CONSUMER&

BRANDBrandKPIs

for

ready-made-food:

AuntBessie’s

in

the

United

KingdomConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Aunt

Bessie’s

performance

inthe

ready-made-food

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202489%

of

Aunt

Bessie’s

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Aunt

Bessie’s

brandingresonates

more

with

Gen

X?Aunt

Bessie’s

ranksseventh

inawareness

within

theready-made-food

market?Aunt

Bessie’s

generally

appealsto

women

more

thanmen?Thepopularity

ratingof

Aunt

Bessie’s

is

56%?Aunt

Bessie’s

ranksthirdinconsumption?Among

Aunt

Bessie’s

enthusiasts,32%

fallunderthehigh-income

category?Interms

of

loyalty,Aunt

Bessie’s

issecond

inthe?Consumers

want

theirready-made-food

brandstoUnited

Kingdomhavehighvalue,reliability,andauthenticity?Aunt

Bessie’s

hasascore

of

26%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Aunt

Bessie’s

at

89%Brand

profile:

snapshotBrand

performance

of

Aunt

Bessie’sintheUnitedKingdom89%84%56%50%26%AwarenessPopularityUsageLoyaltyBuzz5Notes:Ready-made-food

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),

n=1,044,

respondents

who

know

the

individual

brand

(popularity),

n=1,044,respondents

who

know

the

individual

brand

(consumption),

n=525,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=1,044,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Aunt

Bessie’s

branding

resonates

morewith

Gen

XBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations37%35%33%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeAunt

Bessie’s

bygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatAunt

Bessie’s

islikedby14%

ofBaby

boomers

and

37%of

Gen

Xers,whereas

the

total

shareof

industryusersis10%

and31%,

respectively.31%24%17%ForMillennials

andGen

Z,

33%

and

17%

feel

positivelytowards

Aunt

Bessie’s,

versus

35%

and

24%.

Socurrently,

forAunt

Bessie’s,

Gen

Xconnects

most

withtheirbrandcompared

tothe

overall

industryuser.14%10%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=581,

Aunt

Bessie’senthusiast,

n=1,171,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Aunt

Bessie’s

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Aunt

Bessie’s

shows

thatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof8%8%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Aunt

Bessie’s

has

asimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.51%49%56%56%

ofwomen

likeAunt

Bessie’scompared

to

44%

of

men,whereas

forthe

overall

industry,51%

of

womenconsume

ready-made-food

compared

to49%

ofmen.90%90%8%

of

Aunt

Bessie’s

enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to8%

amongindustryusers

overall.44%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

ready-made-food,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=581,

AuntBessie’senthusiast,

n=1,171,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Aunt

Bessie’s

enthusiasts,

32%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.20%20%Single32%34%19%20%CoupleSingleparentNuclear32%

ofAunt

Bessie’s

enthusiastsarefrom

high-income

households.AuntBessie’s

brandis

generally

enjoyedmore

byconsumers

who

arepartof

asingleparent

household,

14%

ofAuntBessie’s

enthusiastshavethiscurrentlivingsituation.14%11%37%30%30%35%30%Multi-generational3%2%11%12%30%ExtendedOther3%5%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=581,

Aunt

Bessie’senthusiast,

n=1,171,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

ready-made-food

brands

to

have

high

value,

reliability,and

authenticityBrand

profile:

qualitiesQualitiesconsumerswant

from

ready-made-food

brandsForready-made-food,

the

top

threequalitiesconsumers

wantfrom

abrandarehighvalue,reliability,

andauthenticity.Authenticity50%Thrill/ExcitementSustainabilityBoldnessCleverness40%30%20%10%0%Aunt

Bessie’s

consumers

alsoappreciatethese

key

attributes,indicatingAuntBessie’s

exudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatAunt

Bessie’senthusiastsare

least

focused

on

areinclusiveness

and

thrill/excitement.ReliabilityExclusivityAunt

Bessie’s

shouldwork

onpromotingsustainabilityto

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

ready-made-food,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=525,

Aunt

Bessie’sconsumers’,

n=581,

Aunt

Bessie’senthusiast,

n=1,171,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Aunt

Bessie’s

fans,

19%

state

that

they

get

excited

about

ready-made-food

productsBrand

profile:

attitudesWhat

doconsumersthink

ofready-made-food

ingeneral?39%33%23%

23%23%22%20%19%19%

19%18%

18%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

ready-made-food

topicsrelating

toproductsready-made-foodBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

ready-made-food

do

youagree

with?”;

