整合推廣策略初案華盛·金鶚花園廣州·達(dá)觀機構(gòu)2007/6/7方向辨析項目命名與定位目標(biāo)群解碼項目核心概念項目規(guī)劃建議方向辨析項目命名與定位目標(biāo)群解碼項目核心概念項目規(guī)劃建議方向辨析項目命名與定位目標(biāo)群解碼項目核心概念項目規(guī)劃建議方向辨析項目命名與定位目標(biāo)群解碼項目核心概念項目規(guī)劃建議方向辨析項目命名與定位目標(biāo)群解碼項目核心概念項目規(guī)劃建議方向辨析項目命名與定位目標(biāo)群解碼項目核心概念項目規(guī)劃建議方向辨析項目命名與定位目標(biāo)群解碼項目核心概念項目項目規(guī)劃建議方向辨析項目命名與定位目標(biāo)群解碼項目核心概念本案構(gòu)成basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【一、我們所做的工作】與貴司銷售負(fù)責(zé)人的探討項目現(xiàn)場實地勘察周邊競爭樓盤的走訪及調(diào)查研究（神秘顧客）周邊潛在目標(biāo)群體觀察及調(diào)查華盛金鶚花園專案組內(nèi)部分析研究basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【二、項目分析】基本情況位于南湖大道西端，緊鄰金鶚公園，由金鶚花園住宅樓和廣電數(shù)字大廈兩部分組成，有三大銷售任務(wù)：●住宅樓的銷售●數(shù)字大廈4-7層的字樓樓租售●數(shù)字大廈1-3層商鋪租售本項目存在三種相對獨立的銷售類型，如何處理三者之間的關(guān)系，如何區(qū)別三者之間的推廣主次，如何合理分配推廣費用，將是本項目的推廣基礎(chǔ)。區(qū)域分析●緊鄰金鶚公園，與南湖廣場相得益彰，極目遠(yuǎn)眺，湖光山色，盡收眼底。●位于岳陽傳統(tǒng)商業(yè)繁華之地，具備一定的商業(yè)價值●交通方便，距火車站僅兩站路程，距南湖廣場為兩站路程，有5、9、20、29、30、31、32、35、36、38、40、41共計十二線公交車經(jīng)過●生活配套周全，岳陽理工大學(xué)，岳陽市十四中、岳陽市四中、市三醫(yī)院、市體育館都在附近；銀行、郵局、華天大酒店等都在十分鐘路程之內(nèi)從項目位置看，金鶚公園是最能說服消費者購買我項目的理由，也是最有特色的項目特征。金鶚公園!周邊商業(yè)狀況分析緊鄰東茅嶺路，周邊茶樓、酒吧、餐飲等行業(yè)比較集中，該區(qū)域內(nèi)每3個門面中就有一個門面作為經(jīng)營此類行業(yè)使用，金融系統(tǒng)、華天大酒店、金海酒店、邦城國際等圍聚周邊；本項項目目屬屬于于商商業(yè)業(yè)旺旺地地的的范范圍圍之之列列，，如如何何借借東東茅嶺嶺路路商商業(yè)業(yè)氛氛圍圍之之勢勢，，如何何借借廣廣電電中中心心之之勢勢為為本本項項目目商商業(yè)業(yè)裙裙樓樓和和寫寫字字樓樓服服務(wù)務(wù)，，是我我們們必必須須考考慮慮的的問問題題。。1、、位位于于廣廣電電發(fā)發(fā)射射塔塔附附近近，，磁磁場場輻輻射射對對居居住住品品質(zhì)質(zhì)有有很很大大影影響響，，勢勢必必不不利利于于銷銷售售2、、項項目目有有三三種種銷銷售售形形態(tài)態(tài)，，不不利利于于精精準(zhǔn)準(zhǔn)推推廣廣和和宣宣傳傳3、、商商業(yè)業(yè)裙裙樓樓已已經(jīng)經(jīng)成成為為““最最大大陷陷井井””，，不不論論是是長長沙沙還還是是廣廣州州，，非非核核心心地地段段的的商商業(yè)業(yè)裙裙樓，，都都面面臨臨銷銷售售、、招招商商的的難難題題。。