課 程 論 文中國汽車產業發展現狀及市場分析姓 名： 指 導 教 師 ： 學 院 ： 管理學院專 業： 工商管理碩士完 成 日 期 ： 2017.01.30I摘 要汽車產業上下游產業鏈長，產值高，帶動就業能力強，對于國家經濟建設有舉足輕重的作用。中國汽車業經過最近十幾年的高速發展，有了長足進步，成為了一個汽車大國。2016 年，汽車產銷 2811.88 萬輛和 2802.82萬輛，同比增長 14.46%和 13.65%。本文通過對我國汽車產業特征、結構、規模、銷售數據等進行研究分析，對我國汽車產業的發展現狀有了一個宏觀的、基本的認識，對汽車市場有了一個初步的了解，并提出了汽車產業發展所面臨的一些問題和對策。本文主要分為以下 5 個章節：第 1 章：緒論，主要介紹本文的選題意義、本文的研究重點與方法，以及本文運用的主要理論。第 2 章：中國汽車產業的發展歷史，本章通過產業向度、經濟向度、文化向度多種不同角度詳細介紹了中國汽車產業從無到有、從艱苦奮斗到飛速發展的曲折過程。第 3 章：中國汽車產業的發展現狀，描述了我國汽車產業規模，總結出我國汽車產業具有企業多、集群式發展、上下游產業鏈長和發展空間大等特征，并從政治、經濟、文化三個方面總結了我國汽車產業所面臨的環境。第 4 章：中國汽車產業市場分析，這一部分主要通過數據分析了我國汽車產業的產品結構，闡明我國汽車產業市場結構的基本形態為寡頭壟斷，II存在著集中度不夠等問題。還通過收集到的近年來汽車銷售數據，總結了我國汽車市場的一些問題和特點，包括近年來中國汽車市場銷量增長情況、自主品牌與德、美、法、日、韓五大車系銷量和市占率情況、分車型銷售情況、進出口情況和新能源汽車的發展情況。第 5 章：中國汽車產業的問題與對策，本章主要通過對我國汽車產業的 SWOT 分析，總結了我國汽車發展的優勢、劣勢、機遇和挑戰，提出了我國汽車產業發展所面臨的一些問題，并嘗試給出應對對策。關鍵詞：汽車產業，發展現狀，銷量，市場分析IIIABSTRACTUpstream and downstream industry of Automobile industry chain is long, the output value is high, the drive employment ability is strong, has the pivotal function to the national economy construction. After more than ten years of rapid development, Chinas automobile industry has made great progress and become a big automobile country. 2016, car sales 28 million 118 thousand and 800 and 28 million 28 thousand and 200, an increase of 14.46% and 13.65%. This paper analyzes the characteristics of Chinas automobile industry, structure, scale, sales data, there is a macroscopic and basic understanding of the current development of Chinas automobile industry, have a preliminary understanding of the automobile market, and puts forward some problems and Countermeasures of the IVdevelopment of the automobile industry faces. This paper is divided into the following 5 chapters:The first chapter is the introduction, which mainly introduces the significance of this topic, the research emphases and methods, and the main theories used in this paper.The second chapter: the historical development of Chinese automobile industry, this chapter through to the industrial and economic orientation, culture at different angles of various details of the China automobile industry from scratch, from hard work to the tortuous process of rapid development.The third chapter: the current situation of the development of Chinese automobile industry, describes the scale of Chinas automobile industry, summed up Chinas automobile industry has many enterprises, cluster development, the upstream and downstream industry chain length and the development of space and other features, and from the three aspects of politics, economy, culture, summed up Chinas automobile industry faces the environment.The fourth chapter: the analysis of Chinese automobile industry market, this part mainly through the data analysis of the product structure of Chinas automobile industry, expounding the basic form of the market structure of Chinas automobile industry is oligopoly, there exist problems such as lack of concentration. The collected in recent years, car sales data, summarizes some characteristics and problems of Chinas auto market in recent years, including VChina auto market sales growth, the independent brand and Germany and the United States, France, Japan and South Korea five series sales and market share, car sales, and import and export the development of new energy vehicles.The fifth chapter: the problems and Countermeasures of China automobile industry, this chapter mainly analysis the SWOT on Chinas automobile industry, summarizes the advantages, disadvantages, opportunities and challenges of Chinas automobile development, and puts forward some problems faced by the development of Chinas automobile industry, and try to give countermeasures.Key words: automobile industry, development status, sales volume, market analysisVI目 錄摘 要 .IABSTRACT.III目 錄 .V第一章 緒論 .11.1 產業的定義 .11.2 選題意義 .11.3 研究方法 .2第二章 中國汽車產業發展歷史 .32.1 民國時期汽車產業發展情況 .32.2 新中國時期汽車產業發展情況 .42.2.1 計劃經濟時期 .42.2.2 市場經濟時期 .5第三章 中國汽車產業發展現狀 .83.1 中國汽車產業的規模 .83.2 中國汽車產業特征 .8VII3.2.1 企業數量多，集群式發展 .83.2.2 產業關聯度高 .103.2.3 市場空間大 .113.3 產業環境 .123.3.1 政治政策環境 .123.3.2 經濟環境 .133.3.2 文化環境 .14第四章 中國汽車產業市場分析 .154.1 中國汽車產業產品結構 .154.2 中國汽車產業市場結構 .164.2.1 基本形態 寡頭壟斷 .164.2.2 市場集中度 .164.2.3 產品差別化 .194.2.4 進入退出壁壘 .194.3 中國汽車產業市場特點分析 .204.3.1 市場總體分析 .204.3.2 品牌及車系分析 .23VIII4.3.3 細分車型分析 .244.3.4 海外市場分