英文【品牌價值】最具價值和最強(qiáng)大的零售品牌2025年度報告(英)2025_第1頁
英文【品牌價值】最具價值和最強(qiáng)大的零售品牌2025年度報告(英)2025_第2頁
英文【品牌價值】最具價值和最強(qiáng)大的零售品牌2025年度報告(英)2025_第3頁
英文【品牌價值】最具價值和最強(qiáng)大的零售品牌2025年度報告(英)2025_第4頁
英文【品牌價值】最具價值和最強(qiáng)大的零售品牌2025年度報告(英)2025_第5頁
已閱讀5頁,還剩28頁未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報或認(rèn)領(lǐng)

文檔簡介

BrandFinance

Retail100

2025

TheannualreportonthemostvaluableandstrongestRetailbrands

About

BrandFinance

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,we

havehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthe

financialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancy

firmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,

certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Theworld's

leadingbrandvaluation

consultancy

Forbusinessenquiries,pleasecontact:

enquiries@

Formediaenquiries,pleasecontact:

press@

+442073899400

BrandFinanceRetail100/retail3

Contents

Foreword5

DavidHaigh,Chairman&CEO,BrandFinance

SectorOverview6

ValuationAnalysis8

MostValuableRetailBrands20259

MostValuableBrand:Amazon10

FastestGrowingBrandValue:Kmart11

BrandtoWatch:Walgreens&Boots12

BrandStrengthAnalysis13

BrandGuardianshipIndex16

SustainabilityAnalysis19

BrandValueRanking(USDm)21

Methodology23

OurServices31

?2025Allrightsreserved.BrandFinancePlc.

USretail

brandsleadthe

sector,whileChinesee-commercebrandsareamongthe

world’sstrongest

+$1.3trillion:Totalbrandvalueoftheworld’stop100retailbrands

+$356.4billion:Amazonremainstheworld’smostvaluableretailbrand

+79%:Kmart’sbrandvaluegrowthtoreach$2.2billion

+4outoftop10strongestretailbrandsoriginatefrome-commerce

BrandFinanceRetail100/retail5

Foreword

DavidHaigh

Chairman&CEO,BrandFinance

Theglobalbusinesslandscapeisconstantlyevolving,shapedbyeconomicshifts,technologicaladvancements,andchangingcustomerexpectations.Inthisdynamicenvironment,strongbrandscontinuetostandaskeydriversofbusinesssuccess,enablingorganisationstodifferentiatethemselves,attractloyalcustomers,

andbuildresilienceinanincreasinglycompetitiveworld.

TheenduringimportanceofbrandstrengthissupportedbyBrandFinance’sextensiveresearch.Awell-managedbranddeliversmeasurablevaluebeyondcustomerattractionandretention–itenhancestalentacquisition,investorconfidence,andorganisationalagility.Intoday’smarketplace,astrongbrandisnotjustanassetbutastrategicimperative.

BrandFinancehasdeepeneditsinvestmentinunderstandingcustomer

perceptionslikeneverbefore.Thisyear,theBrandStrengthIndexhasevolved

toincludemetricsbasedonfamiliarityandperceptionsofbothfunctionalcredibilityandemotionalappealversuscompetitors.Thisupdatedmodelisdesignedtobe

predictiveofgrowth,capturingthedriversofvaluesuchasincreaseddemand,higherwillingnesstopay,andstrongercustomeradvocacy.Theinsightsgatheredfrom

over170,000respondentsacross41sectorsand31countriesinthisyear’sGlobal500reporthighlighttheimportanceofthesefactorsinshapingtheworld’s

strongestandmostvaluablebrands.

ApersistentchallengeistheassumptionthatChiefFinancialOfficers

(CFOs)areopposedtoinvestinginbrands,butwebelievethisisamisconception.

AmbitiousCFOsunderstandthatastrongbrandsupportsbusinesssuccessbutmanyarereluctanttoallocateresourcestowardlong-termbrand-buildingwithoutdata

supportingthisapproach,oftenresultinginaprioritisationofshort-termperformancemarketing.Thefindingsfromthisyear’sreportunderscoretheimportanceofdatainaligningtheprioritiesofcorporateleaders.BrandvaluationempowersCFOstoinvestinbrandwithconfidence,resultinginbusinessdecisionsfocusedongrowingand

enduringbrandvalueandstrength.

