1、廣播電視-電視策劃知識點-手機版（Radio and television - TV planning knowledge point - mobile version）Radio and television - TV planning knowledge - mobile phone version of the.Txt19 "Ming" can be understood as two moon sits in the sky, mutual care, mutual light, are indispensable, the Everfount light is c

2、onnected to each other and bridge the link! This long journey filled with many bleak lonely, no friends who are living in the dark, and no friends who are the orphans. "TV planning"The director of photography (director) (photographic) (recording) audio recording (phonogenic) broadcast (liv

3、e program) clip (clipping) (production) film producer (producer) electronic news gathering (ENC) electronic field production (EFP) electronic studio production (ESP) animation (animation) camera (blocking) photography station (camera script) (cue dots) instruction point visual instruction montage (c

4、ues) (montage) (rough cut) rough cut fine cut (fine cut)Chapter 1 Types and columns of TV programsFirst, the types of TV programs1, program type2, the definition of TV programTwo, TV column1, column2, producer: 4 conditionsThree, changes in the spread of trends"Public" - "divided"

5、;, "minority"""Broadcast" - "narrow seeding""Program type - column - channel specialization - TV industryThe second chapter is the definition of planning and TV planningA plan, sketch, meaning1, the development of planning:The concept of modern planning origin

6、ated in the field of public relationsIn the 50-60 twentieth Century, the concept was presented and used2, attributes:UtilitarianCompetitivenessPertinenceThe activity of establishing an institution's goals and expectations and directing them to achieve itFunctional planning provides the key to so

7、lving problems and provides solutions to the problem3, the concept said:In advance, behavioral planning is the preparation process for future actions, and is the preparation process in advanceThe thinking process says planning is the rational thinking of the planner's future behaviorManagerial b

8、ehavior theoryChoice decision theory4, function theory:Planning (enterprise) is a kind of spiritual activity from nothingPlanning is the thinking activity to increase the possibility of successA curious idea designed to achieve a goal or solve a problemCreative ideasPlanning is a strategic planning

9、process, including conception, decomposition, induction, judgment, formulation, strategy implementation, post event tracking and evaluationPlanning is to consider the resources, circumstances, stimulate creativity, to develop a targeted, possible, and solve the problem of a set of strategic planning

10、.Two, planning factors1, the planning body - planner2, the planning object - the object of natural existence of things, events, phenomena, affecting its people, people's ideas, behavior3, planning basis - information and knowledge4, planning methods - means, procedures5, planning effect - predic

11、tion, evaluation6, planning environmental external conditionsThree, TV planning:1, define:2, attributes, hierarchical division:Nature is a processGeneral characteristics: purpose, innovation, foresight and competitionEssential characteristics: policy, timeliness, comprehensiveness and dynamicsGenera

12、lized Television planningTV program in narrow sense3, role:Promote quality production, improve professional quality, coordinate work, and promote industrial developmentFour, TV planning system1, planning space: program planningOperating system engineeringPublic relations and overall image planningMe

13、dia management and industrialization planning2, TV planning system constitutes the content of the work:Planner: determine goals: program positioning - purpose, revenue expectationsResearch: collect, sort out and analyze feedback information; conduct theoretical and prospective researchCreative: brai

14、n tissue systemProgramme: the theme, content, style, form, structure, and operation of the programmeProcess control: implementation process, supervision, regulationThe third chapter is TV planning and TV creative thinkingFirst, the characteristics of creative thinkingNoveltyOriginalityAcuityParoxysm

15、alMultidirectionalPluralismJumpingOpennessTwo, the basic form of creative thinkingDivergent thinking - reverse thinkingLateral thinkingImaginative thinkingAssociative thinkinginspiration thinkingIntuitive thinkingSystematic thinkingConvergent thinking Abstract and generalizationanalysis and synthesi

16、scomparison and analogyinduction and deductionThree, formation process1, three realm theory and ten step method2, the activity process: problem phasePreparation stageCreative stageSummary verification phaseFour, cultivate and improve creative ability1. Absorptive capacity2, memory ability3, imaginat

17、ion4, observation ability 5, operation ability4 TV planning elements - subject and objectSection one, TV Planner - subjectI. Basic Qualities of planners:Knowledgeable and reflective,Imagination and vision,Well planned and active in thoughtImprove quality:Training of research ability: management know

18、ledgeMarketing knowledgeProperty right knowledgeBrand knowledgeMarket research knowledgeMarketing knowledgeAdvertising knowledgePublic relations knowledgeThe development of operational skills: the use of graphical symbolsRecord ideas and inspirationCultivate public relations abilityCultivate the abi

