1、新產品研發流程優化與研發項目管理1（New product R & D process optimization and R & D project management 1）新產品開發流程和研發項目管理【培訓時間】6月20-21日深圳6月26-27日北京6日上海月29-30【培訓對象】企業首席執行官/總經理、研發總經理/副總、公司總工/技術總監、研發項目經理/產品經理、PMO（項目管理辦公室）主任、質量部經理、研發骨干等。4000人【培訓費用】元/ 2，2600 / 1人元（無其它折扣）（包括資料費、會務費、午餐等）【主辦單位】智慧樹（中國）學習機構【報名熱線】0755-61

2、287517 021-312634834007004248（免長途費用）【課程背景】科技型企業在新產品/新服務的研發和項目管理過程中面臨著如下一些長期困惑的問題：1。如何平衡市場競爭的壓力和客戶多變的需求，快速將產品推向市場；2。如何建立一個真正的”以客戶為中心、以市場為導向”的研發組織體系，快速響應市場需求；3。產品開發的過程中研發如何與市場、財務、生產、采購等相關職能部門協同工作；4。矩陣式組織運作出現的問題（一個人兩個主管聽誰的、怎么考核、項目經理調不動其他部門資源、是否要給項目經理考核權重）5。研發資源管理中的”會哭的孩子有奶吃”、一個人做多個項目資源沖突、公司優先級高的項目在每個部門

3、卻無法保證資源優先、開始了很多項目卻總是不能上市、立項評審會上為何總是問題不斷6領導”該管的時候不管、不該管的時候亂管”。7。如何在保證產品質量的同時又要降低產品的研發費用和設計成本；8。如何在產品開發的過程中積累技術和管理的經驗，從制度上保證公司的成功；9 .課程在總結大量中國企業從”作坊式”的研發模式向”產業化”研發模式轉變的過程中的成功經驗和失敗教訓的基礎上，提出一個有競爭力的科學的研發管理體系，同時分享業界企業在研發管理變革過程中應該注意的風險，確保企業的研發管理變革能夠真正落地實施?！菊n程收益】1。分享講師300多場研發管理培訓的專業經驗，通過現場的互動幫助學員理清適合自己企業的研發

4、管理思路2。掌握業界最佳的研發管理模式與實踐，并總結如何與公司的規模相適應來建立研發管理體系3。掌握研發管理的決策體系、組織體系、流程體系、項目管理體系等關鍵構成要素4。掌握科學的新產品開發流程和研發項目管理操作方法5。分享中國企業推行研發管理體系建設、優化、變革過程中的經驗和教訓6。分享華成咨詢團隊50多個研發管理咨詢項目的案例資料（模板、表格、樣例.），幫助學員制定行動計劃，使得學員參訓后回到自己的公司能夠很好實施研發管理體系的優化【課程大綱】一、案例分析Two, product development management overview1, the introduction of t

5、he enterprise value chain (R & D and marketing, supply chain, financial, human resources, IT relations)2, framework and thought of R & D management system3, the industry's outstanding R & D management thinking contrast (NPD, CMMI, ISO9000 relations)4. What is the product (the differe

6、nce between the product and sample)?5. What is product development?6. The difference between product development, technology development, and preliminary research (the difference from basic research, invention and innovation)7, the relationship between process management and project management is di

7、fferent8, the relationship between new product development process and R & D project management9, new product development success and failure factors analysis10, drills and questions discussionThree 、 product development organization and team1, the typical problems of product development organiz

8、ation2, typical R & D organization model(a) functional organizationB) project organization(c) matrix organization3. Typical characteristics of a successful product development team4, cross department product development team structure and role positioning(a) the roles, responsibilities, skills,

9、leadership, knowledge, experience and examples of the core team leader(b) training and qualification management of core team leader and case study(c) the roles and responsibilities of the core team members and examplesD) expand the roles and responsibilities of team members and explain examplesE) ro

10、les, responsibilities and examples of functional managers in product development5, the problems and causes of matrix organization operation are analyzedA) who listens to one of the two supervisors?B) how to assess?C) the project manager is unable to transfer resources from other departmentsD) would

11、you like to give the project manager the weight?6, various research and development organization structure, applicable stage7, cross department product development team reporting model and assessment mechanism8, examples explain: industry, the company's inter departmental product development tea

12、m's organization and operation9. Explain the quality model of the product manager / Project Manager in the industry10, drills and questions discussionFour 、 business decision in product development (specific management of R & D Management)1, the typical problems existing in the business deci

13、sion managementA) the crying child has milk to eat"B) one person does more than one project; resource conflictsC) a company with a high priority project does not guarantee resource priority in each departmentD) started a lot of projects, but it never goes publicE) why is there always a problem

14、at the project accreditation meeting?2, the significance of business decision-making in product development3, why will the leadership of the "tube" when no matter, should not control the mess?"4, the role of senior leadership in product development ("kill the poor and help the ri

15、ch"), when and how to manage it5, the role and responsibility definition of business decision team6 、 the establishment of decision review point in product development7, the business decision-making elements of the review8, business decision support in product development9, examples explain: bu

16、siness plan examples explain10 examples explain: project tasks, examples of explanation11 、 Project Management Office (PMO)12, how to establish efficient business decision making mechanism13, examples explain: industry company product business decision of the actual operation14, drills and questions

17、 discussionFive. The structured process of product development1. What product development processes need to be structured?2, structured product development process has characteristics3. How is the product development process structured?(a) hierarchical partitioning of structured processesB) examples

18、: industry product development process architecture exampleC) example: industry product development detailed process examplesD) example: industry product development sub process exampleE) examples: the industry product development, operation instructions, checklist template example4. Analysis of com

