1、BEC中級口試題目及答案歸納I.Thefirstimpressionisvital.Weshouldbeneatlydressedtoleaveagoodimpressionontheaudience.2.lfyouhaveagoodsenseofhumor,ithelpstoenhanceatmosphereatthepresentationandtheaudiencewillbecomemorefriendlyandengagingTeamwork(mutualtrust,fullco-operation)1. Whatisimportantwhenmanagingaproject? En

2、couragingteamwork Keepingtoschedule SelectionoftheteammembersFirstly,encouragingteamworkisveryimportantwhenmanagingaproject.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.Secondly,keepingtoscheduleisalso

3、important.Timeisalwaysofessenceforaproject.Youshouldensurethatyouwouldberunningbeforethescheduleratherthanafterit.Otherwiseitwillleadtolatecompletion.Ontopofthat,selectionoftheparticipantsshouldbealsotakenintoconsideration.Peoplewithawiderangeofexperiencescanenhancethechanceofthesuccessfullysortingo

4、utproblems.2. Whatisimportantwhenchoosingpeopletoworkinteams? Varietyofexperience PersonalqualitiesAttitudeFirstly,varietyofexperienceisveryimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingoutpro

5、blemswithyouknowledgewhichisbasedonyourpastexperienceSecondly,personalqualitiesarealsoimportant.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere,whichrequiresteammemberstobepatient,modestandtohavegoodinterpersonalskills.Whafsmore,attitudeshouldbealsotakenintoaccount.AstheoldsayinggoesuAttitud

6、eiseverything”.Ithasadirectimpactonthesuccessorfailureoftheteamwork.Recruiting&SelectingWhatisimportantwhenselectingstaffforpromotion?(selectingnewapplicantsforcandidates) Work-relatedqualities(專業(yè)素養(yǎng)) Personalqualities(人品) Currentperformance ExperienceFirstly,whenaimingforpromotion,work-relatedqu

7、alitiesareimportant.Thesequalitiesincludequalifications,skillsandabilitieswhicharenecessaryforanyjob.Secondly,personalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesecanhelptoestablishpersonalcredibilityandintegrityamongcolleagues.Ontopofthat,currentperformancei

8、sanotherfactortoconsider.Successfulperformancecanatleastdemonstratesomeaspectsofthestaff'sability,suchascommunicationskills,salesexperiencesandsoon.Whatisimportantwhenaimingtoretaingoodstaff?Whatisimportantwhenaimingtoreducestaffturnover?Whatisimportantwhenmotivatingstaff? Pleasingworkenvironmen

9、t Careeropportunity/development/structure(123) Flexibleworkinghours Financialbenefits23) TrainingFirstly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc

10、.Secondly,careeropportunityisalsoimportantEmployeeswillremainwiththeiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployees,fulfillment.)Ontopofthat,flexibleworkinghou

11、rsshouldbealsotakenintoaccountItallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.FinancialbenefitsarealsoimportantStaffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlo

12、ok).Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.Whatisimportantwhenaimingtoimprovecareerprospects? Readingbusinessarticles Learningaforeignlanguage TrainingFirstly,readingbusinessarticlesisveryimportantwhentryi

13、ngtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish仙atwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandth

14、ewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.ConferenceandPresentationWhatisimportantwhenorganizingaconfe

15、rence?(Presention) Conferencespeakers Venue/Location Topicscovered Facilitiesneeded Audience PracticingbeforehandFirstly,Ithinkconferencespeakersareaveryimportantfactortoconsider.Iftheyarewell-knownpeopleknowingalotaboutaparticularfield5orcomefrombigmultinationals,theconference/presentationwillbelik

16、elytobeinformativeandyoumaybenefitalotfromit.(Agoodpresenterknowswhathisaudiencewantandisabletodemonstrate(speak)inaclear,accurateandhonestwaytograbtheirattentionandtoraisetheirinterest.)Secondly,locationisalsoimportant.Iftheconferenceisheldinaplacewithbeautifulsurroundings,morepeoplewillgoandit'

