadcharacter23FlotSettingIrrelevantCharactersRelevantcharactersSymbolsMood24Case 082OSI ModelLayerapplicationnetworktransportsessionpresentationdata linkphysical1234567Form oracle25Case 083Max marketing modelsynergylinkagesalesActiv-ati

10、onadvertisingAccoun-tabilitymediatargeting26PRODUCTFUNCTIONSBRAND NAMEGRAPHICSPRDUCTDESIGN MIXLOGOS /TRADEMARKMIXPACKAGINGAUGMENTEDPRODUCTFEATURESCONTENTS CASE 1CONTENTS CASE 1CONTENTS CASE 127 STEP 07STEP 06STEP 05 STEP 04 & STEP 03 STEP 02 STEP 01 28 ERP 29Sales coupon/stampService contestEarly Bu

11、ying DealPush managerRebateDemonstratorPremium/IncentiveContestPrice dealallowanceRebateDealer serviceSamplingDM/Event/DH ExhibitionDisplay stand30ERPSYSTEM/MRP/MPS/31PR consultingCrisis managementInvestor relationsMediaRelationsEvent managementDatabase marketingMarketing promotionProductionOn-line

12、PR32PR consultingCrisis managementInvestor relationsMedia relationsEvent managementDatabase marketingMarketing promotionProductionOn-line PR33Internet HostWindows forWorkgroupsWindows 95 & 98Apple MacintoshSystemWindows NTIBM MainframeTCP/IPNetworkPrinterUNIXSystemVMSSystemWindows200034PR AGENCYPR c

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14、VMS SystemPART36Trade allowanesPrice offsIn-on or near-packsSamplingCouponsTrade couponsFree-in-the-mailPremiumsSelf-liquidatingPremiumsContests &SweepstakesRefund offersBonus packsStamp &Continuity plans37200520062007200820106,030,0347,010,0009,000,00011,000,000?numeric385 step4 step3 step2 step1 s

15、tepinnovatorEarlyadaptorEarlymajorityLatemajoritylaggard39Different BenefitRelation40LAOntarioMiamiSantiagoTokyoKualaLumpurJakartaSydneyAucklandShanghaiDubaiAmmanJohanesburgBeijingCase 09841POLANDIRELANDUNITEDKINGDOMSPAINMOROCCOALGERIATUNISIAFRANCEITALYGREECETURKEYBULGARIAUKRAINEBELAUSRUSSIAFINLANDS

16、WEDENNORWAYDENMARKGERMANYROMANIAYUGOSLAVIASWITZERLANDAUSTRIACROATIASLOVAKIAHUNGARYCZECH REPUBLICESTONIALATVIALITHUANIAEUROPE42 43Objective2. Sales ActivityNo. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 201010 Millio

17、n klSale volume in 201044Your Brain “On” PresentationsRight BrainLeft BrainSensoryEmotions, impressionsImagistic, holisticHere and nowLogical, sequentialAnalytic, dataShort-term memoryDefense intensivePresentation ImpactBrain Processes45 IT Try Again! 10 & 200& 2003154246 OHP TV PT PT PT PT47 / Upda

18、te 48 49 PT SHOP P T S H O P , , , , , , , , , , , , 50 2003 5.0 , Try again! Try Again 51“ ” . powerPTWebsite DesignDivisionWebsite DesignDivisionTraining DivisionTraining DivisionPresentationDesign DivisionPresentationDesign Division52Template StoryBoardDesignSettingPlanPowerful Presentation Desig

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20、 , . . 572. 3 Content , Visual Delivery58DESIGNSCHOOLINJECTIONSCHOOLEXTRUSIONSCHOOLTECHSCHOOL Package 59Fast Growth The First & Flagship Products Premium Products Profit Management Professional Marketers Brand Recognition Marketing Clinic In-store Communication PR, Quality & SVC Marketing Mid, Long-

21、term Sales Goal Strategies by Market Fast ExecutionProduct LeadershipPeople LeadershipMarket LeadershipMajor Strategic Issues60/ / , , , 61 _ Gif / 62SGH-Z500Design & Display 262K Color TFT (Internal) 65K Color OLED (External) 89x44x24.5mm, 95gMultimedia Megapixel / VGA Camera MPEG4 Recording 2X Dig

22、ital Zoom MP3, AAC, AAC+ PlayerOthers Bluetooth / USB Digital Power Amp E-mail / SyncML TransFlash Memory3G Functionality Video Telephony Video Streaming Video MessagingProduct Overview6316%14%70%North AmericaEuropeOthersTop Tier CompetitionTop Tier CompetitionTop Tier CompetitionAlthough This broke

23、 into the Global Top 3 in 2004, there is still a big gap to be overcome in the North American & European marketsA BIG GAP6401020304050607080901001988199920002001200220032004(Units)Export7.61722294255.786.5 Strong Sales Performance : 03 55.7M 04 86.5M (55% )Sustainable Sales Growth6502000040000600008

24、000010000012000014000016000018000020000020002001200220032004 308,465410,615110,669Total 66 451595 620 , , , , .6740576360333102023252127TopBrandPCTopBrandPCTopBrandPCTopBrandPC2004200220012003Brand Recognition(%)Top Tier Competition Brand RecognitionBig Gap68 2007200820092010FIFAOlympicSouth Africa World CupBeijing OlympicWomens World Cup China World Youth ChampionshipVancouverWinterOlympicU-17 WorldChampionship 69 / 37%25%59%703.751012.52003200420072010Fast GrowthLLemon, Lemonade, Lemon oilBBanana, Banana cakePPersimmon, Persimmon leaf teaPPapaya, Wonder FruitsWWatermelon, Watermelon juice