1、 15/15 Listening in task1The son wants to buy a pair of basketball as his old ones look kind of . But the father thinks there is still left in the old shoes. The son points out that in an Yao Ming claims that these shoes give him . The father, on the other hand, says that he does not make as much as

2、 Yao Ming does, and that the tall man does not need extra spring. Whats more, the advertiser may give him for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes . Then the father replies that Yao Ming did not simply because of the shoes. Rather, there must

3、 be something else. The son knows his father means things like and dedication. Finally the father asks the son to his studies and the shoes. Your answerCorrect answer (1) shoes shoes (2) funny funny (3) a lot of life a lot of life (4) ad ad (5) extra spring extra spring (6) money money (7) dollers m

4、illions of dollars (8) for nothing for nothing (9) reach the top reach the top (10) hard work hard work (11) focus on focus on (12) get forget 1. The firm has been asked to change the wording of its advertising because it prejudices against friendly people. (A) True (B) False 2. Travelco is looking

5、for an employee to provide food for its staff. (A) True (B) False 3. Mr. Smith agreed to the decision to remove the word friendly from the advertisement. (A) True (B) False 4. The job center intends to set guidelines of not using personality characteristics in advertisements. (A) True (B) False 5. A

6、ccording to an official of the job center, the local judges will determine the results of the dispute. (A) True (B) False 1. How does the Pepsi mercial begin? (A) Shaq is playing basketball while a kid is looking on. (B) Shaq drinks Pepsi while a kid plays basketball. (C) Shaq and a kid are both dri

7、nking Pepsi. (D) Shaq is teaching a kid to play basketball. 2. Why does Shaq walk toward the kid? (A) Because he wants to know if the kid admires him. (B) Because he wants to ask the kid for the Pepsi. (C) Because he is going to buy a Pepsi from the kid. (D) Because he likes the kid. 3. What is the

8、Pepsi mercial trying to say? (A) The basketball star has a stronger appeal to the kid than anything else. (B) Pepsi has a stronger appeal to the kid than the basketball star does. (C) The kid likes basketball better than anything else. (D) Pepsi is better than Coca-Cola. 4. What is the Coca-Cola mer

9、cial trying to tell us? (A) Coke is more valuable than any other souvenir. (B) The boy likes Coke better than the football stars towel. (C) The football star likes Coke very much. (D) Coke is superior to other drinks. 5. What does the road sign in New York City mean? (A) While parking, dont think to

10、o much about anything else. (B) The road there is dangerous. (C) Parking there is not allowed. (D) Parking is permitted only beside the road sign. 窗體頂端1. An advertiser should begin with what benefits consumers can get. (A) True (B) False 2. In an advertisement you should use such pronouns as you, we

11、 and I, but not yours, ours and mine. (A) True (B) False 3. Both an extra number and a percentage can be used in an ad. (A) True (B) False 4. In an advertisement you should use many adverbs to modify verbs to convey a sense of action and urgency. (A) True (B) False 5. At the end of your ad, you need

12、 to tell consumers what they should do next. (A) True (B) False 窗體底端1. What have many countries done to discourage smoking?They have pletely. Your answer Correct answer banned tobacco ads banned tobacco ads / banned cigarette ads 2. What kind of tobacco advertising is not allowed in the United State

13、s?Advertisers are not allowed to show . Your answer Correct answer young people smoking cigarettes young people smoking cigarettes 3. What do advertisers do with the law against cigarette ads aimed at youth?They keep finding . Your answer Correct answer ways around the law ways around the law 4. Why

14、 do cigarette manufacturers want to target young people?They must keep bringing in , as the are dying of lung cancer. Your answer Correct answer (1) new customers new customers (2) old ones old ones 5. According to the woman, what should the Student Union do?It should do some publicity against . You

15、r answer Correct answer smoking on campus smoking on campus 1. What is true of the contemporary business world? (A) Supply usually outnumbers demand. (B) Demand usually outnumbers supply. (C) Supply is usually equal to demand. (D) When supply exceeds demand, prices rise. 2. What is NOT mentioned in

