1、- 6 -設計管理教學大綱課程代碼130151課程名稱設計管理英文名稱Design Management課程類別專業領域課課程性質選修學時總學時：32上機學時：0實驗學時：0實踐學時：0學分2開課學期第六學期開課單位設計學院適用專業設計等授課語言中文授課先修課程無畢業要求（專業培養能力）本課程對學生達到如下畢業要求有如下貢獻：1、2、3、4、51.工程知識：掌握扎實的基礎知識、專業技能，并學習設計行業部分運營知識，為解決企業復雜問題打下基礎。2.問題分析：能夠應用本專業基本原理、方法和手段和設計行業營運知識，識別、表達、并通過文獻研究分析設計中的復雜問題，以獲得有效結論。3.設計/開發解決方案

2、：能夠制定針對設計的復雜問題的解決方案，設計滿足特定人群和用戶需求的產品、系統、服務，并能夠在設計環節中體現創新意識，考慮社會、健康、安全、法律、文化以及環境等因素。4.研究：能夠基于科學和人文綜合研究方法對設計問題進行研究，5.使用現代工具：能夠針對復雜設計問題，開發、選擇與使用恰當的技術、資源和信息技術工具，包括對設計問題的預測與模擬，并能夠理解其局限性。課程培養學生的能力（教學目標）該課程是工業設計專業的一門重要的學科基礎課程。目標是讓學生學習了解與累積有關設計活動、設計組織、設計生產力、設計企劃、設計策略、設計產業、設計專案管理、設計品質管理的知識。課程簡介本課程面向設計專業講授設計管

3、理項目、組織、流程的基本概念和原則。設計管理在人與人關系中的整合特性，商業和企業的基本知識，金融和經濟的一般程序，以及營銷和品牌傳播的知識。觀點剖析和案例分析貫穿全課程，有助于學生更好地理解設計管理面對的諸多挑戰來自設計、商業、創造與創新領域的客戶、顧問和消費者的挑戰。教學內容與學時分配（一）設計管理概述 4學時（二）設計管理技術與策略 4學時1.設計企業文化2. CI戰略3. 設計評價決策(三)設計管理營銷和品牌傳播 4學時1.用戶、消費者和市場2.市場營銷3.品牌傳播4.Zipcar愿景：建立世界上最大的汽車共享俱樂部(四)設計創新管理 8學時1.設計、管理和創新2.以設計為驅動的創新3.

4、以品牌為驅動的創新4.大型企業的設計管理5.中小型企業的設計管理6.飛利浦設計：為可持續社會而設計（五）設計項目管理4學時1.設計項目管理技術2.項目實施程序管理3.設計質量管理（六）課程設計展示8學時實驗教學（包括上機學時、實驗學時、實踐學時）教學方法課程教學以課堂教學、課外作業、綜合討論、課程論文形式等共同實施。考核方式平時作業和課堂表現：30%期末課程論文：70%教材及參考書1.海軍 (作者, 叢書主編).設計管理:體驗的機會平裝 2013年7月12日2.凱瑟琳貝斯特 (Kathryn Best).設計管理基礎平裝 2012年10月1日“Design Management” Syllab

5、usCourse Code130151Course TitleDesign ManagementCourse CategorySpecialty-related CourseCourse NatureElective CourseClass Hoursclass hours: 32 class hours (experiment): 0 class hours (practice): 0 Credits2SemesterThe 6th semesterInstituteSchool of DesignProgram OrientedDesignTeaching LanguageChineseP

6、rerequisitesNoneStudent Outcomes (Special Training Ability)Distribution of this course for the students fulfilling the following graduation requirements: 1, 2, 3, 4, 51. Design knowledge: Master solid basic knowledge and professional skill; be able to solve the problems of design practice by knowled

7、ge and theory of art and design 2. Problem analysis: Be able to use professional knowledge and theory of design, and to identify, express, and analyze the complicated design problems by review documents.3. Design/Development solution: Be able to pose the solution for complicated design problems, to

8、design all kinds of product designs and service system design according to special requirements, to express creation in the process of designing in order to consider factors such as economy, culture, environment, security, technique and beauty.4. Research: Be able to research the complicated problem

9、s of product design on the basis of design and art principle by scientific methods, including design experiment, observing and analyzing phenomenon, local culture and art thinking; to form the reasonable and effective design fruit in the process of information collecting and sorting. 5. Using modern

10、 tools: Be able to choose and use appropriate design technique, modern information tools and recourse for complicated product design problems, including forecast and practice of complicated product design problems, and to understand limitations.Teaching ObjectivesThis course is a disciplinary basic

11、course of the industry design. The objective is in order to make student to understand and accumulate the knowledge of design action, organization, production force, company plan, strategy, industry, case management, product management.Course DescriptionThe basic concept and principle of this course

12、 is facing to design management project, organization and flow process. The design management will focus on integration of relations of people, basic knowledge of business and enterprise, general procedure of finance and economy, the knowledge of marketing and brand spreading. The views analysis and

13、 case analysis will be across the whole course. It is good for the students further understand design management challenge from design, business, creation, and creative field customer, adviser, and consumer. Teaching Content and Class Hours Distribution(I) Introduction to design management 4 class h

14、ours(II) Skill and Strategy Design Management 4 class hours1. Design enterprise culture2. CI Strategy3. Design assessment decision(III) Spreading of design management marketing and brand spreading 4 class hours1. User, consumer and market2. Marketing3. Brand spreading 4. Zipcar outlook: Building the

15、 biggest automobile sharing club in the world. (IV) Design creative management 8 class hours1. Design, management and creation2. Creation driven by design3. Creation driven by brand4. Design management of large scale enterprise5. Design management of S&M scale enterprise6. Philips design: Design for

16、 sustainable society(V) Design project management 4 class hours1. Management skill of design project2. Procedure Management of Project implementing3. Design quality management(VI) Course design display 8 class hoursExperimental TeachingTeaching MethodThe teaching will be performing jointly in the forms of classroom teaching, homework, discussion, course thesis. Examination MethodDaily homework and attitude in class: 30%Final