國際商務管理智慧樹知到課后章節答案2023年下中國海洋大學中國海洋大學

第一章測試

Themanagersofaglobalfirmneedtoinvestigatethe()riskstowhichtheyexposetheircompanyincertaincountries—andtheimplicationsofthoserisksfortheeconomicsuccessofthefirm.（）

答案:

political

WhichisNOTincludedinculturalglobalization?（）

答案:

Connotation

Whichofthefollowingisthemanifestationofanti-globalization?（）

答案:

Brexit

Whichofthefollowingcountrieshasthemosttop500companies?（）

答案:

China

ForeignExchangeRiskreferstothepossibilitythatchangesinmacroeconomicconditionswillnegativelyimpactacompanyorinvestment.

答案:

錯

SmallandMediumEnterpriseshasresultedinintegrationofmarketsandproductionacrosscountries.

答案:

錯

第二章測試

Whichofthefollowingsarestakeholders?

答案:

Suppliers;Employees;Managers;Customers

WhichcasereflectssustainabilitystrategiesforNATURE?（）

答案:

McDonald’sPracticesinWasteRecycling

Issuesof“（）”havecometotheforefrontasfirmsconsidertheirlong-termrelationshipswithhostcountries.

答案:

Sustainability

WhichofthefollowingworksisNOTasustainablestrategyforhuman?（）

答案:

Tomaximizeprofit,Fordchosetobepunishedbyfederalcourtfortheirdeadlypintocarproblemsinsteadofcallingthemback.

ComparedwithCSR,Sharedvalueisnotcorporatesocialresponsibilityorphilanthropy—creatingsharedvalueisatthecoreofthebusinessstrategy.（）

答案:

對

TheUnitedNationsSustainableDevelopmentGoals(SDGs)promotedin2015representaglobalagendatoaddressthemostpressingchallengesfacingourworld.（）

答案:

對

第三章測試

Sarahhasmovedtoanothercountryfor12monthsandgrowsaccustomedtothenewculture.Whichstageofthecultureshockisshemostlikelyin?（）

答案:

Adjustmentphase

Whichofthefollowingtwocountriesbelongtothesameculturecluster?（）

答案:

AustraliaandUS

Aboutsocietalcultureandcorporateculture,whichofthefollowingstatementsisincorrect?（）

答案:

Corporateculturetendstobestrongerthansocietalculture.

Whichthefollowingcountryhavethehighestuncertaintyavoidance?（）

答案:

China

Culturalconflictsaredifficulttoresolveaspartiestotheconflicthavedifferentbeliefs.（）

答案:

對

Themanager’sperceptionofthelocusofcontroloveroutcomesisanoften-overlookedvariableinthedecision-makingprocessbecauseitisnotimportant.（）

答案:

錯

第四章測試

Whichstatementabouthigh-contextcultureandlow-contextcultureiscorrect?（）

答案:

Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.

Managerscancultivatetrustby（）

答案:

Developmutualbodingthroughregularsocializingandfriendlycontact.;Createaclearandcalculatedbasisformutualbenefit.;Improvepredictability

Thetermcommunicationdescribestheprocessofsharingmeaningbytransmittingmessagesthroughmediasuchaswords,behavior,ormaterialartifacts.（）

答案:

對

Anythingthatservestofacilitatethecommunicationoftheintendedmeaningistypicallyreferredtoasnoise.（）

答案:

錯

Whenthereistrustbetweenparties,communicatorswilladjusttounforeseencircumstanceswithlessconflict,anditfacilitatesopencommunicationinexchangingideasandinformation.（）

答案:

對

第五章測試

Whichstatementaboutconcessionsstageisincorrect?（）

答案:

Adaptyourdemandstotheothersidequickly.

A___iscontingentwhenyoustatethatyoucanmakeitonlyiftheotherpartyagreestomakeaspecifiedconcessioninreturn.（）

答案:

Concession

___meansthatifalossoccurs,theeconomicentitywillpaywithanyfundsavailableatthetime.Itcanbeactiveorpassive;itcanbeunconsciousorconscious.（）

答案:

Risk-taking

ZOPAmeanstheoverlapzoneofthebuyer’sandseller’stargetprices.（）

答案:

錯

Respectforculturaldifferenceswillgetanegotiatoralotfartherthanignorance,soit’simportanttodosomeresearchwhenenteringintonegotiationswithunfamiliarcounterparts.（）

答案:

對

Acollaborativenegotiationstylefollowsthe“Iwin,youwin”model.（）

答案:

對

第六章測試

Whentherearenostrongdifferencesincustomercharacteristics,whatkindofmarkettargetingstrategy

isthebestforaMNCcompanytodevelop?

