REPORT

Commerce

TheFutureof

TheFutureofCommerce

Contents

Introduction3

PlugandPlay:PioneeringInnovationGlobally

4

2024:Overview&KeyDriversofVCInvestmentsinBrand&Retail

8

Brand&Retail

2025:OverviewoftheKeyTrendsShapingtheFuturein11

RetailTrends14

NewWaysofShopping:SocialCommerce&AIShoppingAgentsTransformingRetail14

BuildingNext-GenSupplyChainsinFashion22

ResaleSector:NavigatingProfitability&Seamlessness31

BeyondtheCheckout:Post-PurchaseInnovation40

TransformingCustomerDataAnalytics&Insights50

In-StoreRetail:RevolutionizingSecurity,Efficiency,&CustomerExperience59

TheFutureofCommerce

Introduction

PlugandPlay’sjourneybeganwiththelaunchofourBrand&Retailvertical,making

commercetechnologyan

integralpartofwhoweare.

Weareproudtopresentourreportonthefutureof

commerceinbrandandretail.Thisreportoffersanin-depthlookatthetrends,

technologies,andstrategiestransforminghowbusinessesconnectwithconsumers.It

focusesonsixkeytopics,eachexploringinnovative

advancements,promising

startups,impactfulcase

studies,andinsightsfrom

industryleaderstodefinethenextchapterofcommerce.

Ourreportisdividedintofoursections:

1.IntroductiontoPlugandPlay

2.2024:Overview&KeyDriversofVC

InvestmentsinBrand&Retail

3.2025:OverviewoftheKeyTrends

ShapingtheFutureinBrand&Retail

4.RetailTrends

?NewWaysofShopping:How

SocialCommerce&AIShoppingAgentsareTransformingRetail

?BuildingNext-GenSupplyChainsinFashion

?ResaleSector:Navigating

Profitability&Seamlessness

?BeyondtheCheckout:

Post-PurchaseInnovation

?TransformingCustomerDataAnalytics&Insights

?In-StoreRetail:RevolutionizingSecurity,Efficiency,&CustomerExperience

TheFutureofCommerce

PlugandPlay:PioneeringInnovationGlobally

PlugandPlayisaleadingventurecapitalfirmheadquarteredinSiliconValley,with

over2,000portfoliocompaniesand30+unicorns(N26,PayPal,Rappi,Dropbox,

Blockdeamon,andHoney,amongothers).Wearetheworld’slargestglobalinnovationplatformandakeydriveroftechnologicaladvancements.Withoperationsspanningover60locationsworldwide,wedriveinnovationacross24+industriesandfacilitateconnectionsbetweencorporationsandthemostinnovativestartups.Ourextensivenetworkcomprises550+world-leadingcorporations,75,000+startups,and

numerousventurecapitalfirms,universities,andgovernmentagenciesoperatinginmultipleindustries.

Ourinnovationplatform

VENTURECAPITAL

Weinvestinover200companiesayearalongsidetheworld’sbestVCs.

CORPORATEINNOVATION

Wesuperchargetheinnovationofover550industry-leadingpartnersby

keepingthemattheforefrontofindustrytrends.

ALL-IN-ONESOLUTION

ACCELERATORPROGRAMS

Acomplete,turnkeyinfrastructureforstartupsandcorporationstothrive.

Werunmultipleindustry-specific

innovationprogramsinover60citiesglobally.

TheFutureofCommerce

Ourmethodologytoconductthisreportiscomprisedofthreephases:

Phase1:IdentificationofResearchTopicsBasedonInternalCapabilities

Thefirstphaseinvolvedassessingvariousinnovationtopics

previouslyexploredwithcorporatepartners.Wealsoaligned

thesetopicswiththeentrepreneurswemetandthesolutionsweassessed.

