ChateauAussie?resBrandActivityReport-Q32016byWeiyi

Updates

on

October

11,2016IndexMediaClippingsJuly

to

September

2016,

EditorialCoverageEventSummaryAugust22,2016,RoyalCuisinewithAussièresDinnerin

BeijingEventOverviewEventRundownAttendedKOLsOn-siteDecorationEventGalleryMediaClippingsEditorial

CoverageMEDIA

CLIPPINGS

Headline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsRoyalCuisinewithAussièresDinnerinBeijingonAugust22,2016EventSummaryEventOverviewTheme:RoyalCuisinewithAussièresDinnerDate:August

22,2016Venue:JianyiResidence(Beijing)KeyObjectives:RoyalCuisinewithAussières-WineandDinegaladinnerispartoftheinterpretationofDBR(Lafite)tasteofourtimes,whichprovidesbestcontentformediareport.Meanwhileithelpsbuildupfavorablepartnershipwithhigh-endcateringindustryinChina,henceboostingin-depthpartnershipchannelsalesandcross-brandingcooperation.RoyalcuisineasthethemeofthegaladinnermadeitmorethanjustfoodandwineparingbutalsoanintercourseofChineseandFrenchculture.KeyAttendancesfromDBR(Lafite)andASC:AnnaSong,BrandDirectorKevinLin,BrandAmbassador-DBROn-SiteSupport:AthosXu,GeneralManager,GreatXpectationsAronLin,SeniorAccountExecutive,GreatXpectationsEventRundown8.22BeijingTimeEventDescription10:00/VenueDecorationGXarrival10:00-17:007hrVenueSetUp,TableDecoration,AVSetUp.17:00-17:3030minStaffEventbriefing18:00/AllStaffStandby18:00-18:301hrGuestsArrivalMingling18:30/EventStartAllguestsitin.18:30-18:333minOpeningOpeningSpeech.eAnna.Introducethemooncakemakingactivity.18:33-19:0027minActivitiesMooncakemaking.Chefintroducethemooncakeandthedishesoftonight.19:00-19:033minFirstrunofwineservingAussièresBlanc19:03-19:2320minDishservingandwinetastingFoodandwinetasting,guestinteraction.19:23-19:263minSecondrunofwineservingAussièresRose19:26-19:4115minDishservingandwinetastingFoodandwinetasting,guestinteraction.19:41-19:443minThirdrunofwineservingAussièresRouge19:44-19:5915minDishservingandwinetastingFoodandwinetasting,guestinteraction.19:59-20:023minActivitiesIntroductionoftheingredientsofthecuisine20:02-20:053minFourthrunofwineservingChateauD'Aussières20:05-20:2015minDishservingandwinetastingFoodandwinetasting,guestinteraction.20:20-20:3515minActivitiesBlindtastingofChateaud’AussièresandLégendePauillac20:35-20:383minFifthrunofwineservingChateauRieussec20:38-20:5315minDishservingandwinetastingFoodandwinetasting,guestinteraction.20:53-21:007minEndingEndingspeech21:00/EndofeventGiftsgiveaway小寬KuanPoet,writer,famousfoodKOL.FounderofF&BSelfmedia:YiDaKou董克平DongKepingFamousFoodKOL,

consultant

of

“A

Bite

of

China”霍爺Mr.HuoFamousfoodKOL

in

BeijingAttendedKOLs／Guests8.22Beijing秦洲同QinZhoutongFamousfoodKol,

chief

editor

of

Sohu

food

column夢瑤MengYaoFamoushostofBTVprograms.李妮LiNiFamousfoodKOL,

former“Time

Out”

EditorAttendedKOLs8.22Beijing趙光有ZhaoGuangyouChefofJianyiResidence(Beijing）泥泥NiniMarketingDirectorofHuangXiaochu釣魚臺品牌代表RepresentativeofChinaDiaoYuTaiAttendedKOLs8.22BeijingOn-siteDecoration8.22BeijingOn-siteDecoration8.22BeijingOn-siteDecoration8.22BeijingOn-siteDecoration8.22BeijingOn-siteDecoration8.22BeijingEventGallery8.22BeijingSpeech

delivered

by

Ms.

Anna

Song

Speech

delivered

by

Mr.

Kevin

LinEventGallery8.22BeijingEventGallery8.22BeijingOnsite

interactive

activity

–

wine

tasting

EventGallery8.22BeijingEventGallery8.22BeijingEventGallery8.22BeijingEventGallery8.22BeijingEventGallery8.22BeijingEventGallery8.22BeijingRoyalCuisinewithAussièresDinnerinBeijingonAugust22,2016MediaClippingsNO.CityCategoryMediaCNMediaENCirculationADValue1NationalDaily東方網

N/A7,5602NationalDaily搜狐網

N/A11,3403NationalDaily網易

N/A11,3404NationalDaily中國網

N/A3,7805NationalDaily中華網

N/A3,7806NationalDaily酒斛網

N/A3,7807NationalDaily第一食品網

N/A3,7808NationalDaily慧聰餐飲網

N/A3,7809NationalDaily食品中國網

N/A3,78010NationalDaily中國好酒招商網

N/A3,78011NationalDaily中國酒客網

N/A3,78012NationalDaily中國酒友網

N/A3,78013NationalDaily中國食品報網

N/A3,78014NationalDaily中國糖酒品牌網

N/A3,78015NationalDaily中華美食網

N/A3,78016NationalDailyNeeu優網

N/A3,78017NationalDailyTOM

N/A7,56018NationalDaily遼一網

N/A3,78019NationalDaily齊魯晚報網

N/A3,78020NationalDaily微頭條網

N/A3,780Original

MediaCoverageOriginal

MediaCoverageNO.CityCategoryMediaCNMediaENCirculationADValue21NationalDailyFANS

N/A3,78022NationalDaily愛自駕網

N/A3,78023NationalDaily大洋網

N/A3,78024NationalDaily旅游休閑網

N/A3,78025NationalDaily商都網

N/A3,78026NationalDaily時髦周

N/A3,78027NationalWechat

Official

Account拉菲羅斯柴爾德DBR(Lafite)N/AN/ATotal120,960Pick-up

MediaCoverageNO.CityCategoryMediaCNMediaENCirculationADValue27NationalDaily搜狐網

N/A11,34028NationalDaily今日頭條網

N/A3,78029NationalDaily微頭條網

N/A3,78030NationalDaily中原財經網

N/A3,78031NationalDaily第一產業網

N/A3,78032NationalDaily南方網

N/A7,56033NationalDaily吾谷網

N/A3,780Total37,800Headline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：RoyalCuisinewithAussièresDinnerPublication：Weblinks：ClippingsHeadline：Ro