1、2001/12/19石化業整體資訊規劃戰略石化業整體資訊規劃戰略- -電子商務在石化及相關產業之應用電子商務在石化及相關產業之應用 首席電子商務公司總經理 李浩正 博士AgendavB2B & E-MarketplacevReference casesvValue Proposition of CAPCO ExchangevWhy Com2B贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 B2B Back to Basicsv Demand SideCorporate use EC in e-engineering and re-organization to elimin

2、ate inefficiency.Outsourcing, ASP & Marketplace emerging v Supply SideOnly leading B2B companies and sound business models will survive. 贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 The market is hugev B2B is big These solutions will impact $47 trillion in global economic activity, 25% of which or $12 trillion

3、, will flow through third-party eMarketplace. (CSFB Research, 2000)v E-business spending stays strong For 87 percent of CIOs, Investments in e-business technology will remain steady or increase (AMR Research, 2001.1)贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 E-Business is BusinessSource: Deloitte Consulting贏

4、向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 B2B Stepsv We are in the early stages of a B2B that we see unfolding in a series 3 steps The ERP bolt-on Stand- alone public and private marketplace Inter-connected and marketplaces and supply chainsv B2B is a multi-year investment cycle that will produce step functi

5、ons of growth and value creation over several years贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 B2B eMarketplaces Emerging as Critical Element of B2B eCommerce贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Advantages of Linked eMarketplacesvDevelop complementary value offering and capabilities while avoiding the need to bu

6、ild overlapping and redundant functionsvQuickly build e-Marketplace membership allowing accessing to each othervHelp e-Markets avoid becoming a statistic when a time of high burn rate vOne stop shopping贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 EC in Chemical Industryv Most chemical firms remain bullish in t

7、heir technology deployments. About half are planning to increase their IT spending this year, and more than half plan to implement inventory management, supply chain planning and order fulfillment applications this year. (AMR 2001) v E-procurement technology will make up the lions share of B2B techn

8、ology investments in the coming year. (AMR 2001)贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Case Study I Eastman Chemical 贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Eastman Chemicals Backgroundv Founded in 1920 to supply basic photographic chemicals for Eastman Kodak Company, Eastman Chemical Company became an indepen

9、dent publicly traded company in January 1994. Eastman has thousands of customers around the world, and 2000 sales totaled US$5.3 billion. v A global producer of fiber , plastic and chemical with over 16,000 employees worldwide and annual purchases totaling more than 3 billionv The first chemical com

10、pany to offer customers a faster, more efficient way to do business through e-commerce. 贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Challengev Implementing a web-based electronic procurement application while maintaining interoperability with existing SAP ERP Systemv Facilitating outbound ordering among appro

11、ved suppliersv Enabling a cost-effective method to manage supplier catalog content 贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 BenefitsvReduction of transaction costs and order to fulfillment cycle timesvSimplification and expansion of procurement card transactions, reduction of manual workload and eliminatio

12、n of excess inventory and rogue purchasingvEnhancement of eCommerce strategy for future global growth贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Eastman Chemical Co expects 20 percent of total sales in 2000 will be captured online, and the company is aiming for 30 percent to 40 percent by 2002Internet week, 2

13、000 贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Case II Far Eastern Textile Corp.Textile on-line Reverse Auction贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 FEG Purchasing Center 贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 FEG E-Procurement PlanPhase 4：Connect to e-MarketplacePhase 1：E-AuctionPhase 2：Lotus Notes SystemE-procureme

14、nt engineering systemOrder Management SystemIntegrated With EBDPhase 3：Supply Mgmt tool(BugEyes)Catalog/e-Sourcing贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Project ResultvMore than 100 reverse auction have been conductedvMore than 50% are Construction project relatedvAverage Purchasing Cost saving : 10%vVer

15、y effective tool to drive out market pricevExpanding sourcing base will provide long lasting results贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Benefits to Far Easternv Online Reverse Auction Apply advanced IT technology in procurement Pricing transparency improve market efficiency Easy to adoptv Drive out ma

16、rket price effectivelyv Provide instant E-commerce benefits贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Customer ExperiencevPre-auction preparations are essentialvEnd-to-end process flow integration with existing procurement flowvLegacy process and historical burdens need to overcomevSupplier communication and

17、 preparation are critical to on-line reverse-auction success贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Value Proposition of CAPCO Exchange贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Key Success Factors for eMarketplacevMature Technology platformvClear Business CasevExisting Industry CommunityvEasy User Adoption贏向贏向WTO

18、，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Proven SAP Technology vCAPCO Successful Implementation of SAPvCAPCO exchange based on SAP EBP package(Enterprise Buyer Professional)贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Clear Business CasevCAPCO offers hosted SAP EBP as Marketplace platformvCAPCO also invested initial install

19、ation and supplier adoptionsvBasic domestic order processing will be free of chargevLeverage participants slow moving part stock to reduce turn around time and inventory cost 贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Existing Industry CommunityvAlready won support from companies in 林園工業區vMajor supplier and

20、buyer training will be conducted in 高雄贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Easy User AdoptionvWeb base friendly user interfacevNo platform investment cost for additional participantsvMinimum business process changevStream line buyer and supplier communication贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Why Com2B贏

21、向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Com2B Corp.vLeading B2B Marketplace Service Provider in Greater China Region v E-Marketplace Enabler by providing industry leading platform, business services and solutions贏向贏向WTO，石化產業全球石化產業全球e化戰略研討會化戰略研討會 Core Competencev Advanced products and technologyv Customized solutions and professional servicesv Creating global trading opportunitiesv Rich B2B e-commerce implemen