Phase2:ExplorationBasedonExternalCapabilities

Weconductedcomprehensivemarketresearchinthesecond

phasetocomplementourinternalknowledge.Thisincluded

reviewingreportsfromreputablesourcesandengagingin

discussionswithcorporatepartnerstounderstandtheinnovationtopicstheyfocusonfor2025.

Phase3:InterviewsWithCorporates,Startups,&VCs

Inthefinalphase,weinterviewedleadingcorporationsinthe

brandandretailsectors,alongwithentrepreneursinthe

commercescene,togathertheirinsightsonupcomingtrends.Theirresponsesareincludedinthereportasdirectquotestoprovideanexternalperspective.Pleasenotethattheseexternal

TheFutureofCommerce

insightsdonotinfluencetheoriginalcontentdevelopedbyPlugandPlay.Thepurposeistocompareourinternalperspectives

withthoseofotherparties.Despitethat,resultsshowedastrongalignmentinpredictions.

Outcome:Report“FutureofCommerce”

Allthepreviouslymentionedstepsculminatedinacomprehensiveoverviewofthetrendsshapingthecommercesectorin2025.

TheFutureofCommerce

WewouldliketoextendoursincerethankstoBenjaminBenichoufromDrop,RisiniNiriellafromMASHoldings,ThibautPellegrin

fromMetreecs,AlexandreGiraultfromLacoste,LeratoMatsiofromTrudenty,RyanJanssenfromZenlytic,andBrandon

BarbellofromArchetypeAIfortheirvaluablecontributions.

Wetrulyappreciateyoursupportandinsight.Wehopereadersfindthisreportinformativeandengaging.Shouldyouhaveanyquestionsorwishtoengagefurther,pleasedonothesitatetocontactus.

TheFutureofCommerce

2024:AYearofDecliningVentureCapitalInvestmentinRetail

In2024,theretailsector1raised$22.6billionacross1,771fundingrounds,reflectinga34%year-over-yeardecrease.ThistrendmirrorsthebroaderglobalVCdownturn,markedbythethirdconsecutiveannualdeclineinfunding.(Tracxn,2024)

(CBInsights,2024)

Thisdecreaseinretailinvestmentcanbeattributedtoseveralfactors,witha

significantreasonbeingashiftininvestmentpriorities.Venturecapitalhas

increasinglyshifteditsfocustowardindustrieslikehealthcare,whichhasexperiencedconsistentgrowthininvestmentandfundraisingactivitythisyear(SiliconValleyBank,2024).Forinstance,intheU.S.,venturecapitalinvestmentsinhealthAIalonehave

reached$11billionthisyear.(WorldEconomicForum,2024)

Marketsaturationwithintheretailsectorfurthercontributestothisdownward

trend.Intensecompetitionamongnumerousplayersmakesitdifficultforstartupstoachieveglobalscalabilityorestablishthemselvesasdominantlocalleaders.Thisovercrowdedlandscapelimitsopportunitiesforexponentialgrowth,reducing

investorenthusiasmforthesector.

Geographically,theUnitedStatesdominatedthelandscape,accountingfor39%oftotalfunding,solidifyingitspositionasthelargestandmostattractivemarketforretail

sectorinvestments.Additionally,nearlyhalf(49%)oftheseinvestmentstargetedseed-stagestartups,highlightingastrongemphasisonsupportingearly-stageinnovation.(Tracxn,2024)

1Inthissection,wehavechosentonarrowtheglobalfundingoverviewbyconcentratingsolelyoninvestmentswithintheretailsector.ThisfocusesoncompaniesoperatinginFMCG,consumerdurables,retailfintech,discountanddealplatforms,cross-bordercommerce,andprovidersofsolutionsthatassistbusinessesinmanagingtheirin-storeor

onlineoperations.

TheFutureofCommerce

WhatWeretheKeyDriversofVCInvestmentsintheBrand&RetailSectorin2024?