Multi

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=581,

Aunt

Bessie’senthusiast,

n=1,171,ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1189%

of

Aunt

Bessie’s

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

ready-made-food,

the

averageawareness

ofabrandinthe

United

Kingdomis65%.Awareness

ofAunt

Bessie’s,

however,

is

at84%.Awareness56%

ofUK

ready-made-food

consumers

saytheylikeAunt

Bessie’s,

compared

toanindustryaverage

brandpopularity

of37%.50%

ofindustryconsumers

intheUnited

Kingdom

saythey

consume

Aunt

Bessie’s,

with

the

averageconsumption

ofabrandat32%.BuzzPopularity89%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of82%.Aunt

Bessie’s

hasbeen

noticed

more

inthemediacompared

to

other

brands,with

a“Buzz”score

of26%compared

to

16%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Ready-made-food

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),

n=1,044,

respondents

who

know

the

individual

brand

(popularity),

n=1,044,respondents

who

know

the

individual

brand

(consumption),

n=525,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=1,044,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Aunt

Bessie’s

ranks

seventh

in

awareness

within

the

ready-made-food

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofAuntBessie’sRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Heinz94%90%89%88%88%85%84%78%77%73%16%2McCain3PotNoodleBisto45Bird′sEyeOxoUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67AuntBessie'sYoung'sSharwood'sMaggi8Outofallrespondents,

84%

were

aware

of

AuntBessie’s.

Thisranksthemseventh

compared

to

otherbrandssurveyed

inthismarket.84%N/A9Awareness1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Aunt

Bessie’s

is

56%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofAunt

Bessie’sRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Bird′sEyeHeinz67%62%56%56%46%42%42%41%39%38%23McCain4AuntBessie'sPotNoodleYoung's44%Outofconsumers

who

knew

thebrand,

56%

saidtheyliked

Aunt

Bessie’s.

Thisranksthemfourth

comparedtootherbrandssurveyed

inthismarket.556%67Bisto8Maggi9BatchelorsSharwood'sPopularityN/A1014

Notes:“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=1,044,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Aunt

Bessie’s

ranks

third

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofAunt

Bessie’sRank#

BrandUsage

%60%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

ready-made-food,

which

ofthefollowingbrandshaveyou

consumed

inthe

past12

months?”.1Bird′sEyeHeinz258%3AuntBessie'sMcCain50%Outofconsumers

who

knew

thebrand,

50%

saidtheyconsumed

Aunt

Bessie’s.

Thisranksthemthirdcompared

to

other

brandssurveyed

inthismarket.449%50%50%5PotNoodleBisto41%639%7Young's37%8Maggi35%9BatchelorsSharwood's34%UsageN/A1028%15

Notes:“When

it

comesto

ready-made-food,

which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;Base:

n=1,044,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,Aunt

Bessie’s

is

second

in

the

United

KingdomBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofAunt

Bessie’sconsumersRank#

BrandLoyalty

%90%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Young's11%2AuntBessie'sPotNoodleSharwood'sBird′sEyeMcCain89%388%488%587%687%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

ready-made-food,which

of

the

following

brandsareyou

likely

toconsume

againinthefuture?”.7Heinz86%8Linda

McCartneyMaggi85%89%984%Outofrespondents

whohaveconsumed

AuntBessie’s,

89%

saidtheywould

consume

thebrandagain.LoyaltyN/A10Bisto84%16

Notes:“When

it

comesto

ready-made-food,

which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;

Multi

Pick;Base:n=525,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Aunt

Bessie’s

has

a

score

of

26%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofAunt

Bessie’sRank#

BrandBuzz%35%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Bird′sEyeHeinz231%26%3AuntBessie'sMcCain26%Outofconsumers

who

knew

thebrand,

26%

saidtheyhadheardaboutAunt

Bessie’s

inthe

media.

Thisranksthemthirdcompared

toother

brandssurveyed

inthismarket.424%5PotNoodleBisto24%618%7Maggi17%74%8allplants17%9BatchelorsNissin

Noodles15%BuzzN/A1015%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=1,044,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions