1、BUSINESS REPORTTopic: Business report for ToyotaWritten by:Date:Content1.2.Executive summary Introduction2ofthe3.Toyota Issues .3.34.5.SWOT analysis 4.1internal analysis4.2external analysisRecomme ndati on.4.4.66.Conclusion .77.Reference .8.5strsengths, weaknesses, the same time, humanExecutive summ

2、aryThe aim of this paper is to analysis Toyota Auto corporation opportunities and the threats through using SWOT method. At resource development displayed in the process of case analyzing. The major problems in thisarticle are whamt akes Toyota become the world first Auto manufacture? Whaatre the To

3、yota s strategies? The prospects of the Toyota and so on, the main purpose is to iToyota psroblems and shortcomings; and finally to find out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for the Toyota s developing.Introduction of th

4、e ToyotaToyota is Japans largest car manufacturer, which was founded in 1933, and Toyota Company is headquartered in Toyota City. Initially is one of the Toyota Automatic Looms productiondepartments. In 1937, Toyota merged into Toyota Motor Co., since then, Toyota established several related compani

5、es, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyotas expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today,Toyota has assembly plants and distributors in many count

6、ries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, syn thetic res in, automatic loom and the cott on wool and so on. (Arkadi B., 2010)Issues of the articleWith the econo mic globalizati on devel opment, more and more

7、 automobile manu facturers app eared, followed by the more and more intense comp etitive p ressure, in additi on, global econo mics nstability and un eve n makes a great imp act on the automotive in dustries devel opment. Econo mic dep ressi on and rising costs of raw materials and labor, comp etiti

8、 on in the automotive industry is also growing, and so on. All these questions caused every company must repo siti on its self, recreate the devel oping strategy.SWOT an alysis of ToyotaIn ternal en vir onmentStrengths: in research and development sector, Toyota Company in order to be the leader in

9、inno vati on way, it has continu ously invo Ived in research and devel opment activities and uses this point as one of its strategies to stay in the market. The research and devel opment activity done has been a success asToyota is now able to produce a customer car in five days. In additi on, Toyot

10、a is also able to p roduce a commercially viable hybrid car, with this two n ewly found strategies, Toyota has continued to revolutio nize the auto in dustry. (Y. Arayici, P. Coates, , 2011)In Toyota s management process, with Toyota s production system (TPS), all work are done accordi ng to schedul

11、e, empio yees follow a well-defi ned seque nee of ste ps for a p articular job, this shows that every empioyee follows he rules and this reflects that Toyota s managemteam has done a good job in managing the empioyees. Welltrained empioyees are more committed to their jobs and in directly, it will h

12、el p to boost the p roduct ion volume. (Jo? o-P.B., 2011)Weaknesses: in year 20082009, the global finan cial crisis bring a great impact to Toyota sales in come, with the weak and slow-movi ng econo mic around the world, hardly en able for Toyota to abstai n a higher p rofit-margin as to comp ared t

13、o rece nt years, the closi ng of some of its plants in China proves that Toyota s financial or liquidity state unabdeiitxport itsexplan ati on of p roducti on in other coun tries like China. Therefore, it would be a weak ness for Toyota duri ng the global econo mic crisis whereby losses of clos ing

14、its plant and the cost of con struct ion shall be bared by Toyota which n aturally caused the corpo ratio n fall. . Breja, . Ba nwet, 2011)External en vir onmentOpportunities: before Toyota takes on any strategies, Toyota must take the effort to understand the role played by the scientific process i

15、n its culture, Toyota took one step further to evaluate its problem-solving process. Toyota makes itself fully understand its curre nt state of affairs and also the norms before planning for imp roveme nts, this is imp orta nt, and n eeded to be done beforeha nd becauseby impi eme nti ng the wrong p

16、lan or plan that contradicts, with the culture of either party (the company itself or the market), the market may be turned off and lose in terest as well as con fide nee towards Toyota. (Donna A., 2010) With the adva nceme nt of tech no logy, the p athway of Toyota product and services has become s

17、imp ler and simp ler. Tech no logy has en able Toyota to have more use-frie ndly mach ines which in turn ben efits the p roduct ion line at Toyota, p roduct ion line in Toyota can be set up so easily in now days, and has nor fail to follow the sp ecified p ath, in directly, it will boost the efficie

18、 ncy level in p roduct ion dep artme nt, and thus, more p roducts can be p roduced in the same p eriod as the time before more adva need machi nes were brought in. (Chuck W., 2008)Threats: Looking at the buying pattern of today s people, this kind of consumption becomesmore and more less, and this i

19、s due to the curre nt situati on faced by people duri ng recessi on.At this point of time where economy is not doing quite well though improving, people tend to save more money for rainy days. (P atrick V., Stjn H., 2010) As a result, people send less on their wan ts, Toyota should fell the impact o

20、f sessi on because people now spend less and they are not willi ng to spend thousa nds of money just buy a car whe n they already have one. As an effect, Toyota s sales figure will drop while all other fixed cobtas utilities expenses, floor rent, etc. are needed to be paid, if this is to be continue

21、 for a long time, most of the Toyota s factories may be closed down. (Nabyla D., 2011)Recomme ndati onAs the largest automobile manufacturing company, Toyota attracted in the world-wideattention, Toyota s any decision may become the focus, no matter the strengths, weaknesses or the opportun ities an

22、d threats, Toyota was stari ng at by the medias all over the world, because Toyota is the first. (Marios I. K., 2006) To con ti nu ous maintain the first p ositi on is a big challe nge for the company itself, in creas ing cost of raw materials and workers, emerg ing new tech no logies, In creas ing

23、comp etitors and so on, all these lead the first p ositi on is not forever. So, to kee p the first po siti on in a Ion ger time, what Toyota has to do is inno vati on, not only in huma n resource sector, but also in op erati on and in formatio n select ion.ConclusionThe case lead the author detailed

24、 analysis of the companys strengths and weaknesses, and its faced opportunities and threats, highlight the opportunities and threats that for Toyota s further development, in the end, the author forward his own opinion for Toyota, that is implement the talents strategy and continuously innovation. ReferencesArkadi Borowski. (2010). Report on the Toyota Compan.yGRIN VerlagChuck Williams. (2008). Effective