CONSUMER&

BRANDBrandKPIs

for

pet

supply

onlineshops:

Rei

dos

Animais

in

BrazilConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Rei

dosAnimais’performanceinthe

pet

supplyonlineshop

market.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202475%

of

Rei

dos

Animais

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Rei

dosAnimais’brandingresonates

more

withGen

Z

?Rei

dosAnimais

ranksseventh

inawareness

withinthe

pet

supplyonlineshop

market?Rei

dosAnimais

generally

appealstowomen

morethan

men?Thepopularity

ratingof

Rei

dosAnimais

is38%?Rei

dosAnimais

rankssixthinusage?Among

Rei

dosAnimais

enthusiasts,35%

fallunderthe

high-income

category?Interms

of

loyalty,Rei

dosAnimaisisoutsidethe

Top?Consumers

want

theirpetsupplyonline

shopbrands

10

inBraziltohavereliability,

honesty

/trustworthiness,

andfriendliness?Rei

dosAnimais

hasascore

of22%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

forRei

dos

Animais

at

75%Brand

profile:

snapshotBrand

performance

of

ReidosAnimaisinBrazil75%38%35%27%22%AwarenessPopularityUsageLoyaltyBuzz5Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=437,

respondents

who

know

the

individual

brand

(popularity),

n=437,respondents

who

know

the

individual

brand

(usage),

n=116,

respondents

who

have

used

the

individual

brand

(loyalty),

n=437,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Rei

dos

Animais’

branding

resonates

morewith

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations43%42%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeRei

dosAnimaisbygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatRei

dosAnimaisislikedby2%

ofBabyboomers

and

26%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

4%

and

27%,

respectively.30%27%27%26%ForMillennials

andGen

Z,

43%

and

30%

feel

positivelytowards

Rei

dosAnimais,versus

42%

and27%.

Socurrently,

forRei

dosAnimais,Gen

Zconnects

mostwith

theirbrandcompared

tothe

overall

industryuser.4%2%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestopet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=164,

Reidos

Animais

enthusiast,

n=967,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Rei

dos

Animais

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Rei

dosAnimaisshowsthatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof6%9%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Rei

dosAnimais

hasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.52%48%55%55%

ofwomen

likeRei

dosAnimaiscompared

to

45%

of

men,whereas

forthe

overall

industry,52%

of

women

usepetsupplyonline

shopscompared

to48%

ofmen.90%88%6%

of

Rei

dosAnimais

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to9%among

industryusers

overall.45%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=164,

Reidos

Animais

enthusiast,

n=967,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Rei

dos

Animais

enthusiasts,

35%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.6%7%Single35%37%14%14%CoupleSingleparentNuclear35%

ofRei

dosAnimais

enthusiastsarefrom

high-income

households.Rei

dos

Animais’brandisgenerallyenjoyed

more

byconsumers

who

arepartof

amulti-generational

household,12%

ofRei

dos

Animaisenthusiastshavethiscurrent

livingsituation.7%9%31%38%37%32%31%Multi-generational12%9%21%21%34%ExtendedOther3%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=164,

Reidos

Animais

enthusiast,n=967,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

pet

supply

online

shop

brands

to

have

reliability,

honesty/

trustworthiness,

and

friendlinessBrand

profile:

qualitiesQualitiesuserswant

from

petsupplyonlineshopbrandsForpet

supplyonlineshops,thetopthree

qualitiesusers

want

from

abrandarereliability,

honesty

/trustworthiness,andfriendliness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Rei

dosAnimaisusers

alsoappreciatethese

key

attributes,indicatingRei

dosAnimaisexudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatRei

dosAnimaisenthusiastsare

least

focused

on

arehighvalueand

thrill

/excitement.ReliabilityExclusivityRei

dosAnimaisshould

work

onpromoting

social

responsibility

toconvert

enthusiastsinto

owners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=116,

Rei

dos

Animais

users’,n=164,

Reidos

Animais

enthusiast,

n=967,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Rei

dos

Animais

fans,

45%

state

that

they

get

excited

about

pet

supplyonline

shopsBrand

profile:

attitudesWhat

doconsumersthink

ofpetsupplyonlineshopsingeneral?48%45%45%41%41%40%39%33%32%31%29%28%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

aboutpetsupply

topicsrelating

toIget

excitedIliketotalkaboutonlineshopspetsupplyonlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

pet

supply

online

shops

do

youagree

with?”;

Multi

Pick;

“When

it

comes

topet

supply

onlineshops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=164,

Reidos

Animaisenthusiast,

n=967,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1175%

of

Rei

dos

Animais

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

pet

supplyonlineshops,the

averageawareness

ofabrandinBrazil

is39%.