4、、兩兩部部分分單單位位各各自自獨獨立立，，互互不不相相連連；；規(guī)規(guī)模模較較小小，，沒沒有有社社區(qū)區(qū)園園林林和和配配套套本項目目面臨臨四大大推廣廣難點點basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【三、、消費費群分分析】】一、消消費群群定位位1、廣廣電中中心及及兄弟弟單位位有購購房需需求的的精英英2、外外地來來岳陽陽的商商務(wù)人人員3、各各大批批發(fā)市市場做做生意意的老老板4、長長煉有有購房房、投投資需需求的的員工工5、巴巴陵石石化有有購房房、投投資需需求的的員工工6、岳岳陽市市其它它有購購房需需求和和投資資意向向的市市民二、、岳陽陽消費費心理理分析析1、希希望房房子■岳岳陽人人對湖湖景住住宅接接受程程度較較高，，如何何強化化本項項目優(yōu)優(yōu)勢，，將其其提升升到與與湖景相相同的的形象象高度度，達(dá)達(dá)到提提升價價值的的目的的？■中南一一期經(jīng)經(jīng)營不不旺，，光宏宏室內(nèi)內(nèi)賣場場經(jīng)營營慘淡淡，華華瑞產(chǎn)產(chǎn)權(quán)商商鋪舉舉步維維堅，，岳陽人人商鋪鋪投資資已經(jīng)經(jīng)很有有戒心心，尤尤其對對產(chǎn)權(quán)權(quán)式商商鋪及及酒店店，疑疑心不不減。。basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【四、、可比比對手手分析析】可比對對手是是指可可以和和本項項目進(jìn)進(jìn)行比比較的的項目目，可可以是是過去去的，，可以以是正正在進(jìn)進(jìn)行的的，也也可以以是將將要進(jìn)進(jìn)行的的，凡是對對本項項目有有參考考價值值，都都稱為為可比比對手手。1、中中南批批發(fā)交交易大大市場場二期期●中南南不動動則已已，一一動驚驚人，，其聲聲勢之之大將將轟動動岳陽陽，搶搶盡風(fēng)風(fēng)頭；；●中南南二期期以門門面與與住宅宅為主主，住住宅價價格僅僅800元元/m2左右，，將給給我們們帶來來較大沖沖擊；；門面面投資資預(yù)計計也將將掀起起一風(fēng)風(fēng)暴，，分流流本項項目的的投資資客戶戶。2、光光宏國國際商商業(yè)廣廣場●這是是去年年商業(yè)業(yè)項目目，并并非本本項目目的競競爭對對手●光宏宏聲勢勢很大大，招招商銷銷售非非常大大投入入、大大手筆筆，但但產(chǎn)權(quán)權(quán)式旺旺鋪的的銷售售仍然非常常不理理想●上溯溯至白白楊國國際產(chǎn)產(chǎn)權(quán)式式公寓寓、泰泰和商商業(yè)廣廣場產(chǎn)產(chǎn)權(quán)式式旺鋪鋪，銷銷售都都不理理想3、投投資型型小公公寓：：●包包括金金領(lǐng)公公寓、、國貿(mào)貿(mào)等產(chǎn)產(chǎn)權(quán)式式公寓寓項目目●金金領(lǐng)公公寓地地段繁繁華，，適宜宜辦公公，整整體銷銷售一一般，，曾嘗嘗試精精裝修修推廣廣思路，但但市場場反響響很差差；但但臨街街門面面賣完完●國國貿(mào)位位于南南湖大大道與與青年年中路路交接接處，，為寫寫字樓樓、精精裝酒酒店公公寓項項目，，銷售不不盡人人意，，市場場反響響平平平岳陽的的投資資市場場，包包括門門面投投資、、產(chǎn)權(quán)權(quán)式旺旺鋪投投資，，經(jīng)過中中南大大市場場一期期的成成功掃掃蕩，，以及及光宏宏的全全力再再掃蕩蕩，諸諸多項項目都都陷入入銷售售困境境！