Whetheryouareaimingtostrengthenyourbrandorquantifyitscontribution

toyourbusiness’ssuccess,theBrandFinanceteamisheretosupportyouwithbrandvaluationsthatalignmarketingandfinancetoaccelerategrowth.Weinviteyoutoexploretheinsightswithinthisreportandcollaboratewithusinshapingamoreprofitableandsustainablefutureforyourbrand.

Sector

Overview

BrandFinanceRetail100/retail7

SectorOverview

Thetotalbrandvalueoftheworld’stop

100mostvaluableretailbrandshasrisen9%toUSD1.3trillion,revealingwidespreadgrowthamongretailbrandsglobally.

OnlyChinaandSwedenhaveseenanoverall

declineinbrandvalue.China’sdropreflectsthelossoftwobrandsalongsidesteepdeclinesinbrandvaluefromtwoofthefiveChinesebrandsintheranking.InSweden,IKEA’s15%declineoutpacesICA’sstability,contributingtotheoveralldecrease.

TheRetail1002025rankingcontinuesto

highlightthedominanceofUSretailbrands,with36brandscontributingmorethan68%oftheranking’stotalbrandvalueatUSD856.1billion.

Amongthem,homeimprovementstores

suchasHomeDepot,Lowe’s,andHomeGoods

haveachievedgrowthinbrandvalue,drivenby

increasingdemandashomeownersopttoinvestinhomeimprovementsthroughDIYprojectsandmorepersonalisedinteriordesign.Thissub-sectorisprojectedtogrow4%between2024-30period,accordingtoResearchandMarkets’United

StatesHomeDécorMarketreport.

Germanycontributesthesecond-highest

numberofbrandstotherankingandholds

thesecond-highestbrandvalueatUSD83.4

billion,accountingfor7%oftheranking’stotal

brandvalue.Lidl,AldiSüd,andReweareamongthemostvaluableGerman

retailbrands.

AlthoughChina’soverallbrandvaluecontributionhasdeclinedby14%,itremainsthethird-highestcontributor,withavalueofUSD66.7billion,

or5%oftheranking’stotalvalue.

E-commercebrandscontinuetorisein

brandvalue,accordingtoBrandFinancedata.

Theglobale-commercemarketisestimatedtoreachUSD6.8trillionin2025,settorisetoalmostUSD8trillionby2027,drivenbytheincreasing

demandforconvenience,variety,andaccessibilityfromconsumers.

AlongsideAmazonastheworld’smost

valuableretailbrand,fellowe-commercebrands

likeChina’sJD.comandMeituan,Korea’sCoupang,andArgentina’sMercadoLibreeachrecordedariseinbrandvalue,underscoringthisupwardtrend.

ValuationAnalysis

BrandFinanceRetail100/retail9

MostValuable

RetailBrands2025

IntheRetail1002025ranking,Amazonremains

theworld’smostvaluablebrandwithabrandvalueofUSD356.4billion,markingadecadeatthetopfortheUSretailgiant.

Walmartisthefastest-growingbrandamongthetop10,rising42%toUSD137.2billion,and

rankssecondamongtheworld’smostvaluableretailbrands.Itsgrowthisfuelledbyprivate-labelexpansion,aggressivediscounting,andarebrandingeffortaimedatattractingyounger,price-consciousconsumers.

However,thebrandfacesreputationalchallenges,

includingaclassactionlawsuitoverdeceptivepricing,whichcouldimpactlong-termconsumertrust.

HomeDepotremainsinthirdplace,witha23%

increaseinbrandvaluetoUSD65.1billion.Thebrand

hasbenefitedfromstrongsalesgrowthandexpandeddigitalofferings,aligningwiththegrowthtrend

observedamonghomeimprovementretailers.However,customerexperienceconcerns,includingbacklash

overitslackofApplePayintegrationandaUSD2millionfalseadvertisingsettlement,haveaffecteditsbrand

perception,accordingtoBrandFinanceresearch.

WithabrandvalueofUSD48.2billion,Costco

maintainsfourthposition,despiteadeclineinBrand

StrengthIndex(BSI)scoreto59.3outof100.Brand

FinanceresearchindicatesthatamongUSrespondents,Costcoreceivesrelativelylow‘consideration’(5.8out

of10)and‘preferredbrand’(4.5)scores,whichcanbeattributedtomembershipfeeincreasesandconsumerdiscontent.ThishighlightsCostcoasabusinessthatismorereliantonitsconsumerbasethanitsbrand.