1.RetailFintech:DrivingGrowthAmidVCMarketDecline

DespitetheoveralldeclineinVCinvestments,includingthoseinretail,retailfintechinvestmentachieveda55%year-over-yearincreaseandsecured$12.1billionin

venturecapitalfunding.(Pitchbook,2024)

StartupsthathaveraisedfundinginthisspaceincludeYonder,whichprovidesa

lifestylerewardscreditcard,whichsecured$30.8millioninSeriesAfundingin2024,andMidas,aRetailinvestmentplatformthatraised$45MinSeriesAfundingin2024.

2.AIinvestmentin2024hassignificantlyimpactedallsectors,includingbrand&retail

AIhasemergedasatransformativeforce,accountingfor35%ofallVCfunding

in2024andplayingasignificantroleacrossmajorsectors,includingbrandandretail(Crunchbase,2024).Withintheretailsector,specificallyine-commerce,generativeAIisshapingtheinvestmentlandscapeandattractedover$3billionintotalfundingin

2024,withsolutionsfocusingonpersonalization,customerexperience,andlogistics.(CBInsight,2024)

NotableexamplesofAIVCinvestmentactivitiesinthebrandandretailsectorin2024includeSierra,aconversationalAIplatformdesignedtohelpbusinesseselevatetheircustomerexperiencethroughadvancedAIchatbots,whichsecured$175millioninamajorfundinground.Additionally,Nimble,anext-generationfulfillmentsolutionforthee-commercesector,raised$106millioninaSeriesCround.

TheFutureofCommerce

TechStartupsTaketheLeadinRetailUnicornsfor2024

Theretailindustryhasseensevenstartupsachieveunicornstatusin2024,with42%ofthememergingfromthetechsector.NotableexamplesincludeUzum,Uzbekistan’s

firstunicorn,offeringonlineshopping,payments,andbusinessservices;Flipp,an

app-basedvideocommerceplatformforbuyingandsellingmulti-categoryproducts;andNimble.(Tracxn,2024)

WhatIsUnfoldingintheM&ALandscapeforBrand&Retail?

Thebrandandretailindustriessawawaveofinterestingcorporatemergersand

acquisitionsin2024.NotabledealsincludedSaksGlobalacquiringNeimanMarcusfor$2.7billion(Forbes,2024)andSupremebeingsoldtoEssilorLuxotticafor$1.5billion.Portfoliooptimizationemergedasacriticaldriver,exemplifiedbyHanesBrands’

$1.2billiondivestitureofChampion.Federalratecutsfurtherfueledacquisitionactivity,yetconcernspersistedoverpreservingbrandidentityamidheightenedindustryconsolidationandthegrowingdominanceofluxuryconglomerates.

(RobinReport,2024)(SiliconValleyBank2024)

TheFutureofCommerce

ShapingtheFuture:RetailThematicsDe?ningtheAgendafor2025

DespiteadeclineinoverallVCinvestmentinthebrandandretailindustries,AI

remainsafocalpointandcontinuestoattractsignificantfunding.Additionally,over60%ofretailersplantoexpandtheirAIinfrastructureinvestmentswithinthenext18months,highlightingitsincreasingrelevanceandinfluenceinthesector.

(Nvidia,2024)

Webelievethatthismomentumissettocontinuereshapingkeyareasinbrandand

retailin2025,suchassocialcommerce,fashionsupplychains,andin-store

experiences,deliveringsignificantvalueacrossbothcustomer-facinginteractions

andback-endoperations.Bytacklingcriticalchallenges,rangingfrompersonalizingcustomerexperiencestooptimizinginventoryforecasting,AIiscementingitsroleasatransformativeforceinthebrandandretailindustry’sevolution.

Below,wehighlightsixkeytopicsexpectedtodriveinnovationin2025,withAIplayingacentralrole.Thereportwilldeliveracomprehensiveanalysisofeachtopic,delvingintotheirsignificance,evolvingmarkettrends,andkeyinnovations.Itwillalsoincludedetailedcasestudies,showcasestartupsdrivingtheseinnovations,andfeature

insightsfrominterviewswithexpertsineachdomain.