直至目目前，，可挖挖掘的的投資資潛力力非常常有限限。這是對對我們們的提提示，，本項項目的的商業(yè)業(yè)裙樓樓銷售售及寫寫字樓樓銷售售存在在很大大的銷銷售壓壓力。。4、南南湖板板塊旁旁諸多多項目目●包括括云峰峰公館館、、南湖湖花園園、向向陽水水岸等等●南湖湖已成成岳陽陽居住住熱點點，價價格一一路攀攀升至至近3500元元單價價，極極受追追捧●甚至至已已形形成成““有有錢錢人人住住湖湖邊邊””的的市市場場觀觀點點，，好好房房子子都都在在南南湖湖的的觀觀點點●南南湖湖板板塊塊是是岳岳陽陽市市最最有有影影響響的的住住宅宅板板塊塊5、、非非南南湖湖板板塊塊的的項項目目●包包括括天天倫倫城城、、昌昌虹虹··香香洲洲名名都都等等●天天倫倫城城的的形形象象不不錯錯，，操操作作上上也也屢屢有有大大手手筆筆，，一一期期銷銷售售大大獲獲成成功功，，●天天倫倫城城規(guī)規(guī)模模較較大大，，社社區(qū)區(qū)成成熟熟，，園園林林配配套套在在岳岳陽陽具具有有領(lǐng)領(lǐng)先先性性，，以以““生生活活國際際化化為為主主題題””，，項項目目價價值值塑塑造造比比較較到到位位本項項目目在在小小規(guī)規(guī)模模、、磁磁場場輻輻射射的的硬硬傷傷之之下下，，““近近南南湖湖卻卻不不靠靠南南湖湖””，，如何何拉拉升升項項目目住住宅宅形形象象，，塑塑造造價價值值提提升升價價格格，，實實現(xiàn)現(xiàn)利利潤潤最最大大化化？？我們們需需要要找找到到類似似于于湖湖的核核心心價價值值basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【五五、、整整合合推推廣廣思思路路】】●本本項項目目有有兩兩大大部部分分：：一一是是住住宅宅部部分分金金鶚鶚花花園園；；二二是是寫寫字字樓樓部部分分廣廣電電數(shù)數(shù)字字大大廈廈●兩兩者者市市場場定定位位不不同同，，消消費費群群不不同同，，物物業(yè)業(yè)形形態(tài)態(tài)各各異異，，廣廣告告訴訴求求不不同同，，通通常常需需要要分開開推推廣廣，，分分開開宣宣傳傳住宅宅共共如果果分分開開推推廣廣，，必必然然增增加加費費用用，，分分散散推推廣廣力力度度，，意圖圖一一箭箭雙雙雕雕，，可可能能一一雕雕未未中中■寫寫字字樓樓約約4-7層層，，全全為為30-40m2寫字字樓樓，，體體量量不不大大，，若若以以其其為為主主力力，，則難難以以帶帶動動大大戶戶型型住住宅宅的的銷銷售售；；■商商業(yè)業(yè)裙裙樓樓約約3000m2體量量，，只只能能是是后后期期重重點點推推廣廣，，前前期期不不可可能能以以其其為為重點點宣宣傳傳；；否否則則嚴(yán)嚴(yán)重重影影響響住住宅宅與與寫寫字字樓樓的的銷銷售售。。■住住宅宅有有90套套房房源源，，體體量量相相對對較較大大，，以以其其為為重重點點，，既既可可以以延延伸伸至至寫寫字字樓的的推推廣廣，，又又可可以以順順理理成成章章的的推推出出商商業(yè)業(yè)裙裙樓樓。。