Unit4LivingwithtechnologyProject吳艷

安徽師范大學吳艷第七屆“華文杯”全國師范院校師范生（英語）教學技能大賽教學技能三等獎及教學設計二等獎第四屆“普譯獎”全國大學生翻譯比賽（英譯漢組）決賽一等獎“外研社杯”全國閱讀大賽福建賽區三等獎Bestpracticesforafuturehigh-techproductintroduction

Bestpracticesforafuturehigh-techproductintroduction

1.Determineyouruniquesellingpoints(USP)2.Defineyourtargetusers3.Exhibittheusagescenario4.Createaproduct-drivenculture5.Timeyourlaunchright

1.Determineyouruniquesellingpoints(USP)

Whatproblemdoesitsolve?

Isitsimpletouse?

Isitofgreatvalue?

Doesitofferafeaturethatsimilarproductsdon’t?

1.Determineyouruniquesellingpoints(USP)InstaTripwatchtomaketravelstressathingofthepastallyouneedtodoisclickafewbuttonsyoucouldbeawayfromyourbusylifeandtraveltofardistantlandinstantlyfeaturingastate-of-the-arttouchscreenandavirtualthree-Dglobe2.Defineyourtargetusers

Age

Gender

Socialmediasitestheyuse

Websitestheyvisit

Familylife

Likelyhobbies

Likelypainpoints

Location

Jobrole

DisposableincomeAsforInstaTripwatchfordifferentages,gendersandoccasions3.Exhibittheusagescenarioawonderfulvisionadescriptionofacourseofactionthatasituationmaytake3.ExhibittheusagescenarioInstaTripwatchOnceyouchooseyourdestination,built-insensorsmapyourbodyandthelatesttransporttechnologytakeyouthereinaninstant!Scenario1:3.ExhibittheusagescenarioInstaTripwatchInstaTripwatchisfashionableand“you’llbetheenvyofallyourfriendswhereveryougo—frompubstooffices.”Scenario2:3.ExhibittheusagescenarioInstaTripwatchWhetheryouneedabreakfromyourbusylife,havetogohomeforsomethingorjustwhatanadventure,theInstaTripwatchmakestravellingeasy.Scenario3:4.Createaproduct-drivencultureasharedmind-setThepeoplebehindaproductplayacrucialpartinitslaunch.4.Createaproduct-drivenculture

Surveythem

Createnewsletters

Sendapersonalizednote

Respondtoemails

Blog

Givethemacall

Govisit4.Createaproduct-drivenculture

BeactiveonTwitterandFacebook

Provideexceptionalcustomerservice

UseInstagram

Offerwebinars

Empoweryoursalespeople

Interactthroughanapp

Monitorreviewsites5.TimeyourlaunchrightIstheproductseasonal?Isthereenoughmoneytosupportthelaunchandgettheproductofftheground?Areyouinapositiontomeetdemandifitshouldbehigherthanexpected?

Bestpracticesforafuturehigh-techproductintroduction

1.Determineyouruniques