1、中央廣播電視大學第一學期“開放本科”期末考試英語(經)專業經貿英語(上)試題 1月 注 意 事 項 一、將你旳學號、姓名及分校(工作站)名稱填寫在答題紙旳規定欄內。考試結束后，把試卷和答題紙放在桌上。試卷和答題紙均不得帶出考場。 二、仔細讀懂題目旳闡明，并按題目規定和答題示例答題。答案一定要寫在答題紙旳指定位置上，寫在試卷上旳答案無效。三、用藍、黑圓珠筆或鋼筆答題，使用鉛筆答題無效。Paper I Listening Test (15 points)Information for candidates There are three parts to the test and you will

2、 hear each part twice. There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. Write your answers in the spaces indicated in the test paper. You will have ten minutes at the end of the listening test to transfer your ans

3、wers to the answer sheet.Part 1You are going to hear a dialogue at a meeting where the marketing team discuss how to promotethe new toothpaste. In the chart below, you see the options they discussed on the left. Completethe notes with the advantages and disadvantages of each option. (7 points)Type o

4、f promotionAdvantagesDisadvantagesStand at a trade fair(1)(2)Television advertisements Advertisements in fashion(3)magazines(4)(5)Point-of-sale displays(6)(7)Part 2Listen to the sales presentation and answer the following questions. (5 points)8. What company does Graham work for?9. What model of pho

5、tocopier is he presenting?10. What are the three main features of the product?Part 3You will hear a short passage. As you listen, mark the following statements True or Falseaccording to the information you have heard. (3 points)11. The chief duty of every government is to protect people and their pr

6、operty.12. tn the past, the government raised money by selling coal and other natural products.13. This passage is about peoples attitudes toward taxes.Paper 2 Vocabulary and Structure (30 points)I. Match the words on the !eft with their definitions on the right. (8 points)1. intranet(a)a small grou

7、p representing a large group2. slogan(b)a system that connects together computers in the same company or organisation3. the annual report(c)worth the money that it costs4. market position(d) a study of the market5. value for money(e) someone who works in marketing6. market survey(f) This document is

8、 produced once a year and reports back to shareholders what happened to the business over the year7. marketeer(g) a memorable sentence used to advertise a product8. sample(h) a companys place in the marketII. Complete the following sentences, using the appropriate phrasal verbs from the box below.Re

9、member to put the verbs in the correct form. (7 points)take off wind up stand out draw upcatch on take on look into cut off pick up 1. They new staff to deal with the increase in orders.2. One thing that in the advertisement was the need for a person who could get on with other members of staff.3, S

10、ales in the domestic market soon4. After she had an operation, she decided to retire and the business.5. We the job description and the person specification, and from these we wrote the job advertisement.6. I couldnt arrange the shipment from Tokyo as something was wrong with the telephone and we ke

11、pt being7. It wont be long before banking on the Intemet really . h:s so much easier than mainstream banking.IIL The text below gives the procedure that staff have to follow when a guest enters Guzzles. Complete the text using the word or phrase in the box. Make changes if necessary.(15 points)avail

12、able step during offer onmenu before until ready correctlygreet after while check to First of all the waiter (1) the guests when they come into the restaurant andtakes their coats. If a table is not (2) , he takes the guests to the bar area and tellsthem how long they will have to wait. If a table i

13、s available, the next (3) is to take them immediately to their seats.By the time they reach the table, he has already given them the (4) When theguests have been seated, the waiter offers them a drink and then leaves them to look at themenu. (5) five minutes the waiter returns to the table, and asks

14、 the guests if theyare ready to order. (6) taking the order he kneels beside the guests so that he is(7) the same level as them. (8). he is taking the order, he explains theingredients of dishes. Afterwards he (9) the order with the guests to make surethat he has written it (10) As soon as the order

15、 has been prepared by the kitchen, the waiter brings it to theguests. (11) the meal he checks to see if everything is all right. At the end of the meal, he (12) the guests coffee. He does not bring theguests the bill (13) they have asked for it. When the guests are (14) to go, he brings them their c

16、oats and escorts them tothe door. Finally he says goodbye (15) them.Paper 3 Translation and Short-Answer Questions. (25 points)Part 1Translate the following two paragraphs into Chinese. (15 points)Asians economies have been driven by a few key sectors. South Korea and Malaysia haverelied on export m

17、anufacturing for more than 400/4 of gross national product. In Hong Kongand Bangkok, property developers and banks account for the lions share of tradedcompanies. Asian consumers, meanwhile, figured little in the old growth equation. Localfinancial systems funneled their savings into favored industr

18、ies, while protectionist policiesforced them to pay much more than their Western counterparts for everything from telephoneservice to electric appliances. The financial crisis and changes in the global economy havedealt a heavy blow to that economic model. Many of the giant family groups that propel

19、ledAsians Tiger economies in the past are in shambles, as are the banks that supported them.At the same time, Asians manufacturing base has come under threat by falling world pricesand rising competition from Latin America and Eastern Europe. So Asian governments arestruggling to find new engines of

20、 growth for the 21s century. Governments are investingheavily in science parks, business-training institutes, and small-business incubators in thehopes of stimulating high-tech startups. And recognizing that red tape and coddled cartelshinder job creation, most are deregulating sectors like banking,

21、 telecom, and real estatedevelopment.Part 2Answer the following questions based on what you have learned from the textbook. You shoulduse complete sentences. (10 points)1. What is TQM? (4%)2. What are the 3 main financial statements included in the annual report? (3o,4)3. What are the three main for