Lowe’shasclimbedtwopositionsfrom2024tofifthplace,withabrandvalueincreaseof21%to

USD30.3billion.

In2025,Target’sbrandvalueincreased6%to

USD28.0billion,maintainingsixthposition.Downfromfifthplacein2024,CVSnowranksseventhamongtheworld’sleadingretailbrands,followingan8%declineinbrandvaluetoUSD27.8billion.

China’sJD.comisthehighest-rankedretailbrand

outsidetheUS,rankedeighthoverallwithabrandvalueofUSD18.8billion.Roundingoutthetop10,Germany’sfoodretailersLidlandAldiSüdenterthetop10inninthwithabrandvalueofUSD18.0billionand10thplace

withabrandvalueofUSD16.8billion,respectively.

Top10MostValuable?BrandFinancePlc.2025

RetailBrands2025

$356.4bn

#1aonAmazon

+15%

#2

walmart、i、

Walmart

$137.2bn

+42%

#3

HomeDepot

$65.1bn

+23%

#4

Costco

$48.2bn

0%

#5

Lowe's

$30.3bn

+21%

#6

Target

$28.0bn

+6%

#7

CVSHealth

CVS

$27.8bn

-8%

#8

JD.com

$18.8bn

+5%

#9

Lidl

$18.0bn

+16%

$16.8bn

AldiSüd

#10

+14%

BrandFinanceRetail100/retail10

MostValuableBrand

Amazon

Amazonremainstheworld’smost

valuableretailbrandforthetenthconsecutive

year.In2025,itsbrandvaluegrew15%toUSD356.4billion,makingitthefourthmostvaluablebrand

amongtheworld’stop500.

Asthemostvisitede-commerceplatformin

theUS,AmazonhascapitalisedonAI-drivensellertoolsandstrategicpartnerships,suchasitstie-upwithPinterest,toenhanceconsumerengagement.Strongglobal‘familiarity’and‘recommendation’scores,accordingtoBrandFinanceresearch,

continuetosupportitsleadershipinonlineretail,logistics,andcloudservices.

BrandFinanceattributesthisriseinbrand

valuetoAmazon’sfocusoncustomerexperienceandthesuccessofPrimeDay,asignificantsalesandmarketingeventhostedbythebrand.This

eventfuelsconsumerspendingthroughtargetedpromotionsandoffers,underscoringits

dominantmarketpositionandinfluence.

Expandingintonewmarketshasfurther

bolsteredthebrand’svalue,futureproofingitbyreducingitsexposuretothepotentialrisksposedbyeconomicvolatilityandshiftsin

regionalconsumerspendingbehaviours.

Amazonalsoranksamongtheworld’stop10strongestretailbrands,withaBrandStrengthIndex(BSI)scoreof89.3outof100.

AmazonBrandValueTrendLine|2007-2025(USDm)?BrandFinancePlc.2025

400

300

200

100

0

2007200820092010201120122013201420152016201720182019202020212022202320242025

BrandFinanceRetail100/retail11

FastestGrowingBrandValue

Kmart

Australia’sKmartistheworld’s

fastest-growingretailbrandin2025,with

itsbrandvalueincreasing79%toUSD2.2billion.ThisgrowthhassecuredKmartaplaceinthe

BrandFinanceRetail100rankingforthefirsttime,debutingin90thposition.

BrandFinanceattributesthisgrowthto

itsstrongfocusonitsprivatelabel,Anko.

Accordingtoitsparentcompany,

Wesfarmers

,Kmart’slowpriceofferingshaveresonated

withconsumerswhoareincreasinglyseekingvalue-for-money,high-qualityproducts.This

shifthasfuelled

improvedsalesandearnings

growthforFY2024

forthecompany.

BrandFinanceresearchrevealsthat

Kmartnotesexceptionalscoresacross

keybrandstrengthmetricsamongAustralianconsumers.Itscores10of10incategoriessuchas‘preferredbrand’,‘brandIlove’,

‘reputation’,and‘brandIknowwell’,

underscoringitsleadingpositioninitshomemarketofAustralia.

ThesestrongandstablebrandperceptionshavepositionedKmartastheworld’s13th

strongestretailbrand,withaBrandStrengthIndex(BSI)scoreof88.9outof100.