TheFutureofCommerce

Trend#1:NewWaysofShopping:HowSocialCommerce&AIShoppingAgentsAreTransformingRetail

Therapidgrowthofsocialcommerce,drivenbythewidespreadadoptionof

generativeAItoolsandplatformssuchasTikTok,issignificantlyinfluencingconsumerpurchasingbehavior.U.S.retailsocialcommercesalesareprojectedtoexceed$100

billionby2025(EMarketers,2024).Retailersfacechallengesinmanagingmulti-

channelstrategies,meetinguserexpectationsforactivesocialmediapresence,andnavigatingthecomplexitiesofpersonalization.AIagentsaresettoaccelerate

developments,combiningMLLMusecasesliketext,image,andvideowithsocialmedia’srichdatatostreamlinepersonalizedshoppingjourneysanddisrupt

existingpractices.

Trend#2:BuildingNext-GenSupplyChainsinFashion

FashionsupplychainsareundergoingasignificanttransformationasadvancedAI

models,andthedigitizationoftraditionallymanualprocessesunlocknewefficiencies.Byintegratingtechnologiessuchas3Dmodeling,robotics,andLLM-poweredtools,

brandsareenhancingspeedandprecisioninplanning,sourcing,andproduct

development.Theseinnovationsarenotonlyacceleratingoperationsbutalso

enablingsmarteralignmentofsupplywithdemand,mitigatingoverstockrisks,andredefiningtheindustry’sapproachtosupplychainmanagement.

Trend#3:ResaleSector—NavigatingProfitability&Seamlessness

Theresalemarketisexpectedtooutpacetraditionalretailclothing,growing6.4timesfaster,andisprojectedtoreach$350billionby2028Thredup(2024).Brandsacrossallpricesegmentsareincreasinglyembracingresalebydevelopingproprietarymodels.However,significantchallengesremain,includinghighoperationalcostsandgrowingcompetition.Thefocusnowisonachievingprofitabilitywhiledeliveringaseamless

customerexperience.InnovationsingenerativeAIandadvancementsintraceabilitywithtechnologicalinnovationsaresettoplayatransformativerole,whichwewill

explorefurtherinthisreport.

Trend#4:BeyondtheCheckout—Post-PurchaseInnovation

Therapidexpansionofe-commerce,projectedtoreach$8.1trillioninsalesby2026,haspositionedthepost-purchaseexperienceasapivotaldifferentiatorforbrandsinanincreasinglycompetitivelandscape(Voxco,2024).Technologicaladvancements,particularlyinAI,machinelearning,anddataanalytics,aretransformingthepost-purchaselandscape,drivingsignificantimprovementsinefficiencyandproactive

support.Wewilldelvedeeperintotheseinnovations,exploringtheirimpactonthefutureofpost-purchaseexperience.

TheFutureofCommerce

Trend#5:TransformingCustomerDataAnalytics&Insights

ThefutureofcustomerdataanalyticsisevolvingthroughadvancementsinAI,

machinelearning,andsyntheticdata.In2024,syntheticdatawasestimatedtopower60%ofAIandanalytics,enhancingprivacyandscalability(Gartner,2023).Toolslike

real-timeobservabilityanddecentralizeddataarchitecturesareenablingfaster,moretailoredcustomerdecisions.Thisreportexplorestheseadvancementsandhow

brandscanleveragethem.

Trend#6:In-StoreRetail—RevolutionizingSecurity,Efficiency,&CustomerExperience

Despitethegrowthofe-commerce,physicalretailremainsavitalpartoftheshoppingjourney,offeringsensoryengagementandinstantgratificationthatonlineplatformscannotfullyreplicate.InnovationslikeAIvision,smartshelves,andimmersivetechnologiesaretransformingin-storeoperations,boostingefficiencyandcustomersatisfaction.Wewillexaminehowtheseadvancementscanbefullyutilizedtounlockthepotentialofin-storeretailexperiences.

