1、12 Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. 很久以前，烏龜與兔子之間發(fā)生了爭論，他們都說自己跑得比對方快。于是很久以前，烏龜與兔子之間發(fā)生了爭論，他們都說自己跑得比對方快。于是他們決定通過比賽來一決雌雄。確定了路線之后他們就開始跑了起來。他們決定通過比賽來一決雌雄。確定了路線之后他們就開

2、始跑了起來。.3 The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race. 兔子一個(gè)箭步?jīng)_到了前面，并且一路領(lǐng)先?？吹綖觚敱贿h(yuǎn)遠(yuǎn)的落在了后面，兔子一個(gè)箭步?jīng)_到了前面，并且一路領(lǐng)先。看到烏龜被遠(yuǎn)遠(yuǎn)的落在了后面，兔子兔子覺得覺得，自己自己應(yīng)該先在樹下應(yīng)該先在樹下休息休息一會(huì)兒，然后再繼續(xù)比

3、賽。一會(huì)兒，然后再繼續(xù)比賽。.4 He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ. 于是，他在樹下坐了下來，并且很快睡著了。烏龜慢慢地超過了他，并且完于是，他在樹下坐了下來，并且很快睡著了。烏龜慢慢地超過了他，并且完成了整個(gè)賽程，無可爭辯地當(dāng)上了冠軍。成了整個(gè)賽程，無可爭辯地當(dāng)上了冠軍。.5 The hare woke up and realised that

4、 hed lost the race. The moral of the story is that slow and steady wins the race.。 兔子醒了過來，發(fā)現(xiàn)自己輸了。這個(gè)故事的寓意是，穩(wěn)步前進(jìn)者往往能夠獲兔子醒了過來，發(fā)現(xiàn)自己輸了。這個(gè)故事的寓意是，穩(wěn)步前進(jìn)者往往能夠獲得最終的勝利。得最終的勝利。.6 This is the version of the story that weve all grown up with. 我們從小到大所聽到的都是故事的這個(gè)版本。我們從小到大所聽到的都是故事的這個(gè)版本。.7 But then recently, someone to

5、ld me a more interesting version of this story. It continues. 然而最近，有人給我講述了這個(gè)故事的另一個(gè)版本，故事到這里還沒完。然而最近，有人給我講述了這個(gè)故事的另一個(gè)版本，故事到這里還沒完。.8 The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realised that hed lost the race only because he had been overconfi

6、dent, careless and lax. 兔子因?yàn)檩數(shù)袅吮荣惗械绞?，他做了一些失利原因的分析。他發(fā)現(xiàn)，自兔子因?yàn)檩數(shù)袅吮荣惗械绞?，他做了一些失利原因的分析。他發(fā)現(xiàn)，自己失敗只是因?yàn)檫^于自信而導(dǎo)致粗心大意、疏于防范。己失敗只是因?yàn)檫^于自信而導(dǎo)致粗心大意、疏于防范。.9 If he had not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed. 如

7、果他不那么自以為是，烏龜根本沒有獲勝的可能。于是他向?yàn)觚斕岢鎏魬?zhàn)：如果他不那么自以為是，烏龜根本沒有獲勝的可能。于是他向?yàn)觚斕岢鎏魬?zhàn)：再比一次。烏龜同意了。再比一次。烏龜同意了。.10 This time, the hare went all out and ran without stopping from start to finish. He won by several miles. 于是在于是在這這一次比賽中，兔子全力以赴，毫不停歇地從起點(diǎn)跑到了終點(diǎn)。他把一次比賽中，兔子全力以赴，毫不停歇地從起點(diǎn)跑到了終點(diǎn)。他把烏龜甩在幾公里后。烏龜甩在幾公里后。.11 The moral of t

8、he story？ Fast and consistent will always beat the slow and steady. 這則故事的寓言是：迅速并且堅(jiān)持下去一定可以打敗又穩(wěn)又慢的對手。這則故事的寓言是：迅速并且堅(jiān)持下去一定可以打敗又穩(wěn)又慢的對手。.12 If you have two people in your organisation, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will

9、 consistently climb the organisational ladder faster than the slow, methodical chap. 如果公司中的兩個(gè)人，一個(gè)辦事緩慢、但有條不紊且穩(wěn)妥可靠，另一個(gè)辦事如果公司中的兩個(gè)人，一個(gè)辦事緩慢、但有條不紊且穩(wěn)妥可靠，另一個(gè)辦事迅速并且也很可靠，那么速度快的那個(gè)在機(jī)構(gòu)中晉升的速度將快于較慢的那一個(gè)。迅速并且也很可靠，那么速度快的那個(gè)在機(jī)構(gòu)中晉升的速度將快于較慢的那一個(gè)。.13 Its good to be slow and steady; but its better to be fast and reliable. 緩

10、慢而穩(wěn)妥很好，但是迅速而穩(wěn)妥就更好了。緩慢而穩(wěn)妥很好，但是迅速而穩(wěn)妥就更好了。.14 But the story doesnt end here. The tortoise did some thinking this time, and realised that theres no way he can beat the hare in a race the way it was currently formatted. 但是，到這里，故事還沒有結(jié)束。這一次，烏龜又動(dòng)了動(dòng)腦但是，到這里，故事還沒有結(jié)束。這一次，烏龜又動(dòng)了動(dòng)腦筋筋，他意識到，他意識到，以當(dāng)前的比賽形式，它是不可能在比賽中勝過