19、mon problems in the process of product developmentA) structured timingB) the degree of structurationC) structured easily trapped in two extremes(d) how does structuration integrate with the actual situation of an enterprise?5, the specific relationship between structured product development process

20、and research project managementThe mapping of project management activities in the product development process6, examples explain: a case company structured product development process establishment process, case sharing7, drills and questions discussionSix, research and development project planning

21、1, schedule and resource plan(a) quality management plan(b) risk management plan2, schedule and resource plan(a) discussion: what are the problems that the company has in the planning of R & D projects?B) role of R & D project planC) the process of planning for R & D projects(d) principl

22、es of project planningE) elements of project planningF) hierarchical management system for R & D project planG) five steps in the formulation of R & D project plansH) introduction to WBS (function, example)I) a measure of WBS decompositionJ) the correspondence between PBS, WBS, OBS, and RBSK

23、) five common estimation methods(L) estimation of size, workload and durationM) rendering of PERT diagramsN) how do you speed up project development?Critical path methodFast track methodO) drills and problem discussions3 examples: a case study, project plan, WBS library and project plan templateSeve

24、n 、 project control of R & D projects1 、 common problems and solutions in project control of R & D projects2, the implementation of the project and hierarchical monitoring3 、 monitoring planA) control point setting principleB) monitoring program overview map(c) monitoring plan list4, researc

25、h and development project control means: Project ReportA) project report type(b) project reporting mechanism5, research and development project control means: project regular meetingA) types of project meetings(b) regular meeting agenda and content6, research and development project control means: p

26、lan change controlA) change control processB) plan rolling refresh7, research and development project control means: status transfer8, research and development project control means: business decision review9, research and development project control means: R & D Contract Management10, research

27、and development project control means: project audit11, research and development project control means: Project Risk Management12, research and development project control means: Project Measurement ManagementA) product level metricsB) project level metrics13, research and development project contro

28、l means: technical review14, research and development project control means: demand tracking15, R & D project control means: cost control(a) cost model(b) analysis of key cost components(c) target cost16 、 R & D project control means: QA status report17, research and development project cont

29、rol means: process reduction(a) the principle of curtailment(b) the subject of responsibility for curtailment(c) cutting opportunities18, research and development project control means: project testing19, research and development project control means: project evaluationA) project evaluation index d

30、efinitionB) plan evaluation(c) plan completion rate calculation20, drills and questions discussionEight, how to successfully implement the optimization of product development management system1, according to the actual situation of enterprises, how to choose the three models of product development m

31、anagement system optimization (small improvement, optimization, change)2. Case study: case study of failure of product development process reform in a company3, eight reasons for the failure of reform4, the key elements of successful implementation of change5, how to implement change management?6, h

32、ow to deal with the problems of people in change management?7, the successful implementation of management change case sharingCite cite cite cite cite cite cite cite cite cite cite cite cite cite cite cite cite cite cite citelecturer Cao Xiuhong senior consultant of R & D consultant, member of I

33、nternational System Engineering Federation- professional background:More than 10 years of high-tech industry background, rich experience in R & D management consulting, work in a large well-known enterprises in the near10 years, presided over and participated in several large product R & D w

34、ork, has served as a development engineer, project manager, productionProduct manager, director of new product introduction department, director of R & D project management department. During the R & D Project Management DirectorIt successfully established the R & D process management, p

35、roject management and technical management system which were suitable for the situation. And as the nucleusMembers of the group participated fully in the integrated product development change project,Worked with IBM's top consultants for four yearsResponsible for integrated product development,

36、management, change, project specific processes, landing and implementation in a product line, for the whole managementThe success of the change project has played a crucial role. Later, in collaboration with the IBM consultant, success led to functional domain capabilitiesPromotion project - new pro

37、duct introduction process and platform construction; experienced in a large well-known enterprise in ChinaThe company's R & D management has never been standardized to the entire process of standardization, proficiency in international advanced R & D management experience andThe method o

38、f constructing R & D management system by combining the actual situation of Chinese enterprises. At the invitation of a well-known communications company,The consultant has entered the company's technology center, leading R & D management system, R & D IT planning, MARKETING manageme

39、nt systemPlatform construction.In the R & D management consulting experienceHas been engaged in the R & D management consulting work, as the project director Green presided over the successful will, Guangzhou weichuangrixin, aThe product planning process system design of the dozens of enterp

40、rises such as the electronic science and Technology Research Institute and the people's communications, etc.Knowledge management system design, pilot business management system combing, research and development, IT planning, R & D project management system designR & D quality management

41、system, R & D performance management system design, R & D, KPI system design management consulting items.In the R & D management training experience:In many places have held R & D quality management, R & D project management, new product development process optimization and manag

42、ement, from the samplePublic classes, such as mass production, have provided training for research and management and open courses for thousands of enterprises, which have been carried out by hundreds of enterprisesR & D management training; has been engaged in the R & D management consultin

43、g work, as the project director successfully presided over the completion of the dozens ofConstruction of R & D management consulting project system, product planning process system design, test Bureau process design, knowledge management systemDesign, pilot business management system, research

44、and development, IT planning, R & D project management system design, R & D quality management bodyDepartment, R & D, performance management system design, R & D, KPI system design, etc., has a wealth of R & D, management consulting experienceIndustries involved include communica

45、tions, software, home appliances, telecom operators, chips, medical devices, transportation, etc.To help these companies to establish efficient and complete R & D management system, the R & D management system and innovation system of China's enterprisesProfound research and understanding, highly valued by customers.Communication, four of the era, talent, Techfaith, glodon, Chinese electronic finance company, Sifang AutoAnd langbaidi, Dongda Jinzhi and Gulf sunrise power, science and technology, such as high pressure, Shenzhen Nari, Cathay Pacific AON, SiyuanElectrical, Beijing Ta