1、Chapter 1VisionZhabei Suzhou Creek, Northern Gate第一章 愿景Zhabei Suzhou Creek, Northern GatePage 6 | Chapter 1 VisionZhabei Suzhou Creek, Northern GateA GATEWAYto the “International Business”一扇開(kāi)啟國(guó)際商務(wù)的門戶Page 7 | Chapter 1 VisionZhabei Suzhou Creek, Northern GatePage 8 | Chapter 1 VisionZhabei Suzhou Cre

2、ek, Northern GateA GATEWAYto the “Historical Suzhou Creek”重溫蘇河歷史魅力的門戶Page 9 | Chapter 1 VisionZhabei Suzhou Creek, Northern GatePage 10 | Chapter 1 VisionZhabei Suzhou Creek, Northern GateA GATEWAYto the “Creation and Culture”彰顯文藝創(chuàng)作靈魂的門戶Page 11 | Chapter 1 VisionZhabei Suzhou Creek, Northern GatePag

3、e 12 | Chapter 1 VisionZhabei Suzhou Creek, Northern GateA GATEWAYto the “Transportation Hub”借勢(shì)樞紐綜合開(kāi)發(fā)的門戶Page 13 | Chapter 1 VisionZhabei Suzhou Creek, Northern GatePage 14 | Chapter 1 VisionZhabei Suzhou Creek, Northern GateA GATEWAYto the “Future Live & Work Style”引領(lǐng)理想生活方式的門戶Page 15 | Chapter 1

4、 VisionChapter 2Positioning htStrategyand ProgrammingZhabei Suzhou Creek, Northern Gate第二章 項(xiàng)目與策略Zhabei Suzhou Creek, Northern GateDevelopment Trends Of Shanghai大上海開(kāi)放多心的發(fā)展趨勢(shì)“多心的，開(kāi)發(fā)的”上海大都市圈一顆強(qiáng)勢(shì)的、的For all international metropolises, a strong and perpetual heat is essen- tial to realize long-term contin

5、uous development.Page 18 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateLive And Death Of Metropolis美國(guó)大都市的興與衰20世紀(jì)上半頁(yè)以前的繁榮小汽車導(dǎo)向，棄老筑新導(dǎo)致的郊區(qū)化中心城淪為破舊、衰敗、不安全的領(lǐng)地西方發(fā)達(dá)國(guó)家許多大城市的興衰已經(jīng)證明：過(guò)分鼓勵(lì)小汽車與郊區(qū)化發(fā)展，不注重中心區(qū)更新與基礎(chǔ)設(shè)施投入，勢(shì)必造成中心區(qū)衰退、破敗，失 去活力與經(jīng)濟(jì)領(lǐng)導(dǎo)力。The rise and fall of many cities in

6、 developed countries has proved that excessively encouraged use of cars and expan- sion to suburbs will lead to the degradation and decay as well as vivaciousness and economic leadership of the heart areas if insufficient attention and input are given to the upgrade and infrastructure in heart areas

7、.Page 19 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateSmart Growth Of Shanghai上海尋求精明增長(zhǎng)內(nèi)城永續(xù)活力舊上海代表中國(guó)最繁榮的工商業(yè)上海精明的大力發(fā)展公共基礎(chǔ)設(shè)施不斷注入活力，實(shí)現(xiàn)永續(xù)繁榮的市中心上海，一直以來(lái)以先進(jìn)的視野追求精明增長(zhǎng)、持續(xù)的基礎(chǔ)設(shè)施投資與功能更新，不斷為中心區(qū)注入新的活力，保持了上海在長(zhǎng)三角乃至的強(qiáng)大引領(lǐng)性。Shanghai has kept prudent growth, investment in infrastru

8、cture and function upgrading, by following an advanced vision, to inject vigor into the heart areas of the city, and have maintained its economic leadership in the Changjiang Delta and even the entire country.Page 20 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern Gat