11、兔子的。以當(dāng)前的比賽形式，它是不可能在比賽中勝過兔子的。.15 He thought for a while, and then challenged the hare to another race, but on a slightly different route. 他想了一陣子，然后向他想了一陣子，然后向兔兔子子發(fā)出了新的挑戰(zhàn)，他要跟發(fā)出了新的挑戰(zhàn)，他要跟兔兔子子再比一次再比一次，但是，但是比比賽賽路線會(huì)有所不同。路線會(huì)有所不同。.16 The hare agreed. They started off. In keeping with his self-made commitment

12、 to be consistently fast, the hare took off and ran at top speed until he came to a broad river. 兔子同意了。他們出發(fā)了。兔子遵循了原先的策略，堅(jiān)持以最快的速度飛跑，兔子同意了。他們出發(fā)了。兔子遵循了原先的策略，堅(jiān)持以最快的速度飛跑，直到面前出現(xiàn)了一條大河。直到面前出現(xiàn)了一條大河。.17 The finishing line was a couple of kilometers on the other side of the river. 終點(diǎn)位于河對岸兩公里處。終點(diǎn)位于河對岸兩公里處。.18 T

13、he hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race. 兔子坐了下來，思忖著下一步該怎么辦。這時(shí)，烏龜趕了上來，他跳進(jìn)了河兔子坐了下來，思忖著下一步該怎么辦。這時(shí)，烏龜趕了上來，他跳進(jìn)了河里，游到了對岸，并繼續(xù)向前邁進(jìn)，最終達(dá)到了終點(diǎn)。里，游到了對岸，并繼續(xù)向前邁進(jìn)，最終達(dá)到了終點(diǎn)。.19 The moral

14、 of the story? First identify your core competency and then change the playing field to suit your core competency. 這個(gè)故事的寓意何在？首先應(yīng)該找出自己的核心競爭力，然后選擇適合展現(xiàn)這個(gè)故事的寓意何在？首先應(yīng)該找出自己的核心競爭力，然后選擇適合展現(xiàn)自己核心競爭力的比賽場地。自己核心競爭力的比賽場地。.20 In an organisation, if you are a good speaker, make sure you create opportunities to give

15、 presentations that enable the senior management to notice you. 在一個(gè)企業(yè)中，如果你的口才很好，那么就應(yīng)該給自己尋找演講的機(jī)會(huì)，讓在一個(gè)企業(yè)中，如果你的口才很好，那么就應(yīng)該給自己尋找演講的機(jī)會(huì)，讓高層管理人員能夠注意高層管理人員能夠注意到到你。你。.21 If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs. Working to your strengths will not

16、 only get you noticed but will also create opportunities for growth and advancement. 如果你擅于分析，那么就找機(jī)會(huì)做一些研究，寫出報(bào)告并遞交給上層主管。如果你擅于分析，那么就找機(jī)會(huì)做一些研究，寫出報(bào)告并遞交給上層主管。展現(xiàn)自己的特長不僅能夠讓領(lǐng)導(dǎo)注意到你，而且還能夠挖掘出成長和進(jìn)步的機(jī)會(huì)。展現(xiàn)自己的特長不僅能夠讓領(lǐng)導(dǎo)注意到你，而且還能夠挖掘出成長和進(jìn)步的機(jī)會(huì)。.22 The story still hasnt ended.這個(gè)故事還未結(jié)束。這個(gè)故事還未結(jié)束。.23 The hare and the tortoi

17、se, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could have been run much better. 到了這時(shí)，兔子和烏龜成了很要好的朋友，他們一起做了一些思考。兩者到了這時(shí)，兔子和烏龜成了很要好的朋友，他們一起做了一些思考。兩者一一致致認(rèn)為認(rèn)為，大家在，大家在比賽比賽中的表現(xiàn)中的表現(xiàn)本可以更本可以更加加出色。出色。.24 So they decided to do the last race

18、again, but to run as a team this time. 于是，他們決定再比試一次，但是這次，他們兩個(gè)將作為一個(gè)團(tuán)隊(duì)的成員出于是，他們決定再比試一次，但是這次，他們兩個(gè)將作為一個(gè)團(tuán)隊(duì)的成員出現(xiàn)?，F(xiàn)。.25 They started off, and this time the hare carried the tortoise till the riverbank. There, the tortoise took over and swam across with the hare on his back. 他們出發(fā)了，這一次兔子扛著烏龜跑到了岸邊，然后，相互對調(diào)了一下，

19、烏他們出發(fā)了，這一次兔子扛著烏龜跑到了岸邊，然后，相互對調(diào)了一下，烏龜馱著兔子游到了對岸。龜馱著兔子游到了對岸。 .26 On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than theyd felt earlier. 到了對岸之后，兔子又把烏龜扛了起來，最后，兩人到了對岸之后，兔子又把烏龜扛了起來，最后，兩人 一齊沖過了終點(diǎn)線。兩一齊沖過了終