KmartDriversofChange?BrandFinancePlc.2025

2024BrandValue

BrandStrength

Financial

Macroeconomic

2025BrandValue

11502300

BrandFinanceRetail100/retail12

BrandtoWatch

Walgreens&Boots

WalgreensBootsAllianceistheparent

companyofWalgreensandBoots.In2025,

bothWalgreensandBootsrecordedadeclineinbrandvalue,down6%toUSD14.4billion

and24%toUSD2.4billion,respectively.

IntheRetail1002025ranking,Walgreens

slippedonepositionto14thplace,andBootsdroppedsixplacesto79th.

Thesedeclinesinbrandvaluereflect

trendsacrossthebroaderpharmacysector.

Pharmaciesarethelatestinachainofspecialistretailerschallengedbye-commerce.BrandslikeAmazonhavereshapedthemarket,makingit

moredifficultfortraditionalbrick-and-mortar

specialiststoadaptandleveragetheir

advantageinin-personconsumerexperience,orriskbrandvaluedecline.

On6March2025,WalgreensBootsAlliance

announceditsacquisitionbySycamorePartners,

aprivateequityfirmspecialisinginretail.Thismovewilltakethecompanyoffthestockexchange.

BrandFinancenotesthatacquisitions

byprivateequityfirmscanoftenleadto

significantbrandchanges,resultinginimpactsonbrandvalues.Itwillbeinterestingtosee

howthistransitionimpactsWalgreensandBoots’brandandcustomerexperience

followingtheprivateequityinvestment.

BrandStrengthAnalysis

BrandFinanceRetail100/retail14

BrandStrengthAnalysis

GlobalTop10?BrandFinancePlc.2025

StrongestRetailBrands2025

#1ICA93.2

experiencedsignificantshifts,withnoneofthetop10maintainingitspositionfrom2024.TescoandRewearetheonlybrandsamongthetop10tonoteanimprovedbrandstrengthranking.

ICAhasbecometheworld’sstrongestretail

brand,makingitsdebutintheRetail1002025ranking.ItenterstherankingwithabrandvalueofUSD1.8billionandaBrandStrengthIndex

(BSI)scoreof93.2outof100.

LOCALLEADERS:

BrandStrengthiscalculatedwithinbrands’

addressablemarkets.Somebrandsfocus

ontheirlocalmarketswhereassomeare

international.Whenaveragingbrandstrength,internationalbrands’strengthwilloften

becomelowerthansinglemarketbrandsbecausemaintainingaleadershippositioncanbedifficultacrossmultiplemarkets.

Theretailsector’sstrongestbrandshave

#2

JD.com

92.3

#3

Mercadona

91.2

#4

Meituan

90.5

#5

Marks&Spencer

90.5

#6

Tesco

90.0

#7

Rewe

89.8

#8

AutoZone

89.5

#9

Taobao

89.3

#10

Amazon

89.3

AmazonBrandStrengthAttributesHeatMap?BrandFinancePlc.2025

Weakerperformanceoooo●Strongerperformance

FactorUnitedStatesChinaUnitedKingdom

BrandPerceptions

Knowledge

Assurance

Appeal

CustomerBehaviours

ChoicePropensity

Advocacy

PriceAcceptance

BrandFinanceRetail100/retail15

BrandStrengthAnalysis

Withapproximately

33%ofmarketshare,

ICAhasasignificantpresenceinSweden.Brand

Financedatafurtherhighlightsitsdominantposition,revealingthatthebrandnoteshighscoresfor‘meetsmyneeds’(9.7outof10)and‘brandIknowwell’

(9.6)amongdomesticconsumers.

In2025,fourofthetop10strongestretail

brandsareinthee-commercecategory,threeofwhichcomefromChina.JD.comranksastheworld’ssecondstrongestretailbrand,withaBrandStrengthIndex(BSI)scoreof92.3outof100.Meituanisthefourthstrongest,withascoreof90.5,andTaobaoranksninth,with

ascoreof89.3.

HSBC

reportedthatasofMarch2024,

over60%oftheChinesepopulationshopsonline,and37%ofretailspendingoccursthroughecommercechannels.

Asahubofe-commerceinnovation,

thesebrandsexcelinChinaduetotheir

integrationwitheverydayactivities,withbrands

usingsocialcommerceandlivestreaming,throughapplicationslikeDouyin(TikTok)todrivesalesviainfluencermarketingandWeChat/WeChatPay

tofacilitateshoppingandpaymentsalongsidesocialinteraction.