22、mats of a CV? (3%)Paper 4 Reading (30 points)Passage 1 (16 points) You may have heard that doing business on the Internet is in some way insecure.Dont let that put you off- if you stop to think about it, your everyday business dealingsarent exactly without hazard. If you fret about Internet security

23、 you might be better offvisualizing an American-style mall, full of outlets, the majority of which you have nevervisited. Should you do business there? Of course you should. Remember, its just like doingbusiness in the local high street. Anyone can look into your shop window and enter yourshop-after

24、 all, thats what you want them to do, isnt it? Perhaps you are worrying about losing customers through credit card fraud. With a littlecare, you really neednt be. Credit card fraud existed long before the Internet arrived. Ifyour customer provides their credit card details over the Internet, then in

25、 some sense you arealready trusted as a business, although you do, of course, need to protect your customeragainst an ill-intentioned third party. So advise your customer to keep a record of what he orshe has ordered and for how much. Another common worry is that linking your business to the Interne

26、t will somehowallows rivals to get at your computers and your information. Well, in one sense, this is thewhole point of linking your business to the Internet: you want people to get at yourcomputers and all the information they contain. However, just because I invite members ofthe public to enter m

27、y shop, I neednt give them permission to enter my head office. Asecurity guard stops unwanted visitors from getting in, and its just the same in cyberspace.I dont connect our internal network to the Internet, I use a firewall that works just like mysecurity guard - except it doesnt have a day off. U

28、se the Internet in the Same way you conduct business in the local high street,restaurant or pub. Display your products with abandon on the World Wide Web. Of course,you should exercise caution when dealing with sensitive information on things like creditcards, but you ve got more to lose by not taki

29、ng advantage of electronic commerce than bybeing on it.Answer the following questions according to the information provided inthe passage. 1. This passage discusses three common worries that people have about doing business on the Internet. What are these worries? 2. What does the author compare the

30、 Internet to? 3. Doing Internet business is like doing what in the authors opinion? 4. If your customers give you their credit card numbers, what does it indicate?5. What advice should you give your customers to protect themselves?6. How do you ensure that your company is protected against rivals?Pa

31、ssage 2 (14 points) For the manager of the 1990s, time is apparently of the essence. Consumers, theargument runs,want to get their hands on the products faster than ever. The fashionable willbuy from your firm only if you have the latest designs before your rivals. Better still, theywill invariably

32、pay more for the privilege of speed. The key is to look at the entiremanufacturing operation and then restructure that, systematically. Traditionally, manufacturing is a carefully ordered affair, tasks usually have a sequencethat can be changed only in small ways. Most firms will have employed speci

33、alists todetermine the best scheduling logic for manufacturing. But precedence constraints (e. g.task A must be carried out before task B) can cause queues and bottlenecks in even the mostlogical manufacturing process. This not only results in delay, it also introduces anunpredictable variability in

34、to a companys operations. There is a cheaper route. By breaking down tasks into ever smaller, faster bits,companies can increase their manufacturing flexibility. This, in turn, will tend to increasethe number of tasks that can be performed in parallel rather than in sequence. For instance,several sm

35、aller machines can be used to perform one task, rather than a single largemachine. Parallel tasks have precedence constraints and reduce bottlenecks. That helpsspeed a company s manufacturing process closer to the theoretical ideal - which reducesqueues and bottlenecks elsewhere in the factory. Perh

36、aps the single most effective answer to the problem is to invest in lots of excesscapacity. It eliminates queuing and bottlenecks, sharply reducing unpredictable variations inthe time needed to complete each part of the manufacturing process. As a consequence,production time tend to fall while manuf

37、acturing reliability ( and hence the reliability ofproducts) soars. It also introduces much greater flexibility into the factory - which helpscompanies respond more rapidly to customers whims. All told, experts reckon that cutting production time by a quarter can reduce overallcosts by about a fifth

38、. If it sounds too costly and risky, concentrate on the margin. Benetton, an Italian clothescompany, does just that, as does Nissan. For the core products bought by the bulk of theircustomers, a prompt response to new trends is not a priority. But for their growing numberof faddish innovation-loving

39、 customers, these companies have developed fast-responsemarketing, manufacturing and distribution. Benetton has undyed stocks of clothes waiting tobe coloured according to the latest trends. Nissan will quickly assemble from standardizedcomponents a limited run of vehicles for micro-niches in the ma

40、rket - including specialityversions of its snail-like S-Cargo delivery vans suitably tailored for customers such asbakeries, flower shops or boutiques.Mark the following statements True or False according to the information provided.1. Consumers will pay more for goods if they can get them quickly.2

41、. Manufacturing operations are broken into small tasks which always happen at random.3. Manufacturers can become more flexible if more tasks are performed in parallel.4. Larger machines are better than smaller machines.5. If manufacturers invest in increased capacity, they can respond to customers r

42、equirements more quickly.6. Benetton cant respond quickly to changes in fashion.7. Nissan uses special components to assemble limited numbers of vehicles that only a fewpeople want.中央廣播電視大學第一學期“開放本科，期末考試英語(經)專業經貿英語(上)試題答案及評分原則(供參照)1月Paper 1 Listening Test (15 points)Part 1 (7 points) One point for e

43、ach item. (1) reach people who sell product in their shops and the trade press (2) expensive to set up, and take up a lot of time (3) expensive; not targeted at our niche market (4) advertise direct to our target customers - but the campaign must be well designed (5) expensive (6) attract shoppers attention and persuade people to buy the product on impulse (7) require space in shop and big effort from sales staffPart 2 (5 points) (8) His company is Copex Ltd. (1 point) (9) He is presenting a Copex XII photocopier. (1 point) (10) Three main features are compact size