19、lity of expressing wordsOrganizational management capabilityTwo, use: with brain brainOther mediaOther majorsOther artThree, the establishment of planning team:Planning moderatorPlanning operatorPlanning AssistantTV planning team requirements:An authoritative scheming hostActual personnel compositio

20、nAdequate planning resourcesClear job responsibilitiesEqual partnershipCreative working atmosphereEfficient operation mechanismFour, the concept of modern planning:Modernization of planning meansPlanning scientific independencePlanning process is programmedPlanning, analysis and quantificationFive,

21、big planning concept:Television planning is everywhere, everywhereTV planning is complicated, macroscopic and strategicFull consciousness of TV media planning and planning consciousness of TV operationThe humanistic consciousness of television planning includes humanistic spirit and humanistic conce

22、rn,Humanism.Two section, TV program - object1, publicity tools2, social education theory3, television art theory4, TV culture theory5, news leading theory6, the theory of mass media7, information service theory8, TV enterprise theoryThe fifth chapter is the operation of TV planningSection 1 principl

23、es of television planning:I. General rules:- fight for the firstSimilar innovations- focus on EffectivenessThe whole lawLaw of audienceLaw of opennessTwo, ten principles:- information- innovation- target- system- feasibility- optimize- competition- controllable- guidance- collectiveThree, the unifie

24、d relationship between principlesThe two section, the planning method:Enumeration method: factor arrangement method and analytic creation method"4, the characteristics of the enumeration process is: the object of special attributes listed, classified, and try to replace the replacement of facto

25、rs, lead to originality of the program, access to effect evaluation5 shortcomings cited carping problems6 point of hope listTwo, teaching method:Add one plus one minus oneEnlarge, enlarge, shrinkChange, change, changeUnite, learn and learnOne generation, one moveThree, Chile incentive law brain stor

26、mA) program: prepare b) warm up, clear questions, talk freelyC) requirements: prohibit criticism; encourage unscrupulous; ensure the production of a certain number of ideasAdept at synthesisD) dictation intelligence encouraging methodFour, analogy: two things1, direct analogy2, characteristic analog

27、y, function simulation, treatment, symbol, analogy, cause and effect, analogySynthetic analogyFive, combination method:Produce a combined effect by combining;Create something creative by combining something that is related to the surface to produce an order of thought1, binding type combination: pla

28、tter type program2, radiation combinations:3, focus combination: forced Association method"Six, information interchange (fork) method.Horizontal thinking methodFocus on the law: focus on the negative points are negative pointsInformation feedback methodThe three section, TV planning processI. i

29、nformation collection:1 collect content:- Environmental Information: one is political environment information; two is social environment; three is audience demand information- competition information: the planning of TV programs has been utilitarian and confrontational since its beginning. Identify

30、competitors' information, competitors' information, information about competitive conditions, etc.- self information: human resources, information, data reserves, information, technical conditions, information, management, operation, information, etc.- predicting information; feeding back in

31、formation2, collection method: an open channel, a covert channel.Field observation methodLiterature research methodInterview methodQuestionnaire survey methodVery survey methodTwo, originality: basic conceptionOn the basis of collecting and processing a large amount of information, it encourages the

32、 creative thinking of planners and forms a whole set of unique new basic ideas and concrete ideas. Applying the thinking forms, basic principles and creative techniques of TV planning mentioned above.The first is to maximize the use of various forms, means and methods to activate the creative thinki

33、ng of planners;The second is to make clear the value orientation of the plan, the purpose, significance, focus, choice, and a proper expectation, which is the orientation of the plan;Third, we should have certain foresight, strengthen foresight, and avoid planning risk.Two, planning copywriting oper

34、ations:1, planning copywriting content(1) clear objectives and results(2) objective orientation, theme and style;(3) the main body form of the program;(4) operational prediction and implementation process(5) budget(6) effect prediction;(7) standby scheme2. Revise the copy outline:A revision of the d

35、etailsTwo degree revision of operational effectsThe three revision of the negative brainFour degree revision of top auditRevision after experimental simulation3, the implementation of the planning program:(1) the principle of programme implementation;(2) details of the implementation4, planning effe

36、ct summary:(1) effect evaluation;(2) summarize and perfect information feedbackThree, planning requirements1, the purpose, significance, and strive to be empty2, content form: that is to explain what to do, let the planner explain its originality, this is the key part of the planning book. Introduce