答案:

Undifferentiatedmarketing

L’Oréalhasdifferentbrandsfordifferenttargetgroups.Whichkindofmarkettargetingstrategydoesitadopt?（）

答案:

Differentiatedmarketing

Whichofthefollowingstatementaboutproductsinthegrowthstageiscorrect?（）

答案:

Productsinthisstagearecalledstarproducts.

WhichnewproductpricingstrategydoesDeBeersusetoselldiamonds?（）

答案:

PremiumPricing

DiscriminationPricingisthepracticeofchargingdifferentpricestodifferentcustomersfortheidenticalgoodsorservicessoldbythesamesupplier.（）

答案:

對

Servicepublicrelationsreferstopublicrelationsactivitiesthatlistento,collect,sortoutandreflectthepublic’sopinionsontheenterpriseanditsproducts,andgiveappropriatetreatment.（）

答案:

錯

第七章測試

Whichsingle-brandstrategydoesAppleuse?（）

答案:

Line-brandstrategy

WhichbrandstrategydoesProcter&Gambleadopt?（）

答案:

Multi-BrandStrategy

____hasbecomeanimportantnewtoolinbrandawarenessmarketing.（）

答案:

Socialmedia

Whichofthefollowingstatementsofbrandstrategyistrue?（）

答案:

Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.

Parallelco-brandingisastrategythatinvolveslinkingofmultiplebrandsfromdifferentcompaniesinordertocreateaproductindicativeoftheirindividualidentities.（）

答案:

錯

Franchisingistheprocessofleasingatrademarkedorcopyrightedpropertyforuseinconnectionwithaproduct,service,orpromotion.

答案:

錯

第八章測試

Nikehasopenedfactoriesinareaswithlowlaborcosts,likeVietnam,Indonesiaandsoon.Whichproactivereasondoesthecasereflect?（）

答案:

Resourceaccessandcostsaving

SimplotisthematerialsupplierofMcDonald’s.DuetoMcDonald’srequirements,ithadtofollowMcDonald’sexpansionandgoglobal.Whichreactivereasondoesthecasereflect?（）

答案:

Customerdemands

TaxpoliciesintheCaymanIslandshavestimulatedmanyenterprisestogoingglobal.Whichproactivereasondoesthecasereflect?（）

答案:

Incentive

TencentandNetEasecompetedwitheachotherforoverseasmarkets.Whichreactivereasondoesthecasereflect?（）

答案:

GlobalizationofCompetitors

Theavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.

答案:

對

WhichstatementaboutcharacteristicsofbornglobalisNOTcorrect?

答案:

Bornglobalcompanieshaveabundantfinancialandtangibleresources.

第九章測試

___isathree-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment(FDI).（）

答案:

TheOLImodel

BMWwillhavelowerproductioncostsifitaccessestotheU.S.marketcomparedtoGermany.Thecasecanbeexplainedby____inownershipadvantage.（）

答案:

Location

Coca-Colahasasecretrecipeandbrandrecognition,whichreflectsits____.（）

答案:

Ownership

TheCAGEdistanceidentifiescultural,administrative,geologicalandeconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.（）

答案:

錯

TheOLIisafour-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment.（）

答案:

錯

Internalizationadvantageincludesfactorsoflow-costlabor,rawmaterialslowertaxesandothertariffs,andawell-trainedlaborforceindifferentplaces.

答案:

錯

第十章測試

Pfizerhalveditsdividendandraise$22billionindebttobuyrivalWyethfor$68billioninanacquisition.WhichtypeofM&Adoesthecasereflect?（）

答案:

Horizontalmergersandacquisitions

LegoStarWarsisaLegothemethatincorporatestheStarWarssagaandfranchise,whichisoneofourmostbelovedthemesever.Itisatypicalcaseof____innon-equityentrymode.

答案:

Licensing

Starbucksdoesn’tcultivatecoffeeandhasnoplantationsinwhichtheygrow,harvestandcurecoffeebeans.Theyoutsourceallthatworktofocusonservingtheircustomersacrosstheworld.Itisatypicalcaseof____innon-equityentrymode.

答案:

ManufacturingContract

AconversionfromthecurrentMandarinOrchardSingapore,HiltonSingaporeOrchardisownedbyOUECommercialREITandwillbemanagedbyHilton.Thecaseisthe____ofnon-equityentrymode.

答案:

ManagementContract

Googlehasalsooutsourcedtasksrelatedtosoftwaredevelopmenttoremoteindividualorcompaniesacrosstheworld,suchasRandstadandAerotek.Itisatypicalcaseof____innon-equityentrymode.

答案:

ServiceContr