17、;sgoodforyoutodosomeusefulnetworking.(Helpyoufreefromnervousness)Ontopofthat,topicscoveredshouldbetakenintoaccountToensurealltheaudiencecanreallybenefitfromtheconference,whatthespeakerstalkaboutoughttobesomethingthattheparticipantsareinterestedinandrelatestotheirworkToensurethesuccessofthepresentati

18、on,somefacilitiesareneeded,suchasOHP,microphoneandPowerPointthatwork.Theycanhelptomakedetailsmoreclearlyexpressedandthepresentationmoreimpressivetotheaudience.Theaudienceisalsoveryimportant.Theirparticipationandinteractioncanbehelpfultothesuccesstothepresentation.Ithastobedecidedfirstwhoisthetargeta

19、udienceandthenaccordingtotheresult,sendouttheinvitationletterstotherightpeoplebeforethepresentation.Whatdoyouthinkisimportantwhenplanningacareer?QualificationsFuturetrendsInterestFirstly,it'simportanttoconsiderqualifications,sincequalifications,tosomeextent,meansrelevanteducation,knowledgeandabi

20、lity,whichareessentialtothedevelopmentandsuccessofyourcareerinthefuture.Withqualifications,itwillbeeasierforyoutobeacceptedandacknowledgebyothers.Secondly,it'salsoimportanttoconsiderfuturetrends.Followingfuturetrendswillkeepyouupwiththetimesandbringyoumorechances.Persuingacareerwithgoodfuturetre

21、ndsisundoubtedlymorepromising.Furthermore,personalinterestshouldbealsotakenintoaccount.Interestwillbringalongactiveattitude,thusmakingiteasiertoovercomeworkstress.Marketing1、Advertisement2、Packaging包裝3、SettingpricesWhatisimportantwhendealingwithcompetition? Pricingpolices AdvertisingstrategiesQualit

22、yWhatisimportantwhenaimingtoreachnewmarkets?Marketresearch/Targetmarket(thefirststepbeforethecompanygetsintothemarket) Pricing AdvertisingFirstly,marketresearchisimportantwhenaimingtoreachnewmarkets.Bycarryingoutmarketresearch,acompanycangetsuchinformationaswhetherthere'samarketforanewproduct,an

23、dwhatarecustomers'needsandtastesfornewproduct.Thus,thenewproductwillsellwellwhenitislaunchedintothemarketOntopofthat,pricingshouldbealsotakenintoaccount.Inordertocapturealargemarketshare,youmustsetapricelowerthanyourcompetitors.Ifyoufixedthepricehigherthanyourrivalswithouthigherquality,youmights

24、oonfindyourselfinanunfavorablesituation.(Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowtothepublic.Thereareseveralwaystoachievethis,advertisingisthemostimportantone.)Whatisimportantwhenadvertisinganewproduct? Cost Media TargetconsumersFirst,costisveryimportantwhenadvertisinganewproduc

25、t.Withoutmoney,therecanbenomentioningoftrainingatall.Thecostsofadvertisementshouldbecalculatedcarefullyandreasonably.Themountofadvertisingbudgetdeterminesthescaleandperiodofadvertisement.Secondly,mediaisalsoimportant.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproduc

26、tscomparingtotheirrivals,andconvincetheconsumersthattheirproductswouldbetherightchoice.Thirdly,targetconsumersshouldbetakenintoconsideration.Forinstance,billboardwilllikelybeanimportantelementforthetargetmarketthathasalimitednumberofpotentialcustomers,whileTVcomerWhatisimportantwhensettingpricesforn

27、ewproducts? Cost Demand Competition(competitors,prices)Thefirstthingwemusttakeintoaccountiscostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipmentOtherwise,thecompanywillmakealoss.Secondly,demandisalsoimportant.Consumerdemandfortheproductclearlyaf

28、fectsthepricethatcanbecharged.Whendemandisstrong,wecansethighprices,whendemandisweak,wecansetlowprices.Besides,competitionshouldbetakenintoaccount.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youmightsoonfindyourselfinanunfavorablesituation.(Thecompanyissupposedtoconsiderthepr

29、icessetbyitscompetitors.(Lastbutnotleast,ifacompanywantsitsnewproductstobecompetitive,itmusttakecompetitionintoconsideration.Itmustsetthepricesequaltoorlowerthanitscompetition.)Whatisimportantwhenpackaging? image productionprocess convenienceFirstofall,whenpackaging,it'sveryimportanttochoosethec