37、 the idea from two aspects: content and form.Program content includes topics, topics, themes, background materials and related content;Program forms include the type of program, length, performance, production techniques, technical means, and packaging recommendations3, organization: consider by tho

38、se people to do, which units and departments to implement, how to division of labor, and how to cooperate?.4, implementation of the program: the deployment of work arrangements, what time to complete the preparation, what time to shoot, what time to enter the post production, what time trial product

39、ion and modification, at what time what time broadcast channel and etc. A concrete timetable should be worked out5. Budget6, effect predictionWhat - the purpose and content of the planWho - organizations and personnel involved in planningWhere - Planning and implementation of the siteWhen - timing o

40、f planning and ImplementationWhy - the reason for planningHow - planning methods and forms of implementationHow many - planned budgetEffect - prediction of planning results1 pay attention to the difference between internal planning requirements and external planningThe sixth chapter is TV planning s

41、paceFirst, TV programming1, the classification of TV programAccording to the type of program with news program planning, educational programs, entertainment planning planning; news planning can also be divided into live coverage of news commentary program planning, planning, planning, noon evening n

42、ews news planning, news planning, economic news planning etc.According to the scope of planning, there are TV programs overall planning, television programs special planning; special planning is divided into shooting planning, editing planning, host planning, art planning, clothing props planning, e

43、tc.According to the mode of operation, there are program generation planning (ie program production planning), program broadcast planning and program management planningAccording to the production process, there are pre planning, medium-term planning and late planning2, elements of TV programmingCon

44、tent the topic selection is not only the subject selection, but more importantly, it determines the goal and foundation of TV program planningThe form of creative ideas, is the initiation of TV planning when the inspiration and good ideas; is the core part of TV program production planning; through

45、the planning of the generalized traumata when creative activities, the idea is to determine the topic after entering the creation stage of the idea; ideological enlightenment, cultural exchange and collision of ideas from the life of the.Broadcast - how does the program broadcast? How to play well t

46、o receive good results? Hold and strategy choice of the time should not be passive, must take the initiative, such as with the major events at home and abroad of political and cultural life, making "head start" program broadcast strategy.Object - orientation planning, including two aspects

47、 of TV media communicators and recipients, should first understand the configuration of the television media in the live show, financial and material resources to understand the strength of many TV, making their own, know this program can do what extent, may have what kind of social benefits and eco

48、nomic benefits. Positioning the audience, positioning the audience to watch the program. Is this program considered for the audience? What is their cultural level and appreciation psychology? What kind of programs do they want to watch?Input cost accounting should consider the ratio of input and out

49、put, consider both social benefits and economic benefits.1 TV program Assistant ProjectTwo, operating system engineering planning - implementation:Generalized television system engineering planning:It mainly considers how to rationally configure and optimize TV resources, such as people, money, and

50、thingsCombination, as well as the macro and strategic issues of the development of the whole industry;TV system project planning in narrow sense:In fact, it is the systematic planning of television engineering technology, or the systematic planning of engineering.The planning of the basic constructi

51、on of television media is a far-reaching and pivotal long-term behavior.Technology implementation plan:The implementation of television planning is from two aspects to consider:From the horizontal point of view, that is, in the implementation of the planning process, considering how people, money, t

52、hings, how to rationally configure all kinds of television resources, how to optimize the portfolio.From the vertical point of view, it is the work procedure and the implementation step. When to start shooting, when to complete, post production, when to arrange the trial, when to schedule the broadc

53、ast, to develop a timetable for the entire program to run.Requirement：First, we must be safe and reliable;Two, reasonable allocation, and strive to save time and money;Three, we must strive for high quality service, efficiency and convenience as well as advanced quality.Planning needs to be implemen

54、ted, and implementation needs to be planned. A television system engineering plan consists of three aspects, namely, organization work planning, technology implementation planning and logistics service planning.1, reasonable allocation of resources, optimize the portfolio2, work procedures and imple

55、mentation procedures3, technical supportThree, the overall image planning1, the overall image of television station:Spiritual characteristics: the concept of running a station, the purpose of running a station, the staff's ideals, values and moralityBehavior: program, service, scale, efficiency,

56、 history, reputation, etc.Explicit identification: station name, logo, advertising, public relations environment2, CI - concept system (MI): gross value policyBehavior system (BI): reputation, program, management, staffIdentification system: (VI): station name, logo, internal and external environment3, strengthen public relations to establish image: through public surveys to understand the image of the statusPublicity related public relations activitiesCommunicative public relations activitiesService PR