16、the passage? (A) Manufacturers advertise their products in newspapers. (B) Manufacturers advertise their products through songs. (C) Manufacturers advertise their products by sponsoring sporting events. (D) Manufacturers advertise their products through salesgirls. 3. According to the passage, what

17、is the most important means of advertising? (A) The cinema. (B) The television. (C) The newspaper. (D) The radio. 4. According to the passage, why can advertisements influence people? (A) Because ads are cleverly designed. (B) Because many people are eager to buy. (C) Because people like ads even if

18、 they know ads may not be telling the truth. (D) Because people believe what ads say without thinking if the ads are true. 5. What is the passage discussing? (A) The importance of advertising. (B) Various ways of advertising. (C) The successes and failures of advertising. (D) The causes, methods and

19、 effects of advertising.窗體頂端1. A small range of good-quality items is being sold at the store. (A) True (B) False 2. An easy rent-to-own plan probably means a plan to help customers rent something until finally they own it. (A) True (B) False 3. The maximum price of a digital piano is 399 dollars. (

20、A) True (B) False 4. Major items are delivered free of charge. (A) True (B) False 5. The ad encourages customers to go further outside the city to find better and cheaper furniture. (A) True (B) False 窗體底端單元測試Part I HYPERLINK /book/book30/dj71.php?UnitID=4&SectionID=7&SisterID=1 l # ScriptDirections

21、: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1.(Listen to the audio recording for the question.)

22、 A. Because short slogans are refreshing.B. Because short slogans can catch busy peoples attention. C. Because only short slogans are impressive. D. Because the Coca-Cola pany has set a good example.2.(Listen to the audio recording for the question.) A. The man asks for some money to buy bread.B. Th

23、e woman spends a lot of money shopping. C. The woman wants to buy some spring clothes for the man. D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.) A. Ads should be made by local people. B. The lipstick ad is more effective in Germany.C.

24、 Ads should be adapted for particular places. D. The same ad can be used in various places.4.(Listen to the audio recording for the question.) A. To show how fast one can buy things with the card. B. To show how much he likes the card. C. To express his disagreement with the woman.D. To express his

25、agreement with the woman.5.(Listen to the audio recording for the question.) A. She is a loyal customer to Nokia. B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements. D. She is a tough consumer.Part II HYPERLINK /book/book30/dj71.php?UnitID=4&SectionID=7&SisterID=1 l

26、 # ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. W:So, Mr. Smith, you want to increase r

27、idership on the buses.M:(1), and we hope you can help us.W:Certainly we can. First, we must (2) of bus travel.M:How do you do that?W:Well, well (3) to see what people really think about taking the bus. Well investigate (4) and so on.M:Will that work?W:It works (5). Once we get a profile of (6), we c

28、an see who we can (7).Your answerCorrect answer(1)We doWe do(2)change the imagechange the image(3)do some survicedo some surveys(4)different datesdifferent age groups(5)all the timeall the time(6)usersyour users(7)target ittargetPart III HYPERLINK /book/book30/dj71.php?UnitID=4&SectionID=7&SisterID=

29、1 l # ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. 1.Which of the followin

30、g is NOT mentioned as a purpose of advertising? A. To encourage listeners to buy a product. B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea. D. To persuade listeners to agree with a certain idea.2.According to the passage, who is most likely to

31、pay for an ad?A. The advertiser. B. An advertising agency. C. The retailer. D. The shop.3.Which of the following is second in importance?A. Local advertising. B. Trade advertising. C. National advertising. D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisem

32、ents go to people with certain characteristics. B. Mail advertisements go to producers rather than professionals. C. Mail advertisements are more effective than TV mercials. D. Mail advertisements are more expensive than other forms of advertisements.5.What is the passage mainly talking about? A. Th

33、e role of advertising in modern society.B. The definition and classification of ads. C. The effects of various types of ads. D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements. 1.Dad, I need some new shoes. My old ones look _ funny. A. kind B. a kindC. kind of D. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the sho