《做銷售的笑話》PPT課件WhatisSales?1TheArtofPersuasionSalesistheartofpersuadingcustomerstobuyaproductorservicebydemonstratingitsvalueandrelevancetotheirneeds.2ThePowerofInfluenceSuccessfulsalesinvolvebuildingrelationships,identifyingcustomerpainpoints,andprovidingsolutionsthatmeettheirneeds.3TheGameofNumbersSalesisanumbersgamethatrequirespersistence,resilience,andadaptabilitytoovercomeobjectionsandmeetsalestargets.CommonSalesTactics1MirrorandMatchAdaptingyourcommunicationstyletomatchthatofthecustomer,buildingrapport,andfosteringtrust.2SocialProofUsingtestimonials,casestudies,andsuccessstoriestodemonstratethatothershavebenefitedfromtheproductorservice.3UrgencyandScarcityCreatingasenseofurgencyandscarcitytoencouragecustomerstomakeaquickpurchasingdecision.4TheArtofAskingQuestionsAskingopen-endedquestionstounderstandcustomerneedsandchallenges,andtailoringyourpitchaccordingly.UnderstandingYourCustomer1CustomerSegmentationIdentifyingdifferentcustomersegmentsbasedondemographics,preferences,behaviors,andneeds.2EmotionalIntelligenceDevelopingempathyandemotionalintelligencetounderstandandconnectwithcustomersonadeeperlevel.3ActiveListeningListeningintentlytocustomerneeds,concerns,andfeedback,andofferingrelevantsolutions.TheImportanceofCommunication1ClearandConciseMessagingDeliveringaclearandconcisemessagethathighlightstheuniquevaluepropositionofyourproductorservice.2Non-VerbalCommunicationPayingattentiontobodylanguage,facialexpressions,andtoneofvoicetoconveytrustworthinessandsincerity.3ActiveEngagementEngagingcustomersinmeaningfulconversations,askingforfeedback,andaddressingtheirconcernspromptly.ThePowerofStorytelling1CreatingEmotionalConnectionsUsingstorytellingtechniquestoevokeemotions,captureattention,andcreateamemorablebrandexperience.2RelatableandRelevantNarrativesTellingstoriesthatresonatewithcustomers,addressingtheirpainpoints,andshowcasinghowyourproductcanimprovetheirlives.3InspiringActionCraftingstoriesthatinspirecustomerstotakeaction,whetherit'smakingapurchase,recommendingtheproduct,orbecomingabrandadvocate.DealingwithRejection1MaintainingResilienceUnderstandingthatrejectionisapartofthesalesprocessandstayingmotivatedevenwhenfacingsetbacks.2LearningOpportunityViewingrejectionasanopportunitytolearnandimprove,analyzingfeedback,andmakingnecessaryadjustmentstoenhancefuturesalesinteractions.3BuildingResilienceDevelopingcopingmechanismssuchasself-reflection,positiveself-talk,andseekingsupportfrommentorsorcolleagues.ConclusionandKeyTakeaways1SalesisaSkillSalesisalearnableskillthatcanbedevelopedthroughpractice,continuouslearning,andadaptingtochangingmarketdynamics.2Customer-CentricApproachPuttingthecustomeratthecenterofyoursalesstrategybyunderstandingtheirneedsandprovidingtailoredsolutions.3EffectiveCommunicationEffectivecommunication,storytelling,and