IntroductionFounderDevelopmentFieldsBrandsIntroduction1

LouisVuitton,sometimesshortenedtoLV,aFrenchluxuryfashionandleathergoodsbrand.AllofitsproductsexhibittheeponymousLVinitials.LouisVuittonhasnodiscount-salesorduty–freestores.LVisalsooneoftheoldestfashionhousesintheworld,startedin1854.Itsellsitsproductsstrictlyonlythroughitsretailstores,smallboutiquesinhigh-enddepartmentstores.Internationallyrenownedandhighlyregardedfornamerecognitioninthefashionworld,asaresult,LVhasbecomeoneofthemostcounterfeitedluxurybrandsintheworld.

路易·威登，有時縮寫為LV，是法國一個高級時裝和皮革制品牌，它的所有產品都標記了路易·威登的首字母（LV）。同時，路易·威登從不打折銷售，也沒有免稅的店面。路易·威登還是世界上歷史最悠久的時裝公司，1854年創辦該公司。路易·威登只通過自己的零售店，高檔百貨公司中的小型精品店以及網絡進行銷售。由于路易·威登在國際上享有盛譽，它也成為目前奢侈品行業被仿造最多得品牌之一。lv的英文介紹課件2LouisVuitton,atrunk-makerinParissince1854,becamealegendintheartoftravelbycreatingluggage,bagsandaccessoriesasinnovativeastheywereelegantandpractical.Acenturyandahalflater,thelegendliveson.Strengthenedbyitsinternationalrenown,thelegendisembodiedbytheMonogramcanvas,whichhasenjoyedunrivalledsuccesssince1896andplayedastarringroleinthedevelopmentofmodernluxury.InnovationshapesthestoryofLouisVuitton.LouisVuitton,atrunk-makeri3lv的英文介紹課件4lv的英文介紹課件5DevelopmentLV’founderLouisVuittonwasbornin1821inFranche-ComteProvince,ineasternFrance.In1837,16-year-oldLouisVuittonlefthishomeandwenttoParis.In1852,Napoleonascendedthethrone,hewaselectedtheQueenmanuallabor.Afterthat,hegotinvolvedintohighsociety.In1854,hecreatedarevolutionaryflat-topleathercase,andopenedthefirstshopinParis.DevelopmentLV’founderLouisV6In1871,heopenedanewstoreattheScribeAvenue.In1875,heopenedastoreinthecenterofLondon.In1896,LouisVuitton'ssonGeorgeuseflowerpatternandLetterL&V,designedthemonogramprintedoncanvasstyles.In1914,hisshopfinallybecametheworld'slargesttravelleathergoodsshopinChampsElyseesinParis,No.70In1871,heopenedanewstore7In1992,LouisVuittonfirstlandinginChina,openeditsfirststoreinBeijingWangpeninsulaiofmainlandarea.InFebruary1998,theLouisVuittonflagshipstorefirstopenedinParis,thenthesecondoneopenedinLondon.ThesameyearinAugustandSeptember,thethirdandfourthflagshipstorewereopenedinOsaka,JapanandNewYork,America.In2008,thisyearisthe150thanniversaryoftheestablishment,twolargesuitcasesonaspecialshelfonbothsidesinthisbuilding.It’sstunning.In1992,LouisVuittonfirstl8FiveFields1、葡萄酒及烈酒(Wines&Spirits)2、時裝及皮革制品(Fashion&LeatherGoods)3、水及化妝品(Perfumes&Cosmetics)FiveFields1、葡萄酒及烈酒(Wines&S94、鐘表及珠寶(Watches&Jewelry)5、精品零售(SelectiveRetailing)4、鐘表及珠寶(Watches&Jewelry)5、精10brands護膚品牌：Guerlain(嬌蘭)、ChristianDior(迪奧)、紀梵希(Givenchy)、DomPerignon(唐-裴利農)、Bliss、CLARINS(嬌韻詩)

彩妝品牌：Makeupforever(浮生若夢)、beneflt、Cosmetics、AcquadiParma、Fresh、SEPHORA(絲芙蘭)香水品牌：KENZO(高田賢三)，fendi(芬迪)，Celine(賽琳)、LOEWE、DOLCE&GABBANA(杜嘉班納)、CHAUMET(舒維)、CalvinKlein(CK)、ChristianLacroi

brands護膚品牌：Guerlain(嬌蘭)、Christ11lv的英文介紹課件12lv的英文介紹課件13lv的英文介紹課件14lv的英文介紹課件15lv的英文介紹課件16lv的英文介紹課件17lv的英文介紹課件18lv的英文介紹課件19Continuallyexpanding,LouisVuittontodayboasts13productionworkshops,aninternationallogisticscenter,morethan300exclusiveshopsin50countriesandemploys9,500peoplethroughouttheworld,60%ofwhomarebasedoutsideFrance.隨著業務的不斷擴張，今天的LouisVuitton已擁有13個生產車間和一個國際物流中心，在全世界50個國家擁有