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?2014RSi.All ONLINE–OFFLINE線上下結合大數據案THANKYOU JUNE18, ?2014RSi.All ChangePODViaOnline/OfflineADDincrementalUPCstosmall%ofstoreswherenotinneighborhoodswithhighestADDincrementalUPCtoallstoreswherenot-REMOVEUPCswithlowestdemandineachstore/--Createcompellingstore-level“selling(petingneighborhoodADDSheaBar6-PackinhighdemandReduceQ-TipWeakOutput(Q-TipPurseAverage4.2%-23%increasein$/brand/Potentialpowerfulstore-level“sellingPotentialtoleadstrategiccollaborationbtw.CPGs&meetconsumerdemand,competelocally,respondtoON-Collaboration&developmentrequiredtoun-lockpotential(justscratchingsurface) THANK JUNE18,

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