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TheFutureofCommerce

#1:NewWaysofShopping:HowSocialCommerce&AIShoppingAgentsareTransformingRetailKonstantinKlettke

MarketDevelopment

ThewidespreadadoptionofgenerativeAItools,coupledwiththecontinuedriseofsocialmediaengagement,istransforming

shoppingintoahighlypersonalizedexperience.Thisshiftfrom

reactivetoproactivecommerceunderscoresthegrowing

importanceofmeetingcustomersonsocialplatformsandthe

potentialforAItoredefineconsumerexpectations.Ase-shoppersincreasinglyusesocialmediatodiscoverandengagewithbrands,AIagentsareexpectedtobecomeanintegralpartoftheirdaily

lives,includingonlineshopping.TheseAI-drivenassistants

providetailoredrecommendations,automatedecision-making,andenhanceconvenience.Meanwhile,socialcommerce

seamlesslyintegratesshoppingwithinsocialplatforms,enabling

dynamic,real-timeinteractionsthatallowconsumerstoexploreandpurchaseproductswithindigitalcommunities.

Whyitmatterstoday

Thegrowthofsocialcommercecontinuestoaccelerateas

platform-basedpurchasingbecomesadominantconsumerhabit.In2023,anestimated37%ofTikTokusersintheUS—equatingto55.5millionpeople—madepurchaseseitherviaexternallinksordirectlyontheplatform.2

WithUSretailsocialcommercesalesprojectedtosurpass

$100billionby2025,competitionforconsumerattentionis

intensifying.Increasingadvertisingspendonsocialmedia

amplifiesthischallenge,evenasless-citeddemographics,likethoseaged30+,consumevastamountsofsocialmedia.34

2

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3

/insights/social-commerce-brand-trends-marketing-strategies/

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/mhi/our-insights/gen-z-mental-health-the-impact-of-tech-and-social-media

TheFutureofCommerce

Majorplatformshaveembracedsaleschannelssuchasliveshopping,embeddedlinks,anddirectchatcommerce.However,addressingthegrowingcomplexityofmanagingmultiplechannelsacrossplatforms,regions,customersegments,andtrends—whilemaximizingpersonalization—hasbecomeasignificantchallengeforretailers.

Managingtransparentcommunicationacrossallplatformsisnolongeroptional—itisnowafundamentalaspectofresponsiblecorporatebehavior.Theshiftinuser

expectationsregardingretailers’presenceonsocialmediaisnowwell-established.Whilethistrendinitiallyemergedgranularly,itisbecomingincreasinglycriticalforbusinesses.Withinthesechannels,usersexpectretailerstomaintainanactive

presence,asthisisseenasakeymarkerofauthenticity.5

Artificialintelligenceisnowsettoacceleratethedevelopmentsofthelastfiveyears

andthreatentodisruptexistingpractices.ThegeneralMLLMusecases—text,image,andvideo—willbecombinedwithsocialmedia’srichdataenvironmenttostreamlinepersonalizedshoppingjourneys.

Emergingtrends

ArtificialIntelligence

AIistransformingsocialcommercebydrivingpersonalizedexperiencesand

automatingcontentcreation.Individually,previouslycategorizeddatasuchas

customerbehavior,preferences,andpastpurchasescanbeusedtocreate

customizedstorefrontsandtailoredofferingsthatenhanceconversionfromsocialmediatostoresales.Onabroaderscale,AIagentswillcontinuetodisruptthemeansofsocialmediacontentcreation,suchasvideosandtext,automatingthetestingof

productcampaignsandhelpingbrandsrefinecampaignsinrealtime.