我們們的的策策略略是是：：住宅宅以住住宅宅為為切切入入點點，，帶帶動動寫寫字字樓樓及及商商業(yè)業(yè)裙裙樓樓的的銷銷售售前期期以以住住宅宅為為推推廣廣重重點點，，擇擇機機推推出出寫寫字字樓樓，，中中后后期期主主攻攻商商業(yè)業(yè)裙裙樓樓basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【項項目目核核心心賣賣點點提提煉煉】】本項項目目哪哪一一個個賣賣點點，，可可以以說說服服消消費費者者，，刺刺激激其其購購買買？？并能能提提高高形形象象，，塑塑造造價價值值？？從產(chǎn)產(chǎn)品品點點出出發(fā)發(fā)，，本本項項目目的的配配套套、、規(guī)規(guī)模模、、開開發(fā)發(fā)商商實實力力，，都不不足足以以支支撐撐項項目目價價值值，，都都不不是是拿拿得得出出手手的的優(yōu)優(yōu)勢勢。。產(chǎn)品品層層面面缺缺少少一一個個有有說說服服力力的的、、能能打打動消消費費者者的的、、能能提提高高價價值值的的特特點點能否在產(chǎn)品之外尋找一個核心賣點？事實實上上，，金金鄂鄂公公園園就就是是能能提提高高項項目目價價值值、、說服服消消費費者者購購買買的的核核心心優(yōu)優(yōu)勢勢○公公園園風(fēng)風(fēng)景景始始終終是是城城市市稀稀缺缺資資源源、、有有限限資資源源，，價價值值逐逐年年上上升升○公公園園有有良良好好的的休休閑閑功功能能，，空空氣氣新新鮮鮮，，環(huán)環(huán)境境優(yōu)優(yōu)良良○森林負(fù)負(fù)離子源源源不斷斷提供新新鮮空氣氣，環(huán)保保健康，，是城市市綠肺，，深受都都市人的歡迎迎○在長沙沙、廣州州等各大大城市，，凡是臨臨近公園園的住宅宅項目不不僅搶手手，價格格也比同類項項目高出出很多○隨著城城市發(fā)展展，污染染加重，，公園日日益重要要，價值值日益提提升為什么是是公園？？雖然岳陽陽人對湖湖概念更更加認(rèn)同同，但公公園概念念同樣可可以誘惑惑消費者者，畢竟竟，岳陽陽市區(qū)大大型的““山一樣樣的公園園”只有有金鄂公公園，住在公園園旁，和和公園往往在一起起，同樣樣有巨大大的誘惑惑力！！公園，就就是本項項目整整合推推廣的核核心主題題！以公園為為核心，，輔以生生活配套套、開發(fā)發(fā)商實力力等賣點點，將是是塑造項項目價值值的主題題思路。。我們可推推出“公園地地產(chǎn)”概念占據(jù)公園園住宅新新高度2007，岳陽陽地產(chǎn)進(jìn)進(jìn)入公園園時代公園地產(chǎn)產(chǎn)，引領(lǐng)領(lǐng)岳陽居居住新高高度公園地產(chǎn)產(chǎn)，少數(shù)數(shù)人的居居住奢華華basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【項目案名】原案名華華盛·金金鶚花園園過于直直白，不不能體現(xiàn)現(xiàn)出高形形象、高高價值，，不利于于項目價價值的塑塑造，因因此，擬擬將項目目改名為為：公園一號號建議將案案名改為為：1、公園園：點明明項目區(qū)區(qū)域及最最大特色色2、一號號：拔高高形象，，暗示居居住的人人都是一一號身份份，一號號地位公園一號號很好演演繹：●1號地地段：南南湖大道道黃金節(jié)節(jié)點，城城市發(fā)展展新標(biāo)志志●1號環(huán)環(huán)境：緊緊鄰上萬萬平米金金鶚公園園，獨享享城市綠綠肺●1號配配套：周周邊配套套齊全，，繁華生生活為我我所用●1號文文脈：學(xué)學(xué)校云集集，藏龍龍臥虎，，傳承千千年文脈脈●1號尊尊貴：聚聚集廣電電名流，，岳陽第第一精英英圈主推商業(yè)業(yè)裙樓時時，可稱稱之為：：商業(yè)1號號主推寫字字樓時，，可稱之之為：商務(wù)1號號主推投資資概念時時，可稱稱之為：：投資1號號或回報報1號借用1號號概念，，塑造本本項目的的高端形形象，使使本項目目成為南南湖大道道上住宅宅、商務(wù)務(wù)標(biāo)志！！為后續(xù)續(xù)項目的的開發(fā)奠奠定品牌牌基礎(chǔ)其它案名名備選：：●精英匯匯●中央公公園●領(lǐng)秀●公園帝帝景主題廣告告語：公園高度度一一號人人生■高度有有雙關(guān)之之意，既既指金鶚鶚公園的的高度，，也指人人生的高高度；■一號人人生成功功人生，，是精英英人生，，是旁人人不可及及的人生生，是公公園一號號的人生生繁華之上上的公園園生活07年住住到到公園去去一個公園園成成就一一個高度度其它備選選basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【住宅價格策略】◎本項目目價格應(yīng)應(yīng)在看湖湖景單位位與市中中心地產(chǎn)產(chǎn)項目的的價格之之間◎南湖花花園與云云峰公館館看湖單單位都接接近3500元元/m2◎天倫城城等市中中心均價價也近2500元/m2，最高價價位達(dá)3000元/m2◎因此，，在考慮慮成本與與利潤的的前提下下，本項項目住宅宅價格區(qū)區(qū)間應(yīng)在在：2300-3200元/m2，均價約約2650元/m2。basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【商務(wù)樓樓的思考考】寫字樓4-7層層為30-40m2不等的空空間它究竟適適合商務(wù)務(wù)寫字樓樓概念，，還是產(chǎn)產(chǎn)權(quán)式公公寓概念念資料可知知：小空空間雖然然都帶獨獨立式衛(wèi)衛(wèi)生間，，卻沒有有規(guī)劃油油煙排放放管道，，僅從這這一點，，即可否否定”居居家式小小公寓““概念，，沒有廚房房，不能能做飯，，居家式式顯然無無法成立立。●小面積積，帶獨獨立式衛(wèi)衛(wèi)生間，，可自由由打通擴(kuò)擴(kuò)大面積積，且7層以上上就是岳岳陽最具具實力的廣電電中心辦辦公樓，，商務(wù)寫字字樓的概概念可謂謂水到渠渠成。●以商務(wù)務(wù)寫字樓樓概念，，背靠廣廣電中心心這棵大大樹，不不管是招招商還是是銷售，，都有一一個很好的支支撐點。。小面積空空間不宜宜提產(chǎn)權(quán)權(quán)式公寓寓概念應(yīng)走商務(wù)寫字字樓的路子●與電視視臺、報報社有關(guān)關(guān)連的媒媒介公司司●廣告公公司、文文化傳媒媒公司●裝潢裝裝飾公司司●省內(nèi)外外中小型型企業(yè)的的岳陽分分公司●新華社社等大型型報紙媒媒體、重重要宣傳傳機構(gòu)駐駐岳陽辦辦事處●銀行、、信用社社等分支支機構(gòu)●其它公公司我們認(rèn)為為：它適適宜以下下幾種公公司進(jìn)駐駐：提出一個個概念：：創(chuàng)意型商商務(wù)基地地1、廣電電本身就就是一個個創(chuàng)意型型的行業(yè)業(yè)2、相應(yīng)應(yīng)的文化化公司、、廣告公公司、傳傳媒機構(gòu)構(gòu)其實都都是創(chuàng)意意型工作作3、商務(wù)務(wù)基地可可增加影影響力，，意指項項目雄厚厚的創(chuàng)意意實力basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【商業(yè)裙裙樓的思思考】本項目周周邊商業(yè)業(yè)較為繁繁華，商業(yè)臨街街門面非非常少，，周邊銀銀行、金金融機構(gòu)構(gòu)、學(xué)校校、酒店店較多，，區(qū)域人人群具備備一定購購買力，，與東茅茅嶺路僅僅一站路路程，且且區(qū)域區(qū)內(nèi)并無無商業(yè)購購物中心心，因此，本本項目具具備一定定的商業(yè)業(yè)價值。。本項目單單層商業(yè)業(yè)面積約約1000平米米左右，，一、二二、三層層究竟怎怎樣銷售售？是劃成產(chǎn)權(quán)權(quán)式小商鋪鋪出售，還還是整體出出售？或是是其它辦法法？光宏商業(yè)廣廣場、華瑞瑞產(chǎn)權(quán)商鋪鋪銷售不暢暢不宜簡單劃劃成產(chǎn)權(quán)式式小商鋪出出售產(chǎn)權(quán)式小商商鋪在全國國范圍內(nèi)遭遭遇消費者者抵制本項目若劃劃成小產(chǎn)權(quán)權(quán)式商鋪，，其銷售必必將困難重重重，幾無無機會且因為產(chǎn)權(quán)權(quán)分散，對對日后招商商、經(jīng)營也也極為不利利！我們建議一一：一層充分利利用臨街優(yōu)優(yōu)勢，劃分分為30-60m2的小商鋪，，但內(nèi)鋪進(jìn)行行結(jié)構(gòu)改造造，可規(guī)劃劃成室內(nèi)步步行街，盡力做到鋪鋪鋪臨街，，個個有街街。如此，一樓樓的銷售壓壓力可減輕輕二三樓不宜宜劃作小商商鋪，但可可根據(jù)情況況分割成4-5個大大面積商鋪鋪；或根據(jù)據(jù)市場需求求隨機分割割；也可先先定招商再再定商鋪面面積大小;這種方式顯顯然不能保保證商鋪的的完全銷售售，但相較較劃成小產(chǎn)產(chǎn)權(quán)商鋪，，可有機會會回款，更更有利于招招商，有利利于日后經(jīng)經(jīng)營。建議二：：如果開發(fā)商商放眼長遠(yuǎn)遠(yuǎn)，有信心心做旺商業(yè)業(yè)裙樓，可將商業(yè)旺旺鋪做為自自有物業(yè)經(jīng)經(jīng)營，前期期不銷售只只招商，等招商成功功，經(jīng)營旺旺盛，再高高價銷售，，這是相對對理想的操操作方式建議三：：商業(yè)裙樓始始終是操作作難題，我我司提出的的以上三種種建議，沒有完美的的方案，只只是“兩難難取其輕””而已；以何種方式式分割、銷銷售，須根根據(jù)發(fā)展商商的實際情情況慎重考考慮。與商鋪分割割同樣難點點的是：如如何處理招招商與銷售售之間的關(guān)關(guān)系？消費者為什么來投資？有回報能做得旺，有人在做生意，才能收租前提是：商家們都來了招商促進(jìn)■若要實現(xiàn)現(xiàn)銷售，招招商是關(guān)鍵鍵；■在中南、、光宏經(jīng)營營不旺的反反思之后，，消費者已已經(jīng)很理性性，不會再再盲目投資，盲目跟跟進(jìn)！■只有招商商成功，有有品牌、有有實力的主主力店進(jìn)來來，才能塑塑造商業(yè)價價值，才能提高價位位！我們的思路路：以招商帶動動銷售，招招商是手段段，銷售是是目的。basnfiafjiafjisjfuglapqimmirbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnvrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdgamedngkmdsgksdnbasnfiafjiafjisjfuglapqimmirrroiOkddmglmgmfdFIRSTPARKTHE【階段性