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顧家北 )Ifa productis ofgood qualityandmeets people'sneeds,peoplewillbuy it.Therefore,advertisingisunnecessaryand morethana ofentertainment.Towhat doyou agreeor 顧家北 )advertisingis important,because withoutit, peoplewillnot products.Towhat extentdo youagree ordisagree?顧家北 )Advertisingshould bebanned,becauseit adamagingeffecton society.Towhat extentdo youagree ordisagree?顧家北 )班()A限制 不會鼓勵人們亂買東西班()顧家北 )A:讓消費者這了解產品信息(即便產品質量好B好 安心顧家北 )A有時候讓人們知道自己的需 B刺激消 顧家北 )A人們買東西還是看自己需要(包括關注質量)B 顧家北 )Evenhigh-qualitys still needadvertisementsso thattheycan survivein thecompetitivemarket.Thereare largenumber productsin marketplace these’companies totheirconsumersknowtheir goods’differencefromthoseoftheircounterpartsbyadvertisements.Afterwatchingtheadvertisements,consumers knowtheadvantagesof theseproductsand aremore willingto buytheseproducts.顧家北 )))ABCIt benifitforproduction publicity原因:people fristtime 解釋:theadvertisingis結果:bettertheinterestingadvertisement introducemore原因:theadvertisementstory the解釋:theplotevolution 結果:customer committoIt importentforpeople a 原因:nobodychoice 解釋:have結果:have 顧家北 )beneficial 顧家北 it benefit顧家北 )somebodycanbenefit 顧家北 )it of to顧家北 ) canfrist to 顧家北 )canintroducemore顧家北 )顧家北 )appeal顧家北 )grabattention 顧家北 )Advertisement an method helpproductsstand improvingrapidly,which t quality variousneeds.This uirementofa product.NowWeare facingmorechoices andfastidiousabouteveryaspectsof products.Thereforekeean onadvertisementbeforebuying escommon.Advertisementsisnot entertainmentbut importantwayto 顧家北 )顧家北 )顧家北 )A人們買東西還是看自己需要(包括關注質量)B 顧家北 )解釋:每個人的喜好不同,由、職業、狀況、等因素決定 )19:36:54 )19:38:53Satisfytheirneeds,meet theirneeds, matchneeds/expectactions,suitcustomers顧家北 )meettheir advertising, 顧家北 ) ) theydonotneed顧家北()Ontheotherhand,manyconsumerswillpossiblypurchaseproductswhichsatisfytheirneeds,sotheydonotneedadvert顧家北()Ontheotherhand,manyconsumerswillpossiblypurchaseproductswhichsatisfytheirneeds,eventhoughtheadvertisementsofcompetingbrandsareentertainingandattractive.顧家北()解釋:每個人的喜好不同,由、職業、狀況、等因素決定 )19:46:51Peoplehavedifferentpreference,dependon sex,occupation,maritalstatus,age.顧家北 )Peoplehavedifferentpreferences,dependingonsex, n,maritalstatus andage.顧家北 ) buyingdecisionsreflecttheirreal needs,whichcanbeaffectedby numberoffactors,includingsex, n,maritalstatus andage.(T)顧家北 ) havetheinclination 顧家北 )Businesspeoplehavethe inclinationtobuy prestigiouscars,workingclasslikebuying economicalcars.顧家北 )Forexample,workingclass mayenjoywatchingthe butchoose topurchaseeconomicalcars.班 )顧家北()顧家北()Forexample,workingclassmayenjoywatchingtheadvertisementsthatpromoteprestigiouscars,butchoosetopurchaseeconomicalcarswhichmatchtheirelevels.顧家北()Inthis viewingtheseadvertisementsdoesnot signiciantlyfrom forms entertainment, aschingfi顧家北 )Onthe otherhand,many consumerswillpossiblypurchaseproductswhichsatisfytheir needs,eventhough theadvertisementsof competingbrandsareentertainingand irbuyingdecisionsreflecttheir realneeds,which canbeaffectedbya numberof factors,includingsex,occupation,maritalstatusand Forexample, classmaywatchingtheadvertisementsthatpromoteprestigiouscars,butchoosetopurchaseeconomicalcarswhichmatchtheirincomelevels.Inthiscase,viewingtheseadvertisementsdoes differsigniciantlyfromother formsofentertainment,suchas watchingfi/))ABC)顧家北 )awareness顧家北 )顧家北 )A有時候讓人們知道自己的需要 B刺激消費 解釋:產品變成一種時尚,能夠解壓解釋:產品帶來滿足感 )20:32:24Theadvertisingindustrymayalso playan importantrolein country'seconomicgrowthbecauseadvertisementshavehtto persuadeconsumerstoshop morefrequentlyby ingshopwith happiness.Many consumersmaybelievethatshopis stressreduceror aneffectiveway tomoderatetheirmoods. Buyingpresentsforfamily orfriendscan happiness,gadgetstheup-datefeaturescan fosterasense ofachievementas theseproductsarenormallyexpensive.As consumersspendmoney,theeconomy continue 顧家北 )Moreand people to famousbrands What the positivenegativeABC買名牌ABC班()顧家北()Moreandmorepeoplewanttobuyfamousbrandsofclothes,carsandotheritems.Whatarethereasons?Doyouthinkitisapositiveornegativedevelopment?顧家北()Gainin epopular,Agrowingnumber ofpeopleTherehas trendluruxious顧家北()livingintheconsumerculture,manypeopletodaytendtopurchaseluxuriousproducts,includingdesignerclothesandfancycars.(T)顧家北()Livingintheconsumerculture,manypeopletodaytendtopurchaseluxuriousproducts,includingdesignerclothesandfancycars.Theyhaveematerialistic,andthisisatroublingtrend,despitethepositiveimpactontheeconomy.顧家北()買名牌,人們變得越來越物質,攀比,忽略了一些傳統的美德 )21:00:51 money-oriented,traditional顧家北 )Buyfamousbrands,many peoplewill ematerialisticand sometraditionalvirtues.顧家北 )Thepursuitoffamousbrandsisnotapositivechange,becausemanypeoplewillematerialisticandignoresometraditionalvirtues.(T)顧家北()Well-known costlyGain,earn顧家北 )Theythinkonly havingcostlybrandscan earnrespect 顧家北 ) mayharbor theviewthat theywould notearn theypossesssome costlybrands.顧家北 )Peoplewhodrive luxurycarsare likelyto etargetsofenvy.顧家北 )Forexample,some peoplesaveor borrowmoneyto purchaseluxurycars,since theybelievethat theycan 顧家北 ) example,somepeople saveor borrowmoneyto luxurycars,believingthat targetsof顧家北 )Forexample,some peoplesaveor borrowm
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