Awareness

ofRei

dosAnimais,however,

isat35%.Awareness38%

ofBrazilian

petsupplyonline

shopusers

saytheylikeRei

dosAnimais,compared

toanindustryaveragebrandpopularityof

36%.27%

ofindustryusers

inBrazil

saythey

useRei

dosAnimais,withtheaverage

usageof

abrandat27%.BuzzPopularity75%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

80%.Rei

dosAnimaishasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of22%compared

to

27%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=437,

respondents

who

know

the

individual

brand

(popularity),

n=437,respondents

who

know

the

individual

brand

(usage),

n=116,

respondents

who

have

used

the

individual

brand

(loyalty),

n=437,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Rei

dos

Animais

ranks

seventh

in

awareness

within

the

pet

supply

online

shopmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofRei

dosAnimaisRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Petz76%63%56%45%39%38%35%33%33%28%2Pet

Love3Cobasi35%4Casa

doProdutorRoyalPets5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6TudodeBichoReidosAnimaisGera??o

AnimalPopular

PetZenAnimal65%78Outofallrespondents,

35%

were

aware

of

Rei

dosAnimais.This

ranksthemseventh

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Rei

dos

Animais

is

38%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofRei

dosAnimaisRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Petz64%59%58%48%38%35%30%30%29%26%2Pet

Love3Cobasi38%4American

PetReidosAnimaisCasa

doProdutorTudodeBichoRoyalPetsZee.DogOutofconsumers

who

knew

thebrand,

38%

saidtheyliked

Rei

dosAnimais.Thisranksthemfifth

comparedtootherbrandssurveyed

inthismarket.5662%789PopularityN/A10Popular

Pet14

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=437,

respondentswho

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Rei

dos

Animais

ranks

sixth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofRei

dosAnimaisRank#

BrandUsage

%49%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandshaveyouused

inthe

past12

months?”.1Petz2Cobasi47%27%3Pet

Love43%Outofconsumers

who

knew

thebrand,

27%

saidtheyused

Rei

dosAnimais.

Thisranksthemsixth

comparedtootherbrandssurveyed

inthismarket.4American

PetCasa

doProdutorReidosAnimaisAZ

PetshopPopular

PetPolipet42%527%627%719%73%818%918%UsageN/A10RoyalPets18%15

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=437,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Rei

dos

Animais

is

outside

the

Top

10

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofReidosAnimais’consumersRank#

BrandLoyalty

%90%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Pet

Love2Petz88%25%3Cobasi87%4Casa

doProdutorAmerican

PetTudodeBichoRoyalPetsPolipet84%583%682%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.781%75%881%9ZenAnimalZee.Dog81%Outofrespondents

whohaveused

Rei

dosAnimais,75%

saidthey

would

usethebrand

again.LoyaltyN/A1077%16

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

are

youlikely

to

use

again

in

the

future?”;Multi

Pick;Base:n=116,

respondents

who

have

used

the

individual

brand(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Rei

dos

Animais

has

a

score

of

22%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofReidosAnimaisRank#

BrandBuzz%48%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Petz22%2Pet

Love44%3Cobasi44%Outofconsumers

who

knew

thebrand,

22%

saidtheyhadheardaboutRei

dosAnimais

inthemedia.

Thisranksthemseventh

compared

to

other

brandssurveyed

inthismarket.4American

PetCasa

doProdutorAZ

PetshopReidosAnimaisRoyalPetsZee.Dog40%527%623%722%821%78%920%BuzzN/A10Popular

Pet19%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=437,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

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