9、eSmart Growth Of Shanghai上海尋求精明增長(zhǎng)內(nèi)城永續(xù)活力保持內(nèi)城活力的舉措：四大副中心策略，力求開(kāi)放的，多心的大都市系統(tǒng)。大力發(fā)展軌道交通，建立各級(jí)各類中心與社區(qū)的聯(lián)系。世博會(huì)等引擎項(xiàng)目的注入Page 21 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateTrends Of CBD Expansion中心區(qū)拓展格局與潛力方向業(yè)已成功能拓展軸線：南京西路高端綜合商務(wù)，一線百貨商業(yè)南京東路旅游目的地，地標(biāo)，旅游商業(yè)淮海中路中高端商務(wù)商業(yè)積聚區(qū)中路商務(wù)、酒店、

10、功能綜合帶 黃陂南路新興商務(wù)，海派、夜生活帶世紀(jì)大道金融辦公，綜合寫(xiě)字樓，大型百貨有待發(fā)展的軸線與方向：廣場(chǎng)正北，一號(hào)線沿線方向廣場(chǎng)正南，以為龍頭向南方向?qū)徱暚F(xiàn)狀大上海的區(qū)，東西方向依托南京路、淮海路、世紀(jì)大道等發(fā)展軸，業(yè)已發(fā)展飽和甚至過(guò)飽和，然而南北向的發(fā)展與輻射潛力正在被積極挖掘。南向，以為首的吸引力項(xiàng)目正在形成對(duì)南部的拉動(dòng)。然而，北向的城市發(fā)展輻射力有待引擎項(xiàng)目的樹(shù)立。因此，閘北蘇河灣地區(qū)融入大上海濟(jì)拉動(dòng)力已成為當(dāng)務(wù)之急。，積極實(shí)現(xiàn)Today, looking at the heart areas of Shanghai, we can find that their develop-

11、ment have already been saturated or even over-saturated along the axes, such as Nanjing Road, Huahai Road and Shiji Road, while the potential of development in the north to south direction is being actively exploited. Projects led by the World Expo park are driving the economy in the south; however,

12、 the influence in north is to be established by more projects. Therefore, it is a compelling task to gain a northward economic drive for Suzhouwan to merge into the core economic ring of Shanghai.Page 22 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateImportance O

13、f Zhabeis Overall Strategy閘北區(qū)的宏觀戰(zhàn)略與重要性“南高”高端商務(wù)商業(yè)協(xié)助大上海浦西CBD的能量跨越蘇州河向北輻射“中繁”繁榮的商業(yè)生活沉淀大都市發(fā)展精英，沉淀永續(xù)發(fā)展的動(dòng)力源泉“北產(chǎn)業(yè)”市北高科產(chǎn)業(yè)對(duì)接沿江產(chǎn)業(yè)帶，是閘北區(qū)產(chǎn)業(yè)鏈的基礎(chǔ)與造血機(jī)制“南高、中繁、北產(chǎn)業(yè)”的宏觀戰(zhàn)略正是為了順應(yīng)這一歷史要求。蘇河灣地區(qū)，正是承載高端都市服務(wù)業(yè)的黃金地區(qū)。Zhabei District has already formulated an aggressive strategy of “South High-End Service, Middle Prosperity and

14、North Industry” to address the historic needs. Generally, high-end urban service will be transitioned to service oriented to modern production and life and industry with high values-added from south to north.Suhewan is right at the golden location for high-end urban service.Page 23 | Chapter 2 Posit

15、ioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateSWOT Analysis - Strengths開(kāi)發(fā)條件分析優(yōu)勢(shì)基地優(yōu)勢(shì)分析：1.蘇州河創(chuàng)造4.7公里濱水岸線2.現(xiàn)存較多處歷史保護(hù)3. 數(shù)條城市干道均勻分布，四通八達(dá)4. 數(shù)條軌道交通穿過(guò)基地5. 火車上海站帶來(lái)大量人氣潛力6. 有“不夜城”、“七浦路”兩大市級(jí)吸引力 商業(yè)節(jié)點(diǎn)Page 24 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern Gate