30、olor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers,attentionSecond,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongeno

31、ughtoresistanydamage.(weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.Apartfromthistwoaspects,ifsalsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct. Whatdo

32、youthinkisthebasicobjectiveunderlyingallpromotion?Ithinkifstoprovideinformation.Companieswanttotellcustomersaboutthemselvesaswellaswhatproductsareavailable,wheretheycanbepurchased,andforwhatprices. Whatdoyouthinkarethepromotionalalternatives?Theyareadvertising,salespromotion,personalselling,andpubli

33、cityDelegationEntertainingClients招待客戶 Doyouthinkit'snecessaryforacompanytoestablishagoodlong-termrelationshipwithitsclients?Yes.Agoodlong-termbusinessrelationshipwithclientsmeansbetterunderstandingandgreatertrustbetweenyouandyourclients.Thatwilldefinitelyhelpretainclients.LocationandRelocation W

34、hatisimportantwhenrelocationabusiness? Whatisimportantwhenchoosingretailpremisestorent?LocalworkforceavailableLocationofsite(transportation)LengthofcontractDemandforproductsorservicesLaborcostsCompetitionFirstly,Secondly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit'sconvenientandeasy

35、forrawmaterialsupplyandtransportingouttheproducts,whetherit'seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit'sconvenientforstafftogotowork.Furthermore,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,w

36、hicharelikelytohappen,suchas,assignment,servicecharges.Competitionisanotherfactortoconsider.Youshouldn'tlocateinaplacewheretherearealreadyalotoffirms.Competitionwillseverelyaffectacompany'srevenue.DiscussionTradefairWhatisimportantwhenexhibitingattradefair?參加展銷會需考慮哪些要點Qualityofdisplay Staffs

37、electedFirstly,whenexhibitingattradefair,qualityofdisplayisveryimportantThequalityofthedisplaywillaffectthepublicimageofthecompany.Thereforeyoushouldmakesurethatwhatyoudisplayshouldbeofhighqualityandshowthebestofyourproducts.Secondly,itisalsoimportanttoselecttherightstaff.Therehavetobepeoplewhoarein

38、formativeandhaveexcellentcommunicativeskillssoastoansweranykindofquestionsproducedbypotentialcustomers.Allthisisimpossiblewithoutcarefulplanning.Soyouhavetoplaninadvancetomakeyourdisplayacompletesuccess.Whatisimportantwhenplanningthelayoutofastandattradefair?展銷會展位布置需考慮哪些要點？Attractiveness Securityofe

39、xhibits SpacearrangementFirstly,attractivenessisveryimportantwhenplanningthestandlayout.Inordertogetmorepeopletovisityourstand,itshouldbedesignedinacreativewaytomakeitaseye-catchingaspossible.Secondly,securityofexhibitsisalsoimportant.Noonewanttoseeanyvisitortoyourstandbehurtduetotheneglectofsecurit

40、yofexhibits.Somakesureyourexhibitsareplacedinsafewaytoavoidanypotentialdangers.Ontopofthat,spacearrangementshouldbealsotakenintoconsideration.Forinstance,thereshouldbeareafordemonstratingyourproductsaswellasfordiscussionwithvisitors. EntertainingClients(organiseoutdooractivities戶外活動、商務活動) Arrangeame

41、eting(travellingandaccommodationarrangement,informationgravelling)givepresentation Howimportantisitforacompanytohaveregularmeetings?Veryimportant.Itisaneffectivewaytocollectideasandtocommunicate.Also,itkeepsemployeeswell-informedwiththelatestdevelopmentsofthecompany Videoconferencing Training(semina

42、r/programme)fornewstaff(students/appraisahmeasure/evaluate1 .offeratrainingonsth.forsb.It'scertainlyagoodchancetoimproveTrainingistothemutualinterestofboththeindividualandthecompanyThegrowthofthecompanydependsonthedevelopmentofitsstaff.2 .focusonissues/topicslikeXXXX,whichareimportantwhenholding