By2025,AI-drivenshoppingagentsarepoisedtorevolutionizetheretailsector,

spearheadedbymajortechnologycompaniessuchasOpenAI,Google,andPerplexity,alongwitharangeofinnovativestartups.TheseAIagentsareexpectedtohandleupto20%ofshopping-relatedtasks,offeringhighlypersonalizedexperiencesthat

encompassproductdiscovery,priceoptimization,andseamless,automatedcheckouts,benefitingbothbrandsandconsumers.6

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/insights/data/social-media-transparency/

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TheFutureofCommerce

Socialvideoanalysis

Socialvideoanalysisisreshapinghowretailersunderstandcustomerpreferencesandbehaviors.Byleveragingcomputervisionandnaturallanguageprocessing,platformscananalyzemillionsofshort-formvideosframebyframe,extractingactionable

insightsfromvisualandtextualdata.Thesetechnologiesprovidereal-timeinsightsintoemergingtrends,brandmentions,andinfluentialcreators,enablingbrandstoadaptquicklytomarketshifts.

Retailerscanalsoenhancetheirowncontentstrategiesbyidentifyingtheelements

thatdriveviralityandengagement,improvingtheeffectivenessoftheirposts.

Coupledwithsociallistening,retailerscanmonitorcustomeropinionsandreactionstobrands,products,andcampaigns,ensuringtheystayattunedtoevolvingconsumerneeds.

?Reviewmanagementplaysacriticalroleinthislandscapebyanalyzingcustomer

feedbackacrossmultipleplatforms.Prompt,empatheticresponsestoreviewscansignificantlyenhancecustomersatisfactionandbrandloyalty.Retailerscanalso

strengthenbrandsafetybyusingthesetoolstoidentifyandmitigaterisks,ensuringconsistentandsecurebrandrepresentationacrossdigitalplatforms.

?Additionally,thesetechnologiesempowercompetitiveanalysis,enablingretailerstocomparesentimenttowardtheirbrandwithcompetitors.Thishelpsbusinessesunderstandtheirpositioningandpublicperceptionmoreclearly,informing

strategicadjustments.Brandinsightsdrawnfromvideoandsocialfeedbackallowcompaniestoassessreputation,customerexperience,andproductstrengthsandweaknesses,craftingastrongerbrandstrategy.

?Opinionminingfurtherrefinestheseinsightsbyanalyzingbothcustomerand

employeefeedback.Thisholisticapproachprovidesaclearpictureofacompany’sperformance,identifyingareasforimprovementwhilealigninginternaland

externalperceptions.

Withthesetools,businessescanrefinecampaigns,optimizeproductofferings,andmaximizetheirreachandimpact.Byblendingsocialvideoanalysis,listening,and

opinionmining,retailersgainthecomprehensiveinsightsneededtothriveinafast-evolvingdigitalmarketplace.

TheFutureofCommerce

Decentralizedsocialengagement

Decentralizedsocialengagementisreshapingsocialcommerceasmicro-influencingtakescenterstage,challengingthedominanceoftraditionallarge-scaleadcampaignsthatprevailedinconsistentmessagingandhigh-qualityvisuals.Technological

advancements,particularlyindataanalyticsandAI,haveenabledscalableand

measurablestrategiestoidentifycreatorsandoutputbrand-alignedcontent.WithimprovedtoolsthatstreamlinerevenuesharingandclearROIinsights,brandscannowcollaboratewithsmallcreatorsandmanageUGCtotargetspecificaudiencesandfosterbrandmessagingonalargescale.

StartupsHighlights

ViralMoment

Year:2021

HQ:MenloPark,CA,USA

Totalfunding&investors:$2.5Mfrominvestors,includingTechstars,SupernodeGlobal,&CrushVentures.

Description:ViralMomentisanAI-poweredplatformthatdecipherssocialvideocontent,givingbrandsreal-timeinsightsintoemergingtrends,brandmentions,andinfluentialcreators.

Whywelikethem:Byanalyzingoverabillionvideos,ViralMomentenables

businessestonavigatethecomplexitiesofsocialmedia,ensuringtheycapitalizeonviralmomentsandmaintainbrandsafety.