16、SWOT Analysis - Weakness開(kāi)發(fā)條件分析劣勢(shì)基地劣勢(shì)分析：1. 鐵路的穿越，造成了南北割裂與周邊的負(fù)面影響。2. 天目路海寧路與共和新路等高等級(jí)交通干道也造成地塊切割作用。3.火車站區(qū)域人流對(duì)沖、人車混雜現(xiàn)象對(duì)周邊有負(fù)面作用。4. 蘇州河沿岸尚未合理開(kāi)發(fā)利用， 不適宜休閑步行。5. 有歷史遺產(chǎn)建筑，卻缺乏公共開(kāi)放空間與綠地。6. 基地內(nèi)功能分布缺乏清晰構(gòu)架。Page 25 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateSWOT Analysis - Op

17、portunities and Threats基地發(fā)展驅(qū)動(dòng)力與對(duì)策有區(qū)位，缺高端多角度地標(biāo)界定蘇州河灣商務(wù)高地！有水岸，缺休閑創(chuàng)造公共休閑的宜人浪漫的小外灘！有遺產(chǎn)，缺利用注入與教育功能的現(xiàn)實(shí)教科書(shū)！有空間，缺風(fēng)貌梳理重新塑造和諧劃一的城市形態(tài)！The site has advantageous location but lacks high-end industries; the plan is to forge Suhewan into a place with concentrated emerging busi- ness activities;The site has riversi

18、des but lacks public spaces; the plan is to sort out thoughtful leisure spaces;The site has cultural heritages but lacks utilization of them; the plan will inject more refreshing and market-oriented urban cultural functions together with innovative design, to restore its cultural charm;The site has

19、updated spaces but lack harmonized identity; the plan pays special attention to building the site into a harmonized and livable low- carbon urban area.Page 26 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateAn Leading, High-End, Romantic Suzhou River Community!一個(gè)引

20、領(lǐng)的、高端的、人文興旺的蘇河灣地區(qū)！Page 27 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateIndianapolis Right River印第安納波利斯 懷特河Page 28 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GatePage 29 | Chapter 2 Positioning htStrategy and ProgrammingZhabe

21、i Suzhou Creek, Northern GateParis Seine River巴黎 塞納河Page 30 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GatePage 31 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateLondon Thames River士河Page 32 | Chapter 2 Positioning htStrategy

22、and ProgrammingZhabei Suzhou Creek, Northern GatePage 33 | Chapter 2 Positioning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateMixed Use復(fù)合功能組合三引擎一特征共同打造高端一個(gè)令精英河灣，認(rèn)識(shí)上海，并學(xué)習(xí)交流，形成自我成長(zhǎng)機(jī)制，永遠(yuǎn)走在都的前列！工作 working生活 living休閑 leisure交通 transportation教育 education旅游 tourismPage 34 | Chapter 2 Positio

23、ning htStrategy and ProgrammingZhabei Suzhou Creek, Northern GateProgrammingBusiness產(chǎn)業(yè)業(yè)態(tài)建議商務(wù)板塊智力突出金融服務(wù)業(yè)；突出人才服務(wù)業(yè)；Page 35 | Chapter 2 Positioning htStrategy and Programming重點(diǎn)產(chǎn)品主要業(yè)態(tài)/客戶項(xiàng)目特征/開(kāi)發(fā)建議新商務(wù)地標(biāo)寫(xiě)字樓 金融機(jī)構(gòu)的后臺(tái)辦公 人才服務(wù)與咨詢 白領(lǐng)定向培訓(xùn)機(jī)構(gòu) 品牌企業(yè)管理部門 位于干道交叉口，樞紐處 形態(tài)起地標(biāo)作用 運(yùn)用綠色建筑原理設(shè)計(jì) 保障全景辦公理念創(chuàng)意產(chǎn)業(yè)LOFT 設(shè)計(jì)行業(yè) 廣告創(chuàng)意企業(yè) 媒體出版企

24、業(yè) 采用低高度而形態(tài)豐富的建筑形式 采取LOFT、STUDIO寬敞內(nèi)部空間 建筑色彩相對(duì)豐富SOHO創(chuàng)智創(chuàng)業(yè)集群 各類網(wǎng)絡(luò)公司 采購(gòu)與訂單管理 法務(wù)咨詢服務(wù) 集現(xiàn)代化辦公/會(huì)議/接待/展示場(chǎng)所一體 采取土地拍賣送建筑方案的模式控制整體風(fēng)貌 嚴(yán)格控制出入口群體建筑形態(tài)與色彩商務(wù)相關(guān)服務(wù)配套 各級(jí)各類酒店 便利商業(yè) 郵政快遞印刷 特殊培訓(xùn)機(jī)構(gòu) 主要設(shè)置在高層的群樓內(nèi) 或高層寫(xiě)字樓周邊的圍合建筑Zhabei Suzhou Creek, Northern GateProgrammingCommerce產(chǎn)業(yè)業(yè)態(tài)建議商業(yè)板塊活力突出創(chuàng)意；突出時(shí)尚潮流；Page 36 | Chapter 2 Positio

25、ning htStrategy and Programming重點(diǎn)主要業(yè)態(tài)/客戶項(xiàng)目特征/開(kāi)發(fā)建議百貨公司超級(jí)市場(chǎng) 一線品牌百貨 大眾品牌百貨 大型超市連鎖 大體量 也可與辦公復(fù)合開(kāi)發(fā) 品牌檔次與商務(wù)人群結(jié)合布局 超市連鎖店接近周邊生活區(qū)時(shí)尚商業(yè)元素 時(shí)尚品專賣店 時(shí)尚秀場(chǎng)與時(shí)尚互動(dòng)平臺(tái) 特色創(chuàng)意商品店 以步行街形式最佳 群體保持鮮明風(fēng)貌復(fù)合商業(yè)街區(qū) 綜合城 歡唱靚舞酒吧 特色主題茶飲聊天室 與水體景觀結(jié)合 集中體現(xiàn)豐富夜生活 注重?zé)艄庠O(shè)計(jì) 大型品牌餐飲 名品小吃街 與步行街購(gòu)物場(chǎng)所穿插布局，延長(zhǎng)游樂(lè)線路，減輕單一購(gòu)物疲乏感 大型餐飲位于街區(qū)端頭位置，集結(jié)人氣， 促進(jìn)商業(yè)存活Zhabei Su

26、zhou Creek, Northern GateProgrammingResidence產(chǎn)業(yè)業(yè)態(tài)建議居住板塊魅力突出沉淀精英；突出社區(qū)品質(zhì)；Page 37 | Chapter 2 Positioning htStrategy and Programming重點(diǎn)產(chǎn)品主要業(yè)態(tài)/客戶項(xiàng)目特征/開(kāi)發(fā)建議創(chuàng)意創(chuàng)業(yè)住宅 適合年輕白領(lǐng)的小戶型 集約型但是有豐富業(yè)余內(nèi)涵的社區(qū) 中密度開(kāi)發(fā) 建筑外形與色彩活力動(dòng)感河濱全景公寓 高收入人群 國(guó)際金領(lǐng)人群 充分吸納濱河景觀 階梯狀高度布局 建筑外形與品質(zhì)尊貴穩(wěn)重社區(qū)中心 社區(qū)居民的交往與業(yè)余生活 社區(qū)居民信息交流與參與管理的中樞 別致造型 位于社區(qū)中央或者重要節(jié)點(diǎn) 關(guān)注兒童與老年人需求Chapter 3Site Analysis and ConceptsZhabei Suzhou Creek, Northern Gate第三章 基