43、atrainingprogramme3.1 amwithyouhere./Youbet./lcouldn'tagreewithyoumore.ThisaimstoBesidesthat,It'saverygoodidea.Sothatleadstothenextitem談論如何做，以及這種做法的意義。Havewecoveredeverything?Oh,onemorepoint；Lefslookforwardtothetraining.Whatisimportantwhenorganizinganin-housetrainingcourse?coursecontents par

44、ticipantsselected planningcarefullyFirstly,coursecontentsareveryimportantwhenorganizinganin-housetraining.Toensurealltheparticipantscanreallybenefitfromthetrainingcourse,thecontentsshouldbesomethingthatthemembersareinterestedinandbepracticaltotheirwork.Secondly,participantsselectedarealsoimportant.T

45、hatincludestrainersandtrainees.Toensureeffectivenessofthetraining,youshouldselectexperiencedandinformativetrainerstogivethecourse.Asfortrainees,theyoughttobepeoplewhocansparetimeforthetrainingsoastomaintainhighlevelofproductivity.Allthisisimpossiblewithoutcarefulplanning.Soyouneedtoplaninadvancetoen

46、sureacompletesuccessofthetraining. Promotion(method/howmuchdiscountshouldbeoffered/advertisement突出哪些特征)targetconsumersbetweenXXandXXyearsoldWow,youseenowthecarindustryischangingsorapidlythatwecanhardlyimaging.Onlythreemonthpassed,andthecompanybringsoutanothernewmodelofthecar,especiallywhosetargetcon

47、sumersagesfrom18to25yearsold.Well,thisnewproductaimstotargetconsumersbetween18to25yearsold.Theyareyoungandcanbeeasilyattractedbynovelthings,Imean,weshouldoutlinetheuniquedesignofthecarmodel,whichleavestheimpressionoffashiononconsumers.Theywouldprefertothingswhichareveryeyecatching.However,Iwonderift

48、heycanafforditforpeopleunder25yearsolddonothavethatmanysavings.Ifsnecessarytoconvincethemthatthistypeofcarsisgoodvalueformoney.Thenweareabletomakeprofitsfromthem.Sothatcomestotheproblemhowtopresentthecartoourtargetconsumerseffectivelythoughanadvertisingcampaign.IthinkTVcommercialscanmeetourneeds.For

49、onecanitcanreachalargenumberofaudienceatalowcostperperson.Foranother,televisionallowscreativeuseofaction,color,andsoundwhichthatcannotpossibleinanyothermedium.Inaddition,givingleafletsisanotherwaytoshowthemthenewmodel.Withbothoftheways,Ithinkwecanourplanreachtheexpectation.Letgetdowntoprepareforit.

50、Internal/Externalmagazine/(staffmagazine)whoshouldbeinvolvedConsumersNewsletterArticles文化差異問題、所需了解到的關于對方的信息了解受培訓者的信息、與會者的信息、客戶的信息、傳遞何種信息才合適，怎么傳遞Parti Doyouthinkpriceistheonlyfactorthatyouconsiderwhenyouaredecidingtobuyaproduct?No,whenIamdecidingtobuyaproduct,Iconsidernotonlyprice,butalsoquality,afte

51、r-salesservice,reliability,reputationandstyle,etc.Usually,Ithinkthebetterqualitythehigherprice,soImaynotchoosethecheapestone. Doyouthinkadvertisingcost-effective?你認為廣告節(jié)省費用嗎？Yes,althoughadvertisingcanbequiteexpensive,manyfirmsstillfinditcosteffectivebecauseitcanreachmillionsofpeopleatalowcostperperso

52、n. Whatdoyouthinkarethepromotionalalternatives手段？Theyareadvertising,personalselling,salespromotion(促銷活動)andpublicity. Whatdoyouthinkisthebasicobjectiveunderlyingallpromotion?Ithinkifstoprovideinformation.Totellcustomersaboutthewhatproductsareavailable,wheretheycanbepurchased,andforwhatprices. Whattrainingwouldyouhopetohaveinthefuture?Thetrainingofforeignlanguages,suchasEnglish.Theglobalizationofeconomyandthewide-spreadinternationalcooperationallneedthebridgeofacommonlanguage.AndEng