Amazonisalsoamongthetop10

strongestbrandsin10thplacewithaBSIscoreof89.3outof100.

Mercadonahasemergedastheretail

sector’sthirdstrongestbrand,withaBSIscoreof91.2outof100.ItsbrandstrengthisprimarilydrivenbyfavourableperceptionsinSpain–itsdomesticmarket,whereitnoteshighscoresforits‘recommendation’andasa‘preferredbrand’,accordingtoBrandFinanceresearch.

AttributesthatDriveBrandStrength?BrandFinancePlc.2025

Convenient

locations

Highqualityandlonglasting

Excellentwebsite&apps

Innovative

GENERALATTRIBUTES

SECTOR-SPECIFICATTRIBUTES

Enjoyableshoppingexperience

Excellente-commerceplatform

ThisbrandsupportscausesthatIcareabout

qualityandlasting

Putstheircustomersfirst

High

long

Goodrangeofproductstochoosefrom/Goodrangeofmodelstochoosefrom

Consistentandtransparentpricing

Greatvalueformoney

Actssustainablyandethically

Flexiblepaymentmethods

Widely

available

Modern

BSI

Brand

GuardianshipIndex

BrandFinanceRetail100/retail17

BrandGuardianshipIndex

TheBrandGuardianshipIndexevaluatesthe

efficacyofchiefexecutivesinmanagingand

elevatingtheircompanies'brandswhilefosteringlong-termvaluecreation.Therankingisderived

frominsightsgatheredthroughaglobalsurveyofnearly5,000respondents,includingequityanalysts,journalists,andtheinformedgeneralpublic.

Thisthoroughassessmentunderscores

thestrongcorrelationbetweeneffectivebrand

leadershipandcorporategrowth,highlightingthecriticalroleofstrategicforesightandcommercialacumen.TheIndexintegratesbothperceptual

factors,reflectingstakeholdersentiment,andperformancemetrics,whichmeasureconcretebusinessoutcomes.

TheRetailBrandGuardianshipIndex

includesthetop30CEOsfromtheindustry.Ofthetop30,7rankedamongthetop100

inthe

BrandGuardianshipIndex2025.

PhilipDaniele,CEOofAutoZone,ranksas

thetopretailbrandCEOin2025.HebecameCEO

inJanuary2024after30yearswithAutoZone,where

heheldkeymanagementpositionsincluding,ExecutiveVicePresidentofMerchandising,MarketingandSupplyChainandSeniorVicePresidentofCommercial,amongothers.Duringhistimeatthecompany,Danielehas

drivenseveralinitiatives,suchasenhancingcustomerserviceandexperiences,developingmerchandisingstrategies,andimprovingitssupplychain.

AccordingtoBrandFinanceresearch,DanielenotesthehighestreputationamongretailCEOs,earningnear-perfectscoresforperceived

trustworthiness.Althoughhehasheld

thepositionofCEOforjustoverayear,hiscomprehensivetimeandexperiencewiththecompanylikelypositionhimwelltoleadAutoZonetofurthergrowth.

LeiChen,thesecondrankedretailbrand

guardian,isafoundingmemberofPinduoduo.Withabackgroundindatascience,Chenhas

heldkeyrolesatthecompany,includingChiefTechnologyOfficerfrom2016to2020,whereheappliedhisextensiveknowledgeindataminingtofocusonthebrand’sdata-drivenstrategies

thatenhancedtheplatform’sperformance.

Duringhistenure,Pinduoduohasreached

notablemilestones,includingreaching850

millionactivebuyersperyearinChina,helpingpositionitasaleadingecommercebrand.

AndyJassyranksthirdamongtheworld’s

leadingretailCEOs.HejoinedAmazonin1997andlaterfoundedAmazonWebServices(AWS)whichultimatelycontributedgreatlytoAmazon’soverallgrowth,leadingitasCEOfromApril2016toJuly2021.Thereafter,hetookovertherole

ofCEOatA.