Daydream

Daydream

Year:2023

HQ:Helsinki,Finland

Totalfunding&investors:$50Mfrominvestors,includingIndexVentures,GoogleVentures,andTrueVentures.

Description:DaydreamisanAI-poweredsearchanddiscoveryplatformrevolutionizingonlineshoppingwithalargebrandedfashioncatalog.

Whywelikethem:ByusingAItoprovideamorepersonalizedandintuitivesearchexperience,Daydreamallowsuserstosearchanddiscoverproductsusingnaturallanguageandimages,makingiteasiertofindexactlywhattheywantwithoutthehassleoftraditionalsearchmethods.

TheFutureofCommerce

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Drop

Year:2020

HQ:SanPedro,CA,USA

Totalfunding&investors:$5,5Mfrominvestors,includingPlugandPlay&Speedinvest.

Description:Dropisasocialcommerceplatformthatenablesbrandstoengagecustomersdirectlythroughsocialmediachannels,transforminginteractionsintosalesopportunities.

Whywelikethem:ByintegratingwithplatformslikeInstagramandFacebook,Dropallowsbusinessestosendpersonalizedmessages,enhancingcustomerengagementanddrivingconversions.Theplatformboastsimpressivemetrics,includingopenratesof95%andclick-throughratesexceeding35%,optimizingcustomersatisfactionandrevenuestreams.

palona

Palona

Year:2024

HQ:PaloAlto,CA,USA

Totalfunding&investors:$10Mfrominvestors,includingNEOInvestmentPartnersandFusionFund.

Description:PalonadevelopsAI-poweredsalesagentsthathelpbusinessesinteractwithcustomersmoreeffectively.TheseAIagentshandlecustomerinquiries,recommendproducts,andassistwithpurchasesacrossvariousplatforms,includingwebsites,socialmedia,andmessagingapps.

Whywelikethem:PalonaenhancesD2Csaleswithmulti-agentAIandemotionalintelligence,creatingpersonalized,engaging,andpersuasivecustomer

interactionsthatdriveconversions,increaseordersizes,andstrengthenbrandrelationships.

Talkbase

Year:2021

HQ:Prague,Czechia

Totalfunding&investors:$2.2Mfrominvestors,includingCredoVentures,J&TVentures,&PlugandPlay.

Description:Talkbaseoffersaplatformtomeasurecommunityengagementandsupportscompaniesinunderstandingwhycustomersengageintheircommunitythroughouttheiracquisition,onboarding,andretentionprocess.

Whywelikethem:Talkbasehelpscustomersconnectthedotsbetween

community,support,product,marketing,andcustomersuccessteams.This

enablesthemtounderstandwherethecommunitydrivesrealbusinessimpactandtakeactionaccordingly.Italsoallowsthemtovisualizekeymetricsand

TheFutureofCommerce

Typeface

CaseStudy

Typeface

Year:2022

HQ:PaloAlto,CA,USA

Totalfunding&investors:$165Mfrominvestors,includingLightspeedVenturePartners,GV(GoogleVentures),M1,&MenloVentures.

Description:TypefaceoffersagenerativeAIplatformdesignedtoassist

enterprisesincreatingpersonalizedcontentatscale.Theplatform’scapabilitiesincludegeneratingtextandimagestailoredtospecificbrandvoicesand

objectives,aswellasstreamliningthecontentcreationprocessforvariousenterpriseneeds.

Whywelikethem:Byintegratingwithexistingworkflowsandunderstandingbrandcontext,Typefaceenablesbusinessestoproduceon-brandcontent

efficiently,enhancingmarketingandcommunicationefforts.

FERMàT

Year:2021

HQ:SanFrancisco,CA,USA

Totalfunding&investors:$29Mfrominvestors,includingGreylockPartners,InitializedCapital,andCRV.

Description:FERMàTcreat