1、會計學1對心理科學的批判性思考對心理科學的批判性思考第1頁/共42頁第2頁/共42頁第3頁/共42頁The Amazing Randi-Skeptic第4頁/共42頁第5頁/共42頁第6頁/共42頁第7頁/共42頁第8頁/共42頁第9頁/共42頁Is language uniquely human?第10頁/共42頁第11頁/共42頁第12頁/共42頁第13頁/共42頁第14頁/共42頁and control the situation第15頁/共42頁Correlation coefficientIndicates directionof relationship(positive or n

2、egative)Indicates strengthof relationship(0.00 to 1.00)r = +.37第16頁/共42頁diagram第17頁/共42頁Perfect positivecorrelation (+1.00)No relationship (0.00)Perfect negativecorrelation (-1.00)Scatterplots, showing patterns of correlations第18頁/共42頁Height and Temperament of 20 Men123456789101112131415161718192080

3、636179746962757760647671667370637168707566609060424260813948697257637530578439SubjectHeight inInchesTemperamentSubjectHeight inInchesTemperament第19頁/共42頁55 60 65 70 75 80 85 959085807570656055504540353025TemperamentscoresHeight in inches第20頁/共42頁(1)Low self-esteemDepression(2)DepressionLow self-este

4、emLow self-esteemDepression(3)Distressing eventsor biologicalpredispositioncould causecould causecould causeororand第21頁/共42頁ConceiveDo not conceiveAdoptDo notadoptdisconfirming evidenceconfirming evidencedisconfirming evidenceconfirming evidence第22頁/共42頁第23頁/共42頁第24頁/共42頁commonly used in drug-evalua

5、tion studies第25頁/共42頁the effect of the treatment第26頁/共42頁第27頁/共42頁mental process 第28頁/共42頁第29頁/共42頁Subliminal tape contentSelf-esteemMemoryMemorySelf-esteemTape label第30頁/共42頁 Our Brand Brand BrandBrand X Y Z100% 99 98 97 96 95Percentagestill functioningafter 10 yearsBrand of truck第31頁/共42頁 Our Brand Brand Brand Brand X Y Z100% 90 80 70 60 50 40 30 20 10 0Percentagestill functioningafter 10 yearsBrand of truck第32頁/共42頁below it第33頁/共42頁 15 20 25 30 35 40 45 50 90 47571070Mode Median MeanOne FamilyIncome per family in th