AccordingtoBrandFinanceresearch,

Jassynotesaperfect10outof10score

forfamiliarityandisalsorecognisedforhis

adoptionofnewtechandartificialintelligence

(AI).BrandFinancedataalsoshowsthatAmazonisworld’smostvaluableretailbrand,reaching

USD356.4billionin2025–itshighesteverbrandvalue.ThisunderscoreshisdeepunderstandingoftheAmazonbrandandthepivotalrolehe

hasplayedincreatingvalue.

BrandFinanceRetail100/retail18

Top30RetailBrandGuardians2025

Top30RetailBrandGuardians20251-30

2025CEOCompanyBGI100

RankNameNameCountryGenderBGIGlobalRank

1

PhilipDaniele

AutoZone

UnitedStates

M

81.8

18

2

LeiChen

Pinduoduo

China

M

80.9

23

3

AndyJassy

Amazon

UnitedStates

M

79.9

32

4

LionelSouque

Rewe

Germany

M

78.5

42

5

AhmedIsmail

MajidAl-Futtaim

UAE

M

77.7

-

6

MarvinEllison

Lowe's

UnitedStates

M

77.2

58

7

DougMcMillon

Walmart

UnitedStates

M

76.0

70

8

XingWang

Meituan

China

M

74.5

90

9

BarbaraMartinCoppola

Decathlon

France

F

73.6

-

10

KenMurphy

Tesco

UnitedKingdom

M

73.4

-

11

CorieBarry

BestBuy

UnitedStates

F

72.4

-

12

BrianCornell

Target

UnitedStates

M

71.9

-

13

JesperBrodin

IKEA

Sweden

M

71.6

-

14

M.A.YusuffAli

Lulu

Uae

M

69.9

-

15

JamieIannone

eBay

UnitedStates

M

69.6

-

16

RyuichiIsaka

7-Eleven

Japan

M

69.2

-

17

SimonRoberts

Sainsbury's

UnitedKingdom

M

68.6

-

18

MarkusMosa

Edeka

Germany

M

68.5

-

19

GerdChrzanowski

Lidl

Germany

M

67.2

-

20

AlexMiller

AlimentationCouche-Tard

Canada

M

66.9

-

21

BillNash

CarMax

UnitedStates

M

66.9

-

22

RonVachris

Costco

UnitedStates

M

64.8

-

23

AmandaBardwell

Woolworths

Australia

F

64.7

-

24

TedDecker

HomeDepot

UnitedStates

M

64.6

-

25

RegisAndreSchultz

JDSports

UnitedKingdom

M

63.9

-

26

Michel-EdouardLeclerc

E.Leclerc

France

M

63.1

-

27

BarbaraRentler

RossDressForLess

UnitedStates

F

63.1

-

28

HalLawton

TractorSupply

UnitedStates

M

62.8

-

29

JuanRoigAlfonso

Mercadona

Spain

M

61.3

30

AlexandreBompard

Carrefour

France

M

59.6

SustainabilityAnalysis

BrandFinanceRetail100/retail20

X

SustainabilityAnalysis

Sustainabilityisakeydriverofconsumerchoiceand

reputationintheretailsector,wheresustainabilitydrives4.9%ofconsideration.Insupermarkets,thisdriveris

higherstill,at7.9%.Brandsinthissectorareactively

managingenergyefficiency,wastereduction,aswellasmeetinggrowingstakeholderdemandfortransparency.Asconsumersgrowincreasinglyconsciousofethical

consumption,supermarketsandretailersmust

demonstratetheircommitmenttosustainabilitythroughresponsiblesourcing,eco-friendlypackaging,fair

labourpractices,andtraceability.

BrandFinanceresearchrevealsthatSouthAfrican

retailerWoolworthshasthehighestsustainability

perceptionsscore,whichcombinesenvironmental,social,andgovernance(ESG)datapoints.Germany’sdmalsofeatureshighlyintherankings.On

environmentalsustainability,Finland’sS-Markethasthehighestperceptions.Argentina’se-commerce

MercadoLibrestandsoutasasectorleaderin

socialsustainability,withtheUK’sMarks&Spencerrecognisedforitsgovernance.

Amongsupermarkets,FairPrice(Singapore)and

Rossman(Germany)alsonetstrongperceptionsacrossESGcategories.Notably,co-operativesupermarkets

brandsacrossEuropefeatureheavilyinthetopranks:

thisislikelyduetotheirbusinessmodelsthatprioritiselocaloptionsandmemberownership.The2025

SustainabilityPerceptions

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

最新文檔

評論

0/150

提交評論