20、點(diǎn)線。兩人都感到了莫大的滿足感，比獨(dú)自獲勝還高興。人都感到了莫大的滿足感，比獨(dú)自獲勝還高興。.27 The moral of the story? Its good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always perform below par because there will always be situati

21、ons at which youll do poorly and someone else does well. 這則故事的寓意又是什么？某個(gè)人工作出色、有很強(qiáng)的核心競爭力是件好事，這則故事的寓意又是什么？某個(gè)人工作出色、有很強(qiáng)的核心競爭力是件好事，但是除非你能夠在一個(gè)團(tuán)隊(duì)中工作，并運(yùn)用好每個(gè)人的核心競爭力，否則你常常但是除非你能夠在一個(gè)團(tuán)隊(duì)中工作，并運(yùn)用好每個(gè)人的核心競爭力，否則你常常會(huì)發(fā)現(xiàn)心有余而力不足，因?yàn)橛行r(shí)候你的弱項(xiàng)正好是別人的長項(xiàng)。會(huì)發(fā)現(xiàn)心有余而力不足，因?yàn)橛行r(shí)候你的弱項(xiàng)正好是別人的長項(xiàng)。.28 Teamwork is mainly about situational lead

22、ership, letting the person with the relevant core competency for a situation take leadership. 團(tuán)隊(duì)協(xié)作主要是關(guān)于情形領(lǐng)導(dǎo)作用，在某些情況下，讓具備相關(guān)核心競爭力的人團(tuán)隊(duì)協(xié)作主要是關(guān)于情形領(lǐng)導(dǎo)作用，在某些情況下，讓具備相關(guān)核心競爭力的人來領(lǐng)導(dǎo)。來領(lǐng)導(dǎo)。.29 There are more lessons to be learnt from this story. 從這個(gè)故事中，我們還可以吸取其它教訓(xùn)。從這個(gè)故事中，我們還可以吸取其它教訓(xùn)。.30 Note that neither the hare no

23、r the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure. 無論是兔子還是烏龜在經(jīng)歷了失敗后都沒有放棄。兔子在失敗后決定更加努力。無論是兔子還是烏龜在經(jīng)歷了失敗后都沒有放棄。兔子在失敗后決定更加努力。.31 The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with fa

24、ilure, sometimes it is appropriate to work harder and put in more effort. 烏龜則改變了他的策略，因?yàn)樗呀?jīng)盡力了。在生活中，當(dāng)面臨失敗時(shí)，有烏龜則改變了他的策略，因?yàn)樗呀?jīng)盡力了。在生活中，當(dāng)面臨失敗時(shí)，有些時(shí)候應(yīng)該更加努力。些時(shí)候應(yīng)該更加努力。.32 Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both. 有些時(shí)候則應(yīng)該改變策略，嘗試另一

25、條途徑。另一些時(shí)候則兩者都需要做。有些時(shí)候則應(yīng)該改變策略，嘗試另一條途徑。另一些時(shí)候則兩者都需要做。.33 The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far better. 兔子和烏龜還吸取了另一條關(guān)鍵性的教訓(xùn)。當(dāng)我們不再與對手競爭，而是開兔子和烏龜還吸取了另一條關(guān)鍵性的教訓(xùn)。當(dāng)我們不再與對手競爭，而是開始與形勢較量時(shí)

26、，我們的表現(xiàn)會(huì)好得多。始與形勢較量時(shí)，我們的表現(xiàn)會(huì)好得多。.34 When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cokes growth. 當(dāng)當(dāng)Roberto Goizuetad在八十年代接任可口可樂公司的在八十年代接任可口可樂公司的CEO時(shí)，他面臨了來自時(shí)，他面臨了來自百事可樂公司強(qiáng)有力的競爭，公司的市場份額正被百事可樂蠶食。百事可樂公司強(qiáng)有力的競爭，公司的市場份額正被

27、百事可樂蠶食。.35 His executives were Pepsi-focussed and intent on increasing market share 0.1 per cent a time. 公司的其它管理人員都把注意放在百事公司這個(gè)對手身上，致力于每次擴(kuò)大公司的其它管理人員都把注意放在百事公司這個(gè)對手身上，致力于每次擴(kuò)大0.1%的市場份額。的市場份額。.36 Goizueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent gr

28、owth. Goizueta決定不再?zèng)Q定不再考慮考慮與百事與百事的的競爭，而是把目光投向競爭，而是把目光投向0.1%的增長上。的增長上。.37 He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他問公司的管理人員，美國人平均每天喝多少飲

29、料？答案是他問公司的管理人員，美國人平均每天喝多少飲料？答案是14盎司。那么可盎司。那么可口可樂占多少？兩盎司?？诳蓸氛级嗌?？兩盎司。Goizueta指出，可口可樂應(yīng)該獲得更高比例。指出，可口可樂應(yīng)該獲得更高比例。.38 The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something. 競爭針對的目標(biāo)并不是百事公司，而是水、茶水、咖啡、牛奶和果汁等這些