1、Warming upUnit 5 Inside Advertising廣告語欣賞Obey your thirst.Feel the new space感受新境界The new digital era 數碼新時代Take time to indulge.盡情享受吧！Just do it.The taste is great味道好極了科技以人為本Intelligence everywhere.Lets make things better.讓我們做得更好No business too small, no problem too big.沒有不做的小生意, 沒有解決不了的大問題。Start Ahea

2、d. To me, the past is black and white, but the future is always color。Things go better with Coca-Cola. 飲可口可樂, 萬事如意。Share moments; Share life. Where there is a way, there is a Toyota.AdvertisementsWHERE?On billboardsOn busesOn TVOn the radioIn train stationsIn newspapersIn magazinesAt the cinemaAt th

3、e airportEverywhereDiscussion1. How do advertisements affect your life?2. Do you believe ads?3. Can you remember the names of any products that were being advertised?Understanding the advertisements on page 42. Water A. What is the most common name for H2O? Why did they call it H2O? Water. Because i

4、t rhymes with “slow”.B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.2. Super ShoozeB. What m

5、essage does the advertisement give? If you wear our shoes youll have an exciting life, and be popular and have fun.C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes wont make you exciting, popular or have funit takes much more effort than that.A. Wh

6、y are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.3. Refresh waterB. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the adverti

7、ser will lose money on the sale?No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadnt offered the free bottles.C. Why do advertisers often use t

8、he “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environmen

9、t and about how the environment is being spoiled.4. EnvironmentB. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.C. How else

10、 can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.5. “Speeding” and “How fast am I going”?A. Both of these advertisements have the same purpose. What do both ads want people to do? They want people to stop speeding.B. Both ads target a certain group of people. Who are they? Drivers